Fashion
South Korean brand Time tests the French market at La Samaritaine
Published
September 3, 2025
La Samaritaine is testing out new fashion propositions in its spaces, and it’s the South Korean label that’s taking over the atrium to introduce its sleek, feminine looks to customers of the Parisian department store. The brand, born in 1993, has set up a 62-square-meter pop-up store on level -1, open from August 30 until October 30. Two months of experimentation in the French market, where Time began to parade in 2023 during Paris Fashion Week (starting at the Palais de Tokyo).
This temporary store is part of a global expansion plan for the brand, which intends to extend its footprint beyond its own borders. In a setting enhanced by metallic surfaces, an olive-green carpet and curvaceous furniture, the Fall-Winter 2025/26 collection features rounded jackets, muted knits and numerous shawls, “particularly popular in Korea,” according to the company.
Time, whose artistic director is Jung in Choi, will parade again in the French capital in a month’s time, to present its spring/summer 2026 collection. Afterwards, the company aims to open its first permanent boutique in Paris.
The Time brand belongs to the Korean Handsome group, launched in 1987, which owns or operates some forty ready-to-wear labels, cosmetics labels and lifestyle brands (in-house and under license). It has a network of 1,300 outlets and is itself owned by the Hyundai Department Store Group.
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Import volumes mirrored the same trend. Canada imported *.*** million units in the first eight months of ****, down from *.*** million units in the same period of ****. The average landed price dipped further to $**.** per suit, marking a cumulative decline of nearly ** per cent since ****, when the average stood at $**.** per unit, according to *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence tool TexPro. Retailers have been moving towards lower-value assortments as consumers prioritise affordability, prompting sourcing shifts to cheaper origins and lower-spec tailoring.
The price reduction suggests increased competition, lower unit-value buying, and retailers favouring budget sourcing channels rather than premium tailoring suppliers—a response to elevated inventory pressures, cautious buying cycles, and slower store traffic for formalwear categories.
Bangladesh’s spinning sector is reportedly facing severe pressure from soaring costs, volatile cotton prices, and a surge in cheap yarn imports, even as industry leaders warned of potential shutdowns, risking millions of jobs.
In view of the existing scenario, stakeholders sought urgent support—gas price cuts, incentives, and anti-dumping measures to stabilise the sector.
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It dropped to a record low of 90.13 against the US dollar, breaking its previous all-time low of 89.9475 touched a day earlier.
The Indian rupee fell sharply yesterday, dipping below past the crucial 90-per-US dollar level for the first time.
It dropped to a record low of 90.13 against the US dollar, breaking its previous all-time low of 89.9475 a day earlier.
The sharp fall in the rupee came amid weak trade and portfolio flows, restrained intervention by the central bank as well as the lack of clarity over a India-US trade deal.
The sharp fall in the rupee amid weak trade and portfolio flows, restrained intervention by the central bank as well as the lack of clarity over a India-US trade deal also weighed on domestic equity markets.
The development raised concerns about inflation and foreign investor activity.
The Reserve Bank of India’s monetary policy is expected to announce the interest rate decision on December 5.
Fibre2Fashion News Desk (DS)
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