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The Best Deals From REI’s 2025 Holiday Sale

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The Best Deals From REI’s 2025 Holiday Sale


This year marks a decade of REI’s observance of the consumer high holy day, Black Friday. For the past 10 years REI has shut its doors for Black Friday, suggesting that instead potential customers should get outside and enjoy the world around you. That’s great advice, but of course Black Friday is also one of the biggest retail spending days of the year, and REI is a for-profit co-op—what to do? Have your holiday sale early, of course.

This year the REI Holiday Sale runs from November 14-24. There are two member-exclusive coupons with the Holiday Sale. The first is for 20 percent off a regular-priced item at REI, the second is 20 percent off any item at REI Outlet. Many of the best REI deals this year are on the company’s house brand gear, but we’ve also pulled in deals from competing sales at Backcountry, Six Moon Designs, Zenbivy, and other cottage industry retailers. Below are the best deals on all our favorite tents, backpacks, sleeping bags, pads, cookware, outdoor apparel, and more.

Not sure what you need? Check out our many outdoor gear guides, including guides to the best backpacking tents, best sleeping bags, best sleeping pads for backpacking, best base layers, best merino wool clothes, best rain jackets and many more for all our well-tested picks.

WIRED Featured Deals

Can’t You Just Put Links to All Your Outdoor Guides Right Here?

Sure. Here you go:

Hiking & Backpacking Gear Guides:

Camping Guides

Outdoor Apparel Guides

Winter Sports

Deals on Backpacks

Photograph: Scott Gilbertson

The Flash 22 is possibly the best value daypack on the market, especially now, on sale. This is a very lightweight, minimalist pack, but it’s surprisingly comfortable. It’ll handle loads up to 15 pounds without straining your shoulders, and the side stash pockets are large enough for a Nalgene bottle or rain jacket. The Flash 22 is made of 70-denier recycled ripstop nylon, which is on the lighter side, but mine has held up well, even on some rough cross country hikes in the North woods.

The ultralight cousin to the Flash 22, the Flash 18 lacks the hip belt, side stash pockets, and floating lid. The result is a stripped-down, bare-bones pack that we like because you can stuff it in your carry-on, and have a nice backpack whenever you need it. Don’t load it up with more than 8 pounds of gear, and avoid anything with pointy bits, as there’s no padding here, but so long as you recognize its limitations, this is a great little pack.

This travel backpack from Six Moon Designs makes it so you no longer have to pick between optimizing for air travel or carrying long distances at your destination. It’s the only bag I’ve used that maximizes your allotted carry-on space while remaining comfortable for a walk across a mid-sized European city or even a day on the trail. The bag’s square shape and suitcase handle make it easy to show the flight crew you’re compliant, but once you deplane, you have adjustable shoulder straps built by a brand that makes gear for serious backpackers. There’s also a padded harness with water bottle holders and a zipper pouches for Clif Bars or a flashlight. —Martin Cizmar

Which GoRuck Backpack GR2 green bag on wood floor

Photograph: Scott Gilbertson

If I were going to live out of a single bag—traveling the world for the rest of my life—this is the bag I would bring. The GR2 is a gear-hauling monster with a ton of built-in organization options. This deal is on the 40L version, which I think is the perfect size for #onebag travel. It still manages to qualify as a carry-on bag for US flights (you may have trouble with that overseas though). The 34L waxed canvas version is also on sale for $340 ($115 off). And yes, it can double as a rucker, though there are better options if that’s your main use case. See below.

This deal is only on a couple of colors, and only the X-Pac fabric, but this is the cheapest we’ve seen the GR1 go for in quite some time. The GoRuck GR1 (7/10, WIRED Review) is the pack that launched the company, and it’s still the best and most versatile of the GoRuck lineup. This deal is on the smaller, 21L pack which I think is the perfect size for rucking, everyday carry, and weekend trips. I have lived out of the 21L bag (with a shoulder bag for my camera gear) during a weeklong trip. It was a squeeze, but it worked. The 21L GR1 is deceptively large and always seems to swallow more gear than I think it can.

If rucking is your thing, this is the GoRuck to get. It’s very close to the GR1 in size, layout, and fabric options, but the Rucker adds more handles, one on each side. The handles are so that the Rucker can be used as a weight (or kettlebell) in workouts. The interior has a Ruck Plate pocket for holding weight (the 20L version can handle up to 3-pound plates while the 25L can do up to 45-pound plates). The interior pockets are the same as the GR1, but instead of zippers, you get Velcro closures.

Camping and Backpacking Deals

The 31 Best Deals From REIs 2025 Holiday Sale

Photograph: Scott Gilbertson

Six Moon Design’s Lunar Solo (7/10, WIRED Review) is my favorite single-wall ultralight solo tent. It’s not without its quirks (read the pitching tips), but if you want something more than a tarp, that still weighs just 26 ounces (740 grams), this one is hard to beat. It’s well ventilated for a single-walled tent, with the ability to raise up the front door when weather is nice. I also like that it only needs one trekking pole (or one pole if you don’t hike with trekking poles. You’d be hard pressed to find a tent even half this nice at this price.

I’ve noticed that, when trying to lighten their load with a smaller, lighter backpack, people then struggle to fit all their gear. The answer for sleeping bags and clothing is this compression stuff sack, which smashes anything soft down to about half the size of the same item in a regular stuff sack. This works well with sleeping bags and clothing, especially puffer jackets, but also fleece and merino wool.

The Flexlite Air camp chair is a great example of the promise of REI brand gear: it offers 90 percent of the designer item, for 70 percent of the price. It’s not quite as nice as the Nemo below, but it’s still comfortable (it does wobble a little, side to side when you move) and it’s nearly half the price.

Nemo Moonlite Elite Chair front view in the woods

Photograph: Scott Gilbertson

I rarely bring a chair backpacking, but if I did, the Nemo Moonlite Elite would be in my pack. At 18 ounces, it’s one of the lightest chairs around, and it packs down nice and small. It’s comfortable and reasonable stable. Nemo also solved the main problem with all pole chairs; The included base pad keeps it from sinking into soft ground.

This is my favorite backpacking sleeping pad. With an R-Value of 5.4 and weighing just 18.2 ounces, the All-Season has the best R-Value-to-weight ratio of anything we’ve tested. There are lighter pads, like the Therm-a-rest NeoAir Xlite, but they are not as warm, nor as comfortable. The Tensor All-Season packs down well, rolling into a tiny stuff sack. It’s about the size of a 16-ounce Nalgene bottle. I often pair this with a closed cell foam pad like the Therm-a-Rest Z-Lite when camping in snow for a little extra insulation.

