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Publishers fear AI summaries are hitting online traffic

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Publishers fear AI summaries are hitting online traffic


Suzanne BearneTechnology Reporter

Getty Images Newspapers on sale at a newsagent.Getty Images

Newspapers are banking on online revenue to replace falling circulation

When actress Sorcha Cusack left the BBC drama Father Brown in January, it made headlines, including for the newspapers owned by Reach, among them The Mirror, and the Daily Express.

But the story did not generate the traction the Reach newspapers would have expected a year ago, or even at the start of the year.

Reach put this down to AI Overviews (AIO) – the AI summary at the top of the Google results page.

Instead of clicking through to the story on a Reach newspaper site, readers were happy with the AI overview.

The feature is a concern for newspapers and other media publishers, who have already seen much of their advertising revenue siphoned off by social media.

In a tough market, readers coming via Google search is a valuable source of traffic.

“A major worry, backed by some individual datapoints, has been that AI overviews would lead to fewer people clicking through to the content behind them, with negative knock-on effects for publishers,” says Dr Felix Simon, research fellow in AI and news at the Reuters Institute for the Study of Journalism, University of Oxford.

He points out that it’s hard to know the scale of the problem, as Google does not publish data on click-through rates.

DMG Media, owner of MailOnline, Metro and other outlets, said AIO resulted in a fall in click-through-rates by as much as 89%, in a statement to the Competition and Markets Authority made in July.

It means publishers are not being fairly rewarded for their work, says David Higgerson, chief digital publisher at Reach.

“Publishers provide the accurate, timely, trustworthy content that basically fuels Google, and in return we get a click… that hopefully we can monetise to our subscription service.

“Now with Google Overviews it’s reducing the need for somebody to click through to us in the first place, but for no financial benefit for the publisher.”

“It’s another example of the distributor of information not being the creator of information but taking all the financial reward for it.”

There is also concern over Google’s new tool called AI Mode, which shows search results in a conversational style with far fewer links than traditional search.

“If Google flips onto full AI Mode, and there is a big uptake in that…that [will be] completely quite devastating for the industry,” says Mr Higgerson.

Getty Images The top of a smartphone showing the Daily Mail app.Getty Images

The Daily Mail has one of the UK’s biggest online news operations

“We are definitely moving into the era of lower clicks and lower referral traffic for publishers,” says Stuart Forrest, global director of SEO digital publishing at Bauer Media.

“For most of the last decade Google has introduced more and more features into the SERP [Search Engine Results Page], which reduces the need for consumers to visit a website. That is the challenge that we as a sector face.”

Mr Forrest says he hasn’t noticed a drop in traffic across Bauer’s sites, which include brands Grazia and Empire, as a result of the overview feature. But that could change.

“I absolutely think that as time goes on, as consumers get used to these panels, it’s without doubt going to be a challenge. We are absolutely behaving as if we have to respond to that threat.”

In its defence, a Google spokesperson said: “More than any other company, Google prioritises sending traffic to the web, and we continue to send billions of clicks to websites every day.

In an August blog post, Google’s head of search Liz Reid said the volume of clicks from Google search to websites had been “relatively stable” year-over-year.

She also said the number of quality of clicks had improved slightly compared to a year ago – quality clicks are when a user does not immediately click back from the link.

“With AI Overviews, people are searching more and asking new questions that are often longer and more complex. In addition, with AI Overviews people are seeing more links on the page than before. More queries and more links mean more opportunities for websites to surface and get clicked,” she said in the blog.

A close up of a computer screen showing a Google AI overview

Publishers are trying to work out how to appear in Google summaries

Some in the publishing industry are turning to the courts for redress.

In July, a group of organisations including the Independent Publishers Alliance, tech justice non-profit Foxglove, and the campaign group Movement for an Open Web filed a legal complaint to the UK’s Competition and Markets Authority alleging that Google AI Overviews is using publishers’ content at a cost to the newspapers.

It is asking the CMA to introduce interim measures to prevent Google from “misusing” publisher content in AI-generated responses.

In the meantime publishers are trying to understand how to feature in AIO and hopeful win some click-throughs.

“Google doesn’t give us a manual on how to do it. We have to run tests and optimise copy in a way that doesn’t damage the primary purpose of the content, which is to satisfy a reader’s desire for information,” explains Mr Higgerson.

“We need to make sure that it’s us being cited and not our rivals,” says Mr Forrest. “Things like writing good quality content… it’s amazing the number of publishers that just give up on that.”

Like other publishers, Reach is looking at other ways to build traffic to its news platforms.

