Fashion
Marc Jacobs opens Joy pop up in Galeries Lafayette, Paris
Published
October 17, 2025
Marc Jacobs on Thursday opened a fresh Joy pop up in Galeries Lafayette within its Haussmann flagship in Paris, presenting the latest instalment of an innovative rolling capsule project.
Customers entering the famed department store are immediately greeted by the bold, blue circular Joy space, finished off with large petals. Inside the 30-square-meter bud retail space, one finds a bright and bouncy Fall 2025 limited-edition capsule collection that plays on the intersection of art and fashion through visual storytelling and expressive design.
Underlining Marc Jacobs’ brand power: Galeries Lafayette devoted 12 windows and 42 flags on its façade to celebrate the four-week pop-up, which runs through to November 11.
This new space continues the season-long celebration of Joy, which includes collaborations with renowned artists David Shrigley, Derrick Adams, and Hattie Stewart.
Jacobs has a long and rich tradition of culture-defining creative collaborations- such as Murakami and Richard Prince during his tenure at Louis Vuitton – linkups that extend beyond the world of fashion. He continues this with Joy, as three distinctive voices in contemporary art delve into ready-to-wear, accessories, and signature bags.

Shrigley’s satirical wit channels an absurdity that sparks laughter; like his Joy version of the famous Marc Jacobs Tote, on which he writes: “Please don’t spoil the Joy by Making Stupid Comments.” Other totes are made of canvas covered the same bold floral blues and priced at €275.
Adams’ vibrant geometries celebrate colour and rhythm with some natty sweatshirts and T-shirts, priced at €155 and €55 respectively.
Stewart’s pop-surrealist florals and characters offer a burst of optimism, seen in skateboards and very cool psychedelic Converse sneakers. Footwear priced very competitively, like the whole capsule, at €130.
Extending Joy beyond the brand, Marc invited a circle of like-minded brands to interpret the campaign through their own iconic products. Besides Converse, participants include SHUT skateboards; Moleskine journals, with collectible box sets of premium Crayola adult creative tools; and Maxbone, with a range of luxe pet accessories. Upstairs in Galeries Lafayette, there is even a further second floor Joy pop up that includes a gumball machine.
Joy pop-ups have already popped up in New York, Tokyo, London, and Athens. After Paris, the next destination will be Düsseldorf.
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Fashion
Cotton innovation to take centre stage at Bremen conference 2026
Cotton can do more – a lot more. Cutting-edge textiles and high-tech products made from 100% cotton prove just how power-fully performance and sustainability can come together. That very surge of innovation is front and centre at the 38th Bremen Cotton Conference, taking place March 25–27, 2026, at Bremen’s Parliament on the historic market square – culminating in a bold and dedicated closing session on Friday. In the spotlight: per-formance upgrades for pure cotton, smart strategies for circular textile waste solu-tions, and pioneering concepts for demanding technical applications. From natural fi-bre–reinforced composites to highly effective flame-retardant solutions, cotton steps out of the closet and shows the future potential woven into every fibre.
The 38th Bremen Cotton Conference, set for March 25–27, 2026, will spotlight cotton’s transformation into a high-performance, sustainable material.
Experts will present innovations in cotton functionalisation, circular textile waste conversion, natural fibre composites and halogen-free flame-retardant systems, highlighting cotton’s expanding role in advanced technical applications.
Cotton is so much more than just a T-shirt. As a renewable resource, it’s biodegrada-ble, free from microplastics, naturally breathable, and delivers comfort you can actually feel. But this fibre has long since broken free from the fashion rack. Cotton is evolving into a versatile high-tech material.
Thanks to advanced finishing technologies, functional coatings, innovative hybrid yarns, and bio-based material blends, its range of applications is expanding fast – far beyond traditional textiles. For companies, that means real opportunity: replacing fos-sil-based resources with sustainable alternatives, staying ahead of regulatory de-mands, and unlocking new high-performance markets. Cotton is transforming from a natural product into a true engine of innovation.
