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Results are in: US Black Friday store visits down, e-visits up, apparel shines

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Results are in: US Black Friday store visits down, e-visits up, apparel shines


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December 1, 2025

US Black Friday retail sales rose 4.1%, Mastercard SpendingPulse has revealed. But while online surged, in-store visitor traffic was down a separate report from RetailNext showed. That said, both reports showed a better result for apparel than for other sectors.

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First, the Mastercard numbers. They exclude autos and are based on the payment cards giant measuring in-store and online retail sales across all payment types.

The company said this year’s event “tells a story of comfort, connection, and savvy shopping” as consumers prepared for meaningful moments with family and friends. 

Spending growth on apparel was particularly strong both online and in-store, “suggesting shoppers refreshed wardrobes while leaning into value-driven choices and convenience”.

In fact, apparel climbed 5.7% (online 6.1%, in-store 5.4%), as “chilly temperatures and seasonal deals encouraged spending on new fashions”. Jewelry also rose 2.75% (online 4.2%), “as consumers opted for gifts that shine”.

Overall, e-commerce retail sales excluding autos jumped 10.4%, “as shoppers increasingly value speed and convenience”. In-store sales grew more modestly (1.7%) but “remain essential to consumers for tactile experiences”.

Mastercard also said the surge in online shopping “showcases how technology is transforming the way consumers pay. Shoppers are enjoying seamless checkout experiences across devices, from smartphones to connected home assistants, making holiday shopping faster, safer, and more intuitive than ever before”.

Which leads us on the that drop for in-store shopping traffic. RetailNext said initial data reveals an average of a 5.3% year-over-year decrease for foot traffic across Black Friday and Saturday.

Visitor numbers dropped 3.6% on Friday itself and a massive 8.6% on Saturday. By store type, apparel stores saw traffic down 2.3% across the two days with just a 0.7% drop on Friday and 5.3% on Saturday.

For footwear, the weekend, Friday and Saturday falls were 6%, 6% and 5.9%, respectively. For healthy & beauty they were drops of 4.7%, 2.1% and 9.6%, and for jewelry they were 3.6%, 2% and 6.6%.

“Black Friday 2025 didn’t kill the holiday; it changed how shoppers approached it,” said Joe Shasteen, Global Head of Advanced Analytics at RetailNext. “Foot traffic was down on Friday and on Saturday, but that wasn’t disinterest, it was intention. Shoppers showed they’re done with the impulse-driven, one-day frenzy. Prices, tariffs, and tighter budgets pushed people to shop with discipline, not adrenaline, and they responded by turning Black Friday into a value calculation”.

RetailNext said one of the clearest signals is the 3.6% drop on Black Friday, which was meaningfully better than the 6.2% decline seen from Sunday through Wednesday (23 November to 26 November). It shows that even in a cautious year, “shoppers are still willing to attend major promotional events; they’re simply being more selective about when those events are worth the trip”.

“Despite the declines, Black Friday again delivered the highest in-store traffic of any day this year, reaffirming its role as the anchor of the holiday shopping season, but the weekend’s performance was shaped more by real-world factors than waning interest,” added Shasteen. “Consumers are still willing to shop, they’re just demanding proof it’s worth leaving the house. Retailers who treated November as a month-long build, rather than a single-day spectacle, saw the strongest in-store performance.”

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US ETR dips to 9.4% as blanket 10% tariff replaces IEEPA levies: Fitch

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US ETR dips to 9.4% as blanket 10% tariff replaces IEEPA levies: Fitch



The 10-per cent blanket reciprocal tariff imposed by the United States (US) on most trading partners has reduced the US effective tariff rate (ETR) to 9.4 per cent from 12.7 per cent, according to Fitch Ratings.

If the US administration imposes a 15-per cent levy, the US ETR would rise to 11.3 per cent.

President Donald Trump reinstated tariffs immediately following the US Supreme Court’s February 20 ruling that invalidated the reciprocal tariffs imposed under the International Emergency Economic Powers Act (IEEPA). The new blanket 10-per cent tariff rate is authorised under Section 122 of the Trade Act of 1974 and expires in 150 days unless extended by Congress.

The 10-per cent blanket reciprocal tariff imposed by the US on most trading partners has reduced the US effective tariff rate (ETR) to 9.4 per cent from 12.7 per cent, Fitch Ratings said.
If a 15-per cent levy is imposed, the ETR would rise to 11.3 per cent.
China has the highest ETR among trading partners, followed by Vietnam, Japan and Brazil.
China’s ETR is around 19 per cent from 29 per cent earlier.

Section 122 permits a maximum rate of 15 per cent but does not allow for tariff adjustments for individual countries.

Prior to the court decision, China was subject to two reciprocal tariffs: a fentanyl tariff of 10 per cent that applied to all imports and a 10-per cent reciprocal tariff on an import base subject to carveouts. The two tariffs have been consolidated into the 10-per cent blanket tariff, reducing China’s ETR to around 19 per cent from 29 per cent, Fitch said in a release.

China still has the highest ETR among major trading partners, followed by Vietnam, Japan and Brazil. Of the United States’ 31 largest trading partners, 26 will see their ETRs decline. Brazil benefits the most, with its ETR decreasing by 18 percentage points (pp) to 11 per cent from 29 per cent.

