Fashion
Kanuk ventures beyond Québec, setting off from Italy to expand worldwide
Published
January 16, 2026
What an honour for Italy at Pitti Uomo 109! For the first time, Canadian clothing brand Kanuk is stepping beyond Québec to reach the rest of the world. President Elisa Dahan confirmed as much to FashionNetwork.com. “Yes, it’s true. If we exclude an episode in the United States a few years ago, this is the first time we are presenting ourselves outside our province. I mean truly outside Québec: we had never really begun to develop beyond Québec towards a global dimension- not even in the rest of Canada. And since we are a fashion brand rooted in outerwear, of course we’re starting with Italy.”
Kanuk, a play on the slang nickname for Canadians (Canucks), has the snowy owl as its emblem. “We chose it because it never migrates; it always stays in Québec, no matter the temperature. It feels tailor-made for the philosophy of comfortable, welcoming Canadian country living,” Dahan points out. “A bit like us so far: we were founded in 1974 in a small workshop in Montréal with the mission of creating outerwear suited to Québec’s particular climate and lifestyle, and today we offer a total look.”
With a lifestyle focus, Kanuk is inspired by the spirit of rural Canadian life- farm-to-table family traditions, a distinctive generational heritage, and outdoor pursuits- while applying uncompromising artisanal standards to production. In the Autumn/Winter 2026/27 Heritage Collection, featuring 30 men’s and 30 women’s styles in a range of colours, the brand expands its ready-to-wear with new jumpers, knit sets, wool pieces, corduroy outerwear, and increased use of Kanuk’s signature sherpa, designed to complement its parkas. The colour palette reflects the season’s defining landscapes: warm earth tones, leafy greens, deep browns, and the muted golds of Canada’s transforming trees.
With two mono-brand stores, one in Montréal and the second just opened in Québec City- “attracting strong tourist traffic,” according to the president- Kanuk sees e-commerce “performing very well and accounting for about a third of the business; but don’t forget that right now we are only distributed in about 30 major stores in Québec. The sky is the limit for what we can achieve from now on,” she smiles.
Elisa Dahan is very confident that Kanuk’s products will be highly appreciated in Europe, “because in Europe the weather starts one way during the day and can shift in the evening and at night- sometimes in the opposite direction- so you need functional versatility, style and lasting durability in what you wear: precisely Kanuk’s attributes, with its timeless pieces and 3-in-1 models with removable layers,” she says.
Kanuk is not only apparel but also accessories, including gloves, scarves, and a super-plush bag, once again featuring the snowy owl. These designs are intended especially for cold climates. Across both the product range and the Canadian brand’s revenue- which rose by double digits last fiscal year- menswear and womenswear are split evenly, 50/50. Accessories account for 10% of turnover.
After Pitti Uomo 109, where she forged many connections with buyers, agents, and distributors, Elisa Dahan aims over the next two to three years to expand the brand into a strong network of quality retailers across Europe. “I’m not interested in quantity; ours is a beautiful brand with a lot of potential, but it needs to be surrounded by the right brands; for me, location is the most important factor to get right, and the business results will follow,” says the Kanuk president, who is also open to launching pop-ups or temporary stores in winter resorts as well as summer destinations, in Italy and beyond.
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The agreement covers the construction and operation of a 360-kilometre railway linking the main mining areas of Al-Shidiya and Ghor Al-Safi to the Port of Aqaba.
The United Aran Emirates and Jordan recently an agreement to develop a railway network in Jordan and establish the UAE-Jordan Railway Company.
The agreement covers the construction and operation of a 360-kilometre railway linking the main mining areas of Al-Shidiya and Ghor Al-Safi to the Port of Aqaba.
The project aims at transporting 16 million tonnes of phosphate and potash annually.
The project aims at transporting 16 million tonnes of phosphate and potash annually, with a total investment value of $2.3 billion. Both phosphate and potash are chemicals used in the textile industry.
