Fashion
Tax-free luxury sales rise by 7% in Europe
By
Adnkronos
Published
October 22, 2025
The European luxury Tax Free Shopping market has grown by 7%, according to Global Blue’s study presented at the second edition of the Luxury Insight event. The increase suggests a degree of market stabilisation after years of double-digit growth, driven by a modest rise both in the number of shoppers (+5%- nearly 3 million additional consumers) and in average spend (+2%), taking the figure to €3,900.
However, these trends are not evenly distributed across brand segments and product categories. The Exclusive cluster continues to outperform the Luxury segment, which is under pressure, particularly in Ready-to-Wear and Leather Goods & Bags. By contrast, the Luxury Watches & Jewellery segment is delivering above-average results both in shopper growth and in average spend.
The report indicates a slowdown in luxury Tax Free spending by Chinese tourists in Europe, with a 2019-2024 CAGR of -8% and the spending recovery rate in the first half of 2025 stuck at 62% of 2019 levels. Their contribution has fallen from 32% to 13%, overtaken by the US (22%) and Gulf countries (13%). They nonetheless remain the most significant nationality globally (23% of total spend), with a growing preference for East Asia, where Japan now accounts for 40% of their Tax Free purchases (up from 14% in 2019).
Among high-spending shoppers, Ultra High Net Worth Individuals (UHNWIs) remain the main driver of luxury Tax Free Shopping: they represent just 0.1% of shoppers but generate 20% of total volumes, with an average spend of €132,000 per shopper and a CAGR of +15% since 2019. UHNWIs are the most strategic segment for luxury brands, thanks to their high purchase frequency and loyalty. They are repeat shoppers: 64% made at least one luxury purchase in two consecutive years, a rate three times higher than the rest of the international clientele. Moreover, over 70% of these customers show strong loyalty to the brands they buy, returning to the same label. By product category, Watches & Jewellery remains the favourite among UHNWIs, accounting for 43% of total spend over the past year. The segment also recorded the strongest growth in spending (+36%) and is the only category with a positive change in average spend per shopper (+8%).
Italy is consolidating its position in this segment: 44% of UHNWIs who made purchases in Europe chose the country as their shopping destination, second only to France (68%), confirming its central role in international luxury. Another growth driver is shoppers from the US and the Gulf countries, who lead Tax Free spending in Europe. These two nationalities account for 22% and 13%, respectively, of overall luxury Tax Free spend, with year-on-year growth of +12% for US shoppers and +14% for those from the Gulf. In Italy, the share of US shoppers is even more significant, reaching 25% of luxury Tax Free spend.
A third driver of luxury growth is Gen Z (under 28), whose purchasing power is set to multiply by up to thirty times by 2030. It is the only generation showing double-digit growth in both the number of shoppers (+21%) and spending (+24%). Moreover, it contributes the most to the expansion of the luxury market in Europe: of the overall +7%, about a third (+2.4%) is attributable to Gen Z shoppers. However, Gen Z shows a significantly lower level of brand loyalty than other age groups, making them harder to engage and retain.
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Published
December 11, 2025
On the occasion of the Contrastes programme, presented from December 1 to 31, 2025 at the Opéra national de Paris, Alainpaul unveils its first collaboration with choreographers Imre and Marne van Opstal. Their new piece, Drift Wood, offers an ideal canvas for exploring the relationship between body, material, and narrative, a space where costumes become integral to movement.
Inspired by the image of driftwood, shaped by time and carried by the currents, Alainpaul’s costumes give physical form to the tension at the heart of the piece: that which both opposes and binds conscious humanity to instinctive nature. Poised between fragility and resistance, the silhouettes move like a second skin, moulding to the dancers’ movements. This focus on texture and construction renders, in visual terms, the contradictions that course through Drift Wood, where bodies oscillate between self-control and impulse.
“A moment of fulfilment”
Conceived as a poetic diorama, the piece unfolds within a landscape shaped by the elements: sound, image, and movement interweave to explore vulnerability, connection, and ambiguity. In this floating world, the costumes play a central role. Rooted in Alainpaul’s signature sculptural clarity and fluidity, they amplify the emotional language imagined by the Van Opstal duo. For the house, this collaboration marks a powerful return to the stage, where clothing reconnects with its primary origin: gesture.
“Collaborating with Imre and Marne, as well as with the Opéra national de Paris’s exceptional atelier, was an immense honour,” said Alain Paul, the house’s founder. “These are the first Alainpaul costumes created for a contemporary ballet, and we are deeply grateful for the trust placed in us for Drift Wood. We have forged a genuine dialogue between movement and the construction of the costumes. Having grown up in the world of dance, this project represents a moment of fulfilment and a profound way of uniting my two worlds.”
Alainpaul, a brand inspired by choreography
This creation forms part of Contrastes, a programme that brings together three choreographic worlds: two major works by Trisha Brown, the entry into the repertoire of David Dawson’s Anima Animus, and Drift Wood, the Van Opstals’ first piece for the Paris Opera. Together, these works explore the tensions and oppositions running through dance today, from minimalist radicalism to sculptural power.
