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Pokémon, sports trading card boom boosts Target, Walmart ahead of holiday season

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Pokémon, sports trading card boom boosts Target, Walmart ahead of holiday season


Trading cards of the game “Magic” are located in a shop where a “Magic” tournament is taking place.

Frank Rumpenhorst | picture alliance | Getty Images

As screentime soars and technology races ahead, a low-tech pastime is back in a big way: collecting trading cards.

The cardstock depicting everything from NFL standouts to Pokémon and even Taylor Swift is one of the hottest toy categories in stores this year. Big-box retailers are stocking up ahead of the holidays, anticipating that demand will extend beyond traditional toy buyers like children and collectors.

“We see trading cards being a hot gifting category for all ages that we will fuel with newness and with exclusive drops,” Rick Gomez, Target’s executive vice president and chief commercial officer, told CNBC. “We’re going to have new releases nearly every week during the holidays that’s going to drive demand. And these make for great gifts and great stocking stuffers.”

Strategic trading card sales — which exclude sports — are up 103% year-to-date through August, while non-strategic card sales, which tend to be collectible pop culture or sports cards, are up 48%, according to market research firm Circana.

Target’s trading card sales are up nearly 70% year-to-date, with annual revenue from the category expected to top $1 billion.

Sales on some online platforms are rising even faster. Walmart Marketplace reported a 200% jump in trading card sales from February 2024 to June 2025, with Pokémon sales up more than tenfold year-over-year during the same period, the company first told Axios. The retailer has even launched a new weekly influencer livestream series focused on sports collectibles.

Since 2021, strategic card sales have grown by $891 million, or 139%, to total $1.5 billion, according to Circana. Sales of non-strategic cards and collectible stickers climbed by $565 million, or 156%, to $925 million in the same period, Circana said.

Millennials and Gen Z customers have been crucial for growth, said Juli Lennett, vice president and industry advisor for Circana’s U.S. toys practice.

“Lots of adults are buying these because it brings them back to a time when they had no cares in the world,” Lennett said. “It’s an affordable luxury with the economy right now. Some couldn’t afford cards as kids and now they have their own money and no one’s there to say ‘no’.”

Some buyers also treat cards like alternative investments. Through August, the value of Pokémon cards has delivered a cumulative return of 3,821% since 2004, according to an index by analytics firm Card Ladder, the Wall Street Journal reported. To combat online resellers, many stores now limit purchases to two packs per customer.

While the trading card category has boomed this year, not everyone is convinced the segment will boost sales during the peak holiday shopping season. Within the past six months, 19% of adults said they purchased Pokémon cards for themselves, signaling they may not be buying them for others in the weeks ahead, according to Circana.

“There has been steady growth in the category, but a large chunk of buyers are purchasing for themselves. There isn’t as much gifting here as you see in other toys,” Lennett said.

Pokemon cards released in 1999

Yvonne Hemsey | Hulton Archive | Getty Images

A year-round rush

What trading cards may lack in holiday flair, they make up for in consistency.

Cards stand apart from most toy categories in two key ways: they are frequently self-purchased and not “super seasonal,” Lennett said.

“Cards sell just as well in March or July as they do in December,” she said. “That makes them very attractive to retailers trying to offset seasonal risk.”

Target, which often gets a bump from merchandise tied to holidays, has tried to capitalize on the year-round fervor for cards.

“We expanded our assortment. We increased the number of drops that we have. We put trading cards in a more prominent place in store, did bolder displays and the business has responded,” Gomez said. “We don’t see the business slowing and we see it continuing to grow in popularity.”

Pokémon remains the category’s top performer, with card sales topping $1 billion last year — it’s the first toy brand to hit that milestone in the U.S., according to Circana. Sports cards are also becoming more popular, particularly among teen boys, with NFL packs leading the charge.

“A lot of different people are coming in to buy. You have your adult collector who’s buying for themselves, but we also see a lot of families coming in with kids requesting them and asking their parents for trading cards,” Gomez said. “It’s a great gift for parents, for kids, especially if they know that they’re into sports or Pokémon.”

While contemporary releases are booming across people aged eight to 28, vintage cards — typically pre-1970s — haven’t connected as strongly with Gen Z and Gen Alpha collectors.

“The majority of my customers aren’t looking for vintage,” Matthew Winkelried, CEO of New York-based Bleecker Trading, told CNBC. “Younger people don’t want to dig through 1960s cards unless they see a Mickey Mantle or Hank Aaron. Plus, the scarcity and price of vintage cards make it a tough entry point.”

Topps trading cards are arranged for a photograph in Richmond, Virginia.

Jay Paul | Bloomberg | Getty Images

Changing customers

After a near-collapse in the 1990s due to overproduction, the trading card industry has rebounded. Growth has been particularly strong since the pandemic, propelled by a blend of nostalgia, community and, for some, investment potential.

