Business
‘Stranger Things’ ushered in a new era for Netflix
Noah Schnapp, Caleb McLaughlin, Finn Wolfhard and Gaten Matarazzo star in Season 5 of Netflix’s “Stranger Things.”
Courtesy: Netflix
The original concept for what would become “Stranger Things” was rejected by more than 15 studios before landing a spot on Netflix’s roster of original programming.
A decade later, the show created, written and directed by Matt and Ross Duffer has become one of the biggest cultural touchstones of the streaming era and has solidified Netflix as not just a competitor, but a leader in the space.
“People always talk about Netflix and [say] our big moment was when we’d put on ‘House of Cards,’ and that was a big deal. But our real moment was when we put on ‘Stranger Things,'” co-CEO Ted Sarandos said during the “Stranger Things” Season 5 premiere in Los Angeles last month.
“‘House of Cards’ was great. It kind of told the world that we’re going to make some really good TV shows,” he continued. “But with ‘Stranger Things,’ this was a lot closer to a ‘Star Wars’ moment. This is a show, characters that move the culture, that spawned live events and consumer products and spinoffs and sequels.”
The final bow
Released in 2016, “Stranger Things” is set in the ’80s and centers on a group of middle schoolers in a fictional rural town in Indiana who must navigate paranormal and supernatural occurrences following the disappearance of their friend. In the mix is a young girl with psychokinetic powers who has escaped from a secret research lab, an alcoholic police chief who is trying to find the missing boy and a frantic mother.
Now, almost a decade later, the fifth and final season is making its staggered debut on Netflix.
An advertisement for “Stranger Things” on one of Netflix’s buildings in the Hollywood neighborhood of Los Angeles, Dec. 2, 2025.
Mike Blake | Reuters
Volume 1, which consists of the first four episodes, debuted over the Thanksgiving holiday and amassed 59.6 million views in the first five days, the biggest premiere week for an English-language series on Netflix. It ranks third overall behind Season 2 and Season 3 of the Korean series “Squid Game.”
In its second week on the platform, Volume 1 generated another 23.6 million views, topping the streamer’s weekly charts, and each of the previous four seasons saw week-over-week viewership bumps, as fans rewatched prior episodes, Netflix reported.
Volume 2 of “Stranger Things” Season 5, which contains three episodes, arrives on Christmas, and the finale episode, which has a run time of a little over two hours, is set for New Year’s Eve. The finale will be available for viewing in select theaters New Year’s Eve and New Year’s Day.
In a break with tradition, Netflix will not be selling tickets for these screenings. Instead, more than 500 domestic cinemas will sell concession vouchers that will guarantee seating for the showings. These vouchers can be used toward purchases of food and beverages at the venues. Furthermore, theater owners will keep all revenue from these purchases.
Netflix and exhibitors have tangled in the past over release terms, as the streamer does not commit to a prolonged run in theaters for movies that it wants to be eligible for awards contention.
“Nothing would make us happier than to play Netflix theatrical movies in our theaters,” AMC’s CEO Adam Aron said in a statement earlier this month. “We think that could be beneficial for all involved. But as we need to treat our existing studio partners fairly, there is much that still needs to be sorted out to that end. Even so, there is progress.”
Turning culture upside down
“Stranger Things” has brought about a renaissance of the 1980s, reviving fashion trends, music and even discontinued food brands for a new generation.
When the series debuted, Netflix partnered with consumer brands to create T-shirts, mugs, plush toys and the like, but it was predominantly working with licensees. This means it was collecting fees for other companies to design and make the products, or participating in brand partnerships where no fees were exchanged.
In 2019, the company launched its own consumer products division and two years later its own officially licensed online shop.
Coinciding with the launch of the final season of “Stranger Things,” Netflix announced dozens of partnerships and collaborations with brands across the merchandise, retail and restaurant spectrum.
The streamer has tapped Lego, Funko, Squishmallows, Hasbro, Jazwares and Care Bears to bring “Stranger Things” toys and collectibles to fans of the series. It has apparel and lifestyle deals with Gap, Nike, Crocs, CoverGirl, Zara and Wrangler, among others, and food and beverage collaborations with the likes of Eggo, Doritos, Kellogg, Gatorade and Starbucks.
