Business
Take a look inside Target’s new fashion-focused store in New York’s SoHo neighborhood
Target has turned its store in New York City’s SoHo neighborhood into a unique concept store. Inside of an area that resembles the company’s Bullseye logo, the company has “The Drop,” a rotating display of seasonal styles and curated items.
Courtesy of Target
In one of New York City’s most fashion-forward neighborhoods, Target is unveiling its latest effort to keep up with trends and lead the way on style.
The Minneapolis-based retailer, which is in the middle of a turnaround effort and on the cusp of a CEO change, gave a makeover to its big-box store in SoHo at 600 Broadway.
The one-of-a-kind concept store, which opens Tuesday, will have rotating merchandise, curated displays chosen by celebrities and influencers, and other kinds of special programming, Chief Guest Experience Officer Cara Sylvester said.
The SoHo store is part of a broader push by incoming CEO Michael Fiddelke to win back Target’s reputation for style and sharp merchandise. When he was named Target’s next leader in August, he said that would be one of his top three priorities, along with improving the customer experience and rolling out technology to make Target faster and more efficient. He will start the role in February, succeeding longtime CEO Brian Cornell.
Target is trying to get back to growth after roughly four years of stagnant annual sales due to self-inflicted challenges and a more difficult economic backdrop. Store foot traffic and sales have fallen as shoppers have responded to sloppier stores, out-of-stock and locked-up items, and the company’s decision to roll back key diversity, equity and inclusion programs. Consumers across the country have also become more selective about buying discretionary merchandise, which has long been Target’s sweet spot, as they pay more for necessities like groceries, electricity and housing.
At an event previewing the store on Monday night, Fiddelke described the SoHo location as “a punctuation point” for Target’s sense of style and its plans for the future.
In an interview with CNBC, Sylvester said the store’s merchandise has completely changed. The location, which opened about seven years ago, drew many shoppers and had strong sales, but sold mostly items found in drug and convenience stores, she said. It didn’t carry any of Target’s clothing or home decor, which felt both out of step with the neighborhood and like a missed opportunity for Target, she said.
“We said, ‘This is the style and fashion capital. We have to be able to showcase the best,'” she said, recalling the inspiration for the project.
From start to finish, the store’s redesign took four months as the company raced to get the project done ahead of the holidays, Sylvester said. It has redone the store’s first floor and plans to redesign the basement floor in the coming year, she added.
The SoHo store is reopening at a time when holiday shoppers and tourists flock to the major shopping district for holiday gifts and party outfits — and as Target chases sales across the country during the critical shopping season. It is one of 42 stores that the retailer has in New York City and nearly 2,000 that is has in the U.S.
“The world looks at New York to see what’s new and what’s next,” Sylvester said in remarks at the launch event. “And we want them to look at Target when they see what’s new and what’s next.”
A look inside Target’s SoHo store
Inside of a merchandise area that resembles Target’s Bullseye logo, the store will have rotating merchandise that’s organized around a theme.
Melissa Repko, CNBC
When customers step inside of Target’s SoHo store, they will enter a long, red hallway that resembles the inside of Target’s Bullseye logo. The area of the store is called “The Drop,” and Target will display merchandise there chosen around themes that feel relevant for the time of year, Sylvester said.
Like most of the store, the rotating area will swap out about every four to six weeks, she added.
As the store opens, The Drop is themed around the holidays — including outfits and items that a shopper may need for going out, lounging at home or giving a gift to a party host. The store displays range across categories, mixing in clothing, home decor, beauty items and more. For example, The Drop currently includes a table of products that a shopper might want if they’re hosting a night at home with friends, such as card games, an espresso martini mix and eye-catching glassware for the cocktails.
Sylvester said the company’s merchants are already working on the next two themes for The Drop, which will be focused on wellness in January, the season of New Year’s resolutions, and Valentine’s Day in February.
Target’s SoHo store has an eye-catching “Beauty Bar” that shows off fragrances, makeup items and more.
