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Lego hits record revenue in first half of 2025, boosted by brick flowers and cars

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Lego hits record revenue in first half of 2025, boosted by brick flowers and cars


Icons Tiny Plants by Lego.

James Manning – Pa Images | Pa Images | Getty Images

Flowers, succulents and Formula One race cars helped fuel a 12% revenue bump for Lego during the first half of the year.

The company reported a record 34.6 billion Danish kroner, or $5.4 billion, in revenue as part of its biannual earnings report on Wednesday. Operating profit rose 10% year over year to 9 billion Danish kroner, or $1.4 billion, the company said.

“It’s the best first half ever,” Lego CEO Niels Christiansen told CNBC. “It’s a record on revenue, a record on operating profit, it’s a record on net profit. … So, we are very happy.”

The brick maker launched 314 new sets during the first six months of the year, another record high. Lego has steadily added new product to its portfolio, branching out into home decor with wall art sets. It has also added new license partners and released sets tied to animated children’s program “Bluey” and fan-favorite anime “One Piece.”

Up next is a multiyear partnership with Pokemon, due to hit shelves in 2026.

“You can always find something that you really like, the pop culture you’re into or the passion point you have,” Christiansen said. “That works really well.”

In expanding its catalog of product, Lego has also grown its consumer base. Gateways into the brand such as its line of botanicals — plants, flower bouquets and succulents — and its ongoing partnership with Epic Games — which brings Lego to the digital space and elements from the popular video game Fortnite into the physical world — have encouraged newcomers into the brick-building space, Christiansen said.

“Then they figure out what it is and what it does for them, how it kind of allows them to express themselves, but also de-stress and focus on stuff in a different way,” he said. “So botanicals sets turn out to be good at recruiting new consumers into the brand, and then as soon as they build their botanical set, they may move on to building something else.”

Lego opened 24 new stores globally during the first six months of the year. The company has been opening more physical retail locations in areas that, unlike the U.K. and the U.S., did not grow up with the iconic colored bricks. This includes countries such as China and India.

Having brick-and-mortar places where kids and adults can get their hands on Legos and see the available sets has previously helped bolster sales.

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Stock market today: Which are the top losers and gainers on March 6- check list – The Times of India

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Stock market today: Which are the top losers and gainers on March 6- check list – The Times of India


Benchmark equity indices Sensex and Nifty fell sharply on Friday, retreating by more than 1 per cent after a brief recovery in the previous session as escalating tensions in West Asia and surging crude oil prices weighed on investor sentiment.The 30-share BSE Sensex declined 1,097 points, or 1.37 per cent, to close at 78,918.90. During the session, it had plunged 1,203.72 points, or 1.50 per cent, to 78,812.18. The NSE Nifty dropped 315.45 points, or 1.27 per cent, to settle at 24,450.45.

Nifty50 top gainers

  • Bharat Electronics (1.84%)
  • Reliance Industries (1.11%)
  • ONGC (0.95%)
  • Sun Pharma (0.84%)
  • NTPC (0.68%)
  • Hindalco (0.42%)
  • HCL Tech (0.20%)
  • Infosys (0.20%)
  • Bajaj Auto (0.12%)
  • Nestle India (0.12%)

Nifty50 top losers

  • ICICI Bank (-3.26%)
  • Eternal (-3.16%)
  • Shriram Finance (-3.08%)
  • Axis Bank (-2.47%)
  • UltraTech Cement (-2.45%)
  • Kwality Wall’s (-2.42%)
  • InterGlobe Aviation (-2.41%)
  • Adani Enterprises (-2.36%)
  • HDFC Bank (-2.36%)
  • HDFC Life (-2.31%)

BSE Sensex top gainers

  • Bharat Electronics (1.84%)
  • Reliance Industries (1.11%)
  • Sun Pharma (0.84%)
  • NTPC (0.68%)
  • HCL Tech (0.20%)
  • Infosys (0.20%)

BSE Sensex top losers

  • ICICI Bank (-3.26%)
  • Eternal (-3.16%)
  • Axis Bank (-2.47%)
  • UltraTech Cem. (-2.45%)
  • Kwality Wall’s (-2.42%)
  • InterGlobe (-2.41%)
  • HDFC Bank (-2.36%)
  • SBI (-2.27%)
  • Bajaj Finserv (-2.25%)
  • L&T (-2.21%)

