Connect with us

Business

NBA looks to China for growth, renewing a foothold in its second-largest market

Published

on

NBA looks to China for growth, renewing a foothold in its second-largest market


Michael Porter Jr. #17 of the Brooklyn Nets shoots the ball during practice and media availability as part of 2025 NBA Global Games China at Venetian Arena on October 9, 2025 in Macao, China.

Ryan Stetz | National Basketball Association | Getty Images

MACAO — The National Basketball Association returns to China for the first of two Macao games on Friday, and the impact extends beyond the preseason.

The weekend marks a major milestone for the NBA, as years of rebuilding its relationship with its second-largest market culminate with the Phoenix Suns and Brooklyn Nets facing off in the Venetian Arena here. For the NBA, it could mean unlocking future growth in China as television viewership declines in the U.S.

The NBA’s return to China comes after a six-year hiatus following 2019 comments by Daryl Morey, then-Houston Rockets general manager, voicing support for Hong Kong protestors and setting off an international crisis. For the next three years, the league was largely absent from Chinese airwaves in China. Nearly every Chinese sponsor cut ties with the NBA.

But the NBA’s history in China dates back to the 1970s. Since 1979, the NBA and USA basketball have played a total of 48 games in China, according to NBA data. Demand for the 2025 Macao games, set for Friday and Sunday, was high: At the upper end, tickets were going for more than $3,000.

And there are signs of progress off the court, too.

The league on Thursday announced a renewed partnership with Alibaba, making the tech company’s cloud unit the official cloud computing and AI partner of NBA China. The partnership already included a dedicated NBA section across Alibaba platforms that allow fans in China to engage in content or shop for NBA merchandise.

Alibaba chairman Joe Tsai owns the Nets.

The NBA is hoping to tap into basketball fans among China’s 1.4 billion-person population as the league grapples with cord-cutting and changing viewership habits at home. Last season, television viewership dipped.

Meanwhile, in China, the NBA has won a massive fan base. It’s the most-followed sports league on social media, according to the league, with 425 million followers across league, team and player platforms. To put that number in perspective, that’s more than the entire population of the United States.

The league has also been investing in infrastructure in China. It now has four flagship stores, 45 NBA kids stores, seven NBA e-commerce flagship stores and more than 5,000 partner retail stores across the country.

“We’ve created a lot of fan experiences here, and the goal is to really make something special where the fans of the NBA in Asia and China can really get a true taste of what the NBA has to offer,” said Patrick Dumont, Dallas Mavericks owner and Las Vegas Sands president, who was an architect of the NBA’s return to China. Las Vegas Sands owns the Venetian in Macao, where the two preseason games will be played.

Get the CNBC Sport newsletter directly to your inbox

The CNBC Sport newsletter with Alex Sherman brings you the biggest news and exclusive interviews from the worlds of sports business and media, delivered weekly to your inbox.

Subscribe here to get access today.

To raise awareness and give back to the local communities, the league has hosted more than 140 community outreach events and built 100 spaces for children and family to learn, live and play in China since 2004. More than 400 current and former NBA players have participated in this program.

This week, the Nets are hosting 13 youth clinics across Hong Kong and Macao, in addition to a basketball court refurbishment project in Hong Kong.

It’s not just at the league level where professional basketball is tapping into China’s potential. At least seven NBA teams and 10 individual players are working with East Goes Global, a marketing and consulting firm that bridges the western brands with Chinese audiences.

“We’re able to localize a ton of their western-facing content, creating new, unique content, even showing up to a lot of the team’s media days to shoot China specific content,” said Andrew Spalter, founder and CEO of the company.

East Goes Global, run by brothers Andrew and Matthew Spalter, also works directly with New York Knicks star Jalen Brunson to grow his international profile in China.

“Jalen is actively speaking to his Chinese audience more so than most athletes have ever done in the past. He’s trying to learn calligraphy, he’s eating Chinese foods, he’s collaborating with Chinese influencers and celebrities,” said Matthew Spalter, chief operating officer at East Goes Global.

Dumont said the Macao games are part of a multi-year deal and that executives are already thinking about next year.

“I think it’s the classic win, win, win,” he said. “It’s great for the NBA because it gets to bring its best product, top teams, real games, real experiences, and it allows local fans who maybe don’t have the ability to get to the U.S. to get to experience the NBA and see basketball played at the highest level.”



Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Gadkari urges shift to 100% ethanol blending, flags energy security and import risks – The Times of India

Published

on

Gadkari urges shift to 100% ethanol blending, flags energy security and import risks – The Times of India


