Pull&Bear is going all-in on the colour blue. After dropping a first collaboration with French artist Thomas Lélu earlier this year, a capsule collection themed around Valentine‘s Day, the Inditex group’s fashion chain has teamed up once again with Lélu to present a second jointly designed collection, now available on the Pull&Bear e-shop.

The collection is called ‘Objets’, and is characterised by a light-hearted, ironic urban style, with prices ranging from €9.99 for a silver key ring with a hat charm, to €29.99 for a tasselled scarf. It also includes items such as a smartphone case, a hat, a beanie and a tote bag, all of them featuring Lélu’s distinctive lettering and blue colour.

In addition to these accessories, the collection comprises a unisex fragrance and a limited-edition vetiver and vanilla-scented candle called ‘Unexpected Wood’, developed by Ane Ayo and Marina Merce of Swiss fragrance specialist Firmenich. All the items are inscribed with messages in English, such as ‘You will never find another me’ or ‘It’s never too late to start now’. 

This second drop with Lélu is the latest in a long list of collaborations launched in recent months by Pull&Bear with other consumer brands and artists. Among the label’s most recent partnerships, one with Italian coffee machine producer Bialetti, a capsule collection with Portuguese artist Braulio Amado, and a collaboration with emerging label Lueder, presented during the latter’s London Fashion Week show as part of the BFC’s Newgen project.

Pull&Bear was founded in 1991 and is based in the town of Narón, Spain. As of the end of 2024, the label operated 800 stores, between directly owned and franchised ones, and catered to over 200 markets with its e-shops. It is part of the Inditex group, along with other brands such as Zara, Massimo Dutti, Stradivarius, Bershka, Oysho, Zara Home and Lefties.

In fiscal 2024, Pull&Bear increased its revenue by 4.6%, up to €2.469 billion. In the same year, the Inditex group, under Marta Ortega’s leadership, grew its revenue by 7.5%, reaching €38.632 billion.