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Kenstar Launches India’s First 5-Star Rated Energy-Efficient Coolers, Prices Start At Rs 6,000

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Kenstar Launches India’s First 5-Star Rated Energy-Efficient Coolers, Prices Start At Rs 6,000


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Kenstar launched India’s first 5 Star BEE-rated air coolers, offering up to 35 percent energy savings and a five-year warranty, aiming for 45 percent growth.

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Kenstar Bets on Efficiency: New Range of 5-Star Coolers Promises 30–35% Power Savings

Kenstar Bets on Efficiency: New Range of 5-Star Coolers Promises 30–35% Power Savings

Kenstar, the consumer appliances manufacturer, has launched India’s first range of 5-star BEE-rated energy-efficient air coolers. The new range was unveiled on Thursday in Gurugram, Haryana, where the company’s headquarters is located.

The line-up is designed to cater to diverse customer segments, with prices starting at Rs 6,000 for entry-level models and going up to Rs 20,000 for premium variants.

Under the ‘Power of 5’, these coolers come with BLDC Maxx Technology, Quadra Flow Technology for powerful air delivery, Hydro Dense Mesh Honeycomb Cooling Pads for better cooling and durability, and a Heavy Duty Double Ball Bearing Motor for long-lasting performance.

This new range of air coolers offers the perfect blend of energy savings and modern technology, giving customers superior cooling while also reducing electricity bills.

Speaking at the launch event, Sunil Jain, CEO of Kenstar, explained the timing of the launch despite the summer season being over. “Generally, coolers are a summer product, but for us July to December is crucial. Nearly 50% of our annual sales come during this period. That is why we start production in July and introduce new technology and product ranges in the market,” he said.

“This new range of coolers, which are energy efficient laced with cutting-edge technology, can cut down the customers’ electricity bills by 30-35 per cent in comparison to normal coolers,” said Jain during the conversation.

In addition to the efficiency upgrades, Kenstar is offering an industry-first five-year warranty on motors and pumps, the core components of a cooler. “The motor and pump are the heart of a cooler. With this warranty, consumers can enjoy peace of mind and reliability for five years,” Jain noted.

Kenstar has set an ambitious 45 per cent growth target for FY2025-26 with the existing products and the new energy-efficient range.

“The new range gives consumers not only cost savings but also a quality-oriented product. Our mantra is clear—quality with affordability,” said Jain.

Santosh Bhamre, National Sales Head of Kenstar.

Moreover, the company has already started taking bookings for the new range of energy-efficient coolers from July. “I am happy to share that we have already received bookings equal to 50% of what we sold in the entire last year,” he said.

At the event, Santosh Bhamre, National Sales Head at Kenstar, explained that affordability will not compromise efficiency. “Whether it is the entry-level model or the higher-end one, every product in this range carries the 5-star BEE rating,” he said.

On concerns about misleading claims of energy savings in the market, Bhamre stressed Kenstar’s credibility. “Some gimmicks do exist, but what we are saying translates into real benefits for customers. With BLDC Maxx technology, our coolers deliver up to 60% energy savings compared to regular coolers. And with the newly launched 5-star rated coolers, consumers can immediately save around 30% on electricity bills compared to non-rated models,” he said.

New range of coolers pricing starting from Rs 6000.

He further added that the Bureau of Energy Efficiency (BEE), a Government of India body, independently certifies these ratings. “When you see a BEE 5-star label, you can trust that the product delivers the promised efficiency,” Bhamre noted.

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Varun Yadav

Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst…Read More

Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst… Read More

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Consumer tech expansion: Philips to widen India portfolio with global products; focus on male grooming, mother and child care – The Times of India

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Consumer tech expansion: Philips to widen India portfolio with global products; focus on male grooming, mother and child care – The Times of India


Philips India is set to broaden its footprint in the domestic market by introducing more global product lines and strengthening its offerings in male grooming and mother and child care, responding to rising consumer demand for premium personal care products.The company, which recently rolled out its rechargeable intimate skin-protect grooming product, OneBlade, aimed at Gen Z consumers, said the premium segment is seeing robust growth, highlighting a shift in Indian consumer preferences, PTI reported.“We will continue strengthening male grooming and mother and childcare with newer and newer innovations, and we continue to get our global categories, which are huge in other markets, into India,” said Smit Shukla, Head of Philips Personal Health India Subcontinent.He added that Philips has a large global portfolio in oral care, and the company is assessing strategies to drive consumer demand before introducing these products in India.According to Vidyut Kaul, Head of Personal Health, Philips Growth Region (JAPAC, ISC, META & LATAM), the non-manual grooming market in India has been expanding at a mid-to-high single-digit growth rate annually over the last five years.In the grooming segment, Philips India enjoys a 50-60 per cent market share, depending on the sales channel, Kaul said, underscoring the brand’s leadership position.He added that while Philips has long been a global innovation leader, the company had earlier avoided introducing premium innovations in India due to perceptions of it being a price-sensitive market. However, he said, “It is not price-sensitive but value-conscious, and we are seeing that premiumisation is fast catching up.”The company’s most premium shaver, launched in April this year, received a strong consumer response, with demand outpacing supply, he said. Philips has witnessed over 75 per cent growth in the premium segment, driven by this shift in consumer sentiment.The male grooming segment continues to be one of the top growth drivers for Philips in India, followed by the mother and child care segment, both of which have performed strongly over the past 2–3 years.“They continue to boost more and more growth and give access to the consumers. In addition, the personal care and personal grooming segments will further accelerate the growth journey there,” Kaul said.He also noted that Philips has enhanced localisation in its manufacturing operations under its ‘local-for-local’ strategy, which has helped shield the company from the impact of rising US tariffs.





