Fashion
Kanuk ventures beyond Québec, setting off from Italy to expand worldwide
Published
January 16, 2026
What an honour for Italy at Pitti Uomo 109! For the first time, Canadian clothing brand Kanuk is stepping beyond Québec to reach the rest of the world. President Elisa Dahan confirmed as much to FashionNetwork.com. “Yes, it’s true. If we exclude an episode in the United States a few years ago, this is the first time we are presenting ourselves outside our province. I mean truly outside Québec: we had never really begun to develop beyond Québec towards a global dimension- not even in the rest of Canada. And since we are a fashion brand rooted in outerwear, of course we’re starting with Italy.”
Kanuk, a play on the slang nickname for Canadians (Canucks), has the snowy owl as its emblem. “We chose it because it never migrates; it always stays in Québec, no matter the temperature. It feels tailor-made for the philosophy of comfortable, welcoming Canadian country living,” Dahan points out. “A bit like us so far: we were founded in 1974 in a small workshop in Montréal with the mission of creating outerwear suited to Québec’s particular climate and lifestyle, and today we offer a total look.”
With a lifestyle focus, Kanuk is inspired by the spirit of rural Canadian life- farm-to-table family traditions, a distinctive generational heritage, and outdoor pursuits- while applying uncompromising artisanal standards to production. In the Autumn/Winter 2026/27 Heritage Collection, featuring 30 men’s and 30 women’s styles in a range of colours, the brand expands its ready-to-wear with new jumpers, knit sets, wool pieces, corduroy outerwear, and increased use of Kanuk’s signature sherpa, designed to complement its parkas. The colour palette reflects the season’s defining landscapes: warm earth tones, leafy greens, deep browns, and the muted golds of Canada’s transforming trees.
With two mono-brand stores, one in Montréal and the second just opened in Québec City- “attracting strong tourist traffic,” according to the president- Kanuk sees e-commerce “performing very well and accounting for about a third of the business; but don’t forget that right now we are only distributed in about 30 major stores in Québec. The sky is the limit for what we can achieve from now on,” she smiles.
Elisa Dahan is very confident that Kanuk’s products will be highly appreciated in Europe, “because in Europe the weather starts one way during the day and can shift in the evening and at night- sometimes in the opposite direction- so you need functional versatility, style and lasting durability in what you wear: precisely Kanuk’s attributes, with its timeless pieces and 3-in-1 models with removable layers,” she says.
Kanuk is not only apparel but also accessories, including gloves, scarves, and a super-plush bag, once again featuring the snowy owl. These designs are intended especially for cold climates. Across both the product range and the Canadian brand’s revenue- which rose by double digits last fiscal year- menswear and womenswear are split evenly, 50/50. Accessories account for 10% of turnover.
After Pitti Uomo 109, where she forged many connections with buyers, agents, and distributors, Elisa Dahan aims over the next two to three years to expand the brand into a strong network of quality retailers across Europe. “I’m not interested in quantity; ours is a beautiful brand with a lot of potential, but it needs to be surrounded by the right brands; for me, location is the most important factor to get right, and the business results will follow,” says the Kanuk president, who is also open to launching pop-ups or temporary stores in winter resorts as well as summer destinations, in Italy and beyond.
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Following earlier increases in purified terephthalic acid (PTA), melt and PSF, Indian producers have now raised PFY prices. POY, FDY and PTY prices have been increased by ****;* per kg across all deniers and lustres with effect from March *, reflecting rapid cost pass-through amid heightened volatility in crude-linked value chains, according to the market sources.
In the previous weekly revision effective February **, ****, PTA was increased by ****;*.** per kg to ****;**.** per kg, while monoethylene glycol (MEG) was retained at ****;**.** per kg. Polyester melt prices were raised by ****;*.** per kg to ****;**.** per kg. Downstream PSF prices were also revised upward by ****;*.** per kg from March *.
May 2026 cotton settled at 64.59 cents per pound, down 1.02 cents. This marked the lowest settlement price for May contract since February 20, effectively erasing all gains made over that period.
