Fashion
Primark says Gen Z is denim obsessed
Published
September 29, 2025
The UK’s love affair with denim shows no signs of waning with 2.5 million women (nearly one in 10) wearing their wardrobe staple daily and spending £3.2 billion a year in the process.
And Gen Z is ensuring its appeal remains strong, with 28% of the age group wearing denim for any occasion, from workwear (17%) to even weddings (10%), according to findings from value fashion/lifestyle giant Primark.
Its commissioned report shows the North of England is driving denim demand, with Mancunians and Geordies (both 12%) currently owning 10 or more pairs of jeans UK. But when it comes to style, classic looks dominate in the South as London emerges as “the capital for baggy jeans”.
And of course, all this fits in with Primark currently “reinvent[ing] its new affordable denim collection “to ensure great fit is across every style this Autumn/Winter season” accompanied by its first ever denim ad campaign launched earlier this month.
Back to the findings, 42% of women are now embracing double denim with Gen Z firmly leading the way “thanks to the Y2K revival trend bringing back this bold look with a strong dose of early 2000s nostalgia”.
Southerners are far more likely to go for classic denim shapes, compared to Northerners who are a bit more adventurous, exploring new styles.
Almost a quarter of Londoners (23%) say that baggy jeans are their favourite style, while mom jeans are the most popular in Birmingham and straight-legs are the overwhelming preference for Bristolians (62%). Meanwhile for Scots, in Edinburgh, high waisted are the city’s style of choice for almost a third (30%) and Glasgow comes out on top for favouring the low-rise look (10%).
As to what’s behind the perfect pair of jeans, almost three-quarters of UK women say it’s finding the right level of comfort and fit that’s the most important consideration when buying new denim. This is followed by price (55%), style (41%) and fabric quality (26%), highlighting the need for more affordable, quality fashion choices on the high street to meet the needs of female shoppers.
In response, Primark said it has revamped its latest denim collection “to meet rising demand for better fit and quality, without the premium price tag”. The new denim collection features a curated range of 10 standout styles “specifically designed to combine comfort, quality, and fashion-forward cuts at unbeatable prices starting at just £12 for its Palazzo jeans”.
After over 18 months of work to refine its fit, sizing, styles and quality, Primark recently launched its first-ever ‘In Denim We Can’ ad campaign in the UK and Autumn/Winter 2025 denim collection in all 197 UK stores, including Click & Collect.
Copyright © 2025 FashionNetwork.com All rights reserved.
Australia’s average cotton export price fell 29 per cent since 2022, dropping to $1.88 per kg in January–July 2025 due to global oversupply and weak demand.
Export volumes slipped 9.25 per cent to 461.08 million kg, with value plunging 18.72 per cent to $868.71 million.
China led with 22.2 per cent share, followed by Bangladesh, Vietnam, India, and Indonesia.
Source link
Published
September 29, 2025
UK retail footfall saw a “strong rebound” last week (21-27 September), both week on week and year on year, according to specialist tracker MRI Software.
Overall visits to UK retail destinations rose by 5.4% last week compared to the week before driven by a 7.7% surge in high street activity which was boosted by double-digit increases on Sunday (+22.3%), Wednesday (+10.8%) and Saturday (+12.4%).
This may well be due to the back-to-university period as students got ready for the new term. It was also reflected by a 9.4% uplift in regional cities outside of London week on week. Market and historic towns also noticed rises of 8% and 6.2%, respectively.
MRI said retail parks and shopping centres saw an increase in visits week on week, however they were only modest at 2.5% and 3.6%, respectively. But both destination types saw steady increases daily as shopping centres followed a similar trend to high streets with activity peaking on Sunday (+6.8%), Thursday (+3.8%) and Saturday (+6.9%). The lift at the end of the week could have been all about payday weekend, providing shoppers with the chance to begin shopping for Halloween/the festive season. It seems the countdown to the Golden Quarter is under way.
Year on year, visits to UK retail destinations increased by 4.4%, probably due to good weather as a year ago, heavy rain and floods dampened the appetite for shopping.
This time, high streets led the charge once again with activity rising by 5.8%, followed by retail parks (+4.2%) and shopping centres (+1.9%). Central London (+8.3%) saw a strong lift in annual visits driven by increased activity on Thursday and Friday averaging +13.2% which could reflect an increase in the number of events taking place in the capital including the final dates of the Oasis tour.
Importantly too, the months’ final week looked strong, raising hopes that October may be good too.
Copyright © 2025 FashionNetwork.com All rights reserved.
The package, detailed in a recent memorandum of understanding (MoU), focuses on sectors like metals, pharmaceuticals, energy, shipbuilding, artificial intelligence, quantum computing and chips, with investments planned till January 2029.
Japan will set up an investment facility at the state-owned Japan Bank for International Cooperation to back a $550-billion investment package under its tariff deal with the US.
President Donald Trump will direct the investments and the projects.
All investments will be made before the conclusion of Trump’s term in office.
The US-Japan MoU offers the latter the choice to opt out of some investments.
President Donald Trump will direct the investments and the projects funded by Japan. All investments will be made before the conclusion of Trump’s term in office.
The MoU document, signed in Washington, DC, by US commerce secretary Howard Lutnick and Ryosei Akazawa, Japan’s minister in charge of economic revitalisation and the country’s chief tariff negotiator, includes a ‘boomerang’ clause, which states that tariffs could be taken back to higher levels if Japan declines to make investments.
Safeguards include a committee and consultation structure that brings some governance to the process, profit-sharing that is more favourable to Japan than originally envisioned and a recognition that Japan does have some authority to pick and choose deals.
“What we’ve achieved with our Japanese partners is an absolute game changer for America’s future—and it’s exactly what the America First trade agenda is all about,” Lutnick wrote in a post on X.
“For the first time ever, President Trump will literally direct these investments for the benefit of America,” he wrote.
As part of the deal reached by the two countries on July 22, Japan committed to invest up to $550 billion into key industries in the United States, but the time frame and precise implementation were left undefined.
The investment committee should consult a committee with representatives from both nations before submitting recommendations to the US President. The body will provide input related to the strategic and legal considerations of the investments, according to US media reports.
Each selected project will be executed by a special-purpose entity managed by the United States or a designee in the capacity of general partner, the MoU noted.
The MoU offers Japan the choice to opt out of particular investments. But before such a decision, it must consult with the United States. By declining to fund certain projects, Japan will lose profit rights until the United States is compensated, and risks new tariffs imposed on its exports.
The MoU also outlined a two-phase distribution plan for profits generated by the projects. Profits are shared 50-50 until both countries have received a baseline entitlement amount, which covers interest, part of the original investment and any carryover. After that, the United States gets 90 per cent of profits and Japan gets 10 per cent.
Fibre2Fashion News Desk (DS)
Jaguar Land Rover to resume some manufacturing after cyber-attack
Australia’s average cotton export price falls 29% since 2022
King Charles finally receives good news
-
Tech1 week agoAmericans would dominate board of new TikTok US entity: W.House
-
Tech1 week agoThe Best Hybrid Mattresses for Every Kind of Sleeper
-
Tech1 week agoHow to Clean a Kid’s Car Seat the Right Way
-
Fashion1 week agoBanking woes threaten Bangladesh’s RMG export momentum
-
Fashion1 week agoLFW Saturday: Patrick McDowell, Roksanda, Completedworks, The Ouze, and Lueder
-
Fashion1 week agoNatura shares surge after deal to sell Avon businesses outside Latin America
-
Sports1 week agoKamala Harris reveals reservations about transgender athletes in women’s sports in new book
-
Fashion1 week agoBubble names Leighton Meester as first brand ambassador