Fashion
ONLY, RE&UP, Deniz Partner to Advance Circular Fashion
This initiative from ONLY underscores BESTSELLER’s strategic focus on reducing the need for virgin materials, including polyester. The project is a collaborative effort between ONLY, materials textile-to-textile recycling company RE&UP, and Turkish garment supplier Deniz.
Bestseller’s ONLY has partnered with RE&UP and Deniz to create garments using textile-to-textile recycled polyester and cotton from worn-out clothes and factory waste.
The project reduces virgin polyester usage while maintaining performance and durability, aligning with Bestseller’s focus on scalable, innovative recycling solutions for its popular NOOS and other collections.
Several of BESTSELLER’s major brands are actively integrating recycled materials into their existing collections, including the popular “Never Out Of Stock” (NOOS) range, known for its classic, timeless basics that transcend seasons and trends.
This enables us to create garments made from worn-out clothing and factory textile waste, while offering the same performance and durability as if it were made from virgin polyester. Pernille Tøttrup Sourcing Process Manager, ONLY.
Ideally, recycled polyester is sourced from textile-to-textile recycling processes. BESTSELLER is investing in and partnering with several innovative technology companies in this field to ensure both innovation and scalability.
RE&UP, specialised in next-gen textile-to-textile recycling, uses a combination of mechanical and thermo-chemical processes. Their modular technology is capable of separating cotton and polyester and regenerating them into ‘new’ high-quality recycled cotton and recycled polyester.
Innovation and quality
“RE&UP shares our dedication to innovation and quality, and their textile-to-textile recycled polyester meets the high standards we set for our products. This enables us to create garments made from worn-out clothing and factory textile waste, while offering the same performance and durability as if it were made from virgin polyester,” says Pernille Tøttrup, Sourcing Process Manager at ONLY.
In the initial production run, 11 styles have been converted from conventional polyester to RE&UP next-gen recycled polyester. This equates to more than 100,000 t-shirts. RE&UP is currently scaling its capacity, with the ambition to process 1 million tonnes of textile waste by 2030.
“This collaboration shows that textile-to-textile recycling is not a distant ambition, it’s already delivering industry-ready, cost-competitive fibres. Transforming the industry is undoubtedly a complex and lengthy process, but by working with partners like ONLY, we demonstrate how recycled polyester from textile waste can be a real and scalable alternative to virgin materials,” says Ozgur Atsan, CCO at RE&UP.
150,000 jackets
Earlier this year, BESTSELLER menswear brand JACK & JONES also successfully converted a NOOS bumper jacket to recycled polyester made from textile waste. This involved their best-selling style ‘Rush’, translating to 150,000 garments.
“We are actively reshaping our approach to materials, prioritising a shift from conventional to organic cotton and from virgin to recycled polyester,” explains BESTSELLER’s Head of Sustainability, Dorte Rye Olsen. She adds:
“In an ideal world, all textiles would become part of a circular production system once they are worn out. Here, we see examples of how this can be achieved. At the same time, we are aware that there is still a long way to go. Therefore, alongside exploring and investing in textile-to-textile solutions, we’re currently also expanding our use of recycled materials from other waste feedstocks.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
Indian textile players hail Budget’s ESG & circularity thrust
Industry stakeholders said the Budget signals a transition away from volume-driven growth towards a value-led, low-carbon and traceable textile ecosystem, supported by initiatives such as the Text-ECO initiative, the National Fibre Scheme, Samarth 2.0, and sustainability-linked capacity building.
Indian textile industry has welcomed the Budget for its strong focus on sustainability, circularity and responsible manufacturing.
Industry leaders said the measures signal a shift towards value-led, low-carbon and traceable growth.
Initiatives such as Text-ECO, Samarth 2.0 and the National Fibre Scheme are seen as strengthening competitiveness, skills and sustainable sourcing across the value chain.
Shruti Singh, Country Director–India at Canopy Planet, said, “This Budget creates enabling conditions for India to lead in manufacturing of low carbon textile fibres and paper packaging. Investing in circular material ecosystems can meet business ESG goals, create domestic fibre security and global export competitiveness,” she said. Singh added that as demand grows across textiles, packaging and paper-based applications, the real test will lie in responsible sourcing. “For companies linked to forest-based supply chains, this is a moment to strengthen traceability, reduce deforestation risk, and move sustainability from intent to execution,” she noted.
From a fashion brand perspective, Amar Nagaram, co-founder of Virgio, said the Budget clearly links sustainability with innovation and design-led growth. “India’s next phase of growth will be driven by the convergence of design, technology and sustainability. The emphasis on sustainable textiles, MSME scale-up, AI-led innovation and design education reflects a long-term vision to move Indian manufacturing up the global value chain,” he said. Nagaram added that the policy direction supports responsible production, data-driven decision-making, and positions India as a credible global hub for future-ready fashion and lifestyle businesses.
