Fashion
Germany’s Puma’s FY25 sales slide on wholesale reduction
Wholesale revenue dropped 12.8 per cent on a currency-adjusted basis to €4.9 billion, while direct-to-consumer (DTC) sales increased 3.4 per cent, lifting the DTC share to 32.4 per cent from 28.9 per cent.
Regionally, sales fell 6.9 per cent in Europe, Middle East and Africa (EMEA), 7.4 per cent in Asia-Pacific and 10 per cent in the Americas, with North America driving much of the decline.
Puma has reported sales of €7.3 billion (~$8.61 billion) in FY25, with currency-adjusted revenue down 8.1 per cent amid strategic reset actions.
Wholesale declined while DTC share increased.
Margins contracted and EBIT turned negative, leading to a net loss.
Q4 saw sharper declines across regions and categories.
Puma expects further sales softness and negative EBIT in FY26.
By product segment, footwear sales decreased 7.1 per cent, apparel declined 9.7 per cent and accessories fell 8.5 per cent, although selective growth was observed in running, training and premium sport style lines, Puma said in a press release.
Profitability weakened significantly during the year. Gross margin contracted 260 basis points to 45.0 per cent, impacted by promotional activity, inventory reserves, unfavourable mix and currency effects. Adjusted EBIT turned negative at €165.6 million, while reported EBIT declined to -€357.2 million after €191.6 million in one-off costs related mainly to the cost efficiency programme and goodwill impairments.
Loss from continuing operations widened to -€643.6 million, translating to earnings per share of -€4.37 versus €1.88 in the prior year.
From a balance sheet perspective, inventories rose 2.3 per cent to €2.06 billion as inventory takebacks from wholesale partners supported distribution clean-up. Working capital increased 20.2 per cent, while trade receivables and payables declined sharply in line with reduced sales and purchasing activity. Puma ended the year with additional financing capacity, including €1,202.2 million in unutilised credit lines.
Fourth quarter (Q4) performance reflected the peak impact of the strategic reset. Currency-adjusted sales declined 20.7 per cent to €1,564.9 million, with reported revenue down 27.2 per cent due to currency headwinds. The decline was driven by deliberate reductions in wholesale exposure, inventory clearance actions and lower promotional intensity.
Wholesale sales fell 27.7 per cent in Q4, while DTC revenue decreased 8.0 per cent, although DTC share increased to 41.1 per cent from 35.5 per cent. Regionally, sales dropped 12.6 per cent in Asia-Pacific, 22.2 per cent in the Americas and 24.3 per cent in EMEA.
Across product divisions, footwear sales declined 25.4 per cent, apparel fell 13.7 per cent and accessories dropped 18.2 per cent, with selective resilience in training and performance running categories.
Profitability deteriorated sharply. Gross margin declined to 40.2 per cent from 47.7 per cent due to promotions, inventory provisions and currency effects. Adjusted EBIT fell to -€228.8 million, while reported EBIT reached -€307.7 million following one-off costs linked to restructuring and impairment charges. The quarter ended with a loss from continuing operations of -€335 million.
Arthur Hoeld, CEO of Puma, said: “2025 was a reset year for us. We want to establish Puma as a top 3 sports brand globally, return to above-industry growth and generate healthy profits in the medium term. It is crucial to make the Puma brand less commercial and ensure we once again excite our consumers with attractive products, compelling storytelling and distribution in the right channels. I am satisfied with the progress we have made so far. We cleaned up most of our distribution by reducing promotions in our own channels and cutting our exposure to those wholesale channels that damage our brand’s desirability. To better position our product icons and our performance offering and tell more engaging product stories, we created the right structures inside our company. We also addressed operational inefficiencies and further optimised our cost base.”
Looking ahead, Puma expects currency-adjusted sales in fiscal 2026 to decline in the low- to mid-single-digit percentage range, with EBIT projected between -€50 million and -€150 million. Capital expenditure of around €200 million is planned as the company continues investments in brand repositioning and digital capabilities, added the release.