Courtesy of Target
Customers can step inside of Target’s “Broadway Beauty Bar,” which is designed for selfies and social media posts. It will have a rotating assortment of Target’s beauty merchandise, including fragrance brands like Fine’ry that are exclusive to Target, and trendy mini versions of face washes, lip glosses and more from national brands.
At launch, Target is featuring items chosen by celebrity makeup artist Katie Jane Hughes.
Along with the “Beauty Bar,” the store sells items typically found at the big-box retailer, including large shampoos, body washes and cotton balls.
Near the beauty area, shoppers can also press a button and snap a black-and-white selfie.
Though the store’s layout is new, it shares a similarity with some of Target’s other New York City locations — some items are locked behind glasses cases that an employee needs to open.
Target will tap celebrities and influencers to pick their favorite Target items for its “Curated By” display.
Courtesy of Target
In the back of the store’s first floor, Target will have a rotating “Curated By” display of items from across the retailer’s beauty, fashion and home categories, picked by celebrities and other creators known for their sense of style. Shoppers can browse and buy that person’s favorites or scan a QR code to see a list of them.
Target’s first Curated By features favorites from Megan Stalter, an actress and comedian who is in HBO’s “Hacks.” Some of her picks include a throw pillow, a pair of hot pink slippers, metallic water bottles and Universal’s “Wicked: For Good” movie-themed clothing items.
Inside of the “Gifting Gondola,” Target will show off exclusive merchandise like plushes from its toy brand, Gigglescape, and items themed around its dog mascot, Bullseye, such as special edition Haribo candies.
Courtesy of Target
Also at the store, shoppers can find Target’s “Gifting Gondola,” which features merchandise exclusive to Target.
Currently, the display includes holiday-themed plush penguins, bears and other products from Target’s toy brand, Gigglescape. It also includes some giftable items themed around the retailer’s bull terrier, Bullseye, including special edition Haribo gummy candies and a Bullseye Pez dispenser.
Over time, Sylvester said Target may introduce some items that are unique to the SoHo store and can only be bought there.
Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.
Business
Stock market today: Nifty50 opens above 25,850; BSE Sensex up over 100 points – The Times of India
Stock market today: Nifty50 and BSE Sensex, the Indian equity benchmark indices, opened in green on Wednesday. While Nifty50 was above 25,850, BSE Sensex was up over 100 points. At 9:17 AM, Nifty50 was trading at 25,865.25, up 26 points or 0.099%. BSE Sensex was at 84,804.28, up 138 points.Dr. VK Vijayakumar, Chief Investment Strategist, Geojit Investments Limited says, “As the year slowly draws to a close the market structure is becoming challenging. Heavy selling in the broader market is justified since valuations have been elevated and kept high only on the strength of liquidity. This is unsustainable. But the weakness in the overall market and sustained selling by FIIs are a bit disappointing. A major concern is the excessive delay in the finalisation of the US-India trade deal. A remark by President Trump yesterday that action should be taken on India for dumping rice in the US hurt sentiments further.”“Fundamentals are turning in favour of India. Higher growth and corporate earnings are achievable in the quarters ahead. The fiscal and monetary stimulus provided this year have started producing results. The excessively low inflation rate, which impacted nominal GDP growth, also will start rising in the coming quarters. This is significant since corporate earnings growth will be influenced more by nominal GDP growth rather than by real GDP growth. The fact that valuations in the large cap segment have become fair is another positive. These positive factors will start weighing on the market soon. Investors have to keep faith and wait patiently for the fundamentals to play out.”The S&P 500 declined on Tuesday as investors anticipated hawkish Federal Reserve messaging despite potential rate cuts. JPMorgan contributed significantly to the benchmark index’s decline following the bank’s announcement of substantial 2026 expenses.Asian markets showed modest gains following Wall Street’s subdued session, with investors awaiting the Federal Reserve’s final interest rate decision of the year.Foreign portfolio investors recorded net sales of Rs 3,760 crore on Tuesday, whilst domestic institutional investors showed net purchases of Rs 6,225 crore.(Disclaimer: Recommendations and views on the stock market, other asset classes or personal finance management tips given by experts are their own. These opinions do not represent the views of The Times of India)
Business
Ads for ‘misleading’ prostate supplements and home testing kits banned
Ads for prostate supplements and home testing kits have been banned over concerns they could mislead vulnerable people or steer them away from appropriate medical advice.
