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The Best GoPro and Camera Deals for Black Friday

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The Best GoPro and Camera Deals for Black Friday


If you’re in the market for a new camera, this holiday season is the time to buy. There are some great Black Friday camera deals available right now, including one on our favorite GoPro, the GoPro Hero 13 Black. There are plenty of other GoPro camera deals, along with some good buys on cameras from Insta360, DJI, Fujifilm, and more.

For more info about action cams, check out our complete guide. Also, be sure to read our guide to the Best GoPros, Best 360 Cameras, Best Instax Cameras, Best Travel Cameras, and Best Mirrorless Cameras. Head to our full roundup for more Black Friday deals.

Updated November 28: We’ve added a new section of mirrorless camera deals, along with a deal on Polaroid’s latest Now camera.

Do You Need a New Camera?

Probably not. Probably what you need to do is spend a lot more time with the one you have, but if buying a new camera makes you feel like maybe you’re getting better at photography, far be it for me to stop you. Hitting too close to home? I feel you. I mean I want a new camera. I want the Sony A7C R, which is an amazing camera. The autofocus is light year’s ahead of my A7R II, the sensor is bigger, the dynamic range is better, and it’s smaller and lighter. What’s not to love? But it isn’t going to instantly make me take better pictures.

To make better images you have to spend time at it. It takes practice, shooting everyday, even if you only have 10 minutes. Walk around the neighborhood and play with different compositions, try shooting in ways you normally don’t. Experiment with different light at different times of the day. Just get out an shoot more. Most of it will be garbage, but you’ll be learning.

If you need a new camera to get you to do that, then carry on, there are some truly great deals to be had right now.

The Best Action Camera Deal

  • Photograph: Scott Gilbertson

  • Photograph: Scott Gilbertson

  • Photograph: Scott Gilbertson

  • Photograph: Scott Gilbertson

GoPro did not release a new model of its Hero action camera this year. Last year’s Hero 13 is still the latest, but it’s on sale for Black Friday anyway. Last year’s GoPro Hero 13 was the first significant change for GoPro’s flagship action camera in many years. The company added an interchangeable lens system, along with Macro, Ultra Wide, and Anamorphic lenses, plus a set of four neutral density filters. The new interchangeable lens system opens up shooting possibilities that simply don’t exist with other action cameras. For some reason, this camera often gets overlooked. It’s just fun to shoot with.

I think the slickest part of the Hero 13’s new lens and filter system is that the Hero 13 Black autodetects which lens is attached and changes the Hero 13’s settings accordingly. This is especially nice for those who don’t want to fiddle with fine-tuning their camera settings every time they change lenses or pop on a neutral density filter. I’ve been using all three lenses for over a year now, and they’re all nice, but the Ultra Wide is my favorite. I mainly use my GoPro to shoot from the handlebars of my bike, so the wider the shot, the better and more immersive the footage becomes, hence my love of the Ultra Wide. The Hero Black ultrawide edition is also on sale.

Everything that made GoPro a household name is here as well, with industry-leading hypersmooth stabilization, all kinds of helpful shooting modes, and support for GoPro’s Quik app. Also note that if you buy through gopro.com, the company includes a year’s worth of GoPro Premium, the company’s subscription cloud storage service. If the GoPro has a shortcoming, it’s the battery life. It’s OK, but not great. I suggest grabbing an extra battery.

So, given that there was no Hero 14 this year, how future-proof is the Hero 13? I would say very future-proof. I will admit, the newly announced DJI Action 6, which has a variable aperture lens, is very interesting, but it’s still an automated aperture rather than giving you a full aperture priority mode. I’m also a little leery of DJI products, given the ban on imports that starts December 23, 2025. The Insta360 Ace Pro 2 below is also on sale, and I do love that camera as well, especially with the new accessories that turn it into something more like a point-and-shoot. But in the end, when I head out the door for a ride, or a paddle, or, right now, some snowshoeing, the action camera I reach for remains the GoPro Hero 13 Black.