I have never slept so well camping as I have on this mat. Technically I have the car-friendly model, but in terms of comfort, they’re the same. In our guide to car camping pads the Therm-a-rest MondoKing edges out the Megamat for top pick among the monster sleeping pads, but I prefer the Megamat for it’s extra warmth (it has an R-value of 8.1 to the MondoKing’s R 7.0) and the soft texture of the top. It’s comfortable enough to sleep directly on the Megamat.

If you get the Exped Megamat, you’ll inflate it without this pump exactly one time. Then you will come back and buy this pump like a sane person. Save yourself even the one time and just get the pump with the pad. You’ll never know how much you should thank me, but that’s OK. Just carry on and have a good night’s sleep.

The 31 Best Deals From REIs 2025 Holiday Sale

Photograph: Scott Gilbertson

My favorite stove for actually cooking real food in the backcountry, the Firebox Nano is a titanium (or steel, but I highly recommend titanium) shell that you can fit with an alcohol burner like the Trangia Spirit burner, or an isobutane burner. You can also use wood to cook directly over flames the way your ancestors did, and you should. For backpacking, with its frequent and pesky burn bans, the Firebox Gas Burner with its diffusion plate is hands down the best backcountry cooking system. It won’t win you any prizes at the next /r/Ultralight get-together (the Firebox Nano on its own weighs 4.25 ounces for the titanium version), but you could be eating some delicious food in the backcountry.

Outdoor Apparel Deals

REI CoOp Rainier Rain Jacket

Courtesy of REI

This is still the best budget rain jacket you can buy. REI’s Rainier Jacket is impressively waterproof and reasonably long-lasting for $70. The durable water repellent (DWR) is PFAS-free, but still pretty good. You also get taped seams and an adjustable hood, two nice features you generally don’t find in jackets this cheap.

REI’s Sahara Shade Hoodie offers UPF 50+ fabric (a polyester and spandex blend) to protect you from that high-altitude sun (or any sun). It’s soft and stretchy, so you have a good range of movement, and there are thumbholes in the sleeves to keep them from riding up and exposing your arms. The three-panel hood has a drawstring you can use the cinch it down and keep your neck covered as well. I do prefer merino sun hoodies, but they’re double the price, if not more.

The 31 Best Deals From REIs 2025 Holiday Sale

Photograph: Scott Gilbertson

Smartwool’s 100 percent merino Classic Thermal base layer is a nice, heavy 250-gsm merino, base layer, making it a great base layer for cold weather. It’s our top pick heavyweight base layer. It fits looser, making it feel more like a comfortable shirt. The looser fit makes it possible to use this as a second base layer over something like Ibex Woolies when it’s extremely cold (this combo is something I wear all the time here in Northern Wisconsin). The bottoms are also on sale (Men’s/Women’s).

Icebreaker’s 200 Oasis base layer is a 200-gsm base layer. This is about what most of us call a midweight base layer, making it a good choice for everything from cool weather hiking in the fall or spring, to skiing in the front country. The 100 percent merino fibers here are not quite as soft at the Smartwool above, but they’re equally good at regulating body temperature and wicking away moisture. This is also the fastest drying merino top in our base layers guide.

REI’s base layers are a solid value. If you want one base layer to do it all and don’t want to spend a fortune, these are the base layers to get. You can have a crew top and bottom for less than a single garment of merino or a brand name synthetic. This is the midweight version, which is 220 GSM (92 percent recycled polyester, 8 percent spandex). They’re comfortable with a tight, but not overly-tight, fit that makes them easy to layer over, and there’s nice extras like thumb loops on the sleeves.

There are tons of neck gators out there, but this is my favorite (I actually have the slightly longer version, but this is close). Like most things merino it puzzles me how this keeps me warm in the winter, and keeps the sun off my neck in the summer without making me overheat. Somehow it manages this. These make great gifts for your outdoorsy friends too.

These Fjällräven pants are among my favorite hiking pants. The G-1000 fabric is 65 percent recycled polyester and 35 percent organic cotton. They’ve got pockets everywhere and extras like ventilation zippers, reinforced knees (with openings for pads), and a loop on the leg to hold a axe. Do your pants have a axe loop? Didn’t think so. Note that Fjällräven recently changed the fit, so if you’re an old school wearer of these, size up.

Sleeping Bag and Quilt Deals

Grey sleeping bag on top of light blue inflatable sleeping pad both laying in the grass

Photograph: Scott Gilbertson

REI’s Magma 15 is one of our top sleeping bags. It’s warm (comfort rated to 21 degrees Fahrenheit) with a 15-denier nylon ripstop nylon shell (Bluesign approved, with a non-fluorinated DWR coating to keep moisture at bay). Baffles are variably spaced and not stitched through, which helps the fill stay put and minimizes cold spots. I also really like the Magma hood, which is warm and stays on your head throughout the night. There’s a nice interior stash pocket I use to keep my headlamp handy.

Nemo’s Forte 20 is a 30-degree (comfort rated) synthetic-fill sleeping bag, making it a good choice for summer. It’s our favorite synthetic bag. What I like most about this bag, and nearly all of Nemo’s sleeping bags, is the wider cut through the torso area down to the knees. This bag is almost a hybrid of a mummy bag and your father’s good old 1970s square sleeping bag. Which is to say, this bag is roomy.

We’re still working on a guide to backpacking quilts, but it will probably surprise no one to learn that this is our current pick for best value quilt. Like the Magma 30 sleeping bag, the Magma quilt is not the lightest, nor the warmest, but you get a lot, for not a lot. The 15-denier shell encloses 850-fill-power water-resistant goose down that’s comfort-rated down to 30 F. Weighing just 1 lb. 6 oz for a long, the Magma is on the light side for the temp rating. The footbox uses a zipper and drawstring system to be either completely open and flat, or zipped up and cinched down like a sleeping bag on cooler nights.

Nemo Pulse backpacking quilt in gray and lime green

Courtesy: Nemo Equipment

Nemo’s Pulse quilt is made of 1,000-fill duck down that keeps you warm while remaining extremely lightweight (just 18 ounces for the regular size). I’ve found this to be one of the warmest quilts I’ve tested. Nemo rates it to 20F, but I’d be willing to go down below that provided you have a good, well insulated sleeping pad. Part of the weight saving is the 10-denier ripstop shell, but it’s held up just find in my testing. My only complaint here is the footbox which does not come completely apart to lay flat.

Our favorite sleeping bag for summer car camping, the Siesta isn’t fancy, but hey, it’s car camping. If all else fails, there’s a car to retreat to. With that in mind, don’t spend a fortune on a car camping bag if that’s all you need. The Siesta gives you a nice, roomy, rectangular cut, and the 20-degree rating makes it enough for three-season trips. The bonus here is the hood, which you don’t often find in this type of bag. If you don’t need the hood, REI also has the new Campwell 30 degree bag on sale for $70 ($30 off).

