Fashion
Results are in: US Black Friday store visits down, e-visits up, apparel shines
Published
December 1, 2025
US Black Friday retail sales rose 4.1%, Mastercard SpendingPulse has revealed. But while online surged, in-store visitor traffic was down a separate report from RetailNext showed. That said, both reports showed a better result for apparel than for other sectors.
First, the Mastercard numbers. They exclude autos and are based on the payment cards giant measuring in-store and online retail sales across all payment types.
The company said this year’s event “tells a story of comfort, connection, and savvy shopping” as consumers prepared for meaningful moments with family and friends.
Spending growth on apparel was particularly strong both online and in-store, “suggesting shoppers refreshed wardrobes while leaning into value-driven choices and convenience”.
In fact, apparel climbed 5.7% (online 6.1%, in-store 5.4%), as “chilly temperatures and seasonal deals encouraged spending on new fashions”. Jewelry also rose 2.75% (online 4.2%), “as consumers opted for gifts that shine”.
Overall, e-commerce retail sales excluding autos jumped 10.4%, “as shoppers increasingly value speed and convenience”. In-store sales grew more modestly (1.7%) but “remain essential to consumers for tactile experiences”.
Mastercard also said the surge in online shopping “showcases how technology is transforming the way consumers pay. Shoppers are enjoying seamless checkout experiences across devices, from smartphones to connected home assistants, making holiday shopping faster, safer, and more intuitive than ever before”.
Which leads us on the that drop for in-store shopping traffic. RetailNext said initial data reveals an average of a 5.3% year-over-year decrease for foot traffic across Black Friday and Saturday.
Visitor numbers dropped 3.6% on Friday itself and a massive 8.6% on Saturday. By store type, apparel stores saw traffic down 2.3% across the two days with just a 0.7% drop on Friday and 5.3% on Saturday.
For footwear, the weekend, Friday and Saturday falls were 6%, 6% and 5.9%, respectively. For healthy & beauty they were drops of 4.7%, 2.1% and 9.6%, and for jewelry they were 3.6%, 2% and 6.6%.
“Black Friday 2025 didn’t kill the holiday; it changed how shoppers approached it,” said Joe Shasteen, Global Head of Advanced Analytics at RetailNext. “Foot traffic was down on Friday and on Saturday, but that wasn’t disinterest, it was intention. Shoppers showed they’re done with the impulse-driven, one-day frenzy. Prices, tariffs, and tighter budgets pushed people to shop with discipline, not adrenaline, and they responded by turning Black Friday into a value calculation”.
RetailNext said one of the clearest signals is the 3.6% drop on Black Friday, which was meaningfully better than the 6.2% decline seen from Sunday through Wednesday (23 November to 26 November). It shows that even in a cautious year, “shoppers are still willing to attend major promotional events; they’re simply being more selective about when those events are worth the trip”.
“Despite the declines, Black Friday again delivered the highest in-store traffic of any day this year, reaffirming its role as the anchor of the holiday shopping season, but the weekend’s performance was shaped more by real-world factors than waning interest,” added Shasteen. “Consumers are still willing to shop, they’re just demanding proof it’s worth leaving the house. Retailers who treated November as a month-long build, rather than a single-day spectacle, saw the strongest in-store performance.”
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Fashion
2026 growth in Africa to drop by up to 0.2% due to Iran war: Report
The report titled ‘Impacts of the Conflict in the Middle East on African Economies’, cautions that African economies, which were slowly recovering from the severe consequences of COVID-19, the Russia-Ukraine war and rising trade tariffs, could be among the most affected by the ongoing conflicts in the Middle East.
Growth in African countries is projected to decline by up to 0.2 per cent this year due to the Middle East crisis, according to a joint policy document by the African Union Commission, the African Development Bank Group, the UN Economic Commission for Africa and the UN Development Programme.
The main effects of the conflicts on Africa include surging prices of hydrocarbons, food products and fertilisers.
Kevin Urama, chief economist and vice president for economic governance and knowledge management at AfDB who presented the report on the sidelines of the Spring Meetings of the International Monetary Fund and the World Bank in Washington, DC, recently, urged African governments not to panic or take hasty decisions that could harm their fiscal balances.
The main effects of Middle Eastern conflicts on African economies include surging prices of hydrocarbons, food products and fertilisers, noted the report.