Fibre2Fashion News Desk (SG)
Switzerland’s apparel imports rose 11.7 per cent year on year (YoY) to $1.523 billion in January–February 2026, signalling steady demand.
Growth builds on 2025 momentum, led by knitwear and comfort-led segments.
China, Bangladesh and Italy remain key suppliers.
Strong purchasing power and stable retail trends continue to support consistent sourcing activity.
Source link
Chairman’s Collection reflects Raymond’s seamless transition from a heritage textile pioneer to a modern luxury menswear destination, now stepping into a more rarefied, couture-led space. One of the most ambitious expressions of luxury menswear retail, this new retail store is a sartorial experience for globally aware Indian consumers. Drawing from Renaissance and Baroque influences, layered with a contemporary European sensibility, the space is rooted in Indian craftsmanship while reflecting a distinctly global identity of the new-age India.
Raymond has unveiled its Chairman’s collection flagship in Bandra, marking its evolution into luxury menswear.
The 11,000 sq ft, two-level space offers couture fashion, fine jewellery, fragrances, and bespoke services.
Blending Indian craftsmanship with global design, it delivers an immersive, appointment-led experience with curated art, collectibles, and personalised styling.
THE COLLECTION: THREE DISTINCT WORLDS
Modern Opulence – Casual Couture
Elevated casualwear, reimagined through the grandeur of Renaissance motifs and the ornate richness of Baroque detailing on printed silk shirts, embroidered denim, and statement separates, offers a refreshing take on couture sensibility in the art of dressing.
Power Dressing – Contemporary Heirlooms
Power Dressing, elevated to an art form. Each suit is crafted in exquisite fabrics from across the world, offering impeccable fit and finished with the artisanal depth that is uniquely and unmistakably Indian.
Embellished jackets. Indo-Western silhouettes. Velvets, silks, and jewel tones that speak before you do. Every piece in the Chairman’s Collection reflects power dressing and is an act of self-expression, conceptualized for moments that demand presence, individuality, and the kind of authority that needs no introduction.
Art, Heritage & Experimentation – Indian Renaissance
A deeply artisanal expression combining Renaissance-inspired prints with traditional Indian techniques such as zardozi and hand embroidery, creating garments that transcend fashion to become collectible pieces.
BEYOND FASHION: A COMPLETE LUXURY EXPERIENCE
The Chairman’s Collection extends gracefully beyond apparel, embracing a far more holistic vision of modern luxury. Fine jewellery for men, lab-grown diamond pieces of exceptional provenance, and a curated edit of the world’s most coveted fragrance and watch brands – each chosen with the same discernment that defines every corner of this space.
A natural evolution of Raymond’s legacy, this launch marks a thoughtful foray into new luxury categories where style meets substance, and each coveted offering is a reflection of a life lived with intention. The store operates on an appointment-led model, ensuring a personalised experience from concept to execution. Be it bespoke tailoring or personalised styling, each element is designed to offer exclusivity.
A SPATIAL EXPERIENCE DESIGNED LIKE A JOURNEY
Spanning across two levels, the store unfolds through carefully designed environments:
- A lounge-inspired setting with leather armchairs and bespoke trunks, evoking exclusivity
- Gallery-style displays, where apparel and finest fabrics are presented as collectible pieces
- A refined tailoring zone, celebrating Raymond’s legacy in craftsmanship
- Curated display zones, where collectibles and design products add depth and narrative
Every detail of the space reflects a shift in luxury retail from transactional to experiential, immersive, and deeply personal.
WHERE FASHION MEETS ART & COLLECTIBLES
Woven seamlessly into the store are museum-worthy displays of rare collectibles, from Formula 1-inspired models to precision-crafted masterpieces that are a true reflection of the Chairman’s lifelong devotion to the art of the automobile, both vintage and contemporary. Impossible to overlook, the curated Art Deco-inspired pieces and handpicked artworks that grace the space have each been chosen with extraordinary intentionality, with every element in coherence with the store’s design language.