Other Great Action Camera Deals

DJI

Osmo Action 5 Pro

Our top pick action camera for most people, the Action 5 is a great option. It has better battery life than the Hero 13, and better low light performance, though do keep in mind that support in the US will be limited after December 23, 2025.

Insta360

Ace Pro 2

If you’re going to turn your action camera on yourself, the Ace Pro 2 is our top pick for vlogging. It has a great lens and sensor co-engineered with Leica, capable of recording 8K video at up to 30 fps. My only gripe is the lack of 10-bit color, but unless you’re doing your color in post, you won’t miss it.

Deals on Action Camera Accessories

The Best 360 Camera Deal

  • Photograph: Scott Gilbertson

  • Photograph: Scott Gilbertson

The GoPro Max 2 is the best 360 camera you can buy, and it’s currently $100 off. The dual 14 mm (35 mm equivalent) lenses of the Max 2 each record to a 1/2.3-inch chip, the largest available in a 360 camera. This gives what GoPro calls “True 8K” video, by which the company means that the actual recorded area of the sensor is 8K, whereas other 360 cameras have an 8K sensor, but only record about 6K or 7K worth of that sensor as the actual image. The short story is that the Max 2’s video is sharper and clearer. Couple this with support for 10-bit color in Log files, and you have footage that the competition just can’t match.

Other 360 Camera Deals

Insta360

X5 360 Camera

Our former top pick, the Insta360 X5 is still an excellent 360 camera. It uses twin 1/1.28″ sensors to capture very near 8K video. The dynamic range is impressive, and the color science here is very good though it does tend toward the oversaturated.

Insta360

X4 360 Camera

This is the best price you’re going to see on a 360 camera. The Insta360 X4 has been superseded by the X5, but it’s still a great camera. The video quality is the same resolution as the X5 (8K), but it lacks the X5’s updated sensors, processor, and improved color options.

A Fun, Screen-Free Digital Camera

A hand holding up a pink Camp Snap Digital Camera

Photograph: Nena Farrell

What if there were a film camera that captured digital images? That’s what the Camp Snap camera is, the screen-free aspect means that, like film, you don’t know how your images look until later— you can keep photographing without getting pulled out of the moment as much. The Camp Snap can hold up to 2,000 photos on the preinstalled memory card, and it comes with a USB-C cable to download the photos onto your computer. This one is a fun gift to give too.

The Best Deals on Instant Cameras

Front view of black instant film camera with the lens extended

Photograph: B&H Photo

Fujifilm’s Instax Mini 99 is the best Instax camera for those who love manual controls and creative effects. The Mini 99 offers some manual focus and exposure controls, as well as some fun color effects, like the ability to simulate light leaks just like those thrift store cameras collecting dust on your shelf. There are two dials on top of the Mini 99. One acts like an exposure compensation dial, allowing you to adjust exposure value (EV) two stops brighter and two stops darker. I found the L (Lighten) and L+ useful when shooting against snow, which has a tendency to overwhelm small sensors like this one. It’s also good for strongly backlit scenes, though those are still not Instax’s strong suit. The Mini 99 has a 60-mm lens made of plastic. It works out to roughly the same field of view as a 35-mm lens in 35-mm format (or if you prefer, somewhere between 1x and 2x on your iPhone). The shutter is fixed at f/12.7, which means you’ll be relying on the flash in all but bright, sunny, outdoor shots. That said, unlike quite a few other Instax models, with the Mini 99 you can turn off the flash for those well-lit shots, and that means far fewer washed-out images.

Image may contain: Camera, Digital Camera, and Electronics

Courtesy of Polaroid

Polaroid’s standard Now camera is close enough to the classic Polaroid that you probably won’t notice the difference. The Gen 3 version is an incremental update of the Gen 2, bringing better auto focus and improved flash. Otherwise, it’s the same basic design we love, with a nice chunky body and easy-to-find buttons.

Other Instant Camera Deals

Fujifilm

Instax Mini 12

This one is nearly always on sale for Black Friday. It’s our pick for best budget Instax as it manages to be a capable, but easy-to-use camera wrapped in a colorful, bubbly design aimed at beginners.

