Fashion
South East Asia year-end review 2025: Minnows under heat
In addition, strategic competition between the US and China adds complexity to the situation because many South East Asian garment factories depend on raw materials from China. Now they are under pressure to reduce this reliance while maintaining trade ties with both economic superpowers. The impact is felt most strongly by women in these countries. Around 70 per cent of garment workers are female, and the new tariffs threatened their already low income. Job losses directly affect the survival of their families.
Myanmar
Smaller garment-producing economies like Myanmar, Thailand and Laos came under intense pressure from steep US tariffs and shifting geopolitics.
Tariff hikes disrupted factory orders, accelerated closures, and threatened livelihoods.
Exporters were left to scramble for alternative markets, push trade negotiations, and rethink supply chains amid rising costs and dependence on China.
The 40-per cent tariffs on Myanmar exports took a heavy toll on the country’s garment industry, with foreseeable shut down of several factories. The tariff came into effect on August 1, and since then orders dropped sharply, leading to job losses, fewer overtime hours and eventual factory closures – at least four in the industrial zones of Yangon’s Hlaing Tharyar and Shwepyithar townships alone. The first to shut down was Twinkle (Myanmar), a factory that used to manufacture garments for US-based Callaway Golf and luggage maker Samsonite. Other closures included SDI Manufacture, Wan Xin Myanmar, and Eternal Fashion. In the past, factory closures used to be caused by electrical problems, raw material shortages or road closures but lately tariff became the major contributing factor. Over 700,000 workers are employed in Myanmar’s garment factories, with double that number in related industries. An estimated four times that number of family members depend on their wages, according to the Myanmar Garment Manufacturers Association (MGMA).
To counter the effects of the tariffs, some factories that previously catered to the US market started seeking orders from Japan, South Korea, and the EU.
Alongside the high tariff, Myanmar also faced heat from the ILO (International Labour Organisation) over violations of agreements related to workers’ rights, such as freedom of association and the elimination of forced labour.
Thailand
Thailand’s tryst with US reciprocal tariff began with imposition of 36 per cent rate on April 2. However, after successful negotiations, the US reduced reciprocal tariff on Thai goods to 19 per cent starting August 1. In September, Thai garment exporters called on the new government to pause wage hikes and accelerate EU FTA talks, noting that garments remain a labour-intensive sector employing some 600,000- 800,000 workers. Rising wages to 400 baht per day would disproportionately affect new and unskilled workers whose productivity remains low, also increasing costs for employers. In Thailand, labour and raw material expenses make up 60-70 per cent of total production costs for garment manufacturers. Since the US accounts for approximately 40 per cent of Thailand’s garment exports, the increased US tariff, up from an average 10 per cent to 29 per cent, threatened this key market. On the other hand, Thai exporters face EU tariffs averaging 10-20 per cent depending on the garment type, so securing an FTA with the EU was seen as an opportunity to open up trade with 27 countries, which will help in offsetting potential losses in the US market.
Laos
Although the European Union, especially Germany, has been the main destination for Laotian textiles, the US has long been among the top five export markets. This is when Laos exports to US is relatively small comprising a small number of factories which supply the American market. Driven by US trade deficit of over $760 million with Laos, US administration imposed one of the highest tariff charges of 40 per cent on the small Asian nation. To complicate things further for Laos, its supply chains are closely tied to China. The high tariff is estimated to effect around 20,000 or more out of nearly 30,000 workers which the garment industry employs, while representing around 13 per cent of export earnings, excluding natural resources. This number rises in case of companies’ closure. If US customers pull back, an estimated 35 to 40 factories may face disruption.
Laos is a regional base for garment manufacturing that supplies to many western brands. Production of mattresses is among the various segments that are severely affected by the tariffs. In recent times, the country has benefitted with the success of the China–Laos Railway, which has transformed Laos from a landlocked state into a regional logistics hub, significantly reducing shipping times and costs.
Fibre2Fashion News Desk (SB)
Fashion
UK’s Frasers Group acquires Swindon Outlet to boost retail strategy
Through acquisitions of strategic physical retail locations like Swindon, Frasers Group supports key brand partners’ outlet strategies – including Nike, adidas, BOSS – and aims to serve consumers across the UK with the best value and product offerings.
Swindon Designer Outlet, which opened in 1997, totals 250,000 sq. ft and attracts over 3 million visitors annually. This announcement follows just a month after the Group’s strategic acquisition of Braehead Shopping Centre and highlights Frasers Group’s steadfast approach to expanding its property portfolio.