Cotton Textile Waste as a Resource
Future-ready innovation means thinking across the entire product lifecycle. Production scraps, offcuts, and post-consumer textiles are not just a growing waste problem — they are also a valuable and largely untapped resource. In his presentation, Dr. Mat-thew Farrell of Cotton Incorporated (USA) demonstrates how cotton textile waste can be converted into glucose. Since these materials consist primarily of cellulose — aside from dyes and finishes — they can be broken down into their sugar building blocks through hydrolysis.* The resulting glucose serves as a bio-based platform feedstock for a wide range of value-added products. Drawing on two processes developed in recent years, Farrell illustrates how used cotton textiles can be integrated into viable circular economy concepts.
* Note: During hydrolysis, cellulose chains are broken down into glucose using water — often supported by acids or enzymes.
Natural Fibre Systems and Flame Retardancy
At the same time, the market for natural fibre-reinforced composites is expanding rap-idly, as industry and research increasingly turn to renewable, lightweight, and re-source-efficient materials. Natural fibres generally offer a lower carbon footprint than glass or carbon fibre reinforcements and are especially attractive for applications driven by clear sustainability targets. However, fire performance presents specific chal-lenges. As plant-based fibres are inherently combustible, natural fibre composites of-ten exhibit less favourable fire behaviour than their glass- or carbon-fibre-reinforced counterparts. Meanwhile, regulatory and safety requirements are becoming more strin-gent: beyond flammability itself, parameters such as heat release rate, smoke devel-opment, and smoke toxicity are moving into sharper focus.
At the Bremen conference, Dr. Thomas Mayer-Gall from the German Institutes of Tex-tile and Fibre Research North-West (DTNW), Krefeld, will present newly developed, halogen-free flame-retardant systems from DTNW research designed for these de-manding applications.
More Performance from 100% Cotton
Complementing the circularity perspective, Seth Winner of Cotton Incorporated turns the spotlight on enhancing the performance of textiles made from pure cotton. The goal: to elevate 100% cotton fabrics with targeted functional upgrades — improving breathability, thermal insulation, and stretch, among other properties.
He will present innovative approaches that enable the precise functionalization of cot-ton textiles, using both new and established technologies to unlock the full perfor-mance potential of pure cotton.
Innovation Meets Circularity
Against the backdrop of rising demands for resource efficiency, circular economy so-lutions, and product safety, the closing session of the Bremen Cotton Conference sends a strong message. It delivers fresh, hands-on impulses for manufacturers, fin-ishers, and developers — and showcases the remarkable innovative power of cotton.
Cotton is no longer just a traditional apparel fibre. It is evolving into a high-performance raw material platform for technical and sustainable applications — with strategic rele-vance for the textile and materials industries of tomorrow.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
Fashion
Turkiye’s apparel exports drop 6% to $16.3 bn in 2025
Exports of knitted and crocheted garments (HS Chapter **) fell *.* per cent to $*.*** billion from $**.*** billion a year earlier, as retailers trimmed replenishment volumes. Woven apparel and accessories (HS Chapter **) recorded a steeper fall of *.* per cent to $*.*** billion, compared with $*.*** billion in ****, reflecting weaker demand for higher-value fashion categories and formalwear.
December **** data signalled a slower contraction relative to the annual trend. Knitted and crocheted apparel exports rose *.* per cent year on year to $***.*** million from $***.*** million in December ****, supported by seasonal restocking. In contrast, non-knitted apparel declined *.* per cent to $***.*** million from $***.*** million. Combined shipments under HS ** and HS ** edged down *.** per cent to $*.*** billion.
Fashion
The new economics of fashion: Trust, longevity and price discipline
Fashion demand in 2026 remains intact but more selective, with consumers spending cautiously and prioritising value, durability and versatility.
Intentional purchasing and promotion sensitivity are reshaping pricing dynamics and margin structures.
Polarised consumer behaviour is pushing brands to rebuild trust, justify full price and align sustainability with longevity.
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