The decline came as Brent crude, the global oil benchmark, jumped 2.53 per cent to $87.57 per barrel, raising concerns about inflation and macroeconomic stability.“Indian equity markets extended their decline following the prior session’s relief rally, as escalating US-Iran tensions disrupted key Middle Eastern oil and gas supplies, driving crude prices higher. A sustained rise in oil prices could weigh on investor sentiment and adversely affect India’s twin deficits, inflation trajectory, and the RBI’s monetary stance,” said Vinod Nair, Head of Research, Geojit Investments Ltd, PTI quoted.Elsewhere in Asia, South Korea’s Kospi, Japan’s Nikkei 225, Shanghai’s SSE Composite index and Hong Kong’s Hang Seng index ended higher.European markets, however, were trading in the red, while US markets ended lower on Thursday.Foreign Institutional Investors (FIIs) sold equities worth Rs 3,752.52 crore on Thursday, while Domestic Institutional Investors (DIIs) purchased stocks worth Rs 5,153.37 crore, according to exchange data.On Thursday, the Sensex had rebounded 899.71 points, or 1.14 per cent, to settle at 80,015.90, snapping its four-day losing streak. The Nifty had climbed 285.40 points, or 1.17 per cent, to close at 24,765.90, ending its three-day decline.



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Watch: How war in Iran may affect food and fuel prices

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Watch:  How war in Iran may affect food and fuel prices


As the US and Israel continue strikes on Iran, and with retaliatory strikes hitting nearby Middle East states, key shipping routes are being disrupted. Oil and gas production in the region is also being affected.

The BBC’s Nick Marsh examines how the war could cause a rise in living costs around the world.



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Stock Market Updates: Sensex Tanks 1,100 Points, Nifty Tests 24,450; India VIX Jumps Over 11%

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Stock Market Updates: Sensex Tanks 1,100 Points, Nifty Tests 24,450; India VIX Jumps Over 11%


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The Nifty50 and the Sensex declined at open amid weak global cues.

Sensex Today

Sensex Today

Indian benchmark equity indices extended their losses in a volatile trading session on Friday as investors remained cautious amid escalating tensions in West Asia linked to the US-Iran conflict.

As of 3:19 PM, the Nifty50 was trading 1.21 per cent or 300 points down at 24,465, and the Sensex was trading 1,136 points or 1.42 per cent down at 78.879.

Market volatility spiked during the session, with the India VIX rising as much as 11.31% to 19.88.

Among Nifty50 constituents, InterGlobe Aviation, ICICI Bank, and Max Healthcare Institute were the top losers. On the other hand, Bharat Electronics Limited, Reliance Industries, and NTPC Limited were among the top gainers.

Broader markets also traded lower, with the Nifty Midcap 100 and Nifty Smallcap 100 declining 0.47% and 0.06%, respectively.

On the sectoral front, the Nifty IT Index was the only major gainer, rising 0.34% on the back of gains in Persistent Systems and Infosys.

Meanwhile, the Nifty Realty Index emerged as the worst-performing sector, falling nearly 2%, dragged down by losses in Godrej Properties, The Phoenix Mills, and Prestige Estates Projects.

The Nifty Private Bank Index and Nifty Financial Services Index were also among the major laggards during the session.

Global cues

Most markets across the Asia-Pacific region traded in the red as crude oil prices climbed amid rising concerns over supply disruptions linked to the escalating conflict involving the United States, Israel, and Iran.

In Asia, mainland China’s CSI 300 Index slipped around 0.1%, while South Korea’s Kospi Index declined 1.6%.

Overnight on Wall Street, the S&P 500 fell 0.57%, while the Dow Jones Industrial Average dropped 1.61%. The Nasdaq Composite ended 0.26% lower.

Market uncertainty also intensified after Letitia James and attorneys general from 23 US states reportedly filed another lawsuit seeking to block tariff measures announced by Donald Trump.

Oil and gold prices

Oil prices surged as traders remained concerned about potential supply disruptions. According to a Reuters report, Brent crude futures rose nearly 5% to $85.41 per barrel in the previous session.

During the Asian trading session, Brent Crude Oil was trading 0.15% higher at $84.16 per barrel.

Meanwhile, safe-haven demand pushed Gold Futures up 1.34% to $5,146.39, supported by ongoing geopolitical tensions.

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