“Eighty per cent of the oil imported into Africa comes from this region, as well as 50 per cent of refined petroleum,” said ECA executive secretary Claver Gatete.
The report recommends, in particular, strategic inflation management to ensure short-term price stability expectations. It cautions oil-exporting countries to adopt strict fiscal discipline by managing windfall revenues prudently, while strengthening debt-monitoring, and using energy reserves strategically.
Where fiscal space allows, it advises that temporary and targeted social protection measures be deployed to shield the most vulnerable populations from the crisis, added the report.
However, the report urged governments to avoid broad-based subsidies that could worsen long-term fiscal deficits, and to diversify sources of energy, inputs and food supplies.
It also recommends that African governments strengthen regional and intra-African trade in oil and fertiliser markets to enhance resilience; and ensure smooth inter-institutional coordination to harmonise strategic monetary and fiscal policies.
At the same time, the report calls upon development partners, multilateral banks and development finance institutions to provide emergency support to African countries through crisis response measures and technical assistance.
It also recommends a speedy operationalisation of the African Continental Free Trade Area (AfCFTA), while strengthening large-scale domestic capital mobilisation.
The report also suggested Africa to diversify its energy mix by accelerating investments in renewable energy and the gas sector.
Fibre2Fashion News Desk (DS)
Fashion
Indian reforms strengthen DGFT norms committees’ functioning: Ministry
The measures aimed at improving turnaround time, enabling early approvals and enhancing transparency and predictability under the Advance Authorisation (AA) scheme.
The Indian Ministry of Commerce & Industry has undertaken a series of targeted reforms to strengthen the functioning of norms committees under the Directorate General of Foreign Trade, it recently said.
The measures—aimed at improving turnaround time, enabling early approvals and enhancing transparency and predictability under the Advance Authorisation scheme—have resulted in improved outcomes.
DGFT administers the AA scheme and the Duty-Free Import Authorisation (DFIA) scheme under the Foreign Trade Policy. These schemes allow duty-free import of inputs that are physically incorporated in export products.
Authorisations are generally issued against notified standard input-output norms (SION). In cases where SION is not available, authorisations are issued based on self-declared input-output norms by applicants, which are subsequently examined and finalised by sector-specific NCs.
At present, seven NCs are operational under DGFT, covering a range of export sectors. These comprise technical authorities and domain experts from relevant ministries and departments. They are responsible for fixation of SION and ad-hoc norms, recommending SION notifications and facilitating issuance of authorisations in accordance with the Foreign Trade Policy and handbook of procedures.
The functioning of NCs had been affected by capacity constraints due to a limited number of technical authorities. As of early February 2026, only twelve technical members were associated with the committees, including five serving government officers, resulting in increasing pendency due to overlapping responsibilities.
To address these challenges, a series of reforms have been introduced. These include strengthening of governance and processes; augmentation of technical capacity; and a special disposal drive for expeditious disposal of pending applications.
Detailed guidelines have been issued to ensure uniformity and consistency in the functioning of NCs. These include institutionalised scheduling of meetings on a fixed fortnightly cycle, prioritisation of long-pending cases, time-bound finalisation of meeting minutes and systematic monitoring of pendency and case ageing.
Efforts have also been made to identify recurring cases for conversion into SION to reduce repetitive approvals.
Line ministries have been requested to nominate additional technical officers to the committees to enhance sectoral expertise and reduce dependence on a limited pool of members.
As part of capacity augmentation, ten additional technical members have been nominated from various ministries, increasing the total number of technical authorities from 12 to 22.
The reforms have resulted in improved outcomes, a release from the ministry said. Between January 2026 and 7 April 2026, a total of 38 NC meetings were held, in which 3,925 cases were taken up and 1,770 cases were disposed of.
Fibre2Fashion News Desk (DS)
Fashion
Tiruppur gains from FTA: Zero UK, EU duty to boost exports
In February, Fibre*Fashion reported, citing an Investment Information and Credit Rating Agency report, that the India–EU FTA pushes for eliminating the duties on shipments from India and giving the country a competitive edge against competitors such as Bangladesh and Vietnam, who have so far enjoyed free entry into the EU region.
The FTA between India and the EU is expected to come into effect sometime in early January and with the United Kingdom in June or July this year. CEO of The Synerg, Karthikeyan Shanmugam, said in an interview with Fibre*Fashion that the future is quite good for India’s textile industry as the FTAs come into place.
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