At the manufacturing end, Sabhari Girish, chief sustainability officer at Sulochana Cotton Spinning Mills, Tiruppur, said that sustainability and circularity receiving prominence in the Budget is encouraging for the sector. “Circularity and sustainability taking a prominent spot in the Budget speech is a positive signal. The announcement of Text-ECON will help Indian textile companies showcase their environmentally friendly contributions to the world,” he said. Girish noted that upcoming FTAs with the UK and EU are expected to sharpen the focus on sustainability, adding that Samarth 2.0 will play a critical role in skilling the workforce with updated technologies across the value chain, from fibre to garments.
He also pointed out that the National Fibre Scheme could enhance the quality and global competitiveness of Indian-made fibres, though capital-intensive modernisation will require a clear funding roadmap. “Adopting best practices needs more support, and a proper roadmap will help indigenous fibres take centre stage,” Girish said, while welcoming the proposal to upgrade sports goods manufacturing as a boost for R&D and technical textiles.
Industry experts said the Budget’s sustainability-led approach aligns closely with stricter environmental regulations in markets such as the EU and UK, and could strengthen India’s positioning as a responsible, compliant and future-ready sourcing destination.
Fibre2Fashion News Desk (KUL)
Fashion
US inks reciprocal trade agreement with Guatemala
“President Trump’s leadership is forging a new direction for trade that promotes partnership and prosperity in Latin America, further strengthening the American economy, supporting American workers, and protecting our national security interests,” said Ambassador Greer in a USTR release.
USTR Jamieson Greer and Guatemala’s Minister of Economy Adriana Gabriela Garcia recently signed the US-Guatemala Agreement on Reciprocal Trade.
The agreement addresses trade barriers facing American workers and producers, expands and solidifies markets for US exports and strengthens strategic economic ties in the Western Hemisphere, Greer said.
US trade body NCTO welcomed the signing.
The agreement addresses trade barriers facing American workers and producers, expands and solidifies markets for US exports and strengthens strategic economic ties in the Western Hemisphere, he said.
“This agreement builds on our long-standing trade relationship and shared interest in reinforcing regional supply chains,” he added.
The key terms of the agreement includes breaking down non-tariff barriers for US industrial and exports, advancing trade facilitation and sound regulatory practices; protecting and enforcing intellectual property; preventing barriers for digital trade; improving labour standards; strengthening environmental protection; strengthening economic security alignment; and confronting state-owned enterprises and subsidies.
Guatemala has committed to take steps to restrict access to central level procurement covered by its free trade agreement commitments for suppliers from non-free trade agreement partners, permitting exemptions as necessary, in a manner comparable to US procurement restrictions.
Welcoming the announcement, National Council of Textile Organizations (NCTO) president and chief executive officer Kim Glas said the agreement marks an important step toward strengthening the US textile supply chain.
“Guatemala is a key partner in the CAFTA-DR [Dominican Republic-Central America-United States Free Trade Agreement] region, with nearly $2 billion in two-way textile and apparel trade. Together, the region operates as an integrated co-production platform that is essential to the US textile supply chain,” he noted.
The US-Western Hemisphere textile and apparel supply chain remains ‘a critical strategic alternative’ to China and other Asian producers, he added.
Fibre2Fashion (DS)
Fashion
Canada could lift GDP 7% by easing internal trade barriers
Canada could boost long-term economic output by nearly 7 per cent if it dismantles policy-related barriers that restrict the movement of goods, services, and labour across provinces, according to new analysis by the International Monetary Fund (IMF).
Despite being one of the world’s most open economies globally, Canada’s internal market remains fragmented, with non-geographic barriers equivalent to an average 9 per cent tariff nationwide.
Canada could raise long-term GDP by nearly 7 per cent by removing internal trade barriers that restrict interprovincial movement of goods, services, and labour, new analysis shows.
Policy-related frictions act like a 9 per cent internal tariff nationwide.
Liberalising high-impact sectors could deliver productivity-led gains worth about C$210 billion (~$153.04 billion).
Model-based estimates suggest that fully removing these barriers could add around C$210 billion (~$153.04 billion) to real GDP over time, driven largely by productivity gains rather than short-term demand, IMF said in a release.
While full liberalisation will be gradual, targeted reforms in high-impact sectors could deliver sizable benefits and improve economic resilience. Analysts argue that stronger federal–provincial coordination, wider mutual recognition of standards and credentials, and transparent benchmarking of internal trade barriers will be key to turning Canada’s fragmented domestic market into a more integrated national economy.
Fibre2Fashion News Desk (HU)
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