For many, cards offer a sense of belonging — whether it’s exchanging cards or playing a game like Pokémon or Magic: The Gathering.

“You still have the game players, and that’s a really tight-knit community,” said Jason Howarth, senior vice president of marketing and athlete relations at Panini America, which supplies sports cards to retailers like Target and Walmart. “Among sports fans, there’s a huge sense of camaraderie around trading. And with Pokémon too, I’ve heard game nights still play a major role in keeping that ecosystem alive.”

For those looking to cards as a store of value, Pokémon cards often prove to be a stronger investment than their sports counterparts, said Winkelried of Bleecker Trading.

“Maybe a highly touted rookie joins the league, and you buy their card early hoping it’ll rise in value,” he said. “The value can change week to week. It’s volatile like a stock.”

He added: “Pokémon is like a commodity. Pikachu can’t tear an ACL or get a DUI. Supply is limited, so the market is more stable.”

Looking past the holidays, major retailers are focusing on building the category’s long-term future. Target is betting on exclusive sets, limited specialty drops and drawing a more diverse consumer base.

“We are looking at reaching not only breadth of age with trading cards, but also gender,” Gomez said.

That process is already underway. The WNBA is now one of the fastest-growing segments in sports cards, particularly among young girls.

And with the 2026 FIFA World Cup spanning the U.S., Canada, and Mexico, soccer is poised to surge next.

“Caitlin Clark, Paige Bueckers and Angel Reese have done wonders for the WNBA trading card business,” Howarth said. “Once it hits June, the U.S. marketplace is going to be taken over by soccer. Fans already know the global stars like Messi, but with the World Cup being held here, at least four or five players will skyrocket in popularity and get recognized.”



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India’s $5 trillion economy push: How ‘C+1’ strategy could turn country into world’s factory

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India’s  trillion economy push: How ‘C+1’ strategy could turn country into world’s factory


New Delhi: India is preparing for a major economic transformation. The Union Budget 2026-27 lays out measures that could make the country the top choice for global manufacturing using the popular ‘China +1’ (C+1) strategy. This comes as international companies rethink supply chains after COVID-19 disruptions, rising trade tariffs and geopolitical tensions.

India has positioned itself as the backup factory for the world that is ready to absorb international demand in case of any crisis in China or Taiwan.

The government has offered tax breaks for cell phone, laptop, and semiconductor makers, making India more attractive to foreign investors. Reducing bureaucratic hurdles for global firms, the budget also strengthens the National Single Window System to simplify business procedures. The message is clear: India is ready to step in as a global manufacturing hub, ensuring supply continuity for the world.

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The expressway to a $5 trillion economy

China presently dominates about 40% of global manufacturing. Its factories supply critical products worldwide, but 2026 is expected to be a turning point. Expanding influence and economic opacity have made global companies seek alternatives.

India has leveraged this moment, offering a comprehensive incentive package for foreign manufacturers. Analysts call it more than policy; it is a blueprint to become a $5 trillion economy and reclaim India’s historic position as a global industrial leader.

Why the world needs India now

The COVID-19 pandemic exposed the dangers of over-reliance on a single supplier. When China halted medical exports, nations realised the need for diversified supply chains. Major companies such as Apple and Samsung now see India as a dependable alternative.

China’s aging workforce and rising labour costs further enhance India’s appeal. With 65% of its population under 35, India offers a vast, skilled and affordable workforce for decades. The geopolitical uncertainty surrounding Taiwan, which produces 90% of advanced chips, has also created demand for a secure manufacturing backup. India is stepping in to fill that gap.

How India stands to gain from China’s challenges

India’s budget, 2026-27, slashes import duties on cell phone and laptop components, turning the country into a hub for component manufacturing, not just assembly. Electronics exports are projected to cross $120 billion by 2025.

The government has also launched a Rs 1.5 lakh crore semiconductor mission, attracting companies like Tata and Micron to establish advanced chip plants in India. In the chemical sector, stricter environmental regulations in China have shut down several plants, benefiting Indian companies such as Privi Specialty and Aarti Industries, which are now filling gaps in global supply chains.

Incentives for companies

The Production Linked Incentive (PLI) scheme promises cash rewards for output, covering over 14 sectors. This is India’s answer to Chinese subsidies. From land acquisition to electricity connections, the National Single Window System now enables businesses to clear all approvals through a single portal.

Infrastructure investment has also received a massive boost, with Rs 11.11 lakh crore allocated under PM GatiShakti. New ports and dedicated freight corridors are being built to ensure that exports from India reach the world faster and cheaper than ever before.

India’s moves points to a strategic shift in global manufacturing. By rolling out the red carpet for foreign companies and investing heavily in infrastructure, technology and policy reforms, the country is poised to become the go-to destination for global supply chains. The C+1 formula is not only a concept; it is a roadmap to turn India into the next industrial superpower and a $5 trillion economy.