Fujifilm

Instax Mini 41

The Mini 41 is essentially the Mini 12 in a different body. Same capabilities, but looking more like a “camera” should.

Deals on Mirrorless Cameras

Front of the Nikon ZF camera

Photograph: Scott Gilbertson

Nikon

Zf Mirrorless Camera

The Nikon Zf is the camera I would buy if I were in the market for a new camera. It’s all about the knobs and dials. Every setting you need to make an image is accessible on a dial or knob: ISO, aperture, shutter speed, and exposure compensation. There’s also a switch to change shooting modes and another to change to black-and-white mode or video mode. Pair that with a great 24-MP sensor and reasonably fast autofocus speeds, and you have a fantastic, reasonably priced camera. The best deal of the bunch here is Adorama’s lens bundle, which comes with a charger, memory card, lens filters, and cleaning kit.

Other Mirrorless Camera Deals

Sony

A7RV

This deal is so good at has its own full write up. This is Sony’s top-of-the-line mirrorless camera at the lowest price it’s ever been. If you’ve been wanting to upgrade, now is the time.

Sony

A7 IV Camera

This is also a great deal on a more hybrid camera, with some video-extras, like 4K/30 fps video oversampled from a 7K sensor region. Be aware that the rumor mill says this one is due for an update, but it’s still a great camera, especially at this price.

The Best Deals on Our Favorite Photo Printing Services

A photograph isn’t a photograph until you print it. Strong words, but I’ll stand by them. Luckily, there are some great deals right now that will let you print your images without spending a fortune.

Person's hand holding printed photographs

Photograph: Mpix

Our favorite place to print photos is holding a 30 percent off sale on its print services. Mpix makes high-quality prints at a reasonable price, even when it’s full price, which makes this a great deal. Mpix prints on Kodak Endura paper and offers a variety of paper options. I tested the E-surface, which renders rich, deep blacks and true-to-life colors. It holds up well over time; the images we printed in 2013 look exactly like they did when we got them. We also like Mpix’s books and calendars.

If you need to print gifts for your family, Shutterfly is having a sitewide 50 percent off sale. We’re fans of Shutterfly’s book printing service, which had the best results so far in our testing of photo printing services. We also like the calendars. The printing is good enough, especially for the price, and shipping is generally speedy.

The highest-quality prints in our testing came from Adorama’s Printique service. It would be the top pick in our print services guide if it were a bit cheaper, which, with this deal, it is. You can choose from a range of papers, and they’re listed by their actual names, like Kodak Endura or Fujifilm Matte. I also like the option to print the date and file name on the back of each image.


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Asus Made a Split Keyboard for Gamers—and Spared No Expense

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Asus Made a Split Keyboard for Gamers—and Spared No Expense


The wheel on the left side has options to adjust actuation distance, rapid-trigger sensitivity, and RGB brightness. You can also adjust volume and media playback, and turn it into a scroll wheel. The LED matrix below it is designed to display adjustments to actuation distance but feels a bit awkward: Each 0.1 mm of adjustment fills its own bar, and it only uses the bottom nine bars, so the screen will roll over four times when adjusting (the top three bars, with dots next to them, illuminate to show how many times the screen has rolled over during the adjustment). The saving grace of this is that, when adjusting the actuation distance, you can press down any switch to see a visualization of how far you’re pressing it, then tweak the actuation distance to match.

Alongside all of this, the Falcata (and, by extension, the Falchion) now has an aftermarket switch option: TTC Gold magnetic switches. While this is still only two switches, it’s an improvement over the singular switch option of most Hall effect keyboards.

Split Apart

Photograph: Henri Robbins

The internal assembly of this keyboard is straightforward yet interesting. Instead of a standard tray mount, where the PCB and plate bolt directly into the bottom half of the shell, the Falcata is more comparable to a bottom-mount. The PCB screws into the plate from underneath, and the plate is screwed onto the bottom half of the case along the edges. While the difference between the two mounting methods is minimal, it does improve typing experience by eliminating the “dead zones” caused by a post in the middle of the keyboard, along with slightly isolating typing from the case (which creates fewer vibrations when typing).