Think of a Rumpl blanket as if your sleeping bag had a baby with the coziest lap blanket that your grandma knitted for you. They’re made from DWR-treated ripstop polyester, so they’re sturdy, durable, and resist getting soaked or stained. But they’re also soft and warm enough to fall asleep under on the couch, and they come in a wide variety of colors and patterns. —Adrienne So

Puffer Jacket and Winter Gear Deals

It’s already snowed once where I live. Now’s the time to score some new ski gear—jackets, helmets, gloves, and googles are all on sale.

A person with wearing the REI Magma 850 Puffer Jacket in twotone grey standing against a light brown wall

Photograph: Scott Gilbertson

With an 850-fill-power goose down and a recycled ripstop nylon shell, this is one of the warmer jackets in our best puffer jackets guide. I like the zippered chest pocket (there are also two zippered hand pockets, one of which the jacket stuffs into), and at 12.5 ounces this jacket is surprisingly light for how warm it is. The front zip has a wind flap, and there’s even a draft collar, something you hardly ever find in a puffer at this price. Even better, you can cinch the hood to keep cold air from blowing in the sides.

Our favorite bargain three-season puffer jacket, the REI 650 down jacket isn’t as warm as the Magma above, but it’s hard to argue with this price. If you need a cheap, packable jacket for those cold summits or star gazing on chilly nights, this is the jacket to get. The stitched-through baffles mean this one isn’t as warm and is more susceptible to wind, but at this price, it’s worth buying.

Initially I did not like the idea of a down vest. If it’s cold enough to need a down jacket, my arms are probably cold too, right? But then I moved somewhere cold (Why? I don’t know, but I did) and realized there is an infinite variety of shades when it comes to cold. For some shades of cold, the vest is the right move. Pair it with a good base layer, maybe even a hoodie, and you have something that’s warm, but leaves your arms free to swing an ax or whatever you might be doing.

Fjällräven’s hybrid fill jacket uses 700-fill-power down for most of the jacket but adds recycled polyester insulation over the shoulders to help resist moisture. That later works quite well when the snow is really coming down. The hood does a good job of keeping you warm while staying out of your way thanks to two drawcord tabs at the front, and an elastic drawcord at the back. It also, as the name suggests, packs down pretty small.


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Tech

We Used Particle Analysis (And Lots of Sipping) to Find the Best Coffee Grinders

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We Used Particle Analysis (And Lots of Sipping) to Find the Best Coffee Grinders


Compare Our Top 5 Grinders

Best Budget Coffee Grinders

As mentioned above, the best bang for your buck will always be a hand grinder like my favorite, the Kingrinder K6 manual coffee grinder ($100). A precisely machined manual coffee grinder can rival coffee grinders many hundreds of dollars more expensive, both in precision and durability. And so the best manual coffee grinder will also be the budget option that’ll lead to the best coffee. I’ve personally come to love the routine, and the control.

But I get it. You’ll happily grind your pepper with the best pepper grinder, but you draw the line at grinding coffee. Mornings are hard. Electricity helps. These are the budgetiest of budget electric coffee grinder options for each style of brew, all blessedly hands-off. None of these will lead to the clarity of flavors or sweetness or delicacy of our top picks. But they’re the absolute lowest-cost devices we recommend for each category of brew.

Best Budget Coffee Grinder for Drip Coffee

Photograph: Matthew Korfhage

Oxo

Compact Conical Burr Grinder

WIRED

  • Compact and low-cost
  • Decent to good coffee grinds for drip, cold brew, and French press

TIRED

  • Not suitable for espresso
  • A bit fussier to use than Oxo’s full-size model
  • Grind clarity is also better on the full-size

Just when you thought Oxo had already cornered the market on affordable conical burr coffee grinders, they came in at an even lower price with this compact model. This lower-cost compact Oxo Brew is stacked like a wee layer cake. And so the grind cup is housed within the column of the device itself, and can be pulled out when you’re done grinding. But while this is quite clever, neither consistency of grind nor ease of use is quite on par with Oxo’s $110 basic conical burr, which remains my pick for an entry-level coffee grinder. But it’s also very easy to move from the cabinet to the counter, and $30 less is $30 less. This is the lowest-price electric grinder I could actually recommend for Aeropress, drip, pour-over, French press, or cold brew. I wouldn’t attempt espresso, though.

Best Budget Coffee Grinder for Espresso

Image may contain: Cylinder, and Wood

Photograph: Matthew Korfhage

WIRED

  • Portable and affordable
  • Grind range encompasses everything from espresso to cold brew
  • Stepless adjustment for precise fine-tuning

TIRED

  • Grinds slow, at low rpms
  • Still not as tasty as top espresso or drip picks

I’m continuing to test this, but for the moment, the lowest-cost electric espresso-capable grinder I can recommend with a clean conscience is the Wirsh Geimori T38 Plus for $130. This portable conical-burr grinder is about the size of a Christmas nutcracker, and looks alarmingly ike Pinocchio’s left leg. But it offers surprisingly low coffee retention, stepless grind adjustments, and far better precision than expected for a grinder of its price. It achieves this by grinding at low rpms—meaning it grinds quite slowly and carefully for an electric grinder. This also means the T38 Plus takes more than 30 seconds to grind enough beans for a double shot of espresso. This is disqualifiyingly slow for batches large enough for drip or French press, and the T38 doesn’t really have the clarity you want for pour-over. Still, it might be the only electric grinder I’ve tested south of $150 that can make decent espresso on non-pressurized baskets. It’s also wee, and great for small kitchens or as a travel coffee grinder. It’s the grinder I’d definitely take with me to a hotel room if I didn’t feel like grinding coffee by hand.

Best Coffee Grinder for $50 or Less

KitchenAid coffee grinder

KitchenAid

Blade Coffee Grinder

WIRED

  • Very cheap
  • Very small
  • Simple and durable

TIRED

  • Choppy grind, with too many boulders
  • Only marginal improvement over pre-ground coffee
  • Bad for light roasts

Look, blade grinders like this KitchenAid won’t offer the powdery fineness and full-bodied coffee pleasures of a great conical burr, nor the precision of WIRED’s top flat burr pick. Blade grinders chop the heck out of beans, offering an uneven grind. But this is a very affordable coffee grinder, it’s simple as pancakes to use, and blade-ground fresh beans are still a little better than the stuff in the supermarket. That said, they’re probably still worse than getting beans fresh-grounda t a cafe and using them within a week. When non-bean-geek friends ask for a grinder that costs less than dinner for two at Arby’s, this is the one I offer up—especially if they’re using darker grinds, and favor French press or a less expressive drip coffee maker. At the very least, it’s enough so you’re not crippled when you get whole-bean coffee as a gift. But let’s be clear. The $75 Oxo Compact burr grinder above is about five times as good for $25 more.

