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Tax-free luxury sales rise by 7% in Europe

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Tax-free luxury sales rise by 7% in Europe


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Adnkronos

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October 22, 2025

The European luxury Tax Free Shopping market has grown by 7%, according to Global Blue’s study presented at the second edition of the Luxury Insight event. The increase suggests a degree of market stabilisation after years of double-digit growth, driven by a modest rise both in the number of shoppers (+5%- nearly 3 million additional consumers) and in average spend (+2%), taking the figure to €3,900.

The Global Blue study presented at the Luxury Insight event.

However, these trends are not evenly distributed across brand segments and product categories. The Exclusive cluster continues to outperform the Luxury segment, which is under pressure, particularly in Ready-to-Wear and Leather Goods & Bags. By contrast, the Luxury Watches & Jewellery segment is delivering above-average results both in shopper growth and in average spend.

The report indicates a slowdown in luxury Tax Free spending by Chinese tourists in Europe, with a 2019-2024 CAGR of -8% and the spending recovery rate in the first half of 2025 stuck at 62% of 2019 levels. Their contribution has fallen from 32% to 13%, overtaken by the US (22%) and Gulf countries (13%). They nonetheless remain the most significant nationality globally (23% of total spend), with a growing preference for East Asia, where Japan now accounts for 40% of their Tax Free purchases (up from 14% in 2019).

Among high-spending shoppers, Ultra High Net Worth Individuals (UHNWIs) remain the main driver of luxury Tax Free Shopping: they represent just 0.1% of shoppers but generate 20% of total volumes, with an average spend of €132,000 per shopper and a CAGR of +15% since 2019. UHNWIs are the most strategic segment for luxury brands, thanks to their high purchase frequency and loyalty. They are repeat shoppers: 64% made at least one luxury purchase in two consecutive years, a rate three times higher than the rest of the international clientele. Moreover, over 70% of these customers show strong loyalty to the brands they buy, returning to the same label. By product category, Watches & Jewellery remains the favourite among UHNWIs, accounting for 43% of total spend over the past year. The segment also recorded the strongest growth in spending (+36%) and is the only category with a positive change in average spend per shopper (+8%).

Italy is consolidating its position in this segment: 44% of UHNWIs who made purchases in Europe chose the country as their shopping destination, second only to France (68%), confirming its central role in international luxury. Another growth driver is shoppers from the US and the Gulf countries, who lead Tax Free spending in Europe. These two nationalities account for 22% and 13%, respectively, of overall luxury Tax Free spend, with year-on-year growth of +12% for US shoppers and +14% for those from the Gulf. In Italy, the share of US shoppers is even more significant, reaching 25% of luxury Tax Free spend.

A third driver of luxury growth is Gen Z (under 28), whose purchasing power is set to multiply by up to thirty times by 2030. It is the only generation showing double-digit growth in both the number of shoppers (+21%) and spending (+24%). Moreover, it contributes the most to the expansion of the luxury market in Europe: of the overall +7%, about a third (+2.4%) is attributable to Gen Z shoppers. However, Gen Z shows a significantly lower level of brand loyalty than other age groups, making them harder to engage and retain.

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DOST-PTRI to launch yarn innovation centre in Philippine’s Cotabato

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DOST-PTRI to launch yarn innovation centre in Philippine’s Cotabato



The Department of Science and Technology-Philippine Textile Research Institute (DOST-PTRI), in collaboration with DOST Region 12, is set to launch the Regional Yarn Production and Innovation Center (RYPIC) in Cotabato, marking a major step toward revitalising Mindanao’s textile sector, according to a DOST-PTRI press release.

The facility will process natural fibres such as abaca, banana and pineapple into high-quality yarn, addressing long-standing challenges faced by local weavers who have relied on imported materials. This initiative is expected to create new markets for agricultural produce while providing additional income streams for farmers.

The DOST-PTRI, with DOST Region 12, will establish the Regional Yarn Production and Innovation Center in Philippine’s Cotabato to process natural fibres into yarn and support Mindanao’s textile industry.
The facility aims to boost farmer incomes, reduce reliance on imported yarn and strengthen local weaving communities through training, technology transfer and improved supply chain infrastructure.

During the first-quarter meeting of the Regional Research, Development, and Innovation Committee, Evangeline Flor P. Manalang, chief science research specialist of DOST-PTRI’s Technical Services Division, stated “The RYPIC will serve as a key facility to process our natural fibers into yarn and open opportunities for skills training among farmers and local stakeholders.” She also emphasised the project’s role in building a sustainable textile ecosystem in Soccsksargen.

