Fashion
Puma appoints Nadia Kokni as vice president, global brand marketing
By
DPA
Published
January 9, 2026
The sports company Puma has appointed Nadia Kokni as vice president, global brand marketing, effective January 1. In this role, she will report directly to chief brand officer, Maria Valdes.
In her new role, Kokni will oversee the global brand marketing strategy and creative direction, as well as integrated marketing and communications. Her appointment comes as Puma advances its global brand ambitions and sharpens the storytelling around its iconic products and innovations.
Kokni brings extensive international experience in shaping and transforming leading global brands across sports, fashion and lifestyle. She has held senior positions at JD Sports, H&M, adidas, Tommy Hilfiger and, most recently, Hugo Boss, where she served as senior vice president of global marketing and communications. In that role, she led a large-scale brand transformation and accelerated digital initiatives.
“Nadia is a world-class marketing expert who has demonstrated her ability to build modern global brands through strategic clarity, creative excellence and cultural relevance,” said Valdes.
“Her appointment comes at an important time for Puma, as we bring product development and storytelling even closer together. With her leadership, Nadia will help us tell clearer product stories around the world, build greater brand desirability and forge deeper relationships with our consumers.”
Her appointment follows the decision to bring brand marketing, product, creative direction, innovation and go-to-market together into a single global organisation under the leadership of Valdes.
“I am delighted to join Puma at such an exciting time for the brand. The company has an impressive heritage and a clear opportunity to take a leading role at the intersection of sport, culture and performance. I look forward to working with Maria and the teams around the world to tell bold, meaningful stories that inspire our consumers and accelerate Puma’s next phase of growth,” said Kokni.
She replaces Richard Teyssier, who has decided to leave the sporting goods manufacturer to pursue new challenges outside the company.
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Fashion
Pandora eyes 6% organic growth in 2025 as weak US market mutes prior guidance
Published
January 9, 2026
Pandora expects to deliver 6% organic growth in 2025, the Danish jewellery brand announced on Friday in its preliminary and unaudited results for 2025, falling below previous guidance of 7% to 8%.
“We delivered 6% organic growth in 2025 despite softer than expected Q4 holiday trading, particularly in North America,” said Pandora’s CEO Berta de Pablos-Barbier, the brand announced on its website on January 9. “While the year was marked by macro headwinds, it has also highlighted opportunities to sharpen execution and strengthen brand desirability.”
Pandora is eyeing a full-year operating profit of approximately 7.8 billion Danish crowns ($1.2 billion) along with an EBIT margin of around 24%, in line with its previous guidance. The North American market reported 2% like for like growth in the fourth quarter of 2025 with trading in November and December below expectations due to weakened consumer sentiment causing muted in-store traffic. Although EMEA like for like growth came in at -1% and Italy lagged, Spain, Poland, and Portugal reported strong growth, according to the business.
“As new CEO, my focus will be to navigate the current market environment, reduce our commodity exposure and course-correct in select areas to accelerate profitable growth,” said de Pablos-Barbier. “Pandora continues to pursue significant untapped growth opportunities as a full jewellery brand. Our fundamentals are strong. We are building a bigger Pandora.”
The business will announce its audited full-year 2025 results on February 5. Pandora plans to launch designs in new materials this calendar year, aiming to use high silver prices as fuel for innovation, according to de Pablos-Barbier.
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Fashion
India’s Arvind Fashions buys Flipkart stake in Flying Machine unit
Over the last five years Flying machine has re-established as a well-accepted brand on the digital channels. The partnership with the Flipkart group helped Flying Machine become one of the top casual wear brand on digital platforms, catering to the fashion-conscious youth of India.
Arvind Fashions Limited will acquire Flipkart Group’s stake in Arvind Youth Brands for ₹135 crore (~$15.02 million), making it a wholly owned subsidiary.
The partnership helped Flying Machine rebuild and grow as a leading youth casualwear brand on digital platforms.
The brand will remain available on Flipkart while expanding its presence across other online channels in India.
Amisha Jain, Managing Director & Chief Executive Officer of Arvind Fashions, said, “We are thankful to the Flipkart Group for their support in building Flying Machine into a brand of choice on digital channels. Our relationship with the Flipkart group will continue ensuring consumers can still shop Flying Machine on its platforms. The brand will also be available to consumers on other digital channels and portals.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
Recycling Europe Textiles calls for compulsory recycled content in textiles products in Europe from 2028
By
Portugal Textil
Translated by
Nicola Mira
Published
January 9, 2026
Recycling Europe Textiles (RET), the European association representing the textiles reuse and recycling sector, has urged the EU Commission to introduce ecodesign rules mandating the presence of at least 10% of recycled fibre content in textile products from 2028.
RET believes that the forthcoming European regulation on ecodesign for textile products is a decisive opportunity to accelerate the industry’s transition to a truly circular model. In a position statement published on January 7, the organisation underlined that introducing mandatory recycled-content requirements is essential to strengthen the recycling industry and respond to the growing pressure on textile-waste collection and treatment systems in Europe.
According to RET, the sector currently faces a critical juncture, characterised by an excess of low-quality textile waste, weak demand for recycled fibres, and funding constraints. The situation is likely to worsen as the separate collection of used textiles became mandatory in Europe in January 2025, and given the growing consumption of apparel products driven by the ultra-fast-fashion phenomenon. Without clear market signals, RET warned, increasing volumes of used textiles risk being incinerated or sent to landfill, rather than reutilised to make new products.
To reverse this cycle, RET is advocating a strict, targeted definition of ‘recycled content’ that prioritises post-consumer textile waste generated in Europe, excludes open-loop sources such as PET bottles, and discourages the generation of industrial textile waste. The aim is to promote genuine fibre-to-fibre circularity and ensure that recycling efforts focus on the main textile-waste stream in the European market.
Targets-wise, RET is proposing the progressive introduction of mandatory recycled-content requirements for textile products, starting with a company-portfolio-level approach and moving to product-level targets from 2030. The proposals stipulate a minimum of 10% of recycled fibres by 2028, 15% by 2030, and 30% by 2035, with a growing share sourced from European post-consumer waste. These targets, according to RET, would send clear predictive signals to the market, creating steady demand for recycled fibres and unlocking investment in new sorting and recycling technologies.
Another mainstay of RET’s position is the need for robust and credible verification systems. The association supports a hybrid model combining chain-of-custody systems, mass-balance methodologies and greater traceability, especially at the collection and sorting stages. In this context, the EU’s Digital Product Passport is regarded as a key tool for strengthening transparency, as it requires clear information on the amount, type and origin of the recycled content incorporated into textile products.
“Mandatory recycled-content targets are among the most effective policy instruments for transforming the European textile industry. By promoting genuine fibre-to-fibre circularity, the European Union can reduce resource extraction, boost innovation and recycling capacity, and support a resilient and competitive European textile recycling sector,” concluded RET.
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