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NRF Europe trade show honors retail innovators with inaugural awards

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NRF Europe trade show honors retail innovators with inaugural awards


Translated by

Nazia BIBI KEENOO

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September 17, 2025

An evolution of the annual Paris Retail Week, the NRF Europe trade show, held in Paris from September 16 to 18, presented its inaugural awards to innovative players in the retail sector.

NRF Europe

On Tuesday, September 17, the inaugural edition of the show enjoyed a busy first day, buoyed by the transformation of this season’s opening event, held in Halls 4 and 6 at Porte de Versailles. Rebranding under the NRF banner (the New York show created by the National Retail Federation) appears to have attracted significant numbers of international visitors, according to professionals interviewed on the second day of the event.

On Tuesday evening, the Seamless Unified Retail Store award went to the Dutch company New Black for its mobile point-of-sale systems, which connect sales associates in physical stores. The prize for store design, innovation and technology went to the French company Vusion for its store equipment and software.

The Spanish company If Returns won in the Logistics and Supply Chain category for its easy-to-integrate product returns solution. Mir won in the Marketplace Expansion category, while the French company Lyzi took the prize for innovations in payments.

Another French company, Loyaltee, was awarded the prize for customer service tools (CRM) for its automated assistance solution. The prize for the intelligent use of data went to the Belgian company Live Crew, which enables stores to measure lost sales.

The start-up and innovation award went to Claim.me. The Berlin-based company offers retailers a solution for handling claims in the event of lost, damaged or delayed parcels. The solution has already been adopted by Tamaris, Asics and Flaconi.

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Fashion

When imitation becomes intelligence

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When imitation becomes intelligence




Copying often sustains creativity rather than destroying it.
When a silhouette or motif spreads, margins do not necessarily collapse.
Most garments fall outside the scope of long-term copyright or patent monopolies.
The danger of over-regulation is to mistake control for value.
A balanced framework can preserve openness, reward originality, and keep the industry’s creative cycle alive.



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Emily Ratajkowski returns for high-profile Kurt Geiger festive campaign

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Emily Ratajkowski returns for high-profile Kurt Geiger festive campaign


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November 5, 2025

Kurt Geiger is one of many brands launching their festive season campaigns this week and it’s clearly aiming to stand out from the crowd.

Kurt Geiger

It said: “Let them eat cake. And drink champagne. And drip in jewels. This holiday season, Kurt Geiger channels the opulence of Marie Antoinette reimagined as the ultimate party girl, unveiling its most joyful and dazzling collection yet – brought to life by global icon Emily Ratajowski who leads the festivities in style.”

The brand has been turning up the shimmer and sparkle for which it has become known in recent years and this has been proving extremely successful for it as its growth in the UK and particularly in the US continues to accelerate.

As you can see, the campaign and collection are all about being noticed. Captured by photographer Laura Coulson, the campaign continues Ratajowski’s journey as the face of the brand “on a decadent winter girls’ trip, embodying holiday hedonism at its most charming: overdressed, overjoyed, and unapologetically extra”.

The products to match this include accessories that are “joyfully unserious. Handbags masquerade as desserts including a two-tier pastel cake iced with crystals, alongside a champagne bottle party bag, cheekily labeled ‘Kurt’s Fizz’ – both unzip to stash party essentials”. 

The popular Kurt Geiger eagle “gets a playful makeover too, reimagined into cross-body bags, collectible charms, and cartoonish, oversized slippers made for statement lounging”. And the company said “London gets its own wink too: pigeons and Scotch eggs make for the wittiest bag charms”.

New bags for the season include ‘The Pimlico’ with a gold-plated eagle emblem, available in leathers, pastel sequins or oversized and embellished with pearls “the size of snowballs”. 

The Shoreditch bag is “stretched in an East-West silhouette”, in bold prints and fabrics, while the flagship Kensington “takes on main character energy — adorned in crystals or reinterpreted in a harlequin-quilted rainbow”.

For footwear, there are fluffy snow boots are “nestled with jewels like trees bedecked with baubles”, while pink lace booties are intended to “bring a dash of early Carrie Bradshaw charm”. There are also fluffy slides, ribbon-wrapped super-platforms and crystal-strapped high sandals.

The best-selling Islington sneaker also “doubles as a party shoe, reimagined in silver leather fringing or tied up with gold ribbon bows”.

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Indie marketplace SilkFred in administration filing

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Indie marketplace SilkFred in administration filing


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November 5, 2025

SilkFred, the London-based e-fashion marketplace, is now in administration with Quantuma handling the process. The filing was flagged last month with the official notice being filed at Companies House on Tuesday.

SilkFred

Founder Emma Watkinson announced the news on Instagram, saying that “maybe this isn’t where the story ends and there’s a new chapter to be written. For now though, I’ll just say thank you”.

The 15-year-old business specialised in connecting womenswear designers and brands with consumers. It focused on occasionwear and one-of-a- kind fashion from independent brands.

And while its website is still accessible it’s not possible to shop there. The website had earlier been reported to be unavailable and it’s unclear whether the administrator will be continuing to run it while trying to find a buyer.

Rumours had been circulating of an impending demise and customers on social media had been talking about orders not being fulfilled and refunds not being processed. 

The latest accounts the company had filed came last December and covered 2023. They detailed another year of pre-tax losses with the loss widening to just over £4 million. Gross customer orders and gross merchandise value had plummeted during the year with revenue down 46% to £11.18 million.

The administration filing underlines the difficulty of running a small independent business at present as costs rise and cash-strapped consumers search above all for the lowest prices. That was despite SilFred embracing new ways of shopping at an early stage with the company in mid-2023 having added a new AI shopping tool to help women discover tailored fashion recommendations. 

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