Results of Particle Size Analysis of Coffee Grinders

Image may contain Brush Device Tool and Smoke Pipe

Photograph: Matthew Korfhage

I of course assessed coffee grinders by tasting the resulting coffee, across a number of brew styles and beans. But I also backed up my taste buds with scientific instruments. I analyze the flavor profile and the grind consistency of each of WIRED’s top burr coffee grinder picks using particle analysis by a device called the DiFluid Omni. You can read a broader discussion of that particle analysis here.

Specifically, I tested each of WIRED’s top burr grinders on multiple grind settings using the same medium-grind coffee beans — at both espresso-fine grinds and medium grinds more suitable for drip or pourover coffee. Since September 2025, I also test every grinder I review or consider as a tip pick, including the Moccamaster KM5, whose results are included here. I tested at least 5 times for each grind sample, collating the results into a chracteristic curve for that bean and grinder.

Expand the discussion below for detailed discussion, and bar graphs and such.

Particle Size Analysis of Top Coffee Grinder Picks

Particle size analysis of coffee grinds is not a cut-and-dried test: It’s more a clue as the the probable character of a brew. Patterns begin to emerge that correlate to the experiences I’ve had tasting coffee from each grinder. Taste is the ultimate test, alongside consistency of finicky espresso pulls. But quantitative analysis helps me (and you) actually trust and maybe understand those sensory test results.

When looking at these bar graph curves below, there are also a few rules of thumb. Big boulders north of a thousand microns will often lead to muddier character. Too many fines below 100 microns might lead to bitterness. A tight particle size distribution is associated with greater clarity of flavor. Look at the standard deviation (SD) for a clue as to overall precision: Smaller numbers indicate likely greater clairty. This said,a broad distribution of coffee ground sizes can also lead to better body, and more perceived sweetness.

Our top pick for most people, the Baratza Encore ESP, proved itself to have quite precise results at very fine grinds—with standard deviation below 200 microns on espresso grinds, and 30 percent of particles concentrated within a single range. At its price range, this is admirable precision matched by very few grinders.

Image may contain Chart Plot Electronics Mobile Phone and Phone

Courtesy of Matthew Korfhage

The same wasn’t as true at pour-over coffee settings for the Baratza Encore ESP (seen here at setting 22), which showed a broader and more heterogeneous particle size distribution—with both small and large particle sizes. In practice, this led to a full-bodied and rounder cup, but with a little bit less of the precise aromatics one can get from our favorite grinder for drip, the Fellow Ode Gen 2.

Image may contain Electronics Mobile Phone and Phone

Courtesy of Matthew Korfhage

The Ode showed a characteristic Bell-curve shape, surrounding a single high peak, which corresponded with the precise aromatics I taste when brewing drip or pour-over coffee using the Ode.

Even greater precision was on display with the Technivorm Moccamaster KM5, a flat burr grinder that showed precise results across the board—rivaling the Encore ESP at fine grinds and the Ode Gen 2 at grinding for drip. It’s not as user-friendly as some of the top-pick devices, and the resulting brews can sometimes feel clinically clean, with a thinner body. But my lord it does offer clarity.

Image may contain Electronics Mobile Phone Phone Chart and Plot

Courtesy of Matthew Korfhage

The Kingrinder K6 hand grinder, our top manual grinder pick,, also showed strong peaks at grind sizes appropriate for pour-over coffee. Shown here are analyses of two medium-fine grinds, at 60 and 70 clicks from zero, respectively. Hand grinders have a secret weapon, which is that they cause you to grind slowly—which works very well at coaxing out more clarity from conical burrs. For pour-over grinds, the Kingrinder showed a higher peak than basically any grinder I tested, meaning grinds are very concentrated in a tight range of sizes: as many as 40 percent of coffee grounds were functionaly the same size, and about 70 percent were grouped tightly around this. This leads to quite pronounced, intense flavor notes.

Image may contain Electronics Mobile Phone and Phone

Courtesy of Matthew Korfhage

At grind sizes suitable for espresso, the Mazzer Philos bests this precision, with more than 90 percent of coffee grounds huddled in a tight grouping while using the i200D burr set. Nonetheless, while boulders are all but nonxistent, enough coffee fines exist to give each shot an almost syrupy consistency. The result is both body and perceived sweetness, with a surprisingly delicate clarity. While I haven’t tested the i189D burrs also available as an option, reports from the world say that the 189Ds lean even harder into clarity of flavors. But note that at bigger grind sizes more suitable for drip coffee, you’ll get a quite broad distribution. This will lead to a well-rounded cup, but may not offer the clarity of flavor of the Fellow Ode Gen 2 or the Kingrinder K6 for drip and pour-over brews.

Image may contain Electronics Mobile Phone and Phone

Omni via Matthew Korfhage

Image may contain Electronics Mobile Phone and Phone

Omni via Matthew Korfhage

Frequently Asked Questions

How We Test Coffee Grinders

WIRED tests coffee grinders by grinding a lot of beans, and making a lot of coffee—testing each grinder to see if it can serve well for espresso, Aeropress, drip or pour-over coffee, and coarse-ground cold brew and French Press. I tend to always grind a drip Stumptown Homestead or Single-Origin Colombia as a baseline, because each is readily available at my local supermarket with stamped roast dates, and because I know the flavor well enough I can detect variations. But I’ll also try out a number of flavors and roasts on each grinder, for different brewing methods.

Image may contain Device Bottle Shaker Appliance Electrical Device and Mixer

Photograph: Matthew Korfhage

We assess each grinder for decibel level while grinding, ease of cleaning and operation, hopper design, the presence or absence of “popcorning” (where the beans pop around inside the hopper, often leading to more uneven results), messiness and static electrical buildup, grind retention, ease of use, value, and simple aesthetics.

Previous WIRED reviewers assessed grind uniformity visually with the aid of macro lenses, or filtered coffee grounds with sieves. In the most recent round of testing, I re-assessed each top coffee grinder pick using particle grind size analysis, with the help of the DiFluid Omni roast color and particle size analyzer, as well as a data analysis app that’s still in beta testing.

I tested both fine and medium grinds on each grinder, using the same beans for each grinder, roasted within a month of testing. I repeated the particle analysis at least five times for each grinder and setting. I assessed the uniformity of the grind and the overall distribution of particle sizes—paying particular attention to the share of coffee fines (the tiniest particles smaller than 100 microns) and boulders (big coffee bits larger than 1000 microns).