The RYPIC complements existing facilities such as the Natural Textile Fiber Innovation Hub at Sultan Kudarat State University and forms part of broader national programmes including the Clothing and Textile Research Innovation and Investment Agenda (CATRINA) and the FRONTIER initiative. These efforts aim to strengthen the domestic textile value chain, reduce reliance on imports and support the government’s push to expand Telang Pinoy, as highlighted by President Ferdinand R. Marcos Jr. in his fourth State of the Nation Address.

Fibre2Fashion News Desk (JP)



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Canada’s Lululemon’s FY25 revenue rises 5% on strong global growth

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Canada’s Lululemon’s FY25 revenue rises 5% on strong global growth



Canadian athletic apparel retailer Lululemon Athletica Inc has reported a 5 per cent year-over-year (YoY) increase in net revenue to $11.1 billion in fiscal 2025 (FY25) ended February 1, 2026, supported by strong international growth despite continued softness in the Americas. Excluding the impact of a 53rd week in FY24, revenue rose 7 per cent.

International markets remained a key growth driver, with revenue rising 22 per cent, while the Americas saw a marginal 1 per cent decline. Comparable sales increased 2 per cent overall, with a 15 per cent rise internationally offset by a 3 per cent decline in the Americas.

Lululemon has reported revenue of $11.1 billion in FY25, up 5 per cent YoY, driven by 22 per cent international growth despite weak Americas sales.
Margins and profits declined, with EPS falling to $13.26.
The company expanded stores and repurchased shares.
Q4 showed modest growth but weaker profitability.
Lululemon expects FY26 revenue growth of 2-4 per cent amid ongoing macroeconomic challenges.

The gross profit remained flat at $6.3 billion, while gross margin contracted by 260 basis points to 56.6 per cent. Income from operations declined 12 per cent to $2.2 billion, with operating margin narrowing to 19.9 per cent. Diluted earnings per share (EPS) fell to $13.26 from $14.64 in FY24, Lululemon Athletica said in a press release.

The company continued to invest in expansion and shareholder returns, opening 44 net new stores to reach a total of 811 locations and repurchasing 5 million shares worth $1.2 billion. Lululemon ended the year with $1.8 billion in cash and cash equivalents, while inventories rose 18 per cent to $1.7 billion.

Andre Maestrini, interim co-CEO, president, and chief commercial officer at the company, stated, “Throughout 2025, we reported double-digit revenue growth in our international business and are taking action to incorporate learnings from across our regions to drive forward our strategies. Our teams are energised by the initial response to our recent product launches and continue to deliver successful guest activations globally. Looking ahead, we are encouraged by our opportunities in North America and around the world and are grateful to our teams for their commitment to delivering the products and experiences our guests love.”

In the fourth quarter (Q4) of FY25, revenue increased 1 per cent to $3.6 billion, with international growth of 17 per cent offsetting a 4 per cent decline in the Americas. However, profitability weakened, with operating income falling 22 per cent and gross margin declining by 550 basis points to 54.9 per cent. Quarterly diluted EPS dropped to $5.01 from $6.14.

Meghan Frank, interim co-CEO and chief financial officer at Lululemon, stated, “We are pleased to achieve fourth quarter revenue and EPS results ahead of our expectations. As we begin our new fiscal year, we are focused on executing on our action plan, offering new and differentiated products to our guests, and elevating their experiences with lululemon. Driving improvement in our full-price sales over the course of 2026 is also a key priority, particularly in North America, and will enable us to enhance our brand health and deliver long-term growth and value creation for shareholders.”

Looking ahead, Lululemon expects first-quarter FY26 revenue between $2.4 billion and $2.43 billion, with full-year revenue projected at $11.35 billion to $11.5 billion, representing growth of 2 per cent to 4 per cent. Diluted EPS is forecast in the range of $12.1 to $12.3 for FY26, as the company navigates macroeconomic uncertainties and evolving market conditions.

Fibre2Fashion News Desk (SG)



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China’s textile & apparel exports surge 17% to $50 bn in Jan-Feb 2026

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China’s textile & apparel exports surge 17% to  bn in Jan-Feb 2026



China’s shipment of garments and accessories increased **.* per cent year on year to $**.*** billion from $**.*** billion, driven by steady demand from key markets such as the US and EU, where retailers have begun restocking after cautious inventory management in ****. Meanwhile, exports of textile products, including yarns, fabrics and related articles, rose at a faster pace of **.* per cent to $**.*** billion from $**.*** billion, supported by stronger downstream manufacturing activity across Asia and improved order flows from emerging sourcing hubs.

In February **** alone, exports of textile yarns, fabrics and related articles were valued at $**.*** billion, while garment shipments stood at $**.*** billion, taking the combined monthly total to $**.*** billion. The relatively balanced contribution of textiles and apparel highlights a synchronised recovery across the value chain, from raw materials to finished goods.



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