“We need to go and find where audiences are elsewhere and build relationships with them there. We’ve got millions of people who receive our alerts on WhatsApp,” Mr Higgerson says.

“We’ve built newsletters. It’s all about giving people what they want when they’re on our website and our brand, so the next time they’re looking, hopefully they aren’t going to a third party to get to us.”

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Misty Winter Mornings Slow Flights Across North and East India: IndiGo Urges Passengers To Plan Ahead

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Misty Winter Mornings Slow Flights Across North and East India: IndiGo Urges Passengers To Plan Ahead


New Delhi: IndiGo has issued a travel advisory for Wednesday (December 17) morning as thick winter mist and dense fog are expected to blanket parts of North and East India, leading to reduced visibility and slower flight movements.

In a post shared on X, the airline said, “As the morning approaches under misty winter skies, fog is predicted across parts of North and East India, which may lead to reduced visibility and a slower pace of flight movements during the early hours. In the interest of safety, some flights may experience delays or adjustments.”

The airline emphasised that it is taking proactive steps to ensure passenger safety. “Our teams across airports are fully prepared and working in close coordination to manage schedules smoothly, assist customers and maintain a steady flow of operations,” the post added.

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Passengers are being urged to plan ahead, allowing extra travel time to reach the airport and to check the latest flight status through IndiGo’s website or mobile app.

“Foggy conditions may also impact road traffic, with slower movement and longer travel times expected while commuting to the airport. Customers travelling early are advised to plan with additional buffer time and check the latest flight status on our website or app before leaving home,” the advisory stated.

IndiGo also expressed gratitude to passengers for their patience. “Thank you for your patience and continued trust as we work steadily through the early hours, with visibility expected to improve as the day progresses,” the airline added.

The advisory coincides with similar warnings from the Indira Gandhi International (IGI) Airport in Delhi. On Tuesday (December 17) morning, the IGI Airport issued a fog advisory, cautioning that departures and arrivals might face disruptions due to low visibility. Around 6:06 am, Delhi Airport reported that flight operations were “steadily recovering” but warned that some delays could persist.

The airport urged passengers to remain in touch with their respective airlines for the most accurate schedule updates. “We appreciate your cooperation and understanding,” the airport said, adding that ground staff and personnel have been deployed across terminals to assist travellers.

The situation is further complicated by Delhi’s deteriorating air quality. According to data from the Central Pollution Control Board (CPCB), the city’s overall Air Quality Index (AQI) was recorded at 378 around 8 am on Tuesday, placing it in the “very poor” category.

The combination of dense fog and heavy pollution has reduced visibility in the early morning hours, disrupting air traffic and prompting repeated advisories from both airlines and airport authorities. Passengers are being urged to remain vigilant and plan their journeys with extra time, as conditions are expected to improve gradually as the day progresses.



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This Slowest Train Moves At 9 kmph And Offers A Heavenly Journey

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This Slowest Train Moves At 9 kmph And Offers A Heavenly Journey


India’s Slowest Train: In an age where speed defines travel, one Indian train proves that slowing down can be the real thrill. Officially India’s slowest passenger train, the Nilgiris Mountain Railway moves at 9 km per hour, but delivers one of the most unforgettable rail journeys anywhere in the country.

Running between Mettupalayam and Ooty (Udagamandalam) in Tamil Nadu, this heritage train shows passengers that the beauty of a journey often lies in how long it lets you breathe it in.

A Heritage Ride Through The Blue Hills

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Recognised as a UNESCO World Heritage Site under the Mountain Railways of India, the Nilgiris Mountain Railway stands as a living piece of history and a cherished symbol of India’s railway heritage.

Built in the early 1900s, the narrow-gauge toy train uses a rare rack-and-pinion system to climb the steep slopes of the Western Ghats. It is an engineering marvel that has stood the test of time.

The train’s slow pace is not a limitation but a necessity. The route winds through narrow valleys, sharp bends and steep gradients carved into the Nilgiri hills, demanding caution and precision.

As the train climbs, passengers are treated to a journey that feels suspended between past and present, enhanced by steam locomotives and old-world wooden coaches that echo another era.

Stations, Scenery And A Five-Hour Escape

Covering a distance of about 46 kilometres over nearly five hours, the train stops at hill stations such as Hillgrove, Coonoor, Wellington, Aravankadu, Lovedale and Ketti. Each stop adds to the sense of timelessness, offering brief glimpses into quiet hill-town life.

Along the way, the landscape unfolds in layers. Dense forests give way to misty slopes, waterfalls spill down rocky faces and tea plantations stretch endlessly across the hills. The journey passes through 208 curves, 16 tunnels and around 250 bridges, making every kilometre feel like a carefully crafted postcard.