Why Grind Whole Beans Instead of Buying Pre-Ground?

The reasons are simple: Flavor. Freshness. Aroma.

Whenever you open a vacuum-sealed bag of beans, a little invisible clock starts. Oxidation begins to erode the character of your beans, breaking down organic compounds and degrading them, turning your lovely beans to cardboard. Aromatic flavor compounds also escape from the bean, gassing out into the air where they do no particular good.

When you grind your beans, these processes goes into overdrive. Freshness for whole beans can be measured in weeks. For ground beans, freshness in the open air is a matter of hours or even minutes. That bag of pre-ground beans you got from the supermarket? It’s still coffee, of course, and it’ll taste like coffee. But the vibrancy is gone. As far as true freshness is concerned, that coffee’s been dead for weeks. (Pre-ground beans can be kept airtight for a week or so and maintain their flavor, if you get them ground fresh at a coffee roaster.)

Closeup of coffee grounds in a metallic container

Photograph: Matthew Korfhage

The only reliable way to get truly excellent flavor from your coffee beans, the way you experience it at a café, is to use fresh, whole beans. This is also how you can exercise some control over extraction, and dial in your brewer or espresso maker to get the pefect results for each bean.

Espresso requires a fine grind, pour-over a little coarser, electric drip coffee a little coarser than this. Each grinder should have a guide to the best adjustments for each brewing method. Lighter-roast beans will want a finer grind than dark-roast, to aid in extraction: porous dark-roast beans give up their secrets a lot easier.

It’s all kinda fun to figure out, if you let it be fun. But certainly, when you strike paydirt, you’ll know it: Finding the right marriage of grind and bean, on a good grinder, can turn into the best cup you’ve ever had. It’s like the magical first time you seared a perfect steak, or baked a perfect layer cake. Effort meets reward. It’s marvelous. The grinders in this guide will help you find that moment more often.

What Is a Conical, Flat, or Blade Grinder?

Pattern made of cup of fresh coffee on pastel pink background.

Photograph: Iryna Veklich/Getty Images

Most coffee grinders fall into three main types: Conical-burr, flat-burr, and blade grinders. Burr grinders are generally higher quality, and higher cost.

Conical-burr grinders are the category occupied by our top pick, the Baratza Encore ESP, and pretty much all of the most affordable grinders that still make good coffeee. And there’s a reason for this: Conical tends to offer the sweet spot at the intersection of high-performance, cost, and flexibility. In a conical grinder, coffee beans are crushed and ground between two rings of burrs. They deliver a finer, much more consistent grind than you’d get with a traditional blade grinder, even the nicest blade grinder you ever met. Conicals do tend to throw off more fines than a flat burr, but many feel this leads to more body and a more rounded flavor character.

Flat-burr grinders are more precise than conical grinders, but they’re also typically more finicky and also more expensive. Burrs are laid on top of each other, and the beans pass through them as they grind. The grinder action pushes the grounds out of one end, instead of relying on gravity like a conical-burr grinder, which means the beans spend more time in contact with the burrs. This results in a more consistent grind, down to the micron in some cases, which leads to very precise flavors. For this reason, flat-burr grinders are often preferred as a way to elicit very precise flavors form single-origin beans for pour-over, drip, and Aeropress.

Blade grinders have a chopping blade that spins around like a food processor. But blades don’t produce even results. Some of your coffee will be fine powder at the bottom, and at the top you’ll have bits too large for even French press. The result is an inconsistent, unpredictable brew. These grinders are generally quite cheap.

But in case you’re wondering, using fresh beans in a blade grinder is still way better than buying ground coffee. (You can learn how to shake the beans to even your grind just a little. Pulsing the machine often also works. See world barista champion James Hoffmann’s video for some more blade grinder hacks.) Still, if you can afford it, the conical or flat-burr grinders on this list will lead to far better coffee than any blade.

What’s the Difference Between a Cheap and Expensive Burr Grinder?

The machinery in a high-quality burr grinder is a bit more complicated, and it’s built to withstand greater wear and tear. In cheap burr grinders, the burrs can get blunt from regular use, and flimsier motors may burn out in a matter of months.

But also, coffee grinders have undergone a revolution in technology and consideration in the past decade. Manufacturers have been experimenting with different shapes of burr even on conical burr grinders—pentagonal, hexagonal, heptagonal. And grinders with more precision cuts will cost more money.

Flat burrs also cost more money to manufacture, and are seen as having more precision. The true geeks are swapping out to new generations of flat burr that offer greater precision in machining, and multistage grinds. Grinder makers are experimenting with larger and smaller burrs, and different materials. It’s a hive of invention out there. And these precision parts cost money: Some burr sets might cost hundreds all by themselves.

The end result of all this attention is a greater range or finer adjustment of grind sizes, better and more reliable calibration, and often more precision in the resulting coffee grinds—and thus more precision in the flavor of your coffee or the brew of your espresso.

Can I Run Pre-Ground Beans Through My Burr Grinder to Get Better Coffee?

No, please don’t do this.

First off, if you’re trying to improve the flavor of store-bought beans, the game’s already lost. One of the main reasons to use fresh-ground whole beans is to avoid oxidation, and pre-ground beans have already been cardboarded up by evil, stale air.

But also, you’ll mostly just muck up your machine. Logically, it might make some sense. Your grind is too coarse, so let’s just run them through again at a finer setting, and perfect coffee results! Alas, on burr grinders, pre-ground coffee will get stuck inside the burrs, gum them up, and cause you to have to take the whole thing apart and clean it with your little brush and put it back together.

What Are the Best Coffee Grinders for Espresso?

Quite simply, the best coffee grinders for espresso are the ones that offer the finest calibration at the “fine” end of the spectrum. If you want to get super specific, look for coffee grinders that offer a number of fine calibrations at the fine end of the spectrum.

Dialing in individual espresso beans can require quite fine adjustments—and so even if a grinder is technically able to grind fine enough for espresso, it should also be able to make precise enough adjustments within that range to account for different beans, roasts, and machines. (For a real-world counterexample, witness the wall WIRED reviewer Joe Ray ran into when trying to get the (excellent) Wilfa Uniform Coffee Grinder to work for espresso. Without fine adjustments, chances are you’ll fail.)

Otherwise, what you’re looking for is excellent build, a motor that can withstand the higher torque you’ll need to grind finely even on lighter roasts, and a machine that deals well with static electricity: Finer espresso grinds can turn static into a terrible enemy, sending coffee grounds spraying wildly.

The most vaunted espresso grinders can travel upwards into the high hundreds of dollars (see the Timemore Sculptor 064S flat-burr) or the thousands of dollars (see the Zerno Z1).

