The European Outdoor Group (EOG) is relaunching its flagship international trade show, Outdoor, set to take place on May 17–18, 2026, in the picturesque Italian town of Riva del Garda. The event will serve as the centerpiece of the newly created European Outdoor Week, running from May 15 to 20, 2026.

Previously held in Friedrichshafen, Germany, the trade fair had become more closely aligned with ISPO Munich, the country’s other major sports industry event. However, in recent years, the show had grown increasingly local, catering primarily to the German-speaking market. The move to Italy marks a significant strategic shift by the EOG, aimed at restoring the event’s pan-European appeal.

“We’ve worked hard this year to develop a concept that enables our sector to come together in a venue that truly reflects what we all love about the outdoors. Riva del Garda fits the bill perfectly,” said Christian Schneidermeier, EOG director. Nestled between lake and mountains, the town offers a natural playground for showcasing outdoor activities and is ideally situated at the heart of Europe.

Following a hiatus in 2025, the EOG has reimagined the show to make it more attractive to brands, retailers, and visitors alike. In addition to the trade show itself, European Outdoor Week will feature the Outdoor Impact Summit, the EOG annual meeting, an awards ceremony, and a public festival where visitors can test equipment alongside renowned athletes and major outdoor brands.

Founded in 2003 by 19 of the world’s leading outdoor companies, the EOG now includes nearly 150 member organizations. By choosing Italy as its new base, the association is sending a clear message: a push toward cross-border collaboration, renewed industry visibility, and a stronger European identity.

“We want to ensure no one in the outdoor sector has a reason to miss this event,” Schneidermeier emphasized.

Additional details about European Outdoor Week will be released by the end of October 2025.