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Lululemon to expand into six markets across Europe & India in 2026

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Lululemon to expand into six markets across Europe & India in 2026



lululemon (NASDAQ:LULU) announced plans to expand its international presence in 2026 with six new market entries – a record number for the brand in a single year – through its new franchise partnership model agreements. lululemon plans to launch in Greece, Austria, Poland, Hungary, and Romania next year with partner Arion Retail Group, in addition to its previously announced entry into India through a partnership with Tata CLiQ.

These partnerships will bring lululemon’s innovative athletic and lifestyle apparel and accessories to new and existing guests across Europe and Asia Pacific and provide high performance product offerings that are designed to support a wide range of activities including yoga, running, training, tennis, and golf.

Lululemon plans to enter six new markets in 2026 via franchise partnerships, marking its largest annual international expansion.
The brand will launch in Greece, Austria, Poland, Hungary and Romania with Arion Retail Group, and in India with Tata CLiQ.
Customers will access products online, supported by Lululemon’s community-focused brand approach.

lululemon guests across Greece, Austria, Poland, Hungary, and Romania will have access to the brand’s full range of products online through eu.lululemon.com, while guests in India will be able to digitally shop the brand through online marketplaces Tata CLiQ Luxury and Tata CLiQ Fashion.

“As we continue to see strong demand for the lululemon brand around the world, we’re thrilled to grow our presence and communities across Europe and Asia Pacific with entry into six new markets in 2026,” said Sarah Clark, Senior Vice President, EMEA, lululemon. “Each of these markets offer exciting potential for our brand, and we look forward to working with our franchise partners to introduce our innovative products and engaging guest experiences to more consumers in these regions.”

Building Community

lululemon continues to deepen its connection to guests through its ambassador network and local community events, which deliver movement and wellbeing experiences shaped in collaboration with partners around the world. Reflecting the brand’s holistic approach to physical, mental, and social wellbeing, this community-first model will remain central to how the lululemon brand enters new markets in 2026 with its partners.

International Expansion

Market expansion is a key pillar of lululemon’s growth strategy. With a presence in more than 30 markets around the world today, lululemon has an established and growing footprint across North America, EMEA, Asia Pacific, and China Mainland. These forthcoming market entries represent another important step in lululemon’s international expansion and follow the company’s entry into Italy this summer, as well as recent openings in Denmark, Turkey, and Belgium through its franchise model. Preparations for the new openings will continue into next year, with details on store locations, timelines, and community activations to be shared in 2026.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Fashion

DGFT reform unlocks $37 bn export boost for India trade growth

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DGFT reform unlocks  bn export boost for India trade growth



On March **, ****, India’s Directorate General of Foreign Trade (DGFT) issued Notification No. **/******, amending Para *.** of the Foreign Trade Policy and removing the long-standing ****;** lakh (about $**,***) per-consignment cap on courier exports. From April *, exporters can send consignments of any value through courier mode instead of splitting higher-value orders into smaller parcels.

For textiles and apparel, this is more than a procedural tweak. The sector is no longer driven only by large container-based orders from global retailers. It is increasingly shaped by samples, capsule drops, repeat orders, customised runs, premium home textiles, craft-led fashion, and direct-to-consumer cross-border fulfilment. In that world, courier flexibility matters.



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US’ Reebok & GLDN PNT launch padel apparel collection

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US’ Reebok & GLDN PNT launch padel apparel collection



Reebok, the iconic and irreverent sports culture brand, and GLDN PNT, an activewear racquet sports brand born from the community of padel, are joining forces to launch a performance-driven apparel collection designed for athletes and enthusiasts.

Padel, one of the world’s fastest-growing sports, has seen an explosion of participation and fan engagement in recent years. Recognizing the sport’s surging popularity and vibrant community, Reebok is stepping onto the padel court through a collaboration with GLDN PNT—a brand born from and built for the padel movement.

Reebok has partnered with GLDN PNT to launch a performance-driven padel apparel collection, tapping into the sport’s rapid global growth.
The range includes technical tees, tanks, bras and shorts designed for modern players, combining innovation, functionality and style, while strengthening Reebok’s presence in the fast-expanding padel community.

The Reebok x GLDN PNT collection features a range of high-performance apparel, including the ID Train Short Sleeve Tech Tee, Speed Racer Tank, ID Performance Tech Tee, ID Train Tri Back Bra, and WOR 9 in Woven Short. Each piece is designed with the modern padel player in mind, blending innovative materials, functional design, and bold style.

“Padel is more than a sport—it’s a global movement, and we’re thrilled to partner with Reebok to raise the bar for padel apparel,” said Scott London, Founder of GLDN PNT. “Our mission has always been to celebrate the culture and community of padel, and this collaboration gives us the reach and resources to inspire even more players around the world. We’re making the moment count—on and off the court.”

For Reebok, this partnership represents an opportunity to join the padel community in a meaningful and authentic way.

“Padel’s incredible growth represents the kind of energy and passion that Reebok has championed for decades,” said SVP of Reebok, Daniel Schachne. “By collaborating with GLDN PNT, a brand deeply rooted in the sport, we’re excited to deliver innovative performance apparel to padel athletes everywhere and support the vibrant community driving the sport forward.”

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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India extends RoSCTL scheme till Sept 2026 to support apparel exports

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India extends RoSCTL scheme till Sept 2026 to support apparel exports



The Government of India has extended the Rebate of State and Central Taxes and Levies (RoSCTL) scheme for exports of apparel, garments, and made-ups till September 30, 2026, or until it is approved under the next Finance Commission cycle, whichever is earlier.

The extension comes at a time when exporters are facing heightened pressure from geopolitical uncertainties, volatile demand, and rising logistics and input costs. By continuing the scheme, the government aims to provide stability and cost support to the labour-intensive apparel sector.

The extension of RoSCTL till September 30, 2026, or until the next Finance Commission approval, provides interim policy clarity amid global demand and cost pressures. Continued structure and rates support pricing competitiveness for apparel exporters.
However, its temporary nature signals a likely recalibration of export incentives in the upcoming policy cycle.

The scheme will continue without any change to its structure, coverage, rates, or eligibility criteria, ensuring policy continuity for exporters. Rebates will be provided through transferable duty credit scrips in a fully digital format, supporting ease of use and faster processing.

To maintain fiscal discipline, expenditure under the scheme will be reviewed on a quarterly basis by an inter-ministerial committee. The government has also retained the flexibility to revise rates and caps depending on evolving conditions, while keeping eligibility norms unchanged.

Effective April 1, 2026, the extension provides interim visibility to exporters as the government works towards finalising a longer-term framework under the upcoming Finance Commission period.

Fibre2Fashion News Desk (KUL)



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