Business
Pokémon, sports trading card boom boosts Target, Walmart ahead of holiday season
Trading cards of the game “Magic” are located in a shop where a “Magic” tournament is taking place.
Frank Rumpenhorst | picture alliance | Getty Images
As screentime soars and technology races ahead, a low-tech pastime is back in a big way: collecting trading cards.
The cardstock depicting everything from NFL standouts to Pokémon and even Taylor Swift is one of the hottest toy categories in stores this year. Big-box retailers are stocking up ahead of the holidays, anticipating that demand will extend beyond traditional toy buyers like children and collectors.
“We see trading cards being a hot gifting category for all ages that we will fuel with newness and with exclusive drops,” Rick Gomez, Target’s executive vice president and chief commercial officer, told CNBC. “We’re going to have new releases nearly every week during the holidays that’s going to drive demand. And these make for great gifts and great stocking stuffers.”
Strategic trading card sales — which exclude sports — are up 103% year-to-date through August, while non-strategic card sales, which tend to be collectible pop culture or sports cards, are up 48%, according to market research firm Circana.
Target’s trading card sales are up nearly 70% year-to-date, with annual revenue from the category expected to top $1 billion.
Sales on some online platforms are rising even faster. Walmart Marketplace reported a 200% jump in trading card sales from February 2024 to June 2025, with Pokémon sales up more than tenfold year-over-year during the same period, the company first told Axios. The retailer has even launched a new weekly influencer livestream series focused on sports collectibles.
Since 2021, strategic card sales have grown by $891 million, or 139%, to total $1.5 billion, according to Circana. Sales of non-strategic cards and collectible stickers climbed by $565 million, or 156%, to $925 million in the same period, Circana said.
Millennials and Gen Z customers have been crucial for growth, said Juli Lennett, vice president and industry advisor for Circana’s U.S. toys practice.
“Lots of adults are buying these because it brings them back to a time when they had no cares in the world,” Lennett said. “It’s an affordable luxury with the economy right now. Some couldn’t afford cards as kids and now they have their own money and no one’s there to say ‘no’.”
Some buyers also treat cards like alternative investments. Through August, the value of Pokémon cards has delivered a cumulative return of 3,821% since 2004, according to an index by analytics firm Card Ladder, the Wall Street Journal reported. To combat online resellers, many stores now limit purchases to two packs per customer.
While the trading card category has boomed this year, not everyone is convinced the segment will boost sales during the peak holiday shopping season. Within the past six months, 19% of adults said they purchased Pokémon cards for themselves, signaling they may not be buying them for others in the weeks ahead, according to Circana.
“There has been steady growth in the category, but a large chunk of buyers are purchasing for themselves. There isn’t as much gifting here as you see in other toys,” Lennett said.
Pokemon cards released in 1999
Yvonne Hemsey | Hulton Archive | Getty Images
A year-round rush
What trading cards may lack in holiday flair, they make up for in consistency.
Cards stand apart from most toy categories in two key ways: they are frequently self-purchased and not “super seasonal,” Lennett said.
“Cards sell just as well in March or July as they do in December,” she said. “That makes them very attractive to retailers trying to offset seasonal risk.”
Target, which often gets a bump from merchandise tied to holidays, has tried to capitalize on the year-round fervor for cards.
“We expanded our assortment. We increased the number of drops that we have. We put trading cards in a more prominent place in store, did bolder displays and the business has responded,” Gomez said. “We don’t see the business slowing and we see it continuing to grow in popularity.”
Pokémon remains the category’s top performer, with card sales topping $1 billion last year — it’s the first toy brand to hit that milestone in the U.S., according to Circana. Sports cards are also becoming more popular, particularly among teen boys, with NFL packs leading the charge.
“A lot of different people are coming in to buy. You have your adult collector who’s buying for themselves, but we also see a lot of families coming in with kids requesting them and asking their parents for trading cards,” Gomez said. “It’s a great gift for parents, for kids, especially if they know that they’re into sports or Pokémon.”