Cotton futures on Intercontinental Exchange (ICE) fell over 1 per cent, with May 2026 settling at 64.59 cents/lb, the lowest since Feb 20, amid Middle East tensions and a stronger US dollar.
Rising inventories and risk aversion pressured prices.
Speculators cut net shorts, while crude oil surged.
ICE cotton traded mixed in early Indian hours today.
Total trading volume for the session came in at 73,225 contracts. ICE-certified deliverable No. 2 cotton inventory rose to 126,178 bales as of February 26, up from 119,457 bales the previous trading day.
The US dollar climbed to its highest level in over a month, making dollar-denominated commodities like cotton more expensive for international buyers and reducing export demand.
Market analysts stated that the Middle East conflict is putting significant pressure on cotton and that a broader risk-aversion tone is affecting the market.
On March 2, Iran continued launching attacks on US military bases across multiple countries in the Middle East, with explosions reported in several locations. An advisor to the Iranian Islamic Revolutionary Guard Corps commander announced that the Strait of Hormuz had been closed, with Iran threatening to strike any vessels attempting to pass through it.
US President Trump indicated that military action against Iran could last four to five weeks, while also expressing readiness for operations to extend considerably longer.
Major Wall Street indices declined on Monday as the conflict raised fears of disrupted global trade routes and renewed inflationary pressures. Analysts warned that investors appear to be rebuilding short positions in cotton, suggesting continued downward price pressure in the near term. The earlier May contract low of 62.86 cents per pound as a key support level that could be tested again.
CFTC data released the prior Friday showed that speculators reduced their net short positions in ICE cotton futures and options by 26,508 contracts in the week ending February 24, bringing net shorts to 48,922 contracts.
International crude oil and natural gas prices surged sharply on Monday following US and Israeli strikes on Iran, with retaliatory actions forcing the closure of several energy facilities in the region.
This morning (Indian Standard Time), ICE cotton for May 2026 was traded at 64.75 cents per pound (up 0.16 cent), cash cotton at 62.59 cents (down 1.02 cent), the March 2026 contract at 62.59 cents ((down 1.02 cent)), the July 2026 contract at 66.75 cents (up 0.14 cent), the October 2026 contract at 68.18 cents (down 0.49 cent) and the December 2026 at 69.04 cents (up 0.12 cent). A few contracts remained at their previous closing levels, with no trading recorded so far today.
Fibre2Fashion News Desk (KUL)
If the US administration imposes a 15-per cent levy, the US ETR would rise to 11.3 per cent.
President Donald Trump reinstated tariffs immediately following the US Supreme Court’s February 20 ruling that invalidated the reciprocal tariffs imposed under the International Emergency Economic Powers Act (IEEPA). The new blanket 10-per cent tariff rate is authorised under Section 122 of the Trade Act of 1974 and expires in 150 days unless extended by Congress.
The 10-per cent blanket reciprocal tariff imposed by the US on most trading partners has reduced the US effective tariff rate (ETR) to 9.4 per cent from 12.7 per cent, Fitch Ratings said.
If a 15-per cent levy is imposed, the ETR would rise to 11.3 per cent.
China has the highest ETR among trading partners, followed by Vietnam, Japan and Brazil.
China’s ETR is around 19 per cent from 29 per cent earlier.
Section 122 permits a maximum rate of 15 per cent but does not allow for tariff adjustments for individual countries.
Prior to the court decision, China was subject to two reciprocal tariffs: a fentanyl tariff of 10 per cent that applied to all imports and a 10-per cent reciprocal tariff on an import base subject to carveouts. The two tariffs have been consolidated into the 10-per cent blanket tariff, reducing China’s ETR to around 19 per cent from 29 per cent, Fitch said in a release.
China still has the highest ETR among major trading partners, followed by Vietnam, Japan and Brazil. Of the United States’ 31 largest trading partners, 26 will see their ETRs decline. Brazil benefits the most, with its ETR decreasing by 18 percentage points (pp) to 11 per cent from 29 per cent.
ETRs for most countries largely remain unchanged following the switch in tariff regimes, and no country will see an increase in its ETR if the Section 122 tariff rate remains at 10 per cent.
Fibre2Fashion News Desk (DS)
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