Millie Bobby Brown as Eleven in the first season of Netflix’s “Stranger Things.”
Courtesy: Netflix
“We are incredibly excited to partner with so many fantastic brands, offering fans — and fellow nerds — the largest collection of products and experiences in ‘Stranger Things’ history and one of our biggest campaigns yet as we celebrate the fifth and final season of this globally beloved series,” said Marian Lee, Netflix’s chief marketing officer, in a statement earlier this month.
Outside the retail space, Netflix has delved into the live event space, bringing “Stranger Things” to life through an immersive experience that enables fans to explore Hawkins Lab and other iconic locations from the series. It’s currently running in Abu Dhabi, United Arab Emirates, and will open in Mexico City next month.
There is also a play called “Stranger Things: The First Shadow,” which has been running in the West End in London since 2023 and in New York since this spring.
In addition, Netflix has a deal with Epic Games that has brought “Stranger Things” items to the popular online video game Fortnite.
Netflix’s merchandise and live events strategy is more than a way for the company to generate revenue outside of its streaming subscriptions. It helps keep fans engaged with its content during show hiatuses and in between movie sequels, industry experts said.
The cast of Netflix’s “Stranger Things” Season 5.
Courtesy: Netflix
This playbook is not unique to Netflix, but it showcases the maturation of the streaming service. “Strangers Things” is less of a blueprint that can be adopted by every Netflix show or film, but rather a gold standard for what is possible.
“[Netflix] had a few good shows early on (‘Orange is the New Black’ and ‘House of Cards’), but it took a couple of years of whiffs before they came up with ‘Stranger Things,'” Michael Pachter, analyst at Wedbush, told CNBC via email. “They have had a ton of success since, with shows like ‘Squid Game’ and ‘Bridgerton,’ but it was questionable if they could settle on a formula for coming up with original IP.
“‘Stranger Things’ has remained a solid IP throughout, and has driven a lot of recognition,” he added.
Business
New Income Tax Act 2025 to come into effect from April 1, key reliefs announced in Budget 2026
New Delhi: Finance Minister Nirmala Sitharaman on Sunday said that the Income Tax Act 2025 will come into effect from April 1, 2026, and the I-T forms have been redesigned such that ordinary citizens can comply without difficulty for ease of living.
The new measures include exemption on insurance interest awards, nil deduction certificates for small taxpayers, and extension of the ITR filing deadline for non-audit cases to August 31.
Individuals with ITR 1 and ITR 2 will continue to file I-T returns till July 31.
“In July 2024, I announced a comprehensive review of the Income Tax Act 1961. This was completed in record time, and the Income Tax Act 2025 will come into effect from April 1, 2026. The forms have been redesigned such that ordinary citizens can comply without difficulty, for) ease of living,” she said while presenting the Budget 2026-27
In a move that directly eases cash-flow pressure on individuals making overseas payments, the Union Budget announced lower tax collection at source across key categories.
“I propose to reduce the TCS rate on the sale of overseas tour programme packages from the current 5 per cent and 20 per cent to 2 per cent without any stipulation of amount. I propose to reduce the TCS rate for pursuing education and for medical purposes from 5 per cent to 2 per cent,” said Sitharaman.
She clarified withholding on services, adding that “supply of manpower services is proposed to be specifically brought within the ambit of payment contractors for the purpose of TDS to avoid ambiguity”.
“Thus, TDS on these services will be at the rate of either 1 per cent or 2 per cent only,” she mentioned during her Budget speech.
The Budget also proposes a tax holiday for foreign cloud companies using data centres in India till 2047.
Business
Budget 2026 Live Updates: TCS On Overseas Tour Packages Slashed To 2%; TDS On Education LRS Eased
Union Budget 2026 Live Updates: Union Budget 2026 Live Updates: Finance Minister Nirmala Sitharaman is presenting the Union Budget 2026-27 in Parliament, her record ninth budget speech. During her Budget Speech, the FM will detail budgetary allocations and revenue projections for the upcoming financial year 2026-27. Sitharaman is notably dressed in a Kanjeevaram Silk saree, a nod to the traditional weaving sector in poll-bound Tamil Nadu.