The agreement was signed by UAE Minister of Energy and Infrastructure Suhail bin Mohamed Al Mazrouei and Jordan’s Minister of Transport Nidal Al-Qatamin.
The UAE-Jordan Railway Company was formally established as a joint venture between Abu Dhabi’s L’IMAD Holding Company (L’IMAD) and several Jordanian stakeholders, according to an official release in the UAE.
The joint venture will be responsible for the implementation, operation and maintenance of Jordan’s railway network through its executing arm, Etihad Rail, the developer and operator of the UAE’s national railway network.
The project will enhance Jordan’s export capabilities and logistics efficiency by directly linking phosphate and potash production sites to the Port of Aqaba, significantly reducing transport time and costs.
It will also support comprehensive economic development and open wide prospects for job creation across multiple sectors, leveraging the extensive expertise of Etihad Rail.
Fibre2Fashion News Desk (DS)
With more than two decades of experience in the sports industry, James brings a unique combination of skills, which will help PUMA use creative direction as an important strategic lever to establish itself as a top-3 global sports brand.
Puma has appointed James Carnes as senior vice president creative direction.
Reporting to Maria Valdes, he will oversee creative direction, innovation, and product excellence.
With over two decades of experience, including leadership roles at Adidas, he will align design strategy with business goals to strengthen Puma’s global brand appeal and market position.
“James is a very highly regarded leader in our industry and he has been instrumental in shaping some of the most influential performance and lifestyle products, labels, and platforms,“ said Maria Valdes. “With a strong background in industrial design and a deep understanding of both athletes and consumers, he will play an important role in getting our customers and consumers excited about PUMA once again.”
Until 2021, James held several leadership positions in design, creative direction and strategy at adidas, both in Herzogenaurach and Portland, Oregon. Most recently he worked as an independent consultant and investor in the wider industry.
At PUMA, James will align creative direction with the company’s overall strategic ambitions, set the seasonal direction for the Business Units and create a long-term look and feel for the brand across consumer touch points.
“Creative Direction is about more than seasonal trends and colours. It is about defining how PUMA holistically presents itself in the market, harnessing the company’s portfolio of world class innovation, and deeply connecting with consumers,” said James Carnes. “We have the amazing opportunity to modernize the image and style of one of the most iconic sports brands in the world and I look forward to leading our teams and collaborating with my colleagues to make this happen.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
China will step up building a higher-level China-Vietnam community with a shared future that carries strategic significance, Chinese President Xi Jinping said while holding talks with visiting Vietnamese President To Lam.
China and Vietnam are accelerating efforts to navigate bilateral trade towards a more balanced and sustainable course.
President Xi Jinping recently held talks with visiting Vietnamese President To Lam.
During the visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.
Xi said both countries should work together in their modernisation drive, accelerate the alignment of development strategies and prioritise infrastructure connectivity.
While meeting Chinese Minister of Commerce Wang Wentao during the state visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.
Wang said both sides should focus on implementing the high-level common perceptions, including raising bilateral trade turnover to $500 billion in future.
Hung urged China to expand imports of Vietnamese goods, broaden the list of products eligible for tariff preferences and further open its market. He also called for the mutual recognition of quarantine results for agro-forestry-fishery products, facilitation of Vietnamese exports via cross-border e-commerce, and expansion of Vietnam’s trade promotion offices across Chinese localities, according to a Vietnamese news agency.
China will continue to support Vietnam in setting up additional trade promotion offices, following those already established in Chongqing, Hangzhou and Haikou, Wang responded.
China also expressed readiness to support Vietnam’s stronger exports through cross-border e-commerce, encouraging greater visibility of the Vietnam National Pavilion on Chinese e-commerce platforms beyond JD.com to better promote Vietnamese products to Chinese consumers.
China has consistently been Vietnam’s largest trading partner and second-largest export market, while Vietnam continues to be China’s biggest trading partner in the Association of Southeast Asian Nations (ASEAN).
Fibre2Fashion News Desk (DS)
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