The Advertising Standards Authority (ASA) banned ads for four supplement brands – Nutrisslim, Nutreance, Muxue Trade and Impact Herbs – for making claims that their products could treat medical issues such as enlarged prostate, urinary flow problems or prostate inflammation.
None of the products were authorised medicines and advertising rules state that food products, including supplements, cannot make medicinal claims.
Nutreance, trading as Top 5 Supplements, said its ads did not state or imply that its product treated, cured or prevented any disease or medical symptoms, and the ads made no references to diseases, diagnoses, pathological conditions or clinical outcomes.
Nutrisslim, trading as Nature’s Finest by Nutrisslim, said the claims used in its ads related to botanical ingredients, which it understood could be used in advertising.
It said “visual materials” featuring a doctor and any related references had been removed from its website, including a reference to the product being “doctor-formulated”.
Impact Herbs, trading as Impact Supps, and Muxue did not respond to the ASA.
The ASA also banned ads from two home testing kit companies – Self Check and Lifelab Testing – for claiming that Prostate-Specific Antigen (PSA) tests could diagnose or rule out prostate cancer.
Self Check said its products were CE certified for self testing in line with UK legislation.
It further said that every product page contained a disclaimer that informed consumers that because the tests were not 100% at diagnosing a specific medical condition, they may wish to speak to their NHS GP first, who could arrange a test if needed.
It also said that it had removed the word “cancer” in the headings and descriptions of the Google ads for the product.
Lifelab also said it held the correct CE markings for an in-vitro diagnostic device, and that the product was suitable for sale in the UK.
It also said the ads had been removed and would not be used again.
A PSA test alone cannot do either, and in both cases the ads failed to make clear that these tests had limitations.
The ASA came across the ads during a sweep of healthcare claims using its AI-powered Active Ad Monitoring system.
The ASA said many of the claims it had seen in the latest investigations were “unacceptable”, and had not only broken a number of its rules but risked misleading vulnerable people, or steering those who needed it away from appropriate medical advice.
It said this was “especially worrying when it comes to men’s health”, adding that prostate symptoms could be worrying and, for some, difficult to talk about, meaning that ads promising quick fixes or simple answers “can seem even more appealing”.
However, misleading claims could give false reassurance or make it harder for people to know when to speak to a doctor, “which is why it’s so important that information about prostate health is accurate and responsible”, the ASA said.
Jess Tye, regulatory projects manager at the ASA, said: “When it comes to health, people deserve honesty.
“Misleading ads about prostate supplements or tests can cause real harm, and today’s rulings hold advertisers to account.
“We’re continuing to monitor this sector closely, using our AI tools to spot problem ads early on. And if someone does have a concern about an ad they’ve seen, we’d encourage them to get in touch.”
Joseph Burt, head of diagnostics and general medical devices at the Medicines and Healthcare products Regulatory Agency (MHRA), said: “The MHRA welcomes the ASA’s action to tackle misleading claims about PSA home-testing kits.
“At-home or over-the-counter PSA tests help members of the public monitor their prostate health, but are not a definitive test for prostate cancer. These tests must not claim to detect prostate cancer, and consumers should carefully check the labelling and read the instructions for use.
“The MHRA has recognised the expansion of over-the-counter tests, including PSA tests.