The budget comes at a time when there is geopolitical turmoil, economic volatility and trade war. Different sectors are looking to get some support with new measures and relaxations ahead of the budget, especially export-oriented industries, which have borne the brunt of the higher US tariffs being imposed last year by the Trump administration.
On January 29, 2026, Sitharaman tabled the Economic Survey 2025-26, a comprehensive snapshot of the country’s macro-economic situation, in Parliament, setting the stage for the budget and showing the government’s roadmap. The survey projected that India’s economy is expected to grow 6.8%-7.2% in FY27, underscoring resilience even as global economic uncertainty persists.
Budget 2026 Expectations
Expectations across key sectors are taking shape as stakeholders look to the Budget for support that sustains growth, strengthens jobs and eases financial pressures:
Taxpayers & Households: Many taxpayers want practical improvements to the income tax structure that preserve simplicity while supporting long-term financial planning — including broader deductions for home loan interest and diversified retirement savings options.
New Tax Regime vs Old Tax Regime | New Income Tax Rules | Income Tax 2026
Businesses & Industry: With industrial output and investment showing resilience, firms are looking for policies that bolster capital formation, ease compliance, and expand infrastructure spending — especially in manufacturing and technology-driven sectors that promise jobs and exports.
Startups & Innovation: The startup ecosystem expects incentives around employee stock options and capital access, along with regulatory tweaks that encourage risk capital and talent retention without increasing compliance burdens.
Also See: Stock Market Updates Today
The Budget speech will be broadcast live here and on all other news channels. You can also catch all the updates about Budget 2026 on News18.com. News18 will provide detailed live blog updates on the Budget speech, and political, industry, and market reactions.
We are providing a full, detailed coverage of the union budget 2026 here, with a lot of insights, experts’ views and analyses. Stay tuned with us to get latest updates.
Also Read: Budget 2026 Live Streaming
Here are the Live Updates of Union Budget 2026:
Business
Budget 2026: Cabinet gives green signal to Union Budget 2026–27
New Delhi: The Cabinet on Sunday approved the Union Budget 2026-27 during a meeting in Parliament chaired by Prime Minister Narendra Modi. A meeting of the Union Cabinet was held at Sansad Bhawan at 10 a.m., and after the Cabinet’s approval, Finance Minister Nirmala Sitharaman proceeded to Parliament to present the Budget.
Earlier, FM Sitharaman met President Droupadi Murmu and offered her a copy of the digital budget. The President also offered ‘dahi-cheeni’ (curd and sugar) to Sitharaman when she arrived at the Rashtrapati Bhavan. The Finance Minister was seen carrying her trademark ‘bahi-khata’, a tablet wrapped in a red-coloured cloth bearing a golden-coloured national emblem on it.
Minister of State for Finance Pankaj Chaudhary, Chief Economic Advisor Dr V. Anantha Nageswaran, Central Board of Direct Taxes (CBDT) Chairman Ravi Agrawal and other officials were seen accompanying the Finance Minister. Sitharaman was set to present her ninth consecutive Union Budget in the Lok Sabha. In 2021, she switched to using a digital tablet to carry the Budget papers, further promoting a modern and eco-friendly approach.
The ‘bahi-khata’ is a red pouch that holds the digital tablet containing the Budget documents. This year, Sitharaman opted for a deep maroon Kanjeevaram saree from Tamil Nadu. The saree featured a deep maroon base with a contrasting border and subtle gold detailing, paired with a yellow blouse.
The Budget is likely to strike a deft balance of sustaining growth momentum and maintaining fiscal consolidation. It also needs to address near-term challenges emanating from unprecedented geopolitical flux, said economists. According to economists, the budget is likely to focus more on capital expenditure, especially in sectors deemed to be strategically important owing to prevailing geopolitical compulsions.
While the FY26 Budget was more tilted towards stimulating middle-class consumption with tax reliefs, the FY27 Budget’s approach to stimulating consumption will be selective, they added.
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