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Skims opens first store in Middle East in Dubai

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Skims opens first store in Middle East in Dubai


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December 24, 2025

Skims made its debut in the Middle East on Monday with the opening of its first physical retail store in the UAE, at Mall of the Emirates in Dubai. 

Skims opens first store in the Middle East in Dubai. – Skims

The Dubai flagship reflects Skims’ global retail design language, characterized by a bold, minimalist aesthetic. Monolithic forms, curved architectural details, and reflective surfaces are paired with soft lighting and anchored by oversized 3D Skims signage, creating an elevated retail experience.

The store opens with a curated selection of the brand’s most popular collections, including Fits Everybody, Seamless Sculpt, Cotton Fleece, Cotton Rib, Cotton Jersey, Boyfriend, and Skims Mens underwear.

“Dubai stands among the world’s most dynamic retail markets, and enthusiasm from local customers made opening our first store an obvious next chapter,” said Jens Grede, co-founder and chief executive officer, Skims.  

“We’re delighted to bring Skims to Mall of the Emirates, an important milestone in our global expansion and a chance to deepen our connection with a region that continues to shape global trends.”

The launch, in partnership with luxury retail group Al Tayer Insignia, marks a significant milestone in the brand’s global expansion and underscores its growing focus on immersive, in-person retail experiences.

“We are proud to launch the region’s first-ever Skims store, marking an exciting milestone for both our customers and Al Tayer Insignia’s retail portfolio. Skims has become a global leader in redefining comfort, inclusivity, and modern wardrobe essentials, and we know there is strong demand for the brand here in the region,” said Dee Sarai, chief executive officer, Al Tayler Insignia. 

“Bringing Skims to our market reflects our ongoing commitment to introducing forward-thinking, relevant brands and delivering elevated shopping experiences that truly resonate with our customers. We look forward to building a strong, long-term presence for Skims in the region.”

Last month, Skims opened a standalone store at South Coast Plaza in Costa Mesa, less than a year after the debut of its first California store. The latest store opening joins other permanent store locations in New York, Los Angeles, Georgetown, Aventura, Austin, Houston, Atlanta, Boca Raton, Paramus, Las Vegas, Bloomington, Palo Alto, Tysons, and Mexico City.

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Will incentivising subcontractors boost Bangladesh’s RMG growth?

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Will incentivising subcontractors boost Bangladesh’s RMG growth?




Many believe subcontracting units are vital to Bangladesh’s apparel growth.
Bangladesh Bank has recently authorised export incentives for garments and textile products manufactured and exported through sub-contracting arrangements.
The government earlier announced to extend cash incentives to subcontract factories.
Previously, only exporters operating in their own factories received such benefits.



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US’ Columbia launches 20-piece Star Wars Endor special-edition line

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US’ Columbia launches 20-piece Star Wars Endor special-edition line



Columbia Sportswear unveils The Endor Collection, its largest special-edition Star Wars-inspired release to date. This 20-piece lineup blends Columbia’s signature performance technologies with detailed designs inspired by the Rebel Alliance’s mission to Endor in Star Wars: Return of the Jedi.

Drawing design inspiration from the forest moon’s lush terrain and Columbia’s Pacific Northwest roots, the collection reimagines iconic looks from the film, including Han Solo’s trench coat, Luke and Leia’s camouflage ponchos, and the Rebel troop uniforms. Each piece features story-driven elements such as camo prints inspired by the attire worn by the Rebels on Endor, Rebel Alliance insignias, and incorporates key Columbia technology like custom Omni-Heat Infinity linings that capture the adventure and spirit of the Battle of Endor.

Columbia Sportswear has launched The Endor Collection, its largest Star Wars-inspired lineup yet, featuring 20 pieces blending performance tech with designs drawn from the rebel mission on Endor.
Modelled by Billie Lourd, the range includes han solo and rebel-inspired outerwear, Ewok fleece for kids, and gear packed with Aurebesh details, camo prints and Omni-Heat innovations.

The marketing campaign stars Billie Lourd, known for her role as Lieutenant Connix in the Star Wars sequel trilogy and daughter of Carrie Fisher, who played Princess Leia Organa in the Star Wars films. Lourd modeled the collection among the California Redwoods, joined by her own children wearing Ewok-inspired fleeces.

“Finding new ways to honor my mom’s legacy in the Star Wars universe is something that means so much to me,” said Lourd. “Columbia did such a beautiful job incorporating the ‘Battle of Endor’ into this collection. Getting to wear the iconic pieces they created and getting to have my family bring that story to life for fans was an incredibly special experience and a memory I will cherish forever.”

Each design in The Endor Collection includes thoughtful easter eggs crafted to make fans feel part of General Han Solo’s strike team on Endor. Some examples include the planetary coordinates of Endor, secret messages in Aurebesh, and storytelling patches inspired by details from the Battle of Endor mission.

“Our Star Wars collaborations are an annual highlight, and our teams have a blast trying to outdo our previous collections,” said Matt Merriman, Vice President of Global Brand Development, Partnerships and Licensing at Columbia. “This year, we were thrilled not only to create a line so connected with the Redwoods and the Pacific Northwest, but it’s been especially meaningful to have Billie at the center of our efforts, celebrating her mother’s iconic role as Princess Leia.”