This layered, considered approach transforms the Chairman’s Collection into something far greater than a fashion destination, unraveling a world unto itself. Every corner, every curation, every carefully chosen object speaks to a man’s taste, his sensibility, and the life he has chosen to lead. The effect is singular and unmistakable – a space that does not merely dress a man, but defines him. Not just a philosophy of style, but a complete philosophy of living.
A NEW CHAPTER FOR RAYMOND
Speaking on the occasion, Satyaki Ghosh, CEO, Raymond Lifestyle Limited, said; “Chairman’s Collection reflects the pride of creating international-quality luxury, made in India, for the modern Indian man. Raymond being the pioneers in menswear, this is a logical brand evolution towards launching a first of its kind couture experience in India. Consumer centricity is at the core of Raymond and this latest endeavour is an affirmative step in the same direction.”
With Chairman’s Collection, moves forward not as a heritage brand resting on its century-old legacy, but as India’s homegrown brand paying homage to luxury that understands the new Indian identity, which is making its formidable presence being felt in the world.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
ASEAN+3 comprises the members of the Association of Southeast Asian Nations (ASEAN), China, South Korea and Japan.
Macroeconomic stabilisation in the ASEAN+3 nations has progressed while navigating the new energy shock triggered by the Middle East conflict.
Structural adjustments continue, according to the latest ASEAN+3 Regional Economic Outlook.
While vulnerabilities remain, the pace and direction of policy adjustment have improved significantly in the region.
In Singapore and Malaysia, strong institutional credibility, financial stability and well-developed investment frameworks support relatively stable economic management.
In Vietnam and Cambodia, manufacturing and services continue to underpin economic activity despite external headwinds.
Adjustment is also visible in economies that have faced more acute macroeconomic pressures, where policy measures to stabilise exchange rates, recalibrate fiscal policy and strengthen debt management have contributed to a marked improvement in macroeconomic conditions compared with earlier periods of stress, the report released by the ASEAN+3 Macroeconomic Research Office (AMRO) said.
While vulnerabilities remain, the pace and direction of policy adjustment have improved significantly, it noted.
Taken together, these experiences suggest that economic management in the region has evolved around a pragmatic combination of policy approaches rather than a single doctrinal model, the report remarked.
Regional economies are placing greater emphasis on strengthening flexibility and resilience in trade, foreign direct investment and financial flows.
At the same time, many economies across the region are investing in digitalisation, advanced manufacturing and emerging technologies.
Rather than narrow sectoral targeting, industrial strategies often emphasise foundational capabilities—human capital development, digital infrastructure and technological capacity. These efforts support adaptation to shifting global conditions while maintaining long-term competitiveness, it added.
Fibre2Fashion News Desk (DS)
Asian stocks today: Markets inch higher on US-Iran peace hopes; Nikkei jumps 2%, HSI adds 360 points – The Times of India
Switzerland’s apparel imports grow double-digit in Jan–Feb 2026
No vote after NCAA urges further study of age eligibility changes to college sports
-
Fashion1 week agoIndia’s exports face reset as EU links trade to carbon metrics: EY
-
Entertainment1 week agoQueen Elizabeth II emotional message for Archie, Lilibet sparks speculation
-
Entertainment1 week agoLamar Odom shocking response to Khloé Kardashian account of his overdose
-
Tech1 week agoAzure customers up in arms over ‘full’ UK South region | Computer Weekly
-
Tech1 week agoAs the Strait of Hormuz Reopens, Global Shipping Will Take Months to Recover
-
Fashion1 week agoCII submits 20-pt agenda to Indian govt to back firms hit by Iran war
-
Tech7 days agoThis AI Button Wearable From Ex-Apple Engineers Looks Like an iPod Shuffle
-
Politics6 days agoIndian airlines hit hardest after Dubai limits foreign flights until May 31