When customers step inside of Target’s SoHo store, they will enter a long, red hallway that resembles the inside of Target’s Bullseye logo. The area of the store is called “The Drop,” and Target will display merchandise there chosen around themes that feel relevant for the time of year, Sylvester said.

Like most of the store, the rotating area will swap out about every four to six weeks, she added.

As the store opens, The Drop is themed around the holidays — including outfits and items that a shopper may need for going out, lounging at home or giving a gift to a party host. The store displays range across categories, mixing in clothing, home decor, beauty items and more. For example, The Drop currently includes a table of products that a shopper might want if they’re hosting a night at home with friends, such as card games, an espresso martini mix and eye-catching glassware for the cocktails.

Sylvester said the company’s merchants are already working on the next two themes for The Drop, which will be focused on wellness in January, the season of New Year’s resolutions, and Valentine’s Day in February.

Customers can step inside of Target’s “Broadway Beauty Bar,” which is designed for selfies and social media posts. It will have a rotating assortment of Target’s beauty merchandise, including fragrance brands like Fine’ry that are exclusive to Target, and trendy mini versions of face washes, lip glosses and more from national brands.

At launch, Target is featuring items chosen by celebrity makeup artist Katie Jane Hughes.

Along with the “Beauty Bar,” the store sells items typically found at the big-box retailer, including large shampoos, body washes and cotton balls.

Near the beauty area, shoppers can also press a button and snap a black-and-white selfie.

Though the store’s layout is new, it shares a similarity with some of Target’s other New York City locations — some items are locked behind glasses cases that an employee needs to open.

In the back of the store’s first floor, Target will have a rotating “Curated By” display of items from across the retailer’s beauty, fashion and home categories, picked by celebrities and other creators known for their sense of style. Shoppers can browse and buy that person’s favorites or scan a QR code to see a list of them.

Target’s first Curated By features favorites from Megan Stalter, an actress and comedian who is in HBO’s “Hacks.” Some of her picks include a throw pillow, a pair of hot pink slippers, metallic water bottles and Universal’s “Wicked: For Good” movie-themed clothing items.

Also at the store, shoppers can find Target’s “Gifting Gondola,” which features merchandise exclusive to Target.

Currently, the display includes holiday-themed plush penguins, bears and other products from Target’s toy brand, Gigglescape. It also includes some giftable items themed around the retailer’s bull terrier, Bullseye, including special edition Haribo gummy candies and a Bullseye Pez dispenser.

Over time, Sylvester said Target may introduce some items that are unique to the SoHo store and can only be bought there.

Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.