Fashion
Serapian unveils bold S/S 2026 collection and expands in Japan
Translated by
Nazia BIBI KEENOO
Published
September 29, 2025
Set against the refined backdrop of its Milanese headquarters, Villa Mozart, Serapian unveiled its Spring/Summer 2026 collection, “Sunrise of Mestieri d’Arte,” during Milan Fashion Week. The presentation marked the second chapter of its ongoing collaboration with British designer Bethan Laura Wood — a partnership that first debuted last April at Salone del Mobile.
With this new collection, Wood weaves her signature color harmonies with Serapian’s artisanal savoir-faire, emphasizing materiality, innovation, and emotive storytelling. She reimagines the Secret, Mini Secret, and Anì bags in a palette dominated by azure, pink, off-white, and ice — blended into a chiaroscuro inspired by the Japanese Bokashi printing technique. Each piece highlights the versatility of the maison’s Mosaico technique. The collection also includes a pink-and-white shoulder strap designed to elevate Serapian bags, as well as a unisex travel bag in olive green and brown.
“We are in a phase of expansion, driven by the fact that today’s clients increasingly seek exceptional craftsmanship, design, and the quality of the handmade. They want to return to the roots of luxury and craftsmanship — to what is authentic and rare,” said Maxime Bohé, CEO of Serapian, in a statement to FashionNetwork.com. “This is why, for example, we are performing particularly well in Japan, a highly discerning market when it comes to craftsmanship, with a strong culture of research. Last June, we opened our first Japanese flagship, Villa Serapian, in Tokyo. We are also present in four department stores in the capital, as well as in Osaka and Sapporo.”
“What’s really important for us is finding locations that double as experiential spaces — like Villa Mozart — where we can offer our bespoke services. These have been particularly successful with Italian, American, Japanese, and Middle Eastern clients,” the CEO added. “These are people who already have everything and are looking for truly rare and unique pieces. E-commerce is also growing steadily, particularly around Mosaico, which represents the maison’s identity. We also have new mono-brand openings in the pipeline, but we cannot reveal the details yet.”
Returning to the Spring/Summer 2026 collection, one of the new arrivals is the Maro bag, distinguished by a strip of knotted nappa on each side. It will be available in four styles: maxi tote, medium tote, mini handbag, and crossbody.
Color and light take center stage this season, with new shades such as indigo, aqua, blush, sand, and antique rose complementing the brand’s classics. New Mosaico developments include Ribbon, featuring a three-dimensional texture created by interlacing cotton ribbons, and the Microchain series, which adds luminosity to the maison’s creations with delicate metal chains.
The classic Secret bag has been reinterpreted using new artisanal techniques, including Mosaico Crochet, featuring a raffia motif, and Raffia Denim, which blends both materials. The Chiaroscuro Canvas series also includes, for the first time, a matching beach towel.
For men, the Stepan collection is now available in a new iteration, featuring asphalt cotton canvas with Cachemire leather accents in off-white, beige, and leaf green. A full-leather version in an intense green also debuts this season.
The collection is presented alongside some of Bethan Laura Wood’s most iconic works, with a scenography inspired by nature seen under the microscope. For the occasion, Wood created a modular system resembling scientific models and molecular structures, which serve as pedestals for the bags. Developed in collaboration with Barbini Specchi of Murano and glass artisan Pietro Viero, these structures will later be used in Serapian boutiques around the world.
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Economic momentum remained strong at the end of 2025, with real GDP expanding 8.4 per cent year on year (YoY) in the fourth quarter, the fastest pace in several years. Growth was driven by robust export-oriented industrial production. Credit growth surged to 19.4 per cent YoY by December, well above deposit growth of 14 per cent, SBV said in a release.
Vietnam’s interbank rates, which rose sharply in late 2025, are expected to ease in 2026 as credit growth and economic momentum cool.
GDP expanded 8.4 per cent year on year in Q4, while credit growth of 19.4 per cent outpaced deposits.
Despite a strong 2025, US tariff risks remain.
The SBV is likely to keep rates steady while targeting slower credit growth.
While Vietnam enters 2026 on a positive footing after achieving an estimated 8 per cent growth in 2025, external risks remain significant for the export-driven economy. Goods exports to the US, which account for around 30 per cent of the total, face the lagged impact of 20 per cent reciprocal tariffs, uncertainty over transshipment duties, and the risk of additional sectoral measures, including possible semiconductor levies.
Monetary authorities have signalled a cautious policy stance for 2026 despite an official GDP growth target of 10 per cent, which analysts view as difficult to achieve. Growth is expected to moderate to around 6.5 per cent, while the SBV has set a lower credit growth target of 15 per cent to limit overheating and resource misallocation risks.
The refinancing rate is expected to remain unchanged at 4.50 per cent, though the possibility of an unexpected rate hike cannot be ruled out if liquidity strains persist.
Fibre2Fashion News Desk (HU)
Published
January 16, 2026
New addition at Interjeans: following last year’s arrival of German athletic-luxury brand Bogner, the San Marino-based company in Rovereta, founded in 1992 by Andrea Belletti, is expanding its brand portfolio and has outlined its growth plans to FashionNetwork.com.
“Last November we signed a distribution agreement for the Italian market with Belstaff: a storied brand with motorcycling roots, founded in England in 1924, which I am sure will be a must-have once again. For 2026 we expect encouraging results, driven in particular by this addition,” said Belletti.
“As for Interjeans, we are not considering any company-owned stores beyond the one in Riccione,” the manager continued. “We remain true to our roots, focusing on distribution, but we would like to develop a shop-in-shop format with key customers that would allow us greater control over the product assortment, layout and communication. We are currently present with Lyle & Scott and Superdry in Rinascente and Coin, via concessions, but we would like to extend this format to include Belstaff as well,” Belletti continued.
Interjeans, which closed 2025 with turnover of €39 million, distributes in Italy the brands G-Star Raw, Lyle & Scott, Dr Denim, Karl Lagerfeld (three lines), Bogner, O’Neill, the Greek womenswear brand BSB, and Superdry.
Julian Dunkerton, CEO of the British clothing brand he founded in 2003 in Cheltenham—a label that blends American preppy-vintage style with English elegance—presented the new Superdry collection. It stands out for its clean lines, perfect balance and refined functionality.
Speaking to FashionNetwork.com, the entrepreneur revealed he is very pleased with the results achieved after a major reorganisation.
Dunkerton described it as a “massive shake-up” that has returned the company to profit.
“We have worked hard on the collections and distribution, reviewed the structure, and delisted from the stock market. Today, I feel we are on the right path: there is consistency and a clear awareness of who we are. Our presence at Pitti is fundamental; it is the most important international event in the industry and for us it truly represents the place to be. Next year, I would like to double the size of our space and bring our womenswear offer to Florence as well, which now accounts for 50 per cent of the total. In addition, we plan to open 24 Superdry stores in 2026 with a completely revamped store format that emphasises our British heritage and offers a lighter, brighter, higher-quality aesthetic. We will operate through both franchise agreements and direct management, predominantly in the UK,” concluded the Superdry founder.
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