Fashion
Our Legacy accelerates international expansion with exclusive opening at Printemps Haussmann
Published
October 26, 2025
Our Legacy continues to grow and is strengthening its presence in France with the opening of two permanent concessions at Printemps Haussmann, one dedicated to women and the other to men. This exclusive presence within a Parisian department store is accompanied by a large-scale campaign, visible across all Printemps window displays since October 15. Shot in New York, the campaign features street-cast models and friends of the brand, evoking the urban dialogue between Paris and New York.
The spaces, conceived by Our Legacy’s creative director, Cristopher Nying, in collaboration with the architecture practice Profan, embody the brand’s aesthetic DNA: a constant tension between classicism and singularity. Stainless steel, translucent polycarbonate sheets and a rigid, industrial-looking plastic express the refined restraint and spirit of experimentation that define the Swedish label.
Founded in Stockholm in 2005 by Jockum Hallin, Cristopher Nying and Richardos Klarén, Our Legacy has established itself as one of Europe’s most influential niche labels. Born out of a graphic T-shirt project, it evolved into a highly recognisable menswear line before introducing womenswear and genderless design in 2018. The brand is distinguished by its minimalist approach.
In 2016, the launch of Our Legacy Work Shop underscored its sustainable and experimental ethos. This creative laboratory dedicated to upcycling and recycling textile offcuts has given rise to limited collections and numerous prestigious collaborations, including Stüssy, Emporio Armani, Converse and Artek.
Today, Our Legacy operates a selective network combining its own boutiques, concessions and partner retailers. The brand has two stores in Stockholm, one in Berlin, one in London, four in Seoul within Hyundai Department Store, and one in Tokyo at Parco. It has also recently completed a successful launch at Nordstrom Men’s in New York, while a temporary concession is open at Harrods in London until December 2025.
Backed since late 2024 by a minority investment from LVMH Luxury Ventures, Our Legacy is consolidating its hybrid model, combining direct-to-consumer sales, selective distribution and a growing international presence. The brand does not disclose its most recent revenue figure but posted €43.6 million in 2023, and reports continued growth in 2024. Our Legacy is embarking on a new phase of expansion, marked by the gradual opening of flagship stores worldwide.
In this spirit, Our Legacy’s arrival at Printemps Haussmann, together with the establishment of a company in France, symbolises this ambition to expand in one of the industry’s major cities.
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Cotton acreage in the country stands at 110.03 lakh hectares in the current season, down from 112.97 lakh hectares a year ago, according to the Ministry of Agriculture. The area was 123.71 lakh hectares in 2023–24 and averaged 129.50 lakh hectares over the past five years.
India’s cotton arrivals are expected to rise sharply next week, peaking by mid-November as CCI begins MSP procurement.
Late monsoon rains delayed sowing and harvest, particularly in Maharashtra.
While prices remain below MSP due to high moisture, arrivals are set to strengthen, with CCI’s large-scale purchases likely to support market stability.
According to market traders, daily cotton arrivals were between 50,000 and 60,000 bales of 170 kg before Diwali. Cotton arrivals typically begin in north India in mid-September, but this year they started in the last week of September. Farmers in north India—including Punjab, Haryana, and Rajasthan—delayed sowing to avoid damage from late rains in previous years.
Satish Sharma, a trader from Bathinda (Punjab), told Fibre2Fashion, “Farmers faced severe damage from late rains in previous years. Therefore, they preferred sowing in the later phase this year, which caused a slight delay in arrivals. Despite precautions, late rain has damaged some crops in Haryana.” He added that the region is currently receiving around 10,000–12,000 bales of cotton daily, which may rise to 20,000–22,000 bales in the next two weeks. “However, this is insignificant nationally, as north India contributes a relatively small portion to the country’s total cotton production,” he added.
Gujarat and Maharashtra, which together account for over 50 per cent of India’s total cotton output, are yet to see arrivals pick up. Maharashtra continues to experience sporadic rains, delaying cotton picking. Chetal Bhojani, a trader from Morbi (Gujarat), told F2F, “Farmers will bring seed cotton in bulk when CCI starts procurement across all centres. Currently, they are selling only to meet financial needs. Seed cotton prices remain lower than the MSP.”
On Friday, seed cotton was priced between ₹1,450 and ₹1,615 per maund of 20 kg, while CCI’s MSP stands at ₹1,615 per maund. Higher moisture levels and slow demand have depressed open-market prices. Bhojani noted that seed cotton had moisture levels of 30–40 per cent before Diwali, while cotton seed was sold with about 25 per cent moisture. Ginned cotton traded at 10–11 per cent moisture before the festival. Although traders were buying cotton with certain moisture content, it further reduced both seed and ginned cotton prices. After Diwali, new seed cotton is expected to attract better demand due to lower moisture content.
Traders said cotton arrivals are set to increase in the coming week and could surpass 1 lakh bales within the next two weeks. However, peak arrivals of around 2 lakh bales per day are expected only once CCI begins full-scale procurement. The government agency has started symbolic purchases, which could send a positive signal to the market and keep prices steady. Still, market prices are likely to find real support only when large-scale procurement begins.
Last season, the government agency purchased about one-third of the total crop as market prices remained below the MSP. A similar scenario is expected this year. Cotton prices may improve slightly but are likely to stay under the MSP. Consequently, CCI’s procurement could again reach around 100 lakh bales, similar to last year.
Trade sources said CCI has yet to start large-scale procurement despite sufficient arrivals, as it aims to limit purchases. Extensive buying would place a heavy financial burden on the government. The corporation may begin procurement state by state once arrivals intensify across major producing regions.
Fibre2Fashion News Desk (KUL)
The 16th UNCTAD Conference, held from 20 to 23 October in Geneva, concluded with 170 participating countries adopting the Geneva Consensus and a political declaration reaffirming the organisation’s central role in advancing multilateral cooperation.
The declaration reaffirms the fundamental belief that development must leave no one behind and commits to building a more inclusive global economy.
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