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Perfumer Atelier Rebul debuts in London

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Perfumer Atelier Rebul debuts in London


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October 20, 2025

We know Marylebone High Street has become one of London’s key retail locations for niche fashion and beauty brands alike, and with the area now trading at near capacity, one of the new arrivals to secure space is affordable luxury perfumer Atelier Rebul.

“It’s the place to be… the hype of the street, the branding of the street, so we wanted to be here, want to be part of the hype”, the brand’s co-CEO Nüket Filiba told Fashionnetwork.com

He said the storied 130-year-old brand with its roots in Istanbul “has had a long wish to enter the UK… and that wish has now come true.

“London is a travel corridor for us connecting our key hubs Istanbul, Dubai and Jakata [so this store] is an inevitable link for us.”

With its first UK opening and country-specific website comes a unique new look for the brand, blending heritage and modernism. The debut store, a design guided by the brand manifesto ‘The Alchemy of Encounters’ will also become a template for planned (still-secret) physical expansion. Although there are “ongoing discussions for entry into key UK department stores”, he said.

London becomes the brand’s fifth monobrand store joining four in Indonesia, although Atelier Rebul is represented in 21 countries via almost 1,000 “affordable luxury” sales points, mostly through Asia and the Middle East and Europe. The latter includes strong representation in Benelux countries Belgium and Netherlands as well as in Croatia.

“In our core markets we are renowned for our fragrance craftsmanship that comes with a pharmaceutical background,” he noted.

Its arrival in the UK is underpinned by the fact that “niche fragrances in the beauty sector here are booming. There are a lot of indie brands completing [in our space so it is] important to have a strong heritage [supporting] our story, which makes the difference for our brand.”

As mentioned, the brand’s pitched at the affordable luxury level: “When you look at the price points in the selective cosmetics market, quality-wise we are in the luxury segment but in price point, it’s affordable,” he noted. 

Product-wise, its ‘Niche Collection’ (priced around £200) includes seven exclusive fragrances created by famous perfumers, including Alberto Morillas (responsible for Gucci Bloom and  CK One) who created its Parfum Artisanal Elixir 1.

Meanwhile, its ‘Best Seller’ signature collections including ‘Istanbul’. Inspired by the city, with the spices of Grand Bazaar, it’s a warm spicy fragrance “revealing all of the rich colours of Istanbul”, and ‘Bosphorus’, an aquatic fragrance revealing notes of sea salt and Turkish rose.

“Each ingredient serves a specific purpose due to the brand’s unique heritage and apothecary expertise that contribute to the product, establishing a significant perfume and home fragrance legacy.”

The London store’s lower floor also houses an area dedicated to bespoke product experiences and perfume workshops “to fully immerse customers into the Atelier Rebul world creating meaningful encounters”. 

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US company Carter’s sales climb 7.6% to $925.5 mn in Q4

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US company Carter’s sales climb 7.6% to 5.5 mn in Q4



Carter’s, North America’s largest and most-enduring apparel company exclusively for babies and young children, has reported $925.5 million in the fourth quarter of fiscal 2025, an increase of $65.7 million, or 7.6 per cent, to $859.7 million in the fourth quarter of fiscal 2024, reflecting growth in each of our US retail, international, and US wholesale segments.

The additional week in the fourth quarter of fiscal 2025, compared to the fourth quarter of fiscal 2024, contributed approximately $37.0 million in consolidated net sales. On a comparable week basis, net sales grew 3.4 per cent. On a reported basis including the extra week in fiscal 2025, the US retail, international, and US wholesale segments grew 9.4 per cent, 10.2 per cent, and 3.4 per cent, respectively. US retail comparable net sales increased 4.7 per cent. Changes in foreign currency exchange rates used for translation in the fourth quarter of fiscal 2025, as compared to the fourth quarter of fiscal 2024, had a favourable effect on consolidated net sales of approximately $3.0 million, or 0.3 per cent.

Carter’s reported Q4 fiscal 2025 sales of $925.5 million, up 7.6 per cent, boosted by a $37 million extra week; on a comparable basis, sales rose 3.4 per cent.
Growth spanned US retail, international, and wholesale segments.
Operating income edged up to $84.7 million, though margin dipped to 9.2 per cent.
Full-year sales increased 1.9 per cent to $2.9 billion.

Operating income increased $1.5 million, or 1.8 per cent, to $84.7 million, compared to $83.2 million in the fourth quarter of fiscal 2024. Operating margin decreased 50 basis points to 9.2 per cent, reflecting incremental tariff costs, investments in product mix and make, and higher performance-based compensation provisions, partially offset by higher pricing, lower corporate expenses, and an asset impairment charge in the prior year period.

“Carter’s delivered improved fourth quarter results with each of our business segments posting sales growth over last year. We see momentum building behind our products and demand creation initiatives, which have driven an improvement in the rate of traffic, new customer acquisition, higher realised pricing, and increased penetration of the best portions of our product assortments. All of this gives us confidence that our strategies are gaining traction,” said Douglas C Palladini, chief executive officer & president.