Founded on a choreographic approach to clothing, the house Alainpaul has, from the outset, drawn on the vocabulary of choreographers such as Pina Bausch and Merce Cunningham. Its pieces, with their experimental lines and sculptural silhouettes, reinterpret the dancer’s wardrobe within a timeless, urban aesthetic. With Drift Wood, this ambition takes on a new dimension: that of a garment fully animated by movement.
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Copyright © 2025 FashionNetwork.com All rights reserved.
By
Ansa
Translated by
Nicola Mira
Published
December 11, 2025
Sophie Kinsella, the highly popular British author whose bestselling novels have been translated the world over, notably the Shopaholic series, died just before her 56th birthday from a brain tumour she had been diagnosed with in late 2022.
Kinsella faced her condition with great courage, and described her experience in her last book, published in 2024, poignantly entitled What Does It Feel Like?
“We are heartbroken to announce the death this morning of our beloved Sophie (alias Maddy, alias Mummy),” posted Kinsella’s family, her husband Henry Wickham and their five children, as they gave the news of the author’s passing. “Despite her illness, which she endured with unimaginable courage, Sophie considered herself very fortunate to have such a wonderful family and friends, and to have had an extraordinarily successful writing career. She took nothing for granted and has always been grateful for the love she received,” the family added.
Kinsella, whose real name was Madeleine Sophie Townley, would have turned 56 in two days’ time and, as her family pointed out, she and her loved ones tried to make the most of their final days together. Kinsella, whose books sold 50 million copies and have defined chick lit as a genre, revealed her health problems to her many readers last year. She was diagnosed with glioblastoma, an aggressive form of brain cancer, and underwent surgery as well as several rounds of radiotherapy and chemotherapy.
“I didn’t reveal this earlier because I wanted to make sure my children were able to hear and process the news privately, adapting to our new normal,” she told her community of fans. Many of them, upon learning of the author’s death, paid tribute to her on social media.
The search for positive meaning despite a traumatic illness was at the heart of Kinsella’s last novel, in which the protagonist, a famous writer called Eve, begins to gather the memories of what really matters to her: long walks holding her husband’s hand, evenings spent playing parlour games with her family, and the treat of buying a dress she likes. The novel is made up of short chapters, each attempting to answer the most difficult issues shared by those navigating the labyrinth of pain. The book was also a way of staying close to those dealing with cancer, as Kinsella herself did in some of her statements after she revealed her illness.
Kinsella was born in the London suburb of Wandsworth on December 12, 1970. She graduated in PPE at Oxford University and briefly worked as a finance journalist before starting to write romance novels aged 24. She gained global fame – after publishing a few well-liked novels under her real name – with The Secret Dreamworld of a Shopaholic, published in 2000 as Sophie Kinsella, soon followed by Shopaholic Abroad. Then came another eight titles in the Shopaholic series and 13 standalone novels, from Can You Keep a Secret? (2003) to The Burnout (2023) and What Does It Feel Like? (2024), as well as a handful of young adult novels. The first two Shopaholic books were adapted into the film Confessions of a Shopaholic, released in February 2009 with Isla Fisher in the title role.
In 1991, Kinsella married Henry Wickham, whom she had met at Oxford. Together they had five children, and lived between Dorset and London, where she was treated.
Copyright © 2025 ANSA. All rights reserved.
Amelia Gray, Anitta, Emily Ratajkowski, Yasmin Wijnaldum, Bel Priestley, Alton Mason and Kiara Nirghin were all in attendance, dressed in looks from the upcoming collection.
Celebrities including Amelia Gray, Anitta, Emily Ratajkowski, Yasmin Wijnaldum, Bel Priestley, Alton Mason and Kiara Nirghin showcased looks from the upcoming Stella McCartney x H&M collection in London.
The designs drew on McCartney’s archive, with 00s-inspired lace, sparkle and sculptural silhouettes, celebrating her sustainable, joyful design codes.
The collection celebrates McCartney’s design DNA, with signature styles and house codes pulled from chapters in the story of her brand. The archive mood informed the red-carpet looks, with various pieces nodding to McCartney’s 00s signatures, including lace and sparkles.
Emily Ratajkowski wore black mini dress with draped cape detailing across the shoulders. Amelia Gray wore a sparkly lace and crystal-effect mini dress in beige. Anitta wore a custom-made twist on an upcoming collection item: a floor-length red gown with a stunning looping silhouette that connects shoulder to hemline.
“It was an honour to wear this amazing look and give people a sneak peek of the Stella McCartney H&M collection. I felt amazing in red. This feels like another perfect match, between two very beloved brands.”– Anitta.
“London, Stella’s home city, is the perfect place to give people a first glimpse of what’s to come in the Stella McCartney H&M collection. Stella’s designs have changed the course of fashion history: they championed sustainable practices long before that conversation became mainstream. Her work is always joyful, playful, energetic.” – Ann-Sofie Johansson, H&M.
The Stella McCartney H&M collection will launch in stores and online in spring 2026.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
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