While contemporary releases are booming across people aged eight to 28, vintage cards — typically pre-1970s — haven’t connected as strongly with Gen Z and Gen Alpha collectors.
“The majority of my customers aren’t looking for vintage,” Matthew Winkelried, CEO of New York-based Bleecker Trading, told CNBC. “Younger people don’t want to dig through 1960s cards unless they see a Mickey Mantle or Hank Aaron. Plus, the scarcity and price of vintage cards make it a tough entry point.”
Topps trading cards are arranged for a photograph in Richmond, Virginia.
Jay Paul | Bloomberg | Getty Images
Changing customers
After a near-collapse in the 1990s due to overproduction, the trading card industry has rebounded. Growth has been particularly strong since the pandemic, propelled by a blend of nostalgia, community and, for some, investment potential.
For many, cards offer a sense of belonging — whether it’s exchanging cards or playing a game like Pokémon or Magic: The Gathering.
“You still have the game players, and that’s a really tight-knit community,” said Jason Howarth, senior vice president of marketing and athlete relations at Panini America, which supplies sports cards to retailers like Target and Walmart. “Among sports fans, there’s a huge sense of camaraderie around trading. And with Pokémon too, I’ve heard game nights still play a major role in keeping that ecosystem alive.”
For those looking to cards as a store of value, Pokémon cards often prove to be a stronger investment than their sports counterparts, said Winkelried of Bleecker Trading.
“Maybe a highly touted rookie joins the league, and you buy their card early hoping it’ll rise in value,” he said. “The value can change week to week. It’s volatile like a stock.”
He added: “Pokémon is like a commodity. Pikachu can’t tear an ACL or get a DUI. Supply is limited, so the market is more stable.”
Looking past the holidays, major retailers are focusing on building the category’s long-term future. Target is betting on exclusive sets, limited specialty drops and drawing a more diverse consumer base.
“We are looking at reaching not only breadth of age with trading cards, but also gender,” Gomez said.
That process is already underway. The WNBA is now one of the fastest-growing segments in sports cards, particularly among young girls.
And with the 2026 FIFA World Cup spanning the U.S., Canada, and Mexico, soccer is poised to surge next.
“Caitlin Clark, Paige Bueckers and Angel Reese have done wonders for the WNBA trading card business,” Howarth said. “Once it hits June, the U.S. marketplace is going to be taken over by soccer. Fans already know the global stars like Messi, but with the World Cup being held here, at least four or five players will skyrocket in popularity and get recognized.”
Last Updated:
CBIC extends GSTR-3B filing deadline to October 25, 2025 after BCAS requests relief due to Diwali. The move eases compliance for GST taxpayers and professionals across India.
Taxpayers under GST can’t claim ITC or file GSTR-1 properly if GSTR-3B isn’t filled.
GSTR-3B Filing Due Date Extended: The Central Board of Indirect Taxes and Customs (CBIC) has extended the form GSTR-3B filing deadline to October 25, 2025, for both monthly and quarterly filers, providing much-needed relief to taxpayers due to the Diwali festival.
Every registered taxpayer under GST requires to file GSTR-3B, which is a self-declaration return summarizing all outward and inward supplies (sales and purchases) and pay the GST liability for the month/quarter.
Usually, taxpayer have to file the form GSTR-3B on or before the 20th of each month. While small taxpayers who have turnover less than 5 crore have a leverage to opt for quarterly return filing (QRMP), hence filing GSTR-3B quarterly.
The much-needed relaxation comes after the Bombay Chartered Accountant Society (BCAS) asked the Ministry of Finance to extend the due date for filing GSTR-3B returns for September 30 due to the clash with the Diwali festival.