Road transport and highways minister Nitin Gadkari

India should aim for 100 per cent ethanol blending in the near future to strengthen energy self-reliance, road transport and highways minister Nitin Gadkari said on Tuesday. He said that vulnerabilities in oil supplies due to the ongoing crisis in West Asia have made it essential for the country to reduce dependence on imports.Speaking at the Indian Federation of Green Energy’s Green Transport Conclave, Gadkari said, “In the near future, India should aspire to achieve 100 per cent ethanol blending… Today, we are facing an energy crisis due to the war in West Asia, so it is necessary for us to become self-reliant in the energy sector,” as quoted by PTI.India currently allows vehicles to run on E20 petrol, which contains 20 per cent ethanol, with minor engine modifications to avoid corrosion and related issues. In 2023, PM Modi launched petrol blended with 20 per cent ethanol. Countries such as Brazil have already achieved 100 per cent ethanol blending.Gadkari noted that India imports 87 per cent of its oil requirements, adding, “We import fossil fuels worth Rs 22 lakh crore, which is also causing pollution… so we need to work on increasing production of alternative fuel and bio-fuel.”On future energy solutions, he stressed the importance of green hydrogen but pointed out challenges in cost and transport. “Transport of hydrogen fuel is a problem. Also, we need to produce 1 kg of hydrogen at $1 dollar, to make India an exporter of energy,” he said, adding that hydrogen production from waste should be explored.The minister also emphasised the role of a circular economy in generating employment opportunities. While calling for reduced reliance on petrol and diesel vehicles, he clarified, “But we can not force people to stop buying petrol and diesel vehicles.”Addressing concerns about E20 fuel, Gadkari said the petroleum sector is lobbying against the move. He also urged automobile manufacturers to prioritise quality over cost to expand into new markets.Last year, Gadkari dismissed criticism against E20 (ethanol-blended petrol), saying a “paid” social media campaign is being run to “target me politically.” He said Society of Indian Automobile Manufacturers and Automotive Research Association of India have shared their findings on ethanol blending in petrol. He added that India’s ethanol programme has benefited farmers, noting that ethanol made from maize has helped them get better prices and led to gains of Rs 45,000 crore.



Source link

Continue Reading

Business

Spike in petrol thefts after Iran war pushed up fuel prices

Published

on

Spike in petrol thefts after Iran war pushed up fuel prices



One petrol retailer says he is experiencing about five drive-offs a week at each forecourt, costing him thousands.



Source link

Continue Reading

Business

Billions to be paid! US starts refund process for Trump tariffs: Can Indian exporters claim? – The Times of India

Published

on

Billions to be paid! US starts refund process for Trump tariffs: Can Indian exporters claim? – The Times of India


To receive repayments, importers in the US are required to submit claims which include shipment details, applicable tariff classifications. (AI image)

The US government has rolled out a system to facilitate refunds of over $166 billion from tariffs introduced by Donald Trump and later invalidated by the US Supreme Court. In February, the court struck down a broad set of reciprocal tariffs, delivering a significant setback to a central pillar of Trump’s economic agenda and paving the way for repayments.On Monday, US Customs and Border Protection announced that the first phase of its refund-processing platform is now operational, allowing importers and customs brokers to begin filing claims to recover the duties they had paid.The agency had earlier estimated in March that more than 330,000 importers may qualify for reimbursements on duties or deposits linked to over 53 million shipments. In its initial rollout, the platform covers about $127 billion in duty payments eligible for electronic refunds.

Tariff refunds What US Customs and Border Protection has said

The process to return reciprocal tariff payments starts on April 20 through a newly launched online platform, CAPE (Consolidated Administration and Processing of Entries), operated by US Customs and Border Protection.This move follows a February 20, 2026 judgment by the US Supreme Court, which ruled that tariffs introduced by Donald Trump were unlawful. The court found that these duties had been imposed under the International Emergency Economic Powers Act without adequate legal backing.Also Read | Iran has closed Strait of Hormuz completely: What does this mean for India’s crude oil, LPG, LNG supplies?The tariffs impacted a wide range of exports from countries including India. To receive repayments, importers in the US are required to submit claims which include shipment details, applicable tariff classifications and proof of payment. Once approved, these refunds along with interest are expected to be processed within 60 to 90 days. Eligibility is limited to those who originally paid the tariffs, primarily US importers and businesses.The total amount to be refunded is estimated at around $166 billion, with nearly $12 billion tied to Indian goods.The tariff structure began at 10% on April 2, 2025, before escalating quickly. Duties on Indian goods increased to 25% by August 7, 2025, and further to 50% by August 28, remaining at that level until early February 2026. On February 6, 2026, rates were lowered to 18% following negotiations. However, the Supreme Court’s ruling later that month nullified the entire regime, effectively rendering the tariffs void and paving the way for refunds.

What it means for India

Exporters and end consumers are not permitted to file claims directly, although some companies, such as FedEx, may opt to pass on the refunded amounts at their discretion.According to Global Trade Research Initiative (GTRI), around 53% of India’s shipments to the US, which largely comprises textiles and apparel, were subject to higher tariffs. This makes them the largest contributors to the refund pool. Of the nearly $12 billion tied to Indian exports, textiles and apparel are estimated to account for around $4 billion, followed by engineering goods with a similar share and chemicals contributing about $2 billion, while other sectors make up the remainder.However, what is important to understand is that these refunds will not flow directly to Indian exporters. The payments are meant only for US importers who bore the tariff burden.Also Read | Explained: On way to 4th largest, how India slipped to 6th rank & what it means for 3rd largest economy dream“Payments go only to US importers, and exporters have no legal right to claim them. Indian exporters, therefore, have no direct legal route to claim refunds,” explains Ajay Srivastava, founder of GTRI.Hence, any potential recovery of these refunds will depend on commercial discussions. Exporters will need to actively engage with their US counterparts to negotiate a share of the refunded duties, particularly in cases where earlier pricing factored in tariff costs. GTRI explains that this can be done by reopening contracts, adding rebate-sharing clauses, asking for price revisions or credit notes, and using invoices and tariff data to show how costs were absorbed. “Exporters with stronger bargaining power, especially in textiles and engineering goods, may secure better terms in future orders,” the think tank says.Industry bodies such as the Apparel Export Promotion Council, Engineering Export Promotion Council of India and Chemexcil can also assist exporters with guidance on contract renegotiation and sector-specific approaches, it adds.



Source link

Continue Reading

Trending