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Women in banking: SBI aims for 30% female workforce by 2030; steps up inclusion and health initiatives – The Times of India

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Women in banking: SBI aims for 30% female workforce by 2030; steps up inclusion and health initiatives – The Times of India


The State Bank of India (SBI) has set a target to raise the share of women in its workforce to 30 per cent by 2030 as part of a broader push to strengthen gender diversity and inclusivity across all levels of the organisation.SBI Deputy Managing Director (HR) and Chief Development Officer (CDO) Kishore Kumar Poludasu told PTI that women currently account for about 27 per cent of the bank’s total workforce, though the figure rises to nearly 33 per cent among frontline staff.“We will be working towards improving this percentage so that diversity gets further strengthened,” Poludasu said, adding that the bank is taking targeted measures to bridge the gap and meet its medium-term diversity goal.With a staff strength of over 2.4 lakh — among the highest for any organisation in the country — SBI has rolled out several initiatives aimed at creating a workplace where women can thrive professionally while maintaining work-life balance.Among the women-centric measures, the bank offers creche allowances for working mothers, a family connect programme, and dedicated training sessions to help women re-enter the workforce after maternity, sabbatical, or extended sick leave.Poludasu said SBI’s flagship initiative, Empower Her, is designed to identify, mentor, and groom women employees for leadership roles through structured leadership labs and coaching sessions. The programme aims to strengthen the pipeline of women leaders across the organisation.The bank has also introduced wellness initiatives tailored to women’s health needs, including breast and cervical cancer screenings, nutritional allowances for pregnant employees, and a cervical cancer vaccination drive.“These programmes are designed keeping in mind the women and girls who are employed in the bank,” Poludasu said, adding that SBI remains committed to fostering an inclusive, secure, and empowering workplace.Currently, the lender operates over 340 all-women branches across India, and the number is expected to increase in the coming years.SBI, one of the world’s top 50 banks by asset size, has also been recognised among India’s best employers by multiple organisations. Poludasu said the bank continues to drive innovation across processes, technology, and customer experience while ensuring that diversity and inclusion remain central to its transformation journey.





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Trade talks: India, EU wrap up 14th round of FTA negotiations; push on to seal deal by December – The Times of India

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Trade talks: India, EU wrap up 14th round of FTA negotiations; push on to seal deal by December – The Times of India


India and the 27-nation European Union (EU) have concluded the 14th round of negotiations for a proposed free trade agreement (FTA) in Brussels, as both sides look to resolve outstanding issues and move closer to signing the deal by the end of the year, PTI reported citing an official.The five-day round, which began on October 6, focused on narrowing gaps across key areas of trade in goods and services. Indian negotiators were later joined by Commerce Secretary Rajesh Agrawal in the final days to provide additional momentum to the talks.During his visit, Agrawal held discussions with Sabine Weyand, Director General for Trade at the European Commission, as both sides worked to accelerate progress on the long-pending trade pact.Commerce and Industry Minister Piyush Goyal recently said he was hopeful that the two sides would be able to sign the agreement soon. Goyal is also expected to travel to Brussels to meet his EU counterpart Maros Sefcovic for a high-level review of the progress made so far.Both India and the EU have set an ambitious target to conclude the negotiations by December, officials familiar with the matter said, PTI reported.Negotiations for a comprehensive trade pact between India and the EU were relaunched in June 2022 after a hiatus of more than eight years. The process had been suspended in 2013 due to significant differences over market access and tariff liberalisation.The EU has sought deeper tariff cuts in sectors such as automobiles and medical devices, alongside reductions in duties on products including wine, spirits, meat, and poultry. It has also pressed for a stronger intellectual property framework as part of the agreement.For India, the proposed pact holds potential to make key export categories such as ready-made garments, pharmaceuticals, steel, petroleum products, and electrical machinery more competitive in the European market.The India-EU trade pact talks span 23 policy chapters covering areas such as trade in goods and services, investment protection, sanitary and phytosanitary standards, technical barriers to trade, rules of origin, customs procedures, competition, trade defence, government procurement, dispute resolution, geographical indications, and sustainable development.India’s bilateral trade in goods with the EU stood at $136.53 billion in 2024–25, comprising exports worth $75.85 billion and imports valued at $60.68 billion — making the bloc India’s largest trading partner for goods.The EU accounts for nearly 17 per cent of India’s total exports, while India represents around 9 per cent of the bloc’s overall exports to global markets. Bilateral trade in services between the two partners was estimated at $51.45 billion in 2023.





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