BCAS’s representation in the letter wrote to the Finance Ministry that “the standard statutory due date for furnishing the return is 20th October 2025. The same falls immediately after Sunday, 19th October 2025. Furthermore, the period encompassing 20th October 2025 to 23rd October 2025 coincides directly with the primary days of the Diwali festival, which is observed as a significant public holiday cluster across the country.”
The preparation and finalization of FORM GSTR-3B necessarily involves substantial preparatory work, including reconciliation, data entry, review of Input Tax Credit (ITC) eligibility (often dependent on GSTR-2B generation after the 14th of the month), and fund arrangement for tax payment. Given that the entire period from October 19, 2025, onwards is dedicated to Diwali, professionals, accountants, and company personnel are severely impacted, making the effective compliance window extremely restrictive, if not practically non-existent, BCAS added in the letter.
“Therefore, as a significant step towards ease of doing business, it is earnestly requested that the due date for filing GSTR-3B of September 2025 be extended. Granting this essential administrative relief will enable registered persons and tax practitioners to complete the necessary compliance procedures following the conclusion of the festival period, ensuring accurate and complete return filing and promoting adherence to the provisions of the CGST Act without penalizing taxpayers for unavoidable circumstances,” BCAS concluded.
Why Is It Important To File GSTR-3B?
Taxpayers under GST can’t claim ITC or file GSTR-1 properly if GSTR-3B isn’t filled.
If you file GSTR-3B after the due date, you have to pay a late fee (fixed per day).
As per GST rules:
- Rs 50 per day → if you have any tax liability (Rs 25 CGST + Rs 25 SGST).
- Rs 20 per day → if you have no tax liability (nil return) (Rs 10 CGST + Rs 10 SGST).
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst…Read More
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst… Read More
October 19, 2025, 09:00 IST
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Thousands of young people in Scotland will benefit from skilled “clean energy jobs”, the UK Government has said, as it launched its plans to “train the next generation of energy workers”.
Energy Secretary Ed Miliband said the new plan places Scotland “at the very heart of the clean energy revolution”.
The Government said Scotland will see up to 60,000 jobs in greener energy by 2030 – a 40,000 increase from 2023.
Across the UK, it expects employment to double to 860,000 by the end of the decade, including nuclear energy.
It said 31 “priority occupations” had been identified for the switch away from fossil fuels, including plumbers, electricians and welders.
As part of the transition, the Scottish Government said on Sunday it would jointly invest £18 million with the UK Government to enable thousands of North Sea workers to access tailored support to make the change to more sustainable energy.
UK ministers said their new plans include proposals to ensure people in these jobs have “world class pay, terms and conditions”.
They said this includes closing loopholes to extend employment protections enjoyed by offshore oil and gas workers working beyond UK territorial seas.
Initiatives were also announced to encourage more veterans, ex-offenders and unemployed people into the sector.
The UK Energy Secretary said: “Communities across Scotland have long been calling out for a new generation of good industrial jobs.
“The clean energy jobs boom can answer that call – and today we publish a landmark national plan to make it happen and places Scotland at the very heart of the clean energy revolution this Government is delivering.
“Our plans will help create an economy in which there is no need to leave your home town just to find a decent job.
“Thanks to this Government’s commitment to clean energy a generation of young people in Scotland can have well-paid secure jobs, from plumbers to electricians and welders.
“This is a pro-worker, pro-jobs, pro-union agenda that will deliver the national renewal our country needs.”
Scottish Energy Secretary Gillian Martin said: “Scotland’s innovation, expertise and vast renewable energy resources will not only benefit the planet – but deliver new economic opportunities and new jobs for households and communities across the country.
“This continued and expanded funding to the Oil and Gas Transition Training Fund will support more offshore workers to take on different roles across the sustainable energy sector over the next three years – helping to deliver a fair and managed transition to the sector.
“We will continue to explore how best to support Scotland’s energy skills transition, working closely with the UK Government on options like guaranteed interview schemes, redeployment pools and skills passporting.”
