Fashion
Max&Co to launch in India with Reliance Brands Limited
Published
October 29, 2025
Reliance Brands Limited has signed a long-term master franchise agreement to bring the Max&Co fashion brand to India. As part of the partnership, the first Max&Co store in India is set to open in Mumbai in early 2026.
“Max&Co embodies a bold, modern expression of femininity– dynamic, joyful, and unapologetically individual– a spirit that deeply resonates with the evolving style and confidence of Indian women,” said Reliance Retail Ventures Limited’s executive director Isha Ambani in a press release. “It’s distinctive fusion of Italian design heritage and youthful energy will have significant appeal for the Indian woman. Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion.”
Following the mono-brand store opening in Mumbai, Reliance Brands Limited will undertake a national roll-out for the brand in key metropolitan cities. Max&Co is part of the Max Mara Fashion Group and specialises in contemporary Italian ready-to-wear and accessories, the full offering of which will be available in the upcoming India stores along with seasonal ‘&Co.llaboration’ capsule lines.
“We are pleased to join forces with Reliance Brands, whose strong experience in building and nurturing global premium brands makes them an ideal match for Max&Co in the region,” said Maria Giulia Prezioso Maramotti, Max&Co’s brand divisional director and Max Mara Fashion group board member. “India represents a vibrant and forward-thinking market, one that shares our passion for creativity, style, and self-expression. Our future mission is to inspire a new community of women who live with confidence, curiosity, and a cool, modern attitude.”
This partnership taps into the increasing demand for modern luxury and global fashion amongst Indian consumers. Founded in 1986, Max&Co is distributed in more than 400 stores across the globe and online.
Copyright © 2025 FashionNetwork.com All rights reserved.
The country imported textile and textile materials worth N 228.83 billion in the first quarter (Q1) this year, N 337.12 billion in Q2 and N 248.32 billion in Q3.
Industry experts blame policy failure, weak execution of credit initiatives, abandonment of promised institutional reforms, pervasive corruption and structural bottlenecks like weak cotton farming, insecurity and the inability to scale locally-produced polyester for the decline, according to Nigerian media reports.
Nigeria’s textile imports rose to N 814.27 billion in January-September 2025—a 47.43-per cent YoY rise despite repeated government claims of the sector’s revival.
Rising imports indicate a weak domestic textile industry.
Industry experts blame policy failure, weak execution of credit initiatives, abandonment of promised institutional reforms, pervasive corruption and structural bottlenecks for the fall.
Hamma Kwajaffa, director general of the Nigerian Textile Manufacturers Association, lamented that the 10-per cent tax on imported textiles—which was introduced when the ban on textile imports was lifted so that the amount collected can be ploughed into domestic textile production—has not been directed to improve the private textile sector.
Kwajaffa pointed to the failure to create a dedicated textile development fund domiciled with the Bank of Industry.
Conflicting positions among top officials had stalled any action related to the sector and repeated workshops and announcements without execution had yielded no tangible outcome, Kwajaffa added.
Fibre2Fashion News Desk (DS)
Published
December 19, 2025
There’s been quite a few end-of-year updates from shopping centres and all of them are upbeat after a busy 2025.
Sheffield’s Meadowhall is one of them, noting it has been a strong year of exchanges on new leases covering 300,000 sq ft of the destination, 80% retail and 20% hospitality, including renewals from 19 tenants.
It said visitor numbers “have also remained consistently high”, headlined by its busiest Black Friday weekend in six years (262,981 visitors across the three days), while October’s school half-term was also the strongest in six years (457,000 visitors representing a 9.7% year-on-year increase).
Meanwhile, commercial brand activations continued to “perform effectively” throughout 2025, including standout initiatives from Trinny London and Jo Malone.
And, of course, new openings and expansions are the lifeblood of any centre with Meadowhall announcing fast-expanding novelty retailer Miniso has just joined its roster while fashion lifestyle brand TK Maxx has extended its presence there, “concluding a strong year of leasing activity and retail performance”.
TK Maxx has added an adjacent unit to create a 19,000 sq ft space, complete with a 173-ft fully-glazed frontage on the Upper Level The Gallery, showcasing its mix of branded fashion, beauty, homeware, and accessories.
Miniso, meanwhile, has opened a 1,759 sq ft store on Lower Level High Street, introducing its range of lifestyle, homeware, and technology products, alongside the brand’s character collections.
These additions follow several major openings in 2025, including beauty majors Sephora and Superdrug.
These introductions round off a period in which several tenants have invested significantly in upgrading and expanding their stores. More than £47 million has been spent by brands alone across 2024 and 2025, with more than a third of Meadowhall’s operators undertaking new fitouts and refurbishments in that time.
Looking ahead to 2026, operator British Land said more than 25 brands have already committed, and will be bringing a further £8 million of investment to the centre.
Louisa Holmes, Asset Director at operator British Land, said: “This year’s level of investment, from new arrivals and long-standing tenants, reflects the confidence brands have in Meadowhall as a critical part of their national portfolio. In addition to that, the centre’s success means our brands are effectively competing to bring the best and latest shop fits and concepts here, elevating the experience for our visitors.”
Copyright © 2025 FashionNetwork.com All rights reserved.
For Jake Paul, Anthony Joshua represents a new kind of opportunity
Prince Harry, Meghan Markle release surprise video alongside holiday cards
Nigeria’s textile imports up 47.43% YoY in Jan-Sept 2025
-
Business6 days agoHitting The ‘High Notes’ In Ties: Nepal Set To Lift Ban On Indian Bills Above ₹100
-
Politics1 week agoTrump launches gold card programme for expedited visas with a $1m price tag
-
Business1 week agoRivian turns to AI, autonomy to woo investors as EV sales stall
-
Sports1 week agoU.S. House passes bill to combat stadium drones
-
Sports1 week agoPolice detain Michigan head football coach Sherrone Moore after firing, salacious details emerge: report
-
Fashion1 week agoTommy Hilfiger appoints Sergio Pérez as global menswear ambassador
-
Business1 week agoCoca-Cola taps COO Henrique Braun to replace James Quincey as CEO in 2026
-
Tech1 week agoGoogle DeepMind partners with UK government to deliver AI | Computer Weekly