Fashion
Saat & Saat acquires Turkish apparel leader Aydinli Group
USPA Global is pleased to announce the acquisition of Aydinli Hazir Giyim San. Tic. A.S. (Aydinli Group) by HRK Holding A.S. (Saat & Saat). Both entities are licensing partners of U.S. Polo Assn., which is USPA Global’s multi-billion-dollar sports brand and the official brand of the United States Polo Association (USPA). As one of the brand’s largest partners, the acquisition of Aydinli provides access to more than 50 countries across Turkey, the Middle East, Eastern Europe, and North Africa.
USPA Global has announced HRK Holding’s (Saat & Saat) acquisition of Aydinli Group, both key US Polo Assn partners.
The deal expands Saat & Saat into global apparel, giving access to 50+ countries.
With 450+ stores, the brand targets $1bn regional sales, strengthening growth across Turkiye, the Middle East, Eastern Europe and North Africa.
With this acquisition of Aydinli, Saat & Saat is expanding the company’s regional portfolio alongside its very successful watch business by entering the global apparel industry. With more than nearly 450 U.S. Polo Assn. stores and multiple branded digital sites, U.S. Polo Assn. will continue its record growth. Aydinli is currently one of the leading retail powerhouses in the region, with significant growth potential and a well-established sales network spanning monobrand stores, department stores, and e-commerce channels.
“We would like to congratulate Ramazan Kaya, as Founder and CEO of Saat & Saat, on the recent acquisition of Aydinli,” stated J. Michael Prince, President and CEO of USPA Global, who globally manages the U.S. Polo Assn. brand worldwide. “As a long-time partner of U.S. Polo Assn., we believe this strategic transition will provide our global sports brand the opportunity to elevate and expand our business, targeting $1 billion in retail sales across the region in the coming years.”
“I would also like to personally thank Mr. Seref Safa, Past Chairman of Aydinli, for his leadership and TMSF for their support over the years. Together, we built a strong foundation that will lead to a bright future,” Prince added.
Following the successful closing process, Ramazan Kaya, CEO of Saat & Saat, will serve as CEO of Aydinli Group.
“We’re proud to take this important step in our long-standing partnership with U.S. Polo Assn., expanding and strengthening our presence in one of the most dynamic retail markets in the world,” said Kaya. “This acquisition allows us to accelerate growth, enhance our capabilities, and position both our company and the brand for a powerful next phase in Turkey, the Middle East, Eastern Europe, and North Africa.”
“This milestone reflects our shared vision with U.S. Polo Assn. — to elevate an iconic global brand while continuing to innovate and inspire through the lifestyle it represents. The Team at Saat & Saat is energized by the opportunity to shape the future together,” Kaya added.
The partnership with Aydinli and U.S. Polo Assn. began in 1997, with accelerated growth across the region for nearly 30 years. Among the partnerships, many successes in Istanbul’s flagship Istinye Park U.S. Polo Assn. store, completed by Aydinli in 2024. Further, U.S. Polo Assn. has launched nearly a dozen brand-specific websites in the region to enhance digital offerings for customers further and provide easier access to its product offerings, with early results exceeding expectations, reinforcing the authentic connection between the sport and the brand.
As one of Turkey and the Middle East’s leading casualwear power brands, U.S. Polo Assn. has a retail footprint of more than 1,500 points of sale across more than 50 countries in Turkey, the Middle East, Eastern Europe, and North Africa. With Turkey and the Middle East being one of the global, multi-billion-dollar sports brand’s largest markets, the expectation is that U.S. Polo Assn. will be a billion-dollar brand in this region in the coming years. Globally, the U.S. Polo Assn. brand is in 190 countries and has global retail sales of more than $2.5 billion.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (HU)
While trends in high frequency indicators for January-February 2026 appear favourable, the heightened uncertainty around the duration of the Middle East conflict casts a shadow on the near-term macroeconomic outlook for India amid high import dependency for items like crude oil, natural gas and fertilisers, it noted.
India’s FY27 GDP growth is likely to slow to 6.5 per cent from the projected 7.5 per cent in FY26 owing to the impact of higher energy prices and concerns around energy availability, ICRA Ratings said.
The heightened uncertainty around the duration of the Iran war casts a shadow on the near-term macroeconomic outlook for India.
If the conflict lasts longer, the adverse effects could widen across sectors.
If the conflict lasts for an extended period, the adverse implications of the same could widen across sectors, amid an uptick in input costs and the consequent impact on profitability of the India corporate sector.
Amid the projected uptrend in the consumer price index-based inflation in FY27 with risks tilted to the upside, ICRA Ratings expects an extended pause on the policy rates by the central bank’s monetary policy committee in the fiscal despite the anticipated softening in the GDP growth. However, it expects the Reserve Bank of India to continue to intervene on the liquidity front during FY27.
The available data for January–February FY2026 indicate a positive trend across most non-agricultural indicators, with the year-on-year performance of 12 out of 18 indicators improving compared to the third quarter of FY26, while the remaining six deteriorated.
Fibre2Fashion News Desk (DS)
Indonesia’s apparel exports rose modestly to $8.705 billion in 2025 from $8.316 billion in 2024, reflecting gradual recovery.
The US remained dominant, accounting for over 56 per cent of shipments, highlighting growing market dependence.
While Japan, South Korea and Europe offered stability, exports stayed concentrated in key products and segments.
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Methanol prices in India have surged nearly 150 per cent from pre-Iran–US tension levels, tracking a sharp rise in crude oil and tightening global energy markets.
Hormuz disruption risks, limited rerouting capacity, rising freight and insurance costs, and constrained imports are fuelling volatility, with prices seen approaching ₹90 per kg.
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