A Bollywood Moment Frozen In Time

The Nilgiris Mountain Railway also holds a special place in popular culture. It became iconic after featuring in the song ‘Chaiyya Chaiyya’ from the 1998 film ‘Dil Se’.

Shot with Shah Rukh Khan and Malaika Arora dancing atop the train, the sequence remains one of Bollywood’s most memorable visuals.

Sung by Sukhwinder Singh and Sapna Awasthi, the song was filmed on the same train, temporarily painted brown for the shoot. Its slow speed played a key role in making the daring choreography possible, though performers were secured with safety harnesses throughout.

More Than A Train Ride

For most travellers, the Nilgiris Mountain Railway is about slowing down, watching the hills rise and enjoying the journey as it progresses.

In a world obsessed with arrival times, India’s slowest train offers the freedom to enjoy the journey itself.



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Thousands of drivers wrongly fined for speeding since 2021

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Thousands of drivers wrongly fined for speeding since 2021


Thousands of drivers could have speeding fines cancelled after a fault saw some cameras falsely triggered on English motorways and A roads.

And tens of thousands of drivers will have speed awareness courses cancelled as the government orders National Highways to look back at six years of speed camera data.

National Highways said it had found 2,650 wrongful speed camera activations since 2021 due to a delay between cameras and variable speed signs.

Not all camera activations are enforced, so not all of the wrongful activations will have resulted in fines.

Affected drivers will be contacted by police and be reimbursed for any fines while points will be removed from their licences where needed.

More than 36,000 drivers have been told by police their speed awareness courses are being cancelled as a precaution while the speed camera issue is investigated.

Police forces are also thought to be discontinuing thousands of other prosecutions, regardless of whether they were affected by the issue.

Transport minister Simon Lightwood said the government will compensate any affected drivers, refunding speeding fines and rescinding points from licences.

“Steps will be taken to remedy any incorrect prosecutions,” he said in a written statement to parliament.

National Highways apologised for the error.

“Safety is our number one priority,” said chief executive Nick Harris.

“All drivers should continue observing the posted speed limits as normal. Anyone who has been impacted will be contacted by the relevant police force.”

The agency said a temporary fix had been rolled out, providing an extra layer of data from the cameras to police forces so they can filter out any faulty captures.

But the agency gave no clear timeline as to when a permanent fix would be in place.

National Highways, which runs England’s motorways, blamed an “anomaly” in how variable speed cameras were interacting with signs on some A roads and motorways.

It meant a delay of around 10 seconds between cameras and relevant variable speed signs, meaning some drivers were incorrectly identified as speeding after the limit had changed.

So on a road where the speed limit increases, a driver may see a sign saying 60mph, but the camera recording it may still be working on the basis of a previous 40mph speed limit.

National Highways said the 2,650 incidents since 2021 represent fewer than two each day, compared with more than six million activations of speed cameras on the affected roads over the same period.

It said the anomaly has impacted 10% of England’s motorways and major A roads.

The fault affects 154 cameras out of a total of 400 across the entire motorway networkall of the variable speed cameras on smart motorways, and a section of the A14 between Huntingdon and Cambridge plus the A1 approach junction to the A14.

Andy Walpole, 55, from Swindon was one of those who was incorrectly landed with a ticket for speeding on the M25 between junction 9 and Cobham services.

“I was adamant I wasn’t speeding. I drive for a living, so I adhere to the variable speed limits within a mile an hour, so I knew I wasn’t,” he told the BBC.

He opted to pay for a speed awareness course rather than challenge the penalty, because he felt it was difficult to mount a successful appeal.

Though he was refunded the cost of the course, he says: “How can we have trust and faith in the system now?”

He also wonders how many people who chose to take points on their licence would have ended up with higher insurance premiums as a result of an unsafe conviction.

“What if you took your car insurance out the day after you’d taken the points? You declared those points on your insurance — where do you stand then?”

National Highways is working with police to check activations and promised nobody would now be wrongly prosecuted.

Meanwhile, police forces have stopped issuing fines from variable cameras until they have confidence in their accuracy.

National Highways said it will increase the use of traffic patrol officers to enforce speed limits in the meantime.

Lightwood warned drivers that “if you break the law, you can expect to be punished”.

A Department for Transport spokesperson said: “We apologise to anyone who has been affected. Safety was never compromised, and we are working with policing to ensure nobody is incorrectly prosecuted in future.

“Enforcement is still in place, and the public can remain confident that only motorists who break the rules will be penalised.”



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