Fashion
& Other Stories reveals new branding under Jonathan Saunders
Published
September 3, 2025
H&M Group’s & Other Stories is on the reinvention trail this season as still-new chief creative officer, Scottish designer Jonathan Saunders, drives its “new brand spirit”.
The appointment of Saunders back in April this year has now resulted in “an expressive shift in the brand’s creative identity”.

That new identity means a brand new logo and tone of voice, “combined with a fresh approach to creative expression, design, and styling”. That logo is a big change, going from a handwritten style to a capitalised serif font.

Style-wise, the change can be seen in the new Fall 2025 collection and accompanying campaign that’s been photographed by Oliver Hadlee Pearch and features models Thea Almqvist, Xaria Carter, and Sihana Shalaj.
Saunders said the campaign “celebrates real clothes for everyday experiences, designed to inspire individuality. The new brand identity combines nostalgia with modernity and signifies an exciting new chapter for & Other Stories”.

So what do we actually get in terms of new looks? The collection launching this month is “rooted in modern sensibilities with a feel of nostalgia”. It “reimagines everyday pieces with an elevated edge. Drawing on references from the 60s, 70s, and 90s, updated for today, [it] explores progressive silhouettes, vintage-inspired lived-in textures, and a fluid attitude, juxtaposed with technical fabrics”.
But it’s not only about technical fabrics as we also get fuzzy mohair, croc-effect leather, jacquard and corduroy, along with Italian wool.
The silhouette is all about movement with slouchy tailoring balanced by sharp cuts and short hemlines.
Meanwhile the palette is built around earthy browns, charcoal grey, burgundy, and black, with pops of pink, intense ultramarine blue, and lemon yellow breaking up those autumnal tones.

The company is focusing heavily on individuality too, particularly though the styling, “where youthful energy is expressed through laid-back layering and unexpected pairings”. It said “there’s an ease in how pieces are combined — elevated bomber jackets paired with corduroy trousers, layered knitwear with circle or pencil skirts, tailored miniskirts with revived variations of the bow blouse, and slouchy wool coats layered over even slouchier denim”.

Accessories include 70s-tinged eyewear, chunky gold-tone necklaces, and leather bags inspired by bowling styles. Belts are a focal point, worn over miniskirts with knitwear tucked in. Loafers and Chelsea boots pay homage to 60s mod style, while oversized teddy bags add a soft touch to tougher looks.
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
IKEA opens its furthest store from Sweden in New Zealand
By
Reuters
Published
December 4, 2025
IKEA opened its first store in New Zealand on Thursday, entering its 64th market and marking the furniture retailer’s most distant outpost from its native Sweden. The long-awaited 34,000 square-metre (365,973 square foot) store at the Sylvia Park shopping centre in Auckland employs 500 people and is IKEA’s 505th store.
IKEA’s New Zealand expansion was announced in 2019 and comes 50 years after opening in neighbouring Australia. IKEA now operates in 64 markets around the world.
IKEA franchisee Ingka Group said the opening, which drew thousands of people, was special given New Zealand’s distance from Sweden. “It’s a real leap of faith, investment and friendship, showing we’re not just exporting a store, we’re planting roots for the long term, creating jobs, learning from local communities and tailoring our offer for Kiwi homes,” Retail Manager Tolga Oncu said in a statement.
© Thomson Reuters 2025 All rights reserved.
Fashion
Italy’s Ermenegildo Zegna Group unveils new leadership structure
Ermenegildo “Gildo” Zegna, currently Group Chairman and CEO, will assume the role of Group Executive Chairman. In this capacity, he will focus on safeguarding the legacy and integrity of the Group’s three brands—ZEGNA, Thom Browne, and TOM FORD FASHION—while continuing to drive long-term value creation. He will also retain oversight of the Group’s Textile Division, the Group General Counsel’s office (including Internal Audit), and the External Relations department, which encompasses Sustainability, Investor Relations, and Corporate Communications.
Ermenegildo Zegna Group has announced a new leadership structure effective January 1, 2026.
Gildo Zegna will become group executive chairman, focusing on brand legacy and key corporate areas.
Gianluca Tagliabue will be appointed group CEO, while Edoardo and Angelo Zegna will become co-CEOs of the Zegna brand, leading brand strategy, product, and commercial performance.
Gianluca Tagliabue, currently Group Chief Financial Officer and Chief Operating Officer, will assume the role of Group CEO subject to shareholders’ approval. Working in close partnership with the Group Executive Chairman, Mr. Tagliabue will be responsible for shaping and executing the Group’s long-term strategy, driving business performance across all brands, and further strengthening the integration of the Group’s corporate functions. He will also oversee manufacturing operations. The CEOs of the Group’s brands will report to him. Gian Franco Santhià, currently Group Control & Chief Accounting Officer, will be appointed as Group CFO, reporting to the Group CEO.
Edoardo and Angelo Zegna, members of the fourth generation of the Zegna family, will be appointed Co-CEOs of the ZEGNA brand. They will succeed Gildo Zegna, who has held this role for over 20 years. Edoardo Zegna, currently Chief Marketing and Digital Officer of ZEGNA as well as Group Chief Sustainability Officer, will lead all aspects of brand strategy, from brand image to marketing, and, together with ZEGNA’s Artistic Director Alessandro Sartori, design matters, including store design. Angelo Zegna, currently CEO of ZEGNA’s EMEA region and Global Client Strategy Director, will oversee product development, merchandising, and commercial strategy, driving performance across markets and channels.
Gildo Zegna, Chairman and CEO of the Ermenegildo Zegna Group, commented: “I am proud and excited about today’s announcement. One of the most important responsibilities of a leader is to think ahead—to prepare for the future and empower the next generation of leadership. This belief has always been deeply rooted in our family values and is a key force behind today’s announcement.
Together with the Board, I have asked Gianluca Tagliabue to assume the role of Group CEO. Over the past decade, Gianluca has been a cornerstone of our Group, leading the company through key transformations. The Ermenegildo Zegna Group is a custodian of authenticity. Gianluca embodies this philosophy and will support the CEOs of our brands in pursuing the Group’s mission as a trusted and forward-looking guide.
Edoardo and Angelo’s complementary strengths and clear vision will make them a highly effective team to lead ZEGNA brand. They continue the family legacy and have demonstrated their business leadership over the past years. Together, they will not only carry forward the brand’s timeless heritage, but strengthen it further.
As Executive Chairman, I will stand alongside our new leadership team and all our colleagues — a curious and passionate custodian of our brands’ vision and values, as I have always been. I will also continue to oversee the Group’s textile platform — where it all began. I am looking forward to shaping our Group’s next chapter with this new leadership team.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
Canada’s suit imports fall in Jan-Aug as casualwear demand rises
Import volumes mirrored the same trend. Canada imported *.*** million units in the first eight months of ****, down from *.*** million units in the same period of ****. The average landed price dipped further to $**.** per suit, marking a cumulative decline of nearly ** per cent since ****, when the average stood at $**.** per unit, according to *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence tool TexPro. Retailers have been moving towards lower-value assortments as consumers prioritise affordability, prompting sourcing shifts to cheaper origins and lower-spec tailoring.
The price reduction suggests increased competition, lower unit-value buying, and retailers favouring budget sourcing channels rather than premium tailoring suppliers—a response to elevated inventory pressures, cautious buying cycles, and slower store traffic for formalwear categories.
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