Last Updated:February 24, 2026, 17:12 IST

Prabhkiran Singh, Co-Founder and CEO of Bewakoof, steps down after 14 years, leaving a Mumbai slum startup turned national youth brand.

Prabhkiran Singh announces his decision to step down as CEO of Bewakoof after 14 years.

Prabhkiran Singh, Co-Founder and CEO of Bewakoof, has announced that he will be stepping away from the company he built over the past 14 years, marking the end of a long entrepreneurial chapter that began in 2011.

Bewakoof is a D2C fashion brand, which is popular among GenZ.

From Mumbai Slum Startup To National Youth Brand

In a LinkedIn post shared on Tuesday, Singh reflected on starting Bewakoof at the age of 21 with a fellow engineering graduate. The company was launched from a small room in a Mumbai slum at a time when direct-to-consumer (D2C) fashion brands were still a nascent concept in India and equity funding was limited.

He recalled personally handling early operations, including making T-shirt deliveries via local trains and responding to customer queries. Over time, the brand scaled significantly, growing from campus T-shirt sales to shipping over 20,000 products daily.

Bewakoof went on to become one of India’s prominent youth-focused fashion brands and, according to Singh, was the first D2C fashion startup in the country to cross ₹100 crore in revenue. The company also built a social media community of more than 6 million followers.

Backed By TMRW And Aditya Birla Group

Singh stated that the company is now “structurally ready” for its next phase, supported by a strong leadership team and the backing of TMRW and the Aditya Birla Group.

He added that after 14 years of building the business, he intends to prioritize his health, family, and personal goals. Singh will continue to lead Bewakoof until the end of March.

Calling the startup his “firstborn,” Singh said he will continue to support the brand from the sidelines as it works toward building a long-term legacy.

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