The Mazzer Philos Coffee Grinder ($1,500) offered maybe the best shots of espresso I’ve pulled at home in the past year. This offers delicate flavor and syrupy shots like the ones you’ll get from a cafe, even on lower-cost espresso machines. (See my full review of the Mazzer Philos.)

But in this guide, we focused mostly on the best espresso grinders for the 90-some percent of people who are trying to gain access to good coffee without spending four figures. For most people and most budgets, our top pick, the Baratza Encore ESP ($200), will be the best choice, with sturdy construction and 30 grind adjustments for espresso alone. If you don’t mind a little elbow grease, you can tune your grinds even finer by using a manual coffee grinder like the Kingrinder K6 ($99).

And then there’s the true budget electric option. The tiny, slow-grinding Wirsh Geimori T38 Plus ($130) is the lowest-cost electric espresso grinder I’ve tried that can actually make good espresso on non-presurized baskets, though I’d probably limit it to medium roasts or darker, lest you strrain the machine. Torque is not a strong suit.

Honorable Mentions and Runners-Up

More Excellent Conical-burr All-rounders:

Fellow Opus Conical Burr Grinder on home kitchen countertop

Fellow Opus for $200: The Fellow Opus is our previous top grinder pick. And it’s forever bound to be compared with our current top pick, the Baratza Encore ESP—a yang and yin among excellent $200 grinders that has caused oddly intense arguments on the WIRED Reviews team about which one’s better. The Opus comes out ahead in simple beauty, a mid-century stylishness that keeps it welcome on your counter. The Opus is among the quietest grinders I’ve tested, about half as loud as most picks on our list. But it’s not as easy to adjust and tune for espresso as our top pick all-rounder, the Encore ESP, and it retains more coffee grounds. And for truly excellent drip, I’d upgrade to the flat-burr Fellow Ode Gen 2 or the Moccamaster KM5 (below).

Baratza Encore for $150: Baratza’s original Encore is the Honda of the conical burr grinder world: easy to maintain, runs great, easy to use, lasts forever, replacement parts easy to find. It’s been on the market largely unchanged for more than a decade. For not much more money, though, our top-pick Encore ESP offers beautiful adjustment on espresso settings, so I tend to recommend paying an extra $50 for the added versatility. But the original Encore remains a solid entry-level choice.

Baratza Virtuoso+ for $250: The Virtuoso+ uses the same burr set as the ESP, but is not quite as optimized for espresso. The biggest upgrade against the Encore ESP is a timer. Both have similar rock-solid but compact builds (although the Virtuoso is a little more stylish with its fitted grounds bin), 40 grind settings, and burr grinders for consistent grounds. The Virtuoso’s digital timer, however, is great for those wanting consistent coffee ground dosings each morning. You’ll have to dial in on your grind time versus coffee grounds output, but once you figure that out, you can walk away from the grinder and multitask if you please. —Tyler Shane

Oxo Brew Conical Burr Grinder With Scale for $299: Making great coffee consistently is all about measuring your variables, and this Oxo model comes with a built-in scale. Set your grind size, select the weight you want, hit Start, and walk away; it shuts itself off when it’s done. This is a great way to streamline your morning ritual, but the device does spray off a few grounds—and at its price range, we tend to prefer the Fellow Opus or Baratza ESP as an all-rounder, or the bare-bones Oxo as a budget pick.

KitchenAid Burr Grinder for $200: This KitchenAid is stylish and easy to clean, and former WIRED reviewer Jaina Grey likes that the burrs are accessible thanks to their placement directly beneath the hopper. It also features precise dose control, with grind size controlled by a dial. For espresso lovers, one excellent feature is that you can swap the little container that catches the grounds with a holder for a portafilter.

Excellent flat burr coffee grinders for drip and pour-over:

Image may contain Bottle and Shaker

Photograph: Matthew Korfhage

Technivorm Moccamaster KM5 Flat Burr Grinder for $329: OK, so this two-year-old Moccamaster sneaked up on me, in part because reviewers for other outlets have assumed that this Moccamaster is a rebuild of the Eureka Filtro (below), based on somewhat similar looks. Moccamaster reps assure me this is not the case. And it turns out the performance on this stepless (read: infinite adjustment) grinder is somewhere between good and damn good. The razor-thin grind size distribution in early testing makes the KM5 a credible rival to the similarly priced Fellow Ode, in fact. And like the Ode, this Moccamaster is made especially for bringing out precise flavors on drip and pour-over. Particle analysis shows this Moccamaster to potentially offer even more precise grinds, leading to an almost clinically clean brew with very light body. The KM5 not overly user-friendly, mind you: It cranks at 90 decibels, you have to hold down its analog switch to grind, and its aesthetics are the same sturdy industrial chic as all Moccamasters. Indeed, it’s designed to sit alongside the classic drip coffee maker that’s been on our buy-it-for-life guide since we’ve had one. If you prefer clarity to ease of use, this gives the Ode a run for the money, for less money.

Eureka Mignon Filtro for $269: The precision on flat burrs is terrific. But usually, so is the price. But this no-frills Filtro from beloved Italian coffee brand Eureka costs $80 less than our top-pick flat-burr, and it’s an absolute metal-clad tank of a machine, says former WIRED reviewer Jaina Grey. It’s as robust as the higher-end models and offers excellent consistency of grind size. Sure, it’s a little loud, and you have to hold the button down when you grind. But life is full of trade-offs.

Wilfa Uniform for $349: This Wilfa has long been on our list as a great flat-burr grinder for pour-overs and drip. It remains such, though the Ode springboarded it as the top pick with its Gen 2 burr update, at about the same price. Like its name suggests, the Wilfa offers a beautifully consistent grind size and will make you a lovely pour-over. That said, it’s fussier to adjust and louder than the Ode.

Front view of a coffee grinder with a small screen 3 knobs a container for beans on top and a cup to catch the ground...

Courtesy of Breville

Breville Smart Grinder Pro for $200: WIRED has recommended this Breville in the past for its accessible burrs that make it easy to clean. But it’s not really optimized for lighter-roast espresso, and ever since Breville bought Baratza, they’ve slowly been swapping out the grinders in their top-line semi-automatic espresso machines with those excellent Baratza burrs. For a stand-alone grinder at the same price, we give the same advice to you.

Baratza Vario W+ for $600: The Encore has a bigger, beefier, flat burr cousin, the Baratza Vario-W+ (7/10, WIRED Recommends) with a built-in scale and ridiculously granular adjustment (230 settings!). But like a lot of flat burrs, it struggles on finer grinds, according to WIRED contributor Joe Ray. And static is an issue. With price in play, the Ode Gen 2 comes out on top, but Ray was still a big fan of the Vario.