ETRs for most countries largely remain unchanged following the switch in tariff regimes, and no country will see an increase in its ETR if the Section 122 tariff rate remains at 10 per cent.

Fibre2Fashion News Desk (DS)



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US producer price index for final demand up 0.5% in Jan 2026

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US producer price index for final demand up 0.5% in Jan 2026



The seasonally-adjusted US producer price index (PPI) for final demand increased by 0.5 per cent in January this year, according to the Bureau of Labour Statistics (BLS).

Unadjusted, it rose by 2.9 per cent for the 12 months ended January 2026.

Prices for final demand goods declined by 0.3 per cent, the largest decrease since falling 0.7 per cent in March 2025.

The seasonally-adjusted US producer price index (PPI) for final demand rose by 0.5 per cent in January.
Unadjusted, it rose by 2.9 per cent for the 12 months ended January 2026.
Prices for final demand goods declined by 0.3 per cent, the largest decrease since falling 0.7 per cent in March 2025.
Leading the January decline, the index for final demand energy dropped by 2.7 per cent.

Leading the January decline, the index for final demand energy dropped by 2.7 per cent.

The index for final demand less food, energy and trade services moved up by 0.3 per cent in January, the ninth consecutive increase. For the 12 months ended in January, such prices rose by 3.4 per cent, a BLS release said.

The index for final demand goods less food and energy advanced by 0.7 per cent in the month.

Fibre2Fashion News Desk (DS)



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Ind-Ra expects India’s apparel retail revenues to grow 9% YoY in FY26

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Ind-Ra expects India’s apparel retail revenues to grow 9% YoY in FY26



India Ratings and Research (Ind-Ra) has maintained a neutral sector outlook and a stable rating outlook for India’s apparel retail sector for fiscal 2026-27 (FY27).

Ind-Ra expects sector revenues to grow around 9 per cent year on year (YoY) in FY26 and 10.5 per cent YoY in FY27 following uneven and subdued growth through FY24 and early FY25; the growth in FY25 was 8 per cent YoY.

Ind-Ra expects India’s apparel retail sector revenues to grow around 9 per cent YoY in FY26 and 10.5 per cent YoY in FY27 following uneven and subdued growth through FY24 and early FY25.
Premium, branded and ethnic players are expected to see steadier, high single-digit growth trends.
Ind-Ra feels value retailers will outperform other segments within apparel, with robust revenue growth.

Ind-Ra feels value retailers will outperform other segments within apparel, with robust revenue growth through healthy same store sales growth and rapid store additions, albeit at a lower profitability.

Healthy growth in operating profit coupled with strong inventory turns is expected to result in value retailers demonstrating stronger-than-industry return indicators and credit metrics.

Premium, branded and ethnic players are expected to see steadier, high single-digit growth trends as consumer confidence rebuilds with a better spread out wedding calendar than in FY26 and early signs of normalisation seen in the first nine months of FY26.

Listed apparel retail players from Ind-Ra’s sample set reported revenue growth of around 10 per cent YoY in these nine months as the government’s consumption push through lower taxation and mild inflation resulted in higher disposable income and improved affordability.

The operating profit margins also improved to 15.6 per cent in the nine months compared to 15.2 per cent in FY25 due to various cost optimisation measures adopted by companies.

Organised retailers are pivoting from aggressive expansion to productivity-led growth. After elevated store additions in FY24-FY25, Indian apparel retailers are moderating store roll-outs, sharpening site selection, right-sizing formats and targeting faster ramp-ups of recent openings, with omni-channel execution and scalable franchise models enhancing reach and capital efficiency, Ins-Ra said in a press note.

It expects store additions to ease to nearly 7 per cent YoY in FY26 and 6 per cent YoY in FY27, even as retail area continues to rise by 9 per cent YoY in FY26 and by 9.5 per cent YoY in FY27, reflecting larger average store sizes and assortments designed to lift footfalls, average transaction values and sales per square foot.

Value and luxury segments are set to lead sector performance. Value formats benefit from GST rationalisation at lower price points, improved affordability, and rising private-label penetration, while luxury gains from a widening affluent base and deeper global-brand access.

Fast fashion continues to capture Gen-Z-led, content-driven demand. Casual and athleisure remain ahead of ethnic-casual and formal wear, in line with comfort- and lifestyle-led dressing trends. 

Ind-Ra expects profitability to improve gradually as cost optimisation, better sourcing/mix, disciplined advertising and marketing promotions, and operating leverage offset residual pressures from expansion and fixed costs.

The working capital cycle for value retailers is likely to improve YoY in FY27, due to higher inventory turns and improved store level operating metrics.

Overall, as the consumption upturn broadens and retailers prioritise productivity over pace, Ind-Ra expects a stable, sustainable improvement in revenues and operating metrics for organised apparel retailers over FY26–FY27. 

The luxury segment is also expected to benefit from an increase in target customer segment through widening affluent base and deeper global-brand access. 

Mid-premium and several incumbent retailers witnessed slower growth in FY25, due to entry price mix-shifts and loss of market share to value retailers. This, coupled with investments in store format revamps, has stressed their margin profiles. Profitability pressures and a dip in inventory turns have slightly weakened credit metrics for segment players. 

Fibre2Fashion News Desk (DS)



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