Marc Jacobs opens Joy pop up in Galeries Lafayette, Paris

Marc Jacobs on Thursday opened a fresh Joy pop up in Galeries Lafayette within its Haussmann flagship in Paris, presenting the latest instalment of an innovative rolling capsule project.

 
Customers entering the famed department store are immediately greeted by the bold, blue circular Joy space, finished off with large petals. Inside the 30-square-meter bud retail space, one finds a bright and bouncy Fall 2025 limited-edition capsule collection that plays on the intersection of art and fashion through visual storytelling and expressive design.
 
Underlining Marc Jacobs’ brand power: Galeries Lafayette devoted 12 windows and 42 flags on its façade to celebrate the four-week pop-up, which runs through to November 11.

This new space continues the season-long celebration of Joy, which includes collaborations with renowned artists David Shrigley, Derrick Adams, and Hattie Stewart.
 
Jacobs has a long and rich tradition of culture-defining creative collaborations- such as Murakami and Richard Prince during his tenure at Louis Vuitton – linkups that extend beyond the world of fashion. He continues this with Joy, as three distinctive voices in contemporary art delve into ready-to-wear, accessories, and signature bags.

 
Shrigley’s satirical wit channels an absurdity that sparks laughter; like his Joy version of the famous Marc Jacobs Tote, on which he writes: “Please don’t spoil the Joy by Making Stupid Comments.” Other totes are made of canvas covered the same bold floral blues and priced at €275.
 
Adams’ vibrant geometries celebrate colour and rhythm with some natty sweatshirts and T-shirts, priced at €155 and €55 respectively.
 
Stewart’s pop-surrealist florals and characters offer a burst of optimism, seen in skateboards and very cool psychedelic Converse sneakers. Footwear priced very competitively, like the whole capsule, at €130.
 
Extending Joy beyond the brand, Marc invited a circle of like-minded brands to interpret the campaign through their own iconic products. Besides Converse, participants include SHUT skateboards; Moleskine journals, with collectible box sets of premium Crayola adult creative tools; and Maxbone, with a range of luxe pet accessories. Upstairs in Galeries Lafayette, there is even a further second floor Joy pop up that includes a gumball machine.
 
Joy pop-ups have already popped up in New York, Tokyo, London, and Athens. After Paris, the next destination will be Düsseldorf.