Best coffee grinder for travel and camping:

Java Grinder Upright coffee grinder

Courtesy of VSSL

VSSL Java manual grinder for $170: VSSL specializes in ultra-durable camping tools, and it applied this same durable construction to this hardy campsite-ready hand grinder that WIRED reviewer Scott Gilbertson attests to be rugged enough to survive the zombie apocalypse. The handle folds out to provide a lot of leverage while you grind, and you can use it as a hook to hang the device up when you’re done.

Also Tested

Image may contain Cup

Photograph: Matthew Korfhage

Wirsh Geimori GU38 for $200: The GU38 grinder from Wirsh/Geimori uses an identical burr set to the T38 Plus model I recommend as a budget espresso grinder. It’s also bulkier, and built a little sturdier. But the angled hopper causes more coffee retention, including some coffee beans that just refuse to feed into the grinder. Performance also seems slightly less reliable than the TU38, perhaps because the GU38 grinds faster. Either way, I’d opt for the lower-cost T38 Plus over this quite similar model.

Closeup of the grinder from the Aarke Coffee System on a small table in front of a brick wall

Aarke flat-burr grinder

Photograph: Matthew Korfhage

Aarke Flat-Burr Grinder for $400: This pretty, shiny, stainless steel Aarke grinder contains a unique feature when paired with Aarke’s coffee brewer, detecting the water in the brewer’s tank and grinding the appropriate amount of beans. But this feature wasn’t as calibrated as we’d like, and there have been a lot of online reports of grinder jams. I didn’t have the same problem, but at more than $300 for a grinder that hasn’t been long on the market, prudence is often rewarded.

Hario Skerton Pro for $55: The Hario Skerton was the gateway hand grinder for many a coffee nerd, but it has since given ground to newer entrants. It’s fast and cheap, but it’ll give you a heck of a workout and isn’t as consistent for coarse grinds, plus the silicone handle has a habit of falling off.

Hario Mini Slim Plus coffee grinder

Courtesy of Amazon

Hario Mini-Slim Plus for $39: This smaller Hario manual grinder is slower than the Skerton, but its plastic construction makes it good to throw in a travel bag. The low price is its main advertisement.

Cuisinart Burr Grinder for $75: At first, it seems like a good deal. It’s Cuisinart, a known brand, and a conical burr grinder for less than $100! But former WIRED reviewer Jaina Grey found that the low price came with a cost: These things apparently burn out faster than a rock star in the late ’60s.

Bodum Bistro Electric Blade Grinder for $20: This little blade grinder is quite cheap, and the model has served WIRED contributing reviewer Tyler Shane for years. That said, after some inconsistent reports on reliability, we favor the KitchenAid as our ultra-budget pick.

DmofwHi Cordless Grinder for $40: We used to recommend this cordless blade grinder for camping, largely because it can make 15 pots of French press without need of a recharge. It’s out of stock as of February 2026, and we’re monitoring to see whether it returns.


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No Bad Weather: Stay Warm by Dressing in Layers

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No Bad Weather: Stay Warm by Dressing in Layers


Layering is not complicated. It’s the process of adding and removing layers of clothing to keep your body comfortable in changing weather and temperature conditions.

Billions of dollars have been spent trying to optimize this process (and sell you stuff), but it’s really very simple: Put clothing on when you’re cold, take clothing off when you’re hot. Which clothing? That’s the rub, as they say. But don’t worry. We’ll walk you through what each layer is, how to layer, and when you’ll want it. Once you’re done here, check out our guides to the Best Base Layers, Best Puffer Jackets, Best Merino Wool, and Best Rain Jackets for more.

Updated February 2026: We’ve updated our advice based on new experiences, and put in a few new picks culled from all the gear we’ve tested in the last year.

Layering Basics

Photograph: Carol Yepes/Getty Images

The key to layering is knowing what the layers are for and when to add and remove them. The high level overview looks like this:

  • Base layer: The layer that touches your skin. These provide some warmth, but they’re primarily important for wicking sweat away from your skin. Being damp means being cold.
  • Mid layer: The layer that’s—wait for it—in the middle. This is the layer where you actually start insulating, or trapping body heat. This is the key to the whole system and should usually be more than one layer (e.g., a lightweight fleece and a puffer jacket).
  • Outer layer: The top layer is the waterproof, windproof layer that makes sure that nature does not steal all that precious heat you’ve retained in the mid layer. This is sometimes referred to as a “shell.”

While you won’t always be wearing all of these, especially when you’re exerting yourself while walking, running, et cetera, it’s usually worth carrying all three. If it’s cold, you can start with all three on and peel them off as you get warmer. When it’s hot you can do the opposite, pulling out a shell when you stop on a windy ridge. Obviously there are situations where you don’t need to carry all of them. Hiking the Florida trail in July? Skip the mid layer, ya lunatic.

Base Layers

Smartwool all season merino long sleeve t-shirt in green

SmartWool

Merino Classic Long-Sleeve

Let’s start with underwear. Whether boxers, briefs, boxer briefs, or bras, go for materials that are going to help move moisture away from your skin. I have found merino wool to be ideal for underwear, but it’s worth trying different fabrics to find which works best for you.

Next comes what we generally think of as base layers: relatively tight-fitting but not overly restrictive pants and shirt with the dual purpose of insulating in cold weather and wicking sweat in hot. Again, there is a wide array of fabrics. If you opt for merino wool here, you benefit from wool’s natural ability to smooth out temperature variation across your skin, keeping you more evenly warm/cool (I call this temperature modulation).

There are also other options for fabric here, which includes Nuyarn. It has much of the benefits of merino (it’s usually more than half merino) but adds some nylon to provide extra strength and durability, as well as speeding up drying times. The latter can be important in very wet climates. In my experience, synthetic base layers do not perform as well at either insulation or moisture removal, though they will often dry faster, last longer, and are often cheaper.



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Interview: Ankur Anand, group CIO, Nash Squared | Computer Weekly

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Interview: Ankur Anand, group CIO, Nash Squared | Computer Weekly


Ankur Anand, group CIO at recruitment firm Nash Squared, wants to use technology to help create the key brand for candidates seeking new employment opportunities. While the potential for transformation is significant, Anand recognises it’s a far from straightforward task.

“This is not an easy job,” he says. “This role is all about thinking how you can use your experience and keep yourself up to pace with the advancement that is happening in the technology world. As CIO, you must ensure you understand market insights, so that you know what’s happening in the business, what’s happening in the industry, and then continue to push your stakeholders on future-proofing your organisation.”

Anand joined global technology and talent solutions provider Nash Squared in June 2023, having spent five-and-a-half years at Manpower Group, where he rose to regional CIO and head of transformation for Europe. Before this role, he spent 15 years at financial services giant Citi, where he held a range of senior technology positions. Anand says he’s seen broad changes to digital leadership during his career.