 

 



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D-St blues! Sensex sheds 1.5K, biggest drop on a Budget day – The Times of India

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D-St blues! Sensex sheds 1.5K, biggest drop on a Budget day – The Times of India


Of 30 Index Stocks, 26 Close In Red

At a time when global markets are witnessing high volatility due to geopolitical uncertainties, the hike in securities transaction tax (STT) on derivatives trades hit investor sentiment on Dalal Street on the Budget day. This in turn led to a sharp sell-off that pulled the sensex down by nearly 1,500 points—its biggest points loss on a Budget day—to close at 80,773 points. The sell-off also left investors poorer by Rs 9.4 lakh crore, the biggest Budget day loss in BSE’s market capitalisation.The day’s trading was marked by high volatility. The sensex rallied over 400 points as FM started her speech, fell about 1,100 points after the STT hike proposal was announced, partially recovered by mid-session to trade 600 points down on the day and then sold-off to close below the 81K mark for the first time in four months.On the NSE, Nifty too treaded a similar path to close 495 points (2%) lower at 24,825 points. Fund managers and market players feel the day’s sell-off was overdone, compounded by the absence of most institutional players since it was a Sunday. “The market’s reaction (to the hike in STT rates) was a bit overdone, although the decision itself was unexpected,” said Taher Badshah, President & Chief Investment Officer, Invesco Mutual Fund. “I think markets should settle down in 2-3 days.” Badshah said the Budget was in line with govt’s set path of the past few years, showing a conservative approach to setting targets.“The revenue and expenditure targets for FY27 are achievable. And since the rate of inflation is lower now, the nominal GDP growth rate of 10% may turn out to be on the higher side as inflation normalises during the year,” the top fund manager said. In Sunday’s market, of the 30 sensex stocks, 26 closed in the red. Among index constituents, Reliance Industries, SBI and ICICI Bank contributed the most to the day’s loss. Buying in software services majors Infosys and TCS cushioned the slide. In all, 2,444 stocks closed in the red compared to 1,699 that closed in the green, BSE data showed.STT hike aimed at curbing F&O speculation The decision to raise securities transaction tax (STT) for trading in equity derivatives means trading futures & options (F&O) will be more expensive from April 1. STT on futures trading rises from 0.02% to 0.05% now, and on options premium and exercise of options to 0.15% from 0.1% and 0.125% respectively. This could more than double statutory costs of trading F&O contracts.While the move is to curb excessive speculation by retail traders who mostly suffer losses, investors sold stocks of those companies that derive a large portion of their turnover from this segment. Stock price of Angel One crashed nearly 9%, BSE crashed 8.1%, Billionbrains Garage Ventures that runs the Groww trading platform, lost 5.1% and Nuvama Wealth Management lost 7.3%. STT hike follows a Sebi survey that showed that 91% of the retail investors lost money in the F&O market with average loss per investor surpassing Rs 1 lakh per year. Institutional and some high net worth players took home most of the profits from the segment.18% GST on brokerage for FPIs removedThe Budget proposed to do away with 18% GST charged on the brokerage that foreign portfolio investors pay in India. Among the host of changes to the GST laws that the finance minister proposed, one was abolishing clause (b) of sub-section (8) of section 13 of the Integrated Goods and Services Tax Act, 2017. This is being “omitted so as to provide that the place of supply for ‘intermediary services’ will be determined as per the default provision under section 13(2) of the IGST Act,” the Budget proposal said.



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Buying property from NRIs? Time to lose the TAN – The Times of India

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Buying property from NRIs? Time to lose the TAN – The Times of India


Buying property from an NRI? Worried about obtaining TAN? Not anymore. To relax the compliance burden, the Budget has proposed that resident individuals and HUFs need not have a Tax Deduction and Collection Account Number (TAN) if they are purchasing a property from a non-resident Indian (NRI). The amendment will take effect from Oct 1, 2026.Under the proposed framework, resident individuals or HUFs can report the tax deducted at source (TDS) by quoting PAN, as is done when the transactions are between two residents. Presently, if a person buys an immovable property from a resident seller, the person is not required to obtain TAN to deduct tax at source. However, where the seller of the immovable property is a non-resident, the buyer is required to obtain TAN to deduct tax at source.Ameet Patel, partner at Manohar Chowdhry & Associates, said this used to be a detailed process. “At present, if a resident were to purchase an immovable property from an NRI, there is no separate relaxation regarding compliance with TDS responsibilities. As a result, in such cases, the buyer needs to obtain a TAN, register on the portal, and then deduct TDS u/s. 195, and pay to the govt. Under section 195, as with all other regular TDS sections, a quarterly e-TDS statement is required. A buyer would need professional help for all this.”Hinesh Doshi, CA, welcomed the move. “There used to be an unnecessary compliance burden due to this. While the process to obtain TAN is simple, people used to obtain TAN for just one transaction. So, this is a good riddance.”



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