Fashion
Kering confirms breach after hackers steal Gucci, Balenciaga and McQueen data
By
Reuters
Published
September 15, 2025
Hackers have stolen the private details of potentially millions of customers from luxury fashion brands Gucci, Balenciaga and Alexander McQueen, according to a report by the BBC. The cyberattack targeted the labels’ French parent company, Kering.
Kering confirmed the breach in a statement without naming the affected brands. It said that in June, “an unauthorized third party gained temporary access to our systems and accessed limited customer data from some of our Houses.”
The attack appears to be part of a broader wave of cyber incidents affecting global luxury brands and retailers this year.
Breaches have also occurred at Richemont’s Cartier and several labels owned by luxury group LVMH. In July, Hong Kong’s privacy watchdog announced an investigation into a data leak involving about 419,000 customers at LVMH’s Louis Vuitton.
According to the BBC report, the stolen client data includes names, email addresses, phone numbers, home addresses and the total amounts spent in-store.
Kering said no financial information—such as credit card or bank account numbers—was compromised.
The hackers, who identified themselves to the BBC as “Shiny Hunters,” claimed to have data linked to 7.4 million unique email addresses.
Kering stated that its brands immediately reported the breach to the appropriate authorities and notified customers in accordance with local regulations. The company declined to specify which countries were affected when asked by Reuters.
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