Frasers Group has acquired Swindon Designer Outlet as part of its strategy to build a leading global brand ecosystem.
The 250,000 square feet centre draws over 3 million annual visitors and supports key outlet partners such as Nike, Adidas and Boss.
CEO Michael Murray said the move strengthens the group’s property strategy and expands opportunities for its brands and partners.
Michael Murray, CEO of Frasers Group, comments: “Physical retail is central to our Elevation Strategy and investing in Swindon – one of the UK’s top five outlets by footfall – strengthens our position as both retailer and landlord. This acquisition reinforces our property strategy and unlocks new opportunities for our brands and our partners.”
Frasers Group was advised by James Keany, Executive Director, Head of National Agency at CBRE on this acquisition.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
India’s GDP growth to moderate to 6.9% in FY27: Ind-Ra
Domestic reforms, including the income tax cut announced in the FY26 budget, GST rationalisation and recently concluded trade agreements with Oman, the UK and New Zealand, would help cushion external headwinds, Ind-Ra said.
India Ratings and Research has projected India’s GDP growth to slow to 6.9 per cent in FY27 from an estimated 7.4 per cent in FY26, citing global trade weakness, US tariffs and weather risks.
Domestic reforms, tax cuts and GST rationalisation are seen supporting consumption and investment, while inflation is projected to remain within the RBI’s target, allowing limited further rate cuts.
Consumption is expected to remain the key demand driver, with private final consumption expenditure projected to grow 7.6 per cent in FY27, supported by low inflation, improving real wages and tax relief. Investment growth is forecast at 7.8 per cent, led mainly by sustained government capital expenditure, while private capex may be uneven across sectors.
Ind-Ra noted that while US tariffs on Indian goods remain elevated, their overall impact on growth is now lower than earlier estimates. The International Monetary Fund expects global GDP growth of 3.2 per cent in 2025, marginally below previous forecasts.
Inflation is projected to stay benign, with CPI averaging 3.8 per cent in FY27, within the Reserve Bank of India’s target range. Ind-Ra expects limited further policy easing, with rate cuts unlikely to exceed 25 basis points.
On fiscal metrics, the agency expects the Union government’s debt-to-GDP ratio to decline to 55.5 per cent in FY27, while the current account deficit is projected to widen slightly to 1.5 per cent of GDP, amid higher imports and export volatility driven by US trade policies.
“Major headwinds include: i) the El Niño pattern from mid-2026, ii) a weak currency due to weak capital flows, iii) sluggish global trade growth, iv) strong growth in FY26 (base effect), and v) slower growth of net production taxes due to GST rationalisation. Another emerging headwind is artificial intelligence,” said Dr. Devendra Kumar Pant, chief economist and head public finance, Ind-Ra.
Fibre2Fashion News Desk (HU)
Fashion
Estée Lauder names Daisy Edgar-Jones as global brand ambassador
Published
January 8, 2026
Estée Lauder has named British actress Daisy Edgar-Jones as its latest global brand ambassador, to represent Estée Lauder skin care, makeup, and fragrance, with her first campaign for the business set to debut on February 2.
“As an actress, I love how makeup can tell a story of who we are,” said Edgar-Jones in a press release on January 8. “I have always admired how Estée Lauder celebrates confidence and individuality in women. The legacy, elegance, and strength of the brand is so inspiring. It feels surreal to be part of the Estée Lauder family- and it truly feels like a family.”
Edgar-Jones will star in print, digital, and in-store campaigns for Estée Lauder. Known for her roles spanning film, television, and theatre, the actress joins global talents including Ana de Armas, Bianca Brandolini, Carolyn Murphy, Imaan Hammam, Paulina Porizkova, and Yang Mi as an ambassador for the brand.
“Daisy is very much the breakout star of her generation,” said Justin Boxford, Estée Lauder’s global brand president. “Not only is she an incredibly gifted actress, but she embodies the ethos of the Estée Lauder brand. She is aspirational yet approachable, and her confident, youthful spirit and innate sense of style will inspire consumers across generations. We’re thrilled to welcome Daisy as our newest Estée Lauder global brand ambassador.”
Edgar-Jones garnered acclaim for her 2020 performance in the Emmy Award-nominated television series Normal People and has starred in films including Where the Crawdads Sing, Twisters, and On Swift Horses. The actress’ upcoming releases include Sense and Sensibility, A Place in Hell, and Here Comes the Flood, which she is currently filming.
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