Fashion
Serapian unveils bold S/S 2026 collection and expands in Japan
Translated by
Nazia BIBI KEENOO
Published
September 29, 2025
Set against the refined backdrop of its Milanese headquarters, Villa Mozart, Serapian unveiled its Spring/Summer 2026 collection, “Sunrise of Mestieri d’Arte,” during Milan Fashion Week. The presentation marked the second chapter of its ongoing collaboration with British designer Bethan Laura Wood — a partnership that first debuted last April at Salone del Mobile.
With this new collection, Wood weaves her signature color harmonies with Serapian’s artisanal savoir-faire, emphasizing materiality, innovation, and emotive storytelling. She reimagines the Secret, Mini Secret, and Anì bags in a palette dominated by azure, pink, off-white, and ice — blended into a chiaroscuro inspired by the Japanese Bokashi printing technique. Each piece highlights the versatility of the maison’s Mosaico technique. The collection also includes a pink-and-white shoulder strap designed to elevate Serapian bags, as well as a unisex travel bag in olive green and brown.
“We are in a phase of expansion, driven by the fact that today’s clients increasingly seek exceptional craftsmanship, design, and the quality of the handmade. They want to return to the roots of luxury and craftsmanship — to what is authentic and rare,” said Maxime Bohé, CEO of Serapian, in a statement to FashionNetwork.com. “This is why, for example, we are performing particularly well in Japan, a highly discerning market when it comes to craftsmanship, with a strong culture of research. Last June, we opened our first Japanese flagship, Villa Serapian, in Tokyo. We are also present in four department stores in the capital, as well as in Osaka and Sapporo.”

“What’s really important for us is finding locations that double as experiential spaces — like Villa Mozart — where we can offer our bespoke services. These have been particularly successful with Italian, American, Japanese, and Middle Eastern clients,” the CEO added. “These are people who already have everything and are looking for truly rare and unique pieces. E-commerce is also growing steadily, particularly around Mosaico, which represents the maison’s identity. We also have new mono-brand openings in the pipeline, but we cannot reveal the details yet.”
Returning to the Spring/Summer 2026 collection, one of the new arrivals is the Maro bag, distinguished by a strip of knotted nappa on each side. It will be available in four styles: maxi tote, medium tote, mini handbag, and crossbody.
Color and light take center stage this season, with new shades such as indigo, aqua, blush, sand, and antique rose complementing the brand’s classics. New Mosaico developments include Ribbon, featuring a three-dimensional texture created by interlacing cotton ribbons, and the Microchain series, which adds luminosity to the maison’s creations with delicate metal chains.

The classic Secret bag has been reinterpreted using new artisanal techniques, including Mosaico Crochet, featuring a raffia motif, and Raffia Denim, which blends both materials. The Chiaroscuro Canvas series also includes, for the first time, a matching beach towel.
For men, the Stepan collection is now available in a new iteration, featuring asphalt cotton canvas with Cachemire leather accents in off-white, beige, and leaf green. A full-leather version in an intense green also debuts this season.
The collection is presented alongside some of Bethan Laura Wood’s most iconic works, with a scenography inspired by nature seen under the microscope. For the occasion, Wood created a modular system resembling scientific models and molecular structures, which serve as pedestals for the bags. Developed in collaboration with Barbini Specchi of Murano and glass artisan Pietro Viero, these structures will later be used in Serapian boutiques around the world.
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Fashion
European Commission, Switzerland sign broad package of agreements
The package establishes a modern framework for both sides, enabling frictionless access to a market of 460 million consumers in key sectors, delivering economic benefits to both parties.
European Commission President Ursula von der Leyen and Swiss President Guy Parmelin yesterday signed a broad package of agreements aimed at deepening and expanding EU-Switzerland ties.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides of the border.
Additionally, it will ensure more consistent rules for individuals who live, work or study across the EU-Swiss border. Switzerland will contribute to the development of legislation in the areas covered by the package and will have the opportunity to influence these rules as they are being designed.
“By modernising and deepening our ties across key sectors, from trade and transport to health and energy—we are strengthening legal certainty, fostering innovation and creating new opportunities for our citizens and businesses,” von der Leyen said in a release from the Commission.
The package includes updates to four already existing agreements, which already give Switzerland access to the EU internal market, regarding air transport, land transport, the free movement of persons and mutual recognition of conformity assessment.
New agreements on food safety, electricity, health and Switzerland’s participation in the EU Agency for the Space Programme were signed. A new agreement introduced a permanent and fair financial contribution by Switzerland to economic and social cohesion within the EU.
Apart from a protocol on parliamentary cooperation, the package includes also a joint declaration on the establishment of a high-level dialogue on the broad bilateral package.
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