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Loewe teams with On Running again for autumn/winter 2025 capsule

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Loewe teams with On Running again for autumn/winter 2025 capsule


Translated by

Nazia BIBI KEENOO

Published



October 8, 2025

The Spanish luxury house Loewe is once again teaming up with Swiss sportswear innovator On Running. The two brands have renewed their collaboration—backed by former tennis champion Roger Federer—to unveil an autumn/winter 2025 capsule collection anchored by the Cloudsolo trainers, an entirely new limited-edition model. The capsule will be available for online pre-registration starting October 15. From October 16, it will be accessible worldwide, both in stores and online, without prior registration.

The new collection will be available from October 16 online and in stores. – Loewe

The Cloudsolo trainers, the first model co-designed by both brands, blend On Running’s Swiss engineering with Loewe’s artisanal design codes. The style features a single CloudTec unit at the heel, a Helion Superfoam midsole and a flexible Speedboard for improved cushioning. Its upper combines On Running’s technical mesh with Loewe’s signature closure and will be offered in vibrant shades such as turquoise, orange and lime green, as well as versatile neutral tones.

The capsule also includes ready-to-wear pieces that pair high-performance technology with Loewe’s understated luxury. The range spans anoraks, cargo trousers, functional outerwear, sports bras, T-shirts, leggings and shorts, all designed for everyday wear.

The launch campaign, shot by photographer Ryan McGinley, features the MazelFreten dance company under the artistic direction of Bleunuit with movement direction by Ash Rucker. Filmed at the Faculty of Fine Arts at the University of La Laguna in Tenerife, the campaign highlights physical expression as a bridge between art and the street.

Founded in Switzerland in 2010, On Running now operates in more than 80 countries and has become a leader in performance innovation. For the current financial year, the company forecasts a turnover of 2.86 billion Swiss francs, representing 28% growth at constant exchange rates.

Since March 2025, Loewe — founded in Madrid in 1846 — has been led by the designer duo Jack McCollough and Lázaro Hernández, who took over as creative directors following the departure of Jonathan Anderson, now the creative director at Dior.

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Fashion

U.S. Black Friday online sales hit record $11.8 billion, Adobe reports

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U.S. Black Friday online sales hit record .8 billion, Adobe reports


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Reuters

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December 1, 2025

American shoppers spent a record $11.8 billion online on Black Friday, up 9.1% from last year, final data from Adobe Analytics showed.

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Adobe Analytics, which tracks over 1 trillion U.S. retail site visits, expects shoppers to spend $5.5 billion on Saturday and $5.9 billion on Sunday, up 3.8% and 5.4% from a year earlier respectively.

Separately, software firm Salesforce reported that American consumers had spent $18 billion on Black Friday purchases, up 3% from a year ago, with luxury apparel and accessories among the most popular categories.

Although U.S. consumers spent more this Black Friday compared to last year, price increases hampered online demand, according to Salesforce, with shoppers purchasing fewer items at checkout compared to last year.

At physical stores, the bargain-chasing was relatively subdued on post-Thanksgiving morning, with some shoppers saying they feared overspending amid persistent inflation, trade policy-driven uncertainty, and a soft labor market.

Cyber Monday, traditionally a big day for online deals, is expected to be the season’s biggest online shopping day again, Adobe projects, driving $14.2 billion in spending, up 6.3% from last year. 

© Thomson Reuters 2025 All rights reserved.



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Mielle becomes NFL’s first textured haircare partner

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Mielle becomes NFL’s first textured haircare partner


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December 1, 2025

Textured haircare brand Mielle has launched a new partnership with the National Football League, marking the League’s first collaboration with a textured haircare company. 

Mielle becomes the NFL’s first textured haircare partner. – Mielle

The campaign aims to support the millions of NFL fans with textured hair—women now make up about half of the NFL’s fanbase—while addressing the unique hair challenges faced by athletes wearing helmets, including dryness, breakage and frizz.

The partnership expands Mielle’s growing footprint in professional sports and is designed to boost representation, access to high-quality care, and product innovation for textured-hair athletes and fans.

“The NFL is excited to have Mielle, a brand that is committed to performance, community, and empowering fans and athletes, lean into the NFL partnership” said Tracie Rodburg, SVP global partnerships, NFL.

“This partnership aligns with the league’s mission to build lasting connections within our communities nationwide and celebrate the self-expression of our players and fans.”

The P&G brand says the collaboration gives Mielle a major platform to showcase the performance of its dermatologist-reviewed, Skin Health Alliance–accredited formulas under real athletic conditions.

“We’re honored to be the first textured hair care partner of the NFL through our partnership with P&G,” said Monique Rodriguez, founder and CEO, Mielle. “For so many of us, football represents family and community. It’s attending cookouts, tailgates, reconnecting with family and friends, and showing up in your favorite team colors. And for millions of fans, that includes twisting, braiding, and caring for your textured hair before kickoff.”

The announcement is accompanied by a social-first campaign, including the viral “Passing the Phone” video moment featuring talents across the league from including players, executives and agents, to players’ families and on-air talent.

Copyright © 2025 FashionNetwork.com All rights reserved.



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India’s logistics push puts fashion in the fast lane

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India’s logistics push puts fashion in the fast lane



The government’s three-year scorecard backs this up. Since its launch in September ****, ULIP has integrated more than thirty logistics and customs systems and clocked over *.* billion (***+ crore) API transactions as of around August ****, effectively treating data flows like rails. LDB, operational since July ****, has cumulatively tracked over ** million EXIM containers across *** inland container depots (ICDs) by around August ****, turning container visibility from a premium add-on into the default. A Transportation Emissions Measurement Tool (TEMT), developed by IIM Bangalore and partners and endorsed by DPIIT, now gives exporters an ISO-*****-aligned way to report logistics emissions, so freight can sit alongside product footprints in sustainability dossiers.

From Map to Mill Gate: What Gati Shakti Has Actually Changed



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