Fashion
Outdoor to make 2026 comeback in Italy with new European Outdoor Week
Translated by
Nazia BIBI KEENOO
Published
September 24, 2025
The European Outdoor Group (EOG) is relaunching its flagship international trade show, Outdoor, set to take place on May 17–18, 2026, in the picturesque Italian town of Riva del Garda. The event will serve as the centerpiece of the newly created European Outdoor Week, running from May 15 to 20, 2026.
Previously held in Friedrichshafen, Germany, the trade fair had become more closely aligned with ISPO Munich, the country’s other major sports industry event. However, in recent years, the show had grown increasingly local, catering primarily to the German-speaking market. The move to Italy marks a significant strategic shift by the EOG, aimed at restoring the event’s pan-European appeal.
“We’ve worked hard this year to develop a concept that enables our sector to come together in a venue that truly reflects what we all love about the outdoors. Riva del Garda fits the bill perfectly,” said Christian Schneidermeier, EOG director. Nestled between lake and mountains, the town offers a natural playground for showcasing outdoor activities and is ideally situated at the heart of Europe.
Following a hiatus in 2025, the EOG has reimagined the show to make it more attractive to brands, retailers, and visitors alike. In addition to the trade show itself, European Outdoor Week will feature the Outdoor Impact Summit, the EOG annual meeting, an awards ceremony, and a public festival where visitors can test equipment alongside renowned athletes and major outdoor brands.
Founded in 2003 by 19 of the world’s leading outdoor companies, the EOG now includes nearly 150 member organizations. By choosing Italy as its new base, the association is sending a clear message: a push toward cross-border collaboration, renewed industry visibility, and a stronger European identity.
“We want to ensure no one in the outdoor sector has a reason to miss this event,” Schneidermeier emphasized.
Additional details about European Outdoor Week will be released by the end of October 2025.
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Published
November 11, 2025
Shiseido announced on Monday the appointment of Alberto Noe to the role of CEO of the Americas, as the Japanese beauty giant reshuffles its leadership amid job cuts.
Noe previously served as interim Americas CEO, after being appointed to the role earlier this year. Noe replaced Ron Gee, who was stepped down from his role as CEO of Americas in April.
A beauty veteran, Noe first joined the Shiseido group in 2013 as president and CEO of Italy. In 2019, he was named chief business officer of the EMEA region, before being appointed deputy managing director EMEA in January 2023. He was named president and CEO of Shiseido EMEA in March 2024, a role he will concurrently hold alongside the Americas region, according to a press release.
Shiseido also said it has promoted Makoto Toyoda to the role of chief information technology officer; Hidefumi Araki has been named global brand and product innovation officer; and Naomi Kawanishi is the new global brand president of Clé de Peau, Shiseido’s super-luxury skincare brand.
The company also revealed some departures. Angelica Munson, chief digital officer; Tomoko Ikeda, chief brand and product innovation officer, and So George Sugitomo, chief creative officer are all leaving the Tokyo-based company, effective January 1.
Finally, the company also plans to cut some 200 domestic jobs, as part of its “Next Career Support Plan” early retirement program.
Coinciding with the appointment news, Shiseido on Monday reported an attributable net loss of 43,983 million yen (€246 million) for the first nine months of 2025, compared to a profit of 754 million yen (€4.2 million) in the same period a year earlier.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
November 10, 2025
Luxury skiwear and lifestyle brand Perfect Moment has opened its first owned retail store in Verbier, Switzerland, one of the world’s most iconic ski destinations.
The store’s interior captures Perfect Moment’s signature aesthetic, balancing contemporary design with timeless mountain heritage. It is characterized by sleek metallic finishes and cool tones, contrasted with soft, translucent details.
The store opens with Perfect Moment’s Autumn/Winter 2025 collection, featuring signature designs such as the Aurora Ski Pant and Polar Flare Jacket, alongside new season highlights including the Polar Flare Ski Suit.
Beyond retail, the Verbier store will serve as a hub for the brand, hosting exclusive events and experiences throughout the season to engage the local community and international visitors alike.
Verbier was chosen for its alignment with the company’s alpine roots and its international audience of discerning skiers and style enthusiasts.
“The Verbier store gives us the opportunity to share the Perfect Moment experience with our community in an environment that celebrates the brand’s alpine roots,” said Jane Gottschalk, co-founder and creative director, Perfect Moment.
The opening comes as part of a broader seasonal retail strategy, which includes a refreshed store in Kitzbühel, returning for another season, a Jackson Hole pop-up at the Four Seasons, and a Snowmass Aspen pop-up.
In August, Perfect Moment announced two financing transactions totaling approximately $6.6 million to position the brand to accelerate growth following a series of operational and strategic initiatives implemented earlier this year.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
November 10, 2025
Actress Maude Apatow has been named the 2025 recipient of the WIF Max Mara Face of the Future Award.
The award’s 20th anniversary was commemorated with an exclusive cocktail celebration at Chateau Marmont on November 5. The event continued the following night with WIF Honors annual gala at the Beverly Hilton, where Apatow was presented with the 2025 WIF Max Mara Face of the Future award.
Established in 2006, the award recognizes an actress at a pivotal point in her career—one who exemplifies both artistic excellence and a commitment to community impact.
Apatow, 27, made her acting debut in Judd Apatow’s “Knocked Up” and has since appeared in projects including “Euphoria”, “The King of Staten Island”, and “One of Them Days”. This year, she steps into directing with “Poetic License”.
“The best part of working in the industry so far has been the women I’ve met along the way,” Apatow said, while accepting the award.
“That bond and commitment we have to each other is something we need now more than ever. I owe everything to the women in my life who have inspired me and uplifted me either personally or through their work. I will dedicate the rest of my life and career advocating for women the way so many of you have done for decades.”
Over the past twenty years, the award has celebrated a roster of talent, including Lili Reinhart, Hailee Steinfeld, Chloë Grace Moretz, Katie Holmes, Zoë Saldana, Elizabeth Banks, Emily Blunt, and Maria Bello, among others. Many have since gone on to earn major awards and expand their influence as producers, directors, and advocates for greater representation in Hollywood.
Copyright © 2025 FashionNetwork.com All rights reserved.
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