“As part of our surveillance of medical devices, we continue to monitor the safety of these devices. Manufacturers of these tests have an important role in ensuring information about direct-to-consumer tests are put into context for the general public who use these tests as well as monitoring the use of the tests.”
Amy Rylance, assistant director of health improvement at Prostate Cancer UK, said: “We are very pleased to see the ASA getting proactive in identifying and banning these dangerous and misleading adverts.
“There is no evidence that supplements can treat, cure or prevent prostate problems, and they should not be used in place of speaking to a doctor about your risk of prostate cancer, or more general concerns about your prostate health.
“While there are a range of at-home PSA self-test kits on the market currently, the accuracy and safety of these tests is not proven, and so we only recommend getting a PSA blood test from a healthcare professional.
“It’s important to remember that prostate cancer often has no symptoms in its earlier, more treatable stages, so it’s crucial for a man to understand his own risk and not to wait for potential signs or symptoms. Any men worried about their risk of prostate cancer or looking to find out more about testing can take Prostate Cancer UK’s 30-second online Risk Checker.”
Consumers can check the registration status of PSA tests via the MHRA’s Public Access Registrations Database.
Anyone concerned about the quality or safety of a PSA test should report it to the MHRA via the Yellow Card scheme.
Business
Taxpayer left with hefty bill from high UK borrowing costs – report
High government borrowing costs since Labour won the election have cost the taxpayer up to £7 billion amid concerns over the state of the UK’s finances, but this “premium” is showing signs of coming to an end, according to a report.
The Institute for Public Policy Research (IPPR) found the UK had seen “uniquely high” borrowing costs when compared to other advanced countries, with yields on government bonds – also known as gilts – having risen steadily since Labour came into power in the summer of 2024.
Yields on gilts, which move counter to the price of bonds, were up to 80 basis points higher than competitors since the election, costing the taxpayer between £2 billion and £7 billion a year, the IPPR said.
Repeated bouts of sell-offs had put gilts under pressure, it found, calculating that, at the peak, UK Government borrowing costs were six times more expensive than before the pandemic.
Former prime minister Liz Truss and her disastrous mini-budget saw gilts yields surge in September 2022 and they have come under renewed pressure over the past year as concerns over UK borrowing resurfaced.
At the recent high point, the yields on long-dated 30-year gilts had risen by 4.1 percentage points since 2022, which is 150 basis points more than the US and 100 basis points higher than for the eurozone, according to the IPPR.
The report said this was likely to have been driven by market doubts over the Government’s plans to bring down UK borrowing and whether they could be delivered.
The Bank of England also added further pressure to gilts with its programme to sell off its stock of government bonds at a faster pace than other central banks, the IPPR added.
But gilt yields have eased back in recent months – noticeably since the Chancellor’s pre-budget speech and falling further since the fiscal event on November 26, when she outlined a series of tax hikes and moves to repair the public finances.
Government borrowing is now forecast to halve over the course of this parliament.
William Ellis, senior economist at the IPPR, said: “The premium on UK borrowing costs appears to be easing, showing that markets are responding to growing confidence in the Government’s fiscal approach.”
With the UK on course to spend £92 billion on interest payments alone this year, the IPPR added that continuing declines in gilt yields could save the taxpayer “billions of pounds in reduced borrowing costs”.
Carsten Jung, associate director for economic policy at the IPPR, said: “With clear, credible fiscal plans, the UK could be a star performer in the G7 – and simply reassuring markets that we’ll stick to those plans could save billions.
“The Bank of England also needs to pull its weight. Actively selling government bonds is adding unnecessary pressure to the gilt market. It should stop – just as every other major central bank has.”
A Treasury spokesman said: ““As the Chancellor has said her fiscal rules are non-negotiable and will get borrowing down while supporting investment.
“Borrowing this year is set to be the lowest for six years as a share of GDP, we’re cutting borrowing more than any other G7 country, and we’ve doubled headroom on the stability rule to over £21.7 billion to drive costs down further.”
The Bank of England has been approached for comment.
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