​Kashmir Box evolves into ‘House of Brands,’ eyes global retail expansion

Kashmiri heritage fashion and lifestyle retailer Kashmir Box has announced a shift in its business strategy and will evolve into a global ‘House of Brands,’ fuelled by an investment round and FDI (Foreign Direct Investment).

 
“Our expansion is not just about geography; it is about value creation,” said Kashmir Box’s co-founder and CEO Moheet Mehraj in a press release. “The gradual transition to a House of Brands began in 2019. We are building deeper equity in specific categories. We have proven that an impact-driven model can be financially robust, achieving 4x growth while staying profitable. With the influx of this strategic funding, we are now ready to take this blueprint to the world.”
 
The business will put its recent investment funds towards expanding its physical retail footprint across the world to connect global shoppers with Kashmiri heritage. In its House of Brands model, Kashmir Box will serve as a parent entity and manage a curated portfolio of brands which celebrate Kashmir’s cultural and aesthetic traditions.

The business will pursue strategic online and offline retail partnerships in India and the Middle East before foraying into new international markets. A flagship store in Delhi NCR is set to launch soon and Kashmir Box plans to open first international retail boutique in the UAE by June, 2026.
 
“Kashmir Box is proving that heritage, when paired with innovation and design excellence, can fuel a global luxury movement,” said BeyondSeed’s co-founder and CEO Kuldeep Mirani. “Their House of Brands model unlocks unprecedented value for artisans and consumers alike, and BeyondSeed is proud to support this next phase of global expansion.”