Collection Highlights:

  • General Han Solo Trench: A versatile 3-in-1 trench inspired by General Han Solo’s tactical gear on Endor with technical features and authentic details built to take on whatever nature (or a stormtrooper) throws at you. Columbia’s Interchange system shell-and-vest combo can be worn separately or together for maximum versatility against the elements. Omni-Heat Infinity vest lining retains body heat and breathability using a custom gold Rebel-inspired thermal-reflective pattern for extra warmth without extra weight. Fan features include a patch inspired by the Rebel Alliance insignia, Aurebesh messages, and costume-inspired custom camo print.
  • Endor Issue Poncho: This special-edition poncho is costume-inspired by Rebel troops on Endor with Omni-Tech waterproof-breathable fabric and authentic details built to take on whatever nature throws at you. Details include premium pleating along the hood and back for eye-catching style, in addition to a patch inspired by the Rebel Alliance insignia and Aurebesh messages. Side snaps for a custom fit and the bungee-adjustable arms and adjustable belt helps to finetune the fit.
  • Endor Issue Cargo Vest: Inspired by Rebel tactical gear at the Battle of Endor, this vest features battle-ready Omni-Heat Infinity lining that retains body heat and breathability using a custom gold Rebel-inspired thermal-reflective pattern for extra warmth. Additional features include multiple front pockets including hook-and-loop closures, an interior pocket for secure storage featuring a patch with an Aurebesh message, and comfortable hand pockets. The vest comes with extended sizing.
  • Endor Issue Pant: The first-ever special-edition Star Wars-inspired pants are built for everyday comfort and rugged utility with a costume-inspired camo print and authentic details, like a patch inspired by the Rebel Alliance insignia pledging your allegiance. Additional features include an integrated belt for a fine-tuned fit, just-right stretch fabric for dynamic activity, zippered and snap-closed pockets for secure storage, and belt and hammer loops for added utility.
  • Ewok Fleece Jacket: Soft, comfortable, and super cute. Inspired by the Ewoks on Endor, this ultrasoft, high-pile fleece is built for everyday comfort and warmth, featuring a chest patch with original Ewok concept art, Ewok-inspired ears on the hood, and embroidery on the back. The Ewok Fleece jacket comes in youth and toddler sizing, in addition to an Ewok Fleece Bunting in infant sizing.
  • Endor Issue Boot: From nature hikes to speeder bikes, the Endor Issue Boot is built for rugged adventures featuring Omni-MAX advanced cushioning, stability, traction, a TechLite midsole, and Omni-Grip Outsole. Easter eggs including costume-inspired camo on the shoe, shoelaces and insoles, a Rebel Alliance-inspired insignia patch on the tongue, Aurebesh messages, and a custom shoebox are included. The Endor Issue Boot is men’s sizing and comes with two sets of laces in camo and brown.

The collection also features layering pieces, premium shirts, headwear, and mission-ready accessories like a cargo backpack, quilted blanket, and water bottle sling.

Adult apparel is available in unisex sizes XXS to XXL, with select styles offered in extended sizing from 1X to 6X. The Ewok Fleece collection includes options in youth, toddler, and infant sizing.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Lacroix steps up expansion, bolsters premium positioning in the French mountains with two new boutiques

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Lacroix steps up expansion, bolsters premium positioning in the French mountains with two new boutiques


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December 23, 2025

The end of 2025 marks a phase of acceleration for Lacroix, which is strengthening its mountain presence with the opening of two owned boutiques in emblematic French resorts. On November 29, the brand opened its first store in Val d’Isère, followed on December 4 by a boutique in Courchevel 1850. These two strategic addresses, each spanning 140 square metres, underscore Lacroix’s determination to establish a lasting presence in the leading premium ski destinations.

DR

In Val d’Isère, the brand has set up a chalet-style boutique at Parc 1963, avenue Olympique, conceived as a warm, contemporary refuge. In Courchevel 1850, the Lacroix Igloo, located on rue des Verdons, offers a more minimalist, architectural aesthetic inspired by the purity of the high mountains. Coinciding with these openings is the launch of an exclusive Lacroix x Courchevel capsule, further reinforcing the brand’s visibility over the winter season.

Founded in 1966 by Léo Lacroix, an Olympic alpine skiing champion, the brand has established itself as a benchmark in high-end French skiing thanks to its exacting standards of technical expertise and performance. After a more challenging period marked by safeguard proceedings, Lacroix embarked on a new phase of development from 2022, following its takeover by Günther Doll and Damien Bodoy. This relaunch centres on a clear upmarket repositioning. Today, production is carried out mainly in Italy and Portugal, while the historic factory remains in Italy.

As part of this strategy, the brand is stepping up targeted collaborations to reach a younger clientele and refresh its image. The collaboration with Jacquemus follows a deliberately timed schedule: the capsule has been available since December 1, a few days before the opening of the Courchevel 1850 boutique and immediately after the opening in Val d’Isère.

With these two openings, Lacroix now operates two owned boutiques, alongside 45 wholesale points of sale in France and 20 internationally, notably in Korea, Canada, the US, and Austria. The brand anticipates 30% growth and plans to open around 10 new points of sale over the coming years. Revenue is estimated at 2.2 million euros in 2025, with a clear ambition to reach 10 million euros by 2028-2030. In this vein, Lacroix is already preparing its next collaboration with APM Monaco for the 2026/2027 season.

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