Our Legacy accelerates international expansion with exclusive opening at Printemps Haussmann

Our Legacy continues to grow and is strengthening its presence in France with the opening of two permanent concessions at Printemps Haussmann, one dedicated to women and the other to men. This exclusive presence within a Parisian department store is accompanied by a large-scale campaign, visible across all Printemps window displays since October 15. Shot in New York, the campaign features street-cast models and friends of the brand, evoking the urban dialogue between Paris and New York.

The spaces, conceived by Our Legacy’s creative director, Cristopher Nying, in collaboration with the architecture practice Profan, embody the brand’s aesthetic DNA: a constant tension between classicism and singularity. Stainless steel, translucent polycarbonate sheets and a rigid, industrial-looking plastic express the refined restraint and spirit of experimentation that define the Swedish label.

Founded in Stockholm in 2005 by Jockum Hallin, Cristopher Nying and Richardos Klarén, Our Legacy has established itself as one of Europe’s most influential niche labels. Born out of a graphic T-shirt project, it evolved into a highly recognisable menswear line before introducing womenswear and genderless design in 2018. The brand is distinguished by its minimalist approach.

In 2016, the launch of Our Legacy Work Shop underscored its sustainable and experimental ethos. This creative laboratory dedicated to upcycling and recycling textile offcuts has given rise to limited collections and numerous prestigious collaborations, including Stüssy, Emporio Armani, Converse and Artek.

Today, Our Legacy operates a selective network combining its own boutiques, concessions and partner retailers. The brand has two stores in Stockholm, one in Berlin, one in London, four in Seoul within Hyundai Department Store, and one in Tokyo at Parco. It has also recently completed a successful launch at Nordstrom Men’s in New York, while a temporary concession is open at Harrods in London until December 2025.

Backed since late 2024 by a minority investment from LVMH Luxury Ventures, Our Legacy is consolidating its hybrid model, combining direct-to-consumer sales, selective distribution and a growing international presence. The brand does not disclose its most recent revenue figure but posted €43.6 million in 2023, and reports continued growth in 2024. Our Legacy is embarking on a new phase of expansion, marked by the gradual opening of flagship stores worldwide.

In this spirit, Our Legacy’s arrival at Printemps Haussmann, together with the establishment of a company in France, symbolises this ambition to expand in one of the industry’s major cities.