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Luxury: mergers and acquisitions slow in 2024 but still appeal to investment funds, says Deloitte

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Luxury: mergers and acquisitions slow in 2024 but still appeal to investment funds, says Deloitte


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September 17, 2025

After the post-Covid recovery, mergers and acquisitions in the fashion and high-end sectors have slowed over the past two years. Even so, despite the economic climate, the sector continues to attract nine out of ten investors in 2025, although most are concerned about customs duties.

These are the findings of Deloitte‘s latest report, “Fashion & Luxury Private Equity and Investors Survey 2025″, which previews the main trends ahead of its publication on September 25.

In April, Prada acquired Versace from US group Capri for €1.25 billion. – ©Launchmetrics/spotlight

The survey was conducted worldwide across a panel of 60 private equity investors and more than 114 companies active in the fields of Clothing & Accessories, Watches & Jewellery, Cosmetics & Fragrances, luxury automobiles, luxury hotels, private jets, cruises, furnishings, yachts and luxury restaurants.

In 2024, the high-end segment recorded 308 deals, compared with 333 in 2023, that is 25 fewer year on year. Notably, last year saw the acquisition of luxury platform YNAP by German e-commerce firm Mytheresa from Swiss luxury group Richemont, while the planned merger between US giants Capri, owner of Michael Kors, and Tapestry, owner of Coach, fell through. The first half of 2025, marked by the acquisition of Versace by the Prada Group for €1.25 billion, confirms the general slowdown, with only 162 transactions compared with 188 a year earlier, a decline of 14%.

In the luxury goods segment alone, which accounts for 40.2% of total transactions, the number of deals closed last year fell by 6.3%. Breaking it down: clothing & accessories, the most attractive M&A sector, totalled 85 transactions in 2024, 20 fewer than the previous year. Similarly, watches & jewellery saw 15 deals in 2024, compared with 17 a year earlier. Only cosmetics & fragrances bucked the trend, jumping from 21 to 34 deals in one year (+13).

Leading the overall ranking for 2024, as usual, are luxury hotels, with 145 transactions (+1), followed by clothing & accessories (an industry that remains attractive nonetheless), then furnishings with 23 deals (+10), and yachts and automobiles with 11 each (-5 for the former and -13 for the latter between 2023 and 2024).

Geographical breakdown of mergers & acquisitions in 2024 - Deloitte Advisory
Geographical breakdown of mergers & acquisitions in 2024 – Deloitte Advisory

For 2025, “despite a macroeconomic and geopolitical context that remains marked by high uncertainty, the fashion and luxury sector continues to attract investor interest. 92% of funds are considering transactions in this sector, albeit more cautiously than last year,” said Elio Milantoni, a partner at Deloitte, in a press release.

“More than half are directing their strategies towards medium-sized companies, with the aim of encouraging a process of consolidation in the sector. At the same time, we are seeing a shift in investment preferences towards segments complementary to the world of fashion and luxury goods”, he continued.

In terms of size, the average value of M&A deals completed in 2024 is around €260 million, slightly down on 2023 (-4%), with an ever-greater focus on medium-sized targets, confirming the growing interest in medium-sized transactions.

Another trend identified by the consultancy is the concern around customs duties. Eight out of ten investors surveyed believe this issue will have a negative impact on the market, with North America (35%), Europe (33%) and Asia (29%) seen as the regions most exposed to rising trade barriers.

Geographically, investors still see Europe (75%) as the region with the greatest potential for luxury transactions, followed by North America (23%). In 2024, Europe accounted for the highest number of deals (210), 14 more than in 2023, while North America recorded only 54 (-23) and Asia-Pacific just 33 (-29).

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Smarter sorting: How AI is powering textile recycling

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Smarter sorting: How AI is powering textile recycling



The textile industry ranks among the most environmentally damaging sectors—accounting for ** per cent of global greenhouse gas emissions and ** per cent of clean water pollution. Producing a single cotton T-shirt, for instance, uses approximately *,*** litres of water, according to a report by McKinsey & Company. Yet less than * per cent of discarded garments are recycled into new clothing.

By enabling efficient sorting, material recovery, and reuse, AI is emerging as a key enabler of sustainable transformation in the fashion industry.



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Kering and L’Oréal seal €4 billion luxury beauty and wellness deal

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Kering and L’Oréal seal €4 billion luxury beauty and wellness deal



Kering and L’Oréal are entering a long-term strategic partnership in luxury beauty and wellness. This binding agreement encompasses the acquisition of the House of Creed by L’Oréal, the beauty and fragrance licenses of iconic Houses of Kering and an exclusive venture to explore business opportunities in the field of wellness and longevity.  

Building on the success of Yves Saint Laurent Beauté, this alliance further consolidates the long history of collaboration of two global leaders with complementary strengths — iconic luxury brands of Kering and the world-class expertise of L’Oréal in beauty — to accelerate growth and unlock considerable value across high-potential categories.

