Fashion
Max&Co to launch in India with Reliance Brands Limited
Published
October 29, 2025
Reliance Brands Limited has signed a long-term master franchise agreement to bring the Max&Co fashion brand to India. As part of the partnership, the first Max&Co store in India is set to open in Mumbai in early 2026.
“Max&Co embodies a bold, modern expression of femininity– dynamic, joyful, and unapologetically individual– a spirit that deeply resonates with the evolving style and confidence of Indian women,” said Reliance Retail Ventures Limited’s executive director Isha Ambani in a press release. “It’s distinctive fusion of Italian design heritage and youthful energy will have significant appeal for the Indian woman. Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion.”
Following the mono-brand store opening in Mumbai, Reliance Brands Limited will undertake a national roll-out for the brand in key metropolitan cities. Max&Co is part of the Max Mara Fashion Group and specialises in contemporary Italian ready-to-wear and accessories, the full offering of which will be available in the upcoming India stores along with seasonal ‘&Co.llaboration’ capsule lines.
“We are pleased to join forces with Reliance Brands, whose strong experience in building and nurturing global premium brands makes them an ideal match for Max&Co in the region,” said Maria Giulia Prezioso Maramotti, Max&Co’s brand divisional director and Max Mara Fashion group board member. “India represents a vibrant and forward-thinking market, one that shares our passion for creativity, style, and self-expression. Our future mission is to inspire a new community of women who live with confidence, curiosity, and a cool, modern attitude.”
This partnership taps into the increasing demand for modern luxury and global fashion amongst Indian consumers. Founded in 1986, Max&Co is distributed in more than 400 stores across the globe and online.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
October 29, 2025
It’s time to “invite a new audience to experience [our] signature approach to refined, sustainable luxury”. So says premium Italian knitwear label Artknit Studios, which has chosen upscale Draycott Avenue in London’s Chelsea for its first physical pop-up store “that’s an important milestone in the brand’s European expansion”.
Known for its “commitment to Italian craftsmanship and 100% natural materials”, the brand said the new store is “a cosy enclave of Italian elegance where heritage craftsmanship meets timeless style”.
The interior “blends an understated storefront with warm, artisanal touches”. This means handcrafted furniture and tiles from Biella (the brand’s Italian home) sit alongside restored vintage pieces. Meanwhile, dark wood, metal accents, soft textiles, and a muted palette “create an immersive, welcoming environment”.
Its autumn seasonal offer is “centred on the versatility of wool”, with the collection moving from “lightweight city essentials to structured winter tailoring”.
Highlights include fine-gauge sweaters, combed-wool polos, and overshirts, alongside twill jackets and cardigans.
Alessandro Lovisetto, founder and CEO, said: “Following the success of [our] flagship stores in Milan, Rome, and Paris, [we’re] excited to bring our philosophy of ‘less, but better’ to the British capital.
“London feels like [our] natural home… a city that values the same things we do: quality, craftsmanship, and timeless design.”
Copyright © 2025 FashionNetwork.com All rights reserved.
The ColorJet Pavilion at ITMA Asia + CITME Singapore was inaugurated by Shri Rohit Kansal, Additional Secretary, Ministry of Textiles, Government of India. The event was graced by the presence of the Ambassador of India to Singapore, Dr. Shilpak Ambule along with several distinguished dignitaries and industry leaders.
Rohit Kansal, Additional Secretary, Ministry of Textiles, inaugurated the ColorJet Pavilion at ITMA Asia Singapore 2025, joined by Indian ambassador Dr. Shilpak Ambule.
He praised India’s textile innovation and ColorJet’s role in sustainability and technology.
ColorJet launched the Fabjet Pro, a wide-format digital printer showcasing eco-conscious, high-performance solutions.
During the inauguration ceremony, Shri Rohit Kansal and other dignitaries delivered impactful speeches highlighting the importance of Indian technology and sustainable practices in textile printing.
During his visit, “Shri Rohit Kansal applauded the remarkable progress of the Indian textile ecosystem, highlighting how the industry has evolved to make a strong mark globally. He emphasized India’s growing contributions across the textile value chain—from spinning and processing to digital printing- reflecting the nation’s technological strength and innovation-driven growth.”
He also commended ColorJet for its outstanding contribution to the Indian textile industry, recognizing the company’s continuous efforts toward advancing technology, promoting sustainability, and positioning India as a leader in digital textile innovation.
“It was an absolute honor to have Shri Rohit Kansal, Additional Secretary, Ministry of Textiles, Government of India, inaugurate the ColorJet Pavilion at ITMA Asia Singapore. His visit and words of encouragement reaffirm our commitment to driving innovation, sustainability, and technological excellence in the textile printing industry. At ColorJet, we take immense pride in representing Indian technology on such a global platform and showcasing how ‘Make in India’ solutions are setting new benchmarks in performance and environmental responsibility” Said Mr. Arun Varshney, Vice President and Business head ColorJet Group
At the event, ColorJet unveiled its latest innovation — the Fabjet Pro, a wide-format digital textile printer that exemplifies the company’s dedication to sustainability, advanced technology, and wider-width productivity. The launch reinforces ColorJet’s vision to deliver eco-conscious, high-performance printing solutions that cater to the evolving needs of the global textile industry.
Visit ColorJet at ITMA Asia Singapore 2025 – Booth H6-D304, Hall 6 | October 28–31, 2025 – to experience live demonstrations, technological innovations, and sustainable textile printing solutions in action.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (HU)
In ****, the average export price stood at $**.** per kg, compared to $**.** per kg in **** and $**.** per kg in ****, according to *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence tool TexPro. This consistent rise reflects the industry’s ongoing move towards value-added garments such as sportswear, uniforms, and functional apparel, backed by growing investments in automation, digital printing, and sustainable production practices.
According to *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>TexPro, the Philippines exported apparel worth $***.*** million during January–July ****, compared to $***.*** million in **** and $***.*** million in ****, marking a two-year contraction from $***.*** million in ****. The decline in shipment values mirrors global demand weakness, tighter inventory management by Western retailers, and a continued shift of basic apparel sourcing to lower-cost ASEAN and South Asian producers.
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