Fashion
Humility, La Fée Maraboutée’s sister brand, opens its first Paris boutique in Le Marais
Published
December 22, 2025
Ten years after its launch, Humility has opened its first Parisian boutique. A sister label to La Fée Maraboutée, the discreetly chic womenswear brand is growing at its own pace. It has just opened the doors of its first Parisian boutique in the Marais, at 11 rue Malher, on the corner of rue des Rosiers.
The brand has taken over the space of multibrand retailer Camélia and now enjoys strong visibility in this highly competitive part of central Paris, attracting both French and international customers. It sits within a nearby retail mix that includes Free People, Cotélac, Balzac, Desigual and Cos.
Launched by La Fée Maraboutée founders Jean-Pierre Braillard and Virginie Mangano, Humility distils pared-back womenswear with understated elegance. Established in 2016 with a proposition radically different from the Roanne-based group’s flagship brand, the label swaps bohemian prints for a more architectural, almost monastic, aesthetic.
The current wardrobe champions ‘effortless’ elegance: oversize cuts, structured lines and a discreet colour palette (black, anthracite, chalk, khaki). Key pieces include the precisely cut Riu trousers, apron dresses with a workwear accent and, true to the group’s DNA, knitwear crafted in bouclé or textured wool blends. Pricing, slightly higher than at La Fée Maraboutée, ranges from 140 to 270 euros, with production predominantly in Europe, particularly Italy.
In terms of distribution, Humility remains selective, relying on a network of around 110 specialist multi-brand retailers, such as Solana in Paris and Lilyaké in Bordeaux. The brand is present through this channel in key European markets: the UK, Germany, Italy, Spain, and the Benelux region.

In recent years, the group has also been developing direct sales, both online and in-store. It is testing its mono-brand concept with a pilot location opened in 2023 in its home region, Lyon, at 24 Grande Rue de la Croix-Rousse, a laboratory that has helped refine the customer experience by adopting a concept-store approach and incorporating jewellery and home décor brands. Today, the brand is strengthening its visibility in department stores with around a dozen strategic corners, notably at Printemps Nation in Paris as well as at Galeries Lafayette in Reims and Tours.
The brand is also active internationally, having presented in Taiwan this summer, during the Mode in France event, its spring-summer 2026 collection inspired by the work of Japanese architect Tadao Ando. This collection will, of course, be showcased in its new Paris boutique.
The French group headed by Gaëlle Lelong does not disclose the brand’s financial performance. In 2024, despite a downturn in business, the parent company, La Fée, posted sales of over 37 million euros and remained profitable.
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RMG trade bodies seek policy support from Bangladesh PM
BGMEA president Mahmud Hasan Khan said they discussed export diversification within the garment sector, reopening of closed factories and many factories’ struggle for survival.
Representatives of two top Bangladesh garment trade bodies recently met PM Tarique Rahman and urged him to ensure uninterrupted power and energy supply, quick release of export receipts from banks, reopening of closed factories and easing of customs regulations.
BKMEA raised concerns about misuse of the bond facility and urged action against violators of bond licences.
104 factories have informed the BGMEA about their closure till now, Khan said. BGMEA will scrutinise these cases to identify the genuine reasons for the closures.
Following the scrutiny, the association will send recommendations for reopening these factories, as the government is working to open a Tk 200-billion fund to assist their revival.
BKMEA president Mohammad Hatem said some 400 factories closed in the last three years—nearly 300 of them due to non-cooperation from banks. He said banks release export receipts to exporters’ lien accounts, but delays in payment often force loans into default, leaving exporters unable to pay suppliers on time.
He also demanded uninterrupted supply of power and gas to industrial units as recent shortages of fuel oil have severely affected productivity, according to domestic media ooutlets.
Hatem raised concerns about misuse of the bond facility and urged action against violators of bond licences.
He also called for easing the rules of the National Board of Revenue, particularly customs procedures, to smoothen export and import processes and reduce lead times.
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