Scottish Secretary Douglas Alexander added: “From offshore wind to carbon capture, Scotland is uniquely positioned to lead our clean energy revolution with world-class resources and skilled workers.
“Harnessing the potential of clean energy is an unmistakable example of how the UK Government is delivering for Scotland.
“These 40,000 new opportunities will benefit a generation of young people across Scotland and represent a pivotal moment in our mission to boost economic growth across all parts of the UK.
“This UK Government is putting money directly into the pockets of hardworking Scots.
“This comes alongside Great British Energy’s launch in Aberdeen, which is already unlocking significant investment and helping to create skilled jobs as we make Britain a clean energy superpower.”
Mumbai: India’s private banks showed contrasting trends in asset quality in Q2 FY26, with larger lenders maintaining stability while smaller players, particularly those under new leadership, reported setbacks in earnings. IndusInd Bank and Federal Bank, both navigating transitions under new MDs, did not post year-on-year growth in net profits as the chiefs accelerated clean-ups and strengthened governance.HDFC Bank, the country’s largest private lender, reported a 10.8% rise in net profit to Rs 18,640 crore, driven by a 25% jump in non-interest income and steady improvement in asset quality. MD and CEO Sashidhar Jagdishan said economic activity was improving across customer and product segments, allowing the bank to accelerate loan growth. Asset quality remained a key strength, with the bank maintaining stable ratios for net interest margin, cost-to-income, and return on assets. HDFC Bank also continued its investments in technology and innovation, including GenAI and “lighthouse experiments”, aimed at improving efficiency and customer experience over the next 18-24 months.ICICI Bank’s net profit grew 5.2% to Rs 12,359 crore despite a steep drop in treasury income. Excluding treasury, core operating profit rose 6.5%, reflecting steady underlying performance. Provisions fell 25.9%, helping gross NPAs ease to 1.58% and net NPAs to 0.39%. The lender expanded retail and business banking loans, which now account for more than half its portfolio.IndusInd Bank, under new MD and CEO Rajiv Anand, recorded a net loss of Rs 437 crore as the bank accelerated write-offs and increased provisions in microfinance to strengthen its balance sheet. The lender also continued to contend with legacy issues stemming from prior accounting irregularities. Gross NPAs improved slightly to 3.60%, while net NPAs eased to 1.04% but deposits and advances contracted, and core income fell.YES Bank reported an 18.3% rise in net profit to Rs 654 crore, supported by higher non-interest income, cost efficiency, and retail growth. Net NPAs declined to 0.3% while gross NPAs remained stable at 1.6%. The quarter marked a strategic ownership change, with Sumitomo Mitsui Banking Corporation acquiring a 24.2% stake, and the bank continued to expand its branch network and digital footprint. MD and CEO Prashant Kumar emphasised the business model and strategy remained unchanged, with efforts ongoing to improve revenues, net interest margin, and cost-to-income ratio.Federal Bank posted a 9.5% decline in net profit to Rs 955 crore due to higher provisions, even as gross NPAs fell to 1.83% and net NPAs to 0.48%. Under new MD and CEO KVS Manian, the bank focused on strengthening risk management, increasing mid-yield assets, and expanding digital transactions, which now account for over 92% of all retail and corporate activity.PNB net profit jumps 14% to ₹4904 crorePunjab National Bank reported a 14% rise in Q2 net profit to Rs 4,904 crore, with operating profit up 5.5% to Rs 7,227 crore. Total income grew 5.1%, while net interest income slipped 0.5%. Gross and net NPAs fell to 3.45% and 0.36%, respectively. Advances and deposits rose 10.1% and 10.9%. Retail, agriculture, and MSME loans drove growth. CRAR strengthened to 17.19%, digital transactions surged 31%, and full-year credit growth is expected at 11%-12%.
Real UK GDP grows 0.3% QoQ in quarter to Aug 2025: ONS
CBIC Extends GSTR-3B Filing Deadline To October 25 Amid Diwali Festivities
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