Fashion
Initio Parfums Privés puts neuroscience at the heart of its customer journey
Translated by
Nazia BIBI KEENOO
Published
September 16, 2025
The French niche fragrance house Initio Parfums Privés unveils its latest innovation: Feel Lab Experience, an experiment that combines perfumery, neuroscience, and artificial intelligence.
Developed in partnership with Feel’Tech by Micropole, BrainCo, and the Harvard Innovation Lab, this experience invites customers to explore their emotional responses to a fragrance. Specifically, customers are invited to wear an electroencephalography (EEG) headband fitted with sensors that record their brain activity during the discovery session. The brainwaves captured are analyzed, revealing unconscious preferences and the degree of well-being elicited by a fragrance — a process which, the brand notes, does not replace the consumer’s final choice.
The initiative is being introduced this month at Initio Parfums Privés’ Paris flagship, ahead of a selective international rollout.
For Initio, this marks another step in a strategy that treats perfume as an emotional and immersive experience. In April, the house formalized a partnership with dsm-firmenich, one of the leading suppliers of fragrance ingredients, to deepen research into the interactions between olfactory molecules and emotions.
This momentum comes against a favorable backdrop for the Sprecher Berrier Group of Companies, parent company of Initio and Parfums de Marly. The group, which recorded retail sales of $775 million for the year ended March 31, 2025 (a 41% increase), is preparing the next stage of its development with the arrival of Patrice Béliard as CEO on October 1. The former Shiseido and Estée Lauder executive will succeed Julien Sausset, who has been the driving force behind the strong expansion of both brands since 2016.
Buoyed by 50% growth in retail sales over the year, to $189 million, Initio Parfums Privés reaffirms its ambition to unite luxury, innovation, and cognitive science to strengthen its foothold in the global niche perfumery market.
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Fashion
Nigeria’s textile imports up 47.43% YoY in Jan-Sept 2025
The country imported textile and textile materials worth N 228.83 billion in the first quarter (Q1) this year, N 337.12 billion in Q2 and N 248.32 billion in Q3.
Industry experts blame policy failure, weak execution of credit initiatives, abandonment of promised institutional reforms, pervasive corruption and structural bottlenecks like weak cotton farming, insecurity and the inability to scale locally-produced polyester for the decline, according to Nigerian media reports.
Nigeria’s textile imports rose to N 814.27 billion in January-September 2025—a 47.43-per cent YoY rise despite repeated government claims of the sector’s revival.
Rising imports indicate a weak domestic textile industry.
Industry experts blame policy failure, weak execution of credit initiatives, abandonment of promised institutional reforms, pervasive corruption and structural bottlenecks for the fall.
Hamma Kwajaffa, director general of the Nigerian Textile Manufacturers Association, lamented that the 10-per cent tax on imported textiles—which was introduced when the ban on textile imports was lifted so that the amount collected can be ploughed into domestic textile production—has not been directed to improve the private textile sector.
Kwajaffa pointed to the failure to create a dedicated textile development fund domiciled with the Bank of Industry.
Conflicting positions among top officials had stalled any action related to the sector and repeated workshops and announcements without execution had yielded no tangible outcome, Kwajaffa added.
Fibre2Fashion News Desk (DS)
Fashion
CFDA to implement fur ban at NYFW from September 2026
Fashion
ECB keeps interest rates unchanged, upgrades growth outlook
According to updated Eurosystem staff projections, headline inflation is expected to average 2.1 per cent in 2025, easing to 1.9 per cent in 2026 and 1.8 per cent in 2027, before returning to 2.0 per cent in 2028. Inflation excluding energy and food is forecast at 2.4 per cent in 2025, gradually declining to 2.0 per cent by 2028. Inflation for 2026 has been revised upward, mainly due to expectations that services inflation will fall more slowly than previously anticipated, the Governing Council of the ECB said in a press release.
European Central Bank has kept its key interest rates unchanged, maintaining confidence that inflation will stabilise at the 2 per cent target.
Updated projections show inflation easing gradually over the coming years, with a slight upward revision for 2026 due to persistent services prices.
Economic growth forecasts have been revised higher, supported by stronger domestic demand.
The ECB also revised its economic growth outlook higher compared with its September projections. Growth is now expected to reach 1.4 per cent in 2025, 1.2 per cent in 2026 and 1.4 per cent in 2027, with expansion projected to remain at 1.4 per cent in 2028. The improvement is driven largely by stronger domestic demand across the euro area.
The Council reiterated its commitment to ensuring that inflation stabilises sustainably at the 2 per cent target. It emphasised that future monetary policy decisions will remain data-dependent and assessed on a meeting-by-meeting basis, without pre-committing to any specific interest rate path.
Fibre2Fashion News Desk (KD)
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