“2025 was a year of meaningful progress in stabilising our business while responding to significant new tariffs. We took actions to right-size our cost structure and we launched several important initiatives to improve the productivity of our merchandise assortments and store fleet. We also strengthened our balance sheet and liquidity with the successful refinancing of our long-term debt and a new asset-based revolving credit facility in place,” Palladini added.

Consolidated net sales increased $54.3 million, or 1.9 per cent, to $2.90 billion, compared to $2.84 billion in fiscal 2024, reflecting growth in our US retail and international segments that were partially offset by a decline in the US wholesale segment. The additional week in fiscal 2025, compared to fiscal 2024, contributed approximately $37.0 million in consolidated net sales. On a comparable week basis, net sales grew 0.6 per cent. On a reported basis including the extra week in fiscal 2025, the company’s US retail and international segments grew 3.5 per cent, and 6.3 per cent, respectively, while US wholesale net sales declined 2.0 per cent. US retail comparable net sales increased 1.4 per cent. Changes in foreign currency exchange rates used for translation in fiscal 2025, as compared to fiscal 2024, had an unfavourable effect on consolidated net sales of approximately $6.7 million, or 0.2 per cent, the company said in a press release.

“While we are encouraged by our progress, much work remains. Excluding the recent tariff developments, for 2026 we are planning growth in net sales as we build on the momentum of our product and demand creation strategies. We are also planning growth in operating income. We will remain focused and disciplined in our investments and overall spending and expect solid contributions from productivity initiatives. We believe the recent news regarding tariffs will be net positive for Carter’s, but it will take some time to fully understand the implications for our business and the broader marketplace. Our talented and dedicated teams and I are committed to returning Carter’s to long-term sustainable, profitable growth over time,” Palladini concluded.

Fibre2Fashion News Desk (RR)



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Bangladesh road map aims at raising tax-to-GDP ratio to 15% by 2035

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Bangladesh road map aims at raising tax-to-GDP ratio to 15% by 2035



Rashed Al Mahmud Titumir, Prime Minister’s Adviser Finance and Planning, recently outlined a comprehensive road map to overhaul the country’s economic framework, setting a target to raise the tax-gross domestic product (GDP) ratio to 15 per cent by 2035, while taking the nation forward on a path of investment-led growth.

The model will be fuelled by both domestic and foreign direct investment. The country’s tax-to-GDP ratio currently sits at the bottom level globally.

Rashed Al Mahmud Titumir, Prime Minister’s Adviser Finance and Planning, recently outlined a comprehensive road map to overhaul the country’s economic framework, setting a target to raise the tax-GDP ratio to 15 per cent by 2035, while taking the nation forward on a path of investment-led growth.
A key pillar of this transition is a significant increase in internal resource mobilisation, he said.

A key pillar of this transition is a significant increase in internal resource mobilisation, he said.

“The previous consumption-led growth model was unsustainable and had left the country burdened by a mountain of debt accumulated particularly between 2009 and 2024,” he told a recent roundtable on the government’s priorities in the short-to-medium term.

The roundtable was organised by the Centre for Policy Dialogue (CPD) and The Daily Star newspaper.

There is a need for a tax culture rooted in investment, production and employment, he was cited as saying by domestic media reports.

He identified several systemic maladies in the current revenue structure that require urgent reform.

The government intends to move from greenfield incentives (based on identity and influence) to performance-based subsidies (ex-post subsidies), he said, adding that this model, which proved successful in the garments sector, will reward actual results rather than potential.

Fibre2Fashion News Desk (DS)



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Australian wool market gains on strong merino demand

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Australian wool market gains on strong merino demand



The Australian wool market delivered another strong performance this week, with the Eastern Market Indicator (EMI) rising by 51 cents and the Western Market Indicator (WMI) increasing by 77 cents.

“A smaller offering of 37,212 bales, combined with a softer Australian dollar, helped support the market and drive solid gains, particularly in the Merino sector. Year-on-year, the EMI now sits 542 cents (44.2 per cent) higher,” the Australian Wool Innovation (AWI) Limited said in its Commentary for week 36 of the current Australian wool marketing season.

Strong demand for finer Merino wool, supported by a weaker Australian dollar and tighter supply, continues to lift Australian wool prices.
While Merino segments posted significant gains, crossbred wools lagged.
With higher offerings expected next week, the market’s resilience will depend on sustained global demand and buyer confidence in premium-quality fibre.

Premium prices were recorded for high-strength, well-styled Merino fleece, while discounts remained evident in lots with higher vegetable matter, poorer colour and lower style grades. Finer Merino wools showed the strongest gains, increasing by 90 to 95 cents across selling centres, with Fremantle leading the rise as these types advanced by 115 to 120 cents. Medium Merino wool also attracted solid demand, gaining around 80 to 85 cents, the AWI commentary noted.

In contrast, the crossbred segment experienced a quieter week, slipping by 5 to 10 cents. The cardings market in the eastern selling centres maintained its positive momentum, rising 35 to 40 cents, while cardings in the western region eased by 5 to 10 cents.

Following the latest price surge, next week’s offering is expected to expand as sellers respond to favourable market conditions. A total of 45,973 bales is scheduled for auction across all three centres. Fremantle and Sydney will conduct sales on Tuesday and Wednesday, while Melbourne will auction wool on Wednesday and Thursday.

Fibre2Fashion News Desk (CG)



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