The role of CIO has expanded so much, and it’s becoming more and more complex. On one hand, you have to deliver what you believe is important for the organisation, which is business-as-usual IT activity. Equally, you have to look at upskilling your people and reskilling them in new areas,” he says.

“You also need to ensure that you know how to focus on meeting the requirements from the board, which are quite challenging at this time, because everybody’s thinking about AI, but not necessarily thinking about what they want to get out of AI. I’ve met a lot of CIOs at Gartner sessions and other events, and everyone seems to be in the same boat.”

Exploiting technology

Anand says his responsibilities at Nash Squared cover two main areas. One is ensuring the firm’s day-to-day technology runs smoothly, which he describes as table stakes for any CIO. The second and more important part is using technology to help the business grow.

“I ensure that technology removes friction,” he says. “We continue to grow the business by using technology because data can have a big impact in our industry. I need to have constant conversations with the business and peers in the industry to understand what’s happening and ensure our technology is ahead of the curve.”

Success isn’t just about implementing technology. Anand says Nash Squared is, first and foremost, a people business. The systems and services he introduces will only have an impact if employees understand how to use these tools effectively.

Being CIO, therefore, also involves a strong cultural change component. Bringing people and technology together is a responsibility that Anand relishes.

“It’s a very broad role,” he says. “On one hand, you are thinking about the business and focusing on how to improve the top line. On the other hand, you have cost pressures. You need to ensure that the bottom line continues to improve. However, as a business in a competitive industry, we must push the value curve far ahead compared to what it used to be five, 10 or 15 years back.”

Anand says the general direction of travel for digital transformation is to deliver value from the firm’s explorations into emerging technology. When he joined the company, the firm didn’t have a CIO. He replaced a chief technology officer (CTO) who focused on keeping the lights on and ensuring the business had basic operational systems. There was an opportunity to do more with digital and data, which led to the creation of the CIO role.

“I started to think about how we could get value from technology,” he says. “I came in, looked at the cost base and optimised operations to ensure that the delivery model was right. We were using some expensive consultants but not driving value from them because we were keeping the lights on. I ensured we had the people with the right skill sets. And through that process, I started shaping the technology strategy.”

Transforming operations

One of the main objectives was to integrate systems and data sets. Nash Squared is an acquisitive business with a long history of purchases. Anand wanted to create a single view of customer data.

“The priority was to get the data journey right across the organisation,” he says. “That was quite an interesting learning period for our business. The insights they started getting as a result of that process were shaping how we would run the company in the future.”

“We continue to grow the business by using technology because data can have a big impact in our industry”

Ankur Anand, Nash Squared

With the right enterprise data foundations in place, Anand considered the culture of change, which meant bringing people along as his team introduced new technology. He says effective change management processes start with buy-in from people at the top of the business. “We had a good experience in this area,” he adds.

While one of the key components for business change is AI, Anand has proceeded with care. “I don’t want to jump into the bandwagon of AI, because there are so many shiny tools, and recruitment is always talked about as one industry where AI is going to do wonders,” he says.

Across the organisation, Anand and his team worked with their line-of-business peers to think carefully about what people wanted to achieve with AI. The core of the approach is improving the day-to-day experiences of employees and job-seeking candidates. He says AI and data are used to improve the company’s understanding of jobseekers’ requirements – and this process involves answering some questions.

“What information do we capture through our day-to-day interactions? How can we convert these day-to-day interactions into structured data? And how do we get that structured data into our people’s hands, so that, whether they are screening a candidate or matching them to a role, AI can enable our staff to make better decisions. The work has been about AI becoming an enabler for our people, rather than automating the jobs of our staff.”

Exploiting data

Anand describes the enterprise application of AI as an ongoing journey: “You finish one project, and then you look at, ‘Where can I do more?’”

The company has focused so far on creating a clear segmentation of its candidate and client base. This segmentation supports a deeper awareness of the requirements of the people who use Nash Squared services. With this insight, Anand says people who work for the recruiter can tighten their understanding of the labour market and new leads and opportunities.

“One important area is data augmentation and enhancement, where we are converting everyday conversations into data,” he says. “Take interpretive insights, which are basically a combination of our own technology, our machine-learning algorithms, along with other AI algorithms. We are also deploying a telephony solution that doesn’t just transcribe conversations but actually converts that discussion into insights.”

Anand explains how these technologies join up. He gives the example of a recruiter talking to a contractor about their skills, industry experiences and anticipated daily rates. The details in these conversations are translated into metadata, pushed into the company’s Bullhorn CRM platform, and used to develop deeper candidate insights to match candidates with job openings.

[Our] work has been about AI becoming an enabler for our people, rather than automating the jobs of our staff
Ankur Anand, Nash Squared

Alongside these foundations, the company is developing its own proprietary AI services, semantic models and intellectual property, including via graph technologies. Anand says his team continues to explore ways to use AI to help the firm’s consultants work productively and effectively. Fresh developments are already on the horizon.

“We are also working with a partner who has an existing product that they are enhancing for us,” he says. “It’s an AI pre-screening tool, which we can send out to all our candidates, and, through that, we can identify what skills they have. Then we can think about how we market these candidates. Basically, we’ll have all the metadata needed to manage the talent pool.”

Across all areas of emerging technology, Anand says his team has strived to reduce potential issues.

“These are machine-learning models that are pretty much based on our learning and testing,” he says. “We took an enormous amount of time to ensure the right level of accuracy, so that we can remove bias and hallucinations.”

Developing the brand

Anand explains the direction of travel for Nash Squared, which owns tech recruiter Harvey Nash, over the next two years: “If I can grow my business three times or four times to what we are today, with the same technology, that’s what I want to achieve for our business.”

He says the aim is to create a trusted brand for candidates, which is known for using digital and data to place candidates as quickly and effectively as possible. Anand says this brand should know its candidates’ skills “inside and out” yet recognises it’s a challenging aim.

“That’s a very difficult capability for our business to achieve,” he says. “Many recruitment companies have candidates, but they don’t know much about them. For our employees, the advantages are related to speed – speed gives them the ability to do more for candidates and to earn more, so it makes them happy as well.”

However, if the company gets its approach right, Anand says there’s an opportunity to become the first brand people think of when they consider a tech-enabled recruiter that can help them find the right job opportunities. Just as Uber has used technology to become synonymous with taxi journeys, so Anand wants to create similar name recognition.

“I want to make Harvey Nash the same kind of brand in recruitment,” he says. “So, when someone is looking for a technology contracting job or a permanent IT job, the first name they think of is Harvey Nash.”



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