Under the terms of this agreement, Kering has the right to sell Kering Beauté including the House of Creed to L’Oréal. A true heritage name in haute parfumerie, Creed stands among the leading high-end luxury fragrance Houses, celebrated for its craftsmanship and mastery of rare natural ingredients. As part of L’Oréal Luxe, Creed will be best positioned to accelerate even further its global development across both men’s and women’s markets.

Kering and L’Oréal have entered a €4 billion strategic partnership spanning luxury beauty, fragrance, and wellness.
The deal includes L’Oréal’s acquisition of Creed and 50-year exclusive licences for Gucci, Bottega Veneta, and Balenciaga fragrances.
The alliance aims to accelerate global growth and explore new frontiers in wellness and longevity.

The partnership includes the rights to enter into a 50-year exclusive license for the creation, development, and distribution of fragrance and beauty products for Gucci, commencing after expiration of the current license with Coty, and respecting the Kering group’s obligations as per the existing license agreement. 

Kering will also grant L’Oréal 50-year exclusive licenses for the creation, development, and distribution of fragrance and beauty products for Bottega Veneta and Balenciaga, starting upon closing of the announced transaction.

A strategic committee will be established to ensure coordination between Kering brands and L’Oréal and monitor the progress of our partnership.

The agreement, including the sale of Creed and the establishment of these 50-year licenses on these iconic Houses of Kering, is valued at €4 billion, payable in cash at closing, expected in the first half of 2026. L’Oréal will also pay royalties to Kering for the use of its licensed brands.

Beyond beauty, Kering and L’Oréal are joining forces to explore business opportunities at the intersection of luxury, wellness, and longevity. This exclusive partnership, in the form of a planned 50/50 joint venture, will craft cutting-edge experiences and services combining L’Oréal’s innovation capabilities with Kering’s deep understanding of luxury clients.

This strategic alliance marks a decisive step for Kering,” declared Luca de Meo, CEO of Kering“Joining forces with the global leader in beauty, we will accelerate the development of fragrance and cosmetics for our major Houses, allowing them to achieve scale in this category and unlock their immense long-term potential, as did Yves Saint Laurent Beauté under L’Oréal’s stewardship. Together, we will also venture into new frontiers of wellness, combining the unrivalled expertise of L’Oréal with our unique luxury reach. This partnership allows us to focus on what defines us best: the creative power and desirability of our Houses.”

“I am delighted to forge this long-term strategic alliance with one of the world’s most prestigious, creative and visionary luxury groups. This partnership will further solidify our position as the world’s #1 luxury beauty company and allow us to explore new avenues in wellness together.” said Nicolas Hieronimus, CEO L’Oréal Groupe“The addition of these extraordinary brands perfectly complements our existing portfolio and significantly expands our reach into new, dynamic segments of luxury beauty. Through Creed, we will establish ourselves as one of the leading players in the fast-growing niche fragrance market. Gucci, Bottega Veneta and Balenciaga are all exceptional couture brands with enormous potential for growth.”

The agreement is subject to Kering’s obligations under French employment law, with the right for Kering to sell Kering Beauté to L’Oréal and an exclusivity granted to L’Oréal.

Fibre2Fashion News Desk (RKS)



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China channels $70.56 bn through new policy-based financial instrument

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China channels .56 bn through new policy-based financial instrument



China recently announced allocating 500 billion yuan (~$70.56 billion) through a new policy-based financial instrument.

The China Development Bank, the Export-Import Bank of China and the Agricultural Development Bank of China allocated 250 billion yuan, 100 billion yuan and 150 billion yuan respectively to support construction of projects in key areas and weak links.

China has allocated $70.56 billion through a new policy-based financial instrument.
The China Development Bank, the Export-Import Bank of China and the Agricultural Development Bank of China were the three allocators.
The aim is to back construction of projects and weak links.
A fund was also set up for China’s centrally-administered state-owned enterprises to develop strategic emerging industries.

The move is expected to stimulate over 7 trillion yuan in investment, according to statistics from the policy banks.

The financial instrument prioritises projects in technological innovation, consumption expansion and foreign trade stabilisation, while also supporting initiatives in major economic provinces and private investment projects, according to a state-controlled news agency.

The country also established a fund for its centrally-administered state-owned enterprises (SOEs) to develop strategic emerging industries, raising 51 billion yuan (~$7.2 billion) in its first phase.

The fund was initiated by the State-owned Assets Supervision and Administration Commission (SASAC) of the State Council and is managed by China Reform Holdings Corporation Ltd.

Over 10 centrally-administered SOEs have contributed to the fund, including China Mobile, Sinopec and the China National Offshore Oil Corporation.

The fund will invest in fields like new-generation information technology, artificial intelligence, new energy, new materials, high-end equipment, biomedicine and quantum technology.

Fibre2Fashion News Desk (DS)



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