The top and bottom halves can easily be split apart by removing the screws on the plate (no breakable plastic clips here!), but on the left half, four cables connect the top and bottom halves of the keyboard, all of which need to be disconnected before fully separating the two sections. Once this is done, the internal silicone sound-dampening can easily be removed. The foam dampening, however, was adhered strongly enough that removing it left chunks of foam stuck to the PCB, making it impossible to readhere without using new adhesive. This wasn’t a huge issue, since the foam could simply be placed into the keyboard, but it is still frustrating to see when most manufacturers have figured this out.



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These Sub-$300 Hearing Aids From Lizn Have a Painful Fit

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These Sub-0 Hearing Aids From Lizn Have a Painful Fit


Don’t call them hearing aids. They’re hearpieces, intended as a blurring of the lines between hearing aid and earbuds—or “earpieces” in the parlance of Lizn, a Danish operation.

The company was founded in 2015, and it haltingly developed its launch product through the 2010s, only to scrap it in 2020 when, according to Lizn’s history page, the hearing aid/earbud combo idea didn’t work out. But the company is seemingly nothing if not persistent, and four years later, a new Lizn was born. The revamped Hearpieces finally made it to US shores in the last couple of weeks.

Half Domes

Photograph: Chris Null

Lizn Hearpieces are the company’s only product, and their inspiration from the pro audio world is instantly palpable. Out of the box, these look nothing like any other hearing aids on the market, with a bulbous design that, while self-contained within the ear, is far from unobtrusive—particularly if you opt for the graphite or ruby red color scheme. (I received the relatively innocuous sand-hued devices.)

At 4.58 grams per bud, they’re as heavy as they look; within the in-the-ear space, few other models are more weighty, including the Kingwell Melodia and Apple AirPods Pro 3. The units come with four sets of ear tips in different sizes; the default mediums worked well for me.

The bigger issue isn’t how the tip of the device fits into your ear, though; it’s how the rest of the unit does. Lizn Hearpieces need to be delicately twisted into the ear canal so that one edge of the unit fits snugly behind the tragus, filling the concha. My ears may be tighter than others, but I found this no easy feat, as the device is so large that I really had to work at it to wedge it into place. As you might have guessed, over time, this became rather painful, especially because the unit has no hardware controls. All functions are performed by various combinations of taps on the outside of either of the Hearpieces, and the more I smacked the side of my head, the more uncomfortable things got.



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CEOs are taking the lead on AI initiatives | Computer Weekly

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CEOs are taking the lead on AI initiatives | Computer Weekly


The AI radar 2026 study from Boston Consulting Group (BCG) has reported that artificial intelligence (AI) investment is set to double in 2026 compared with 2025. The study, based on a survey of 2,400 business executives, of which 640 are CEOs, found that almost every chief executive polled (94%) is committed to continuing investments even if returns take time to materialise.

In fact, almost all (90%) of the CEOs polled believe AI agents will deliver a measurable return on investment (ROI) by 2026.

The study found that over two-thirds (72%) of CEOs now act as the primary decision-maker for AI in their organisation, taking responsibility from CIOs, who were previously the main lead in AI projects.

Christoph Schweizer, CEO of BCG, said: “Corporate investment in AI is here to stay. 94% of our survey respondents say they will continue to invest in 2026, even if it takes time to see the return. They intend to spend 1.7% of revenue on AI comprehensively. That is more than twice of what it was a year ago.”

BCG’s research suggests that companies leading the way in AI deployments are investing 60% of their AI budgets on agentic AI (AI agents). “We tell CEOs that they need to make AI a key priority,” he said. “The way they own it, the way they talk about it, the way they bring their organisation along. They need to spend time on deepening their own AI literacy.”

BCG recommends that CEOs understand the tools, the technology, and keep in touch with technology suppliers and partners. “Ultimately, you need to know what you talk about so that you can bring your organisation along and steer for maximum return,” added Schweizer.

With regards to the adoption of agentic AI, BCG found that more than 30% of the CEOs investing in AI during 2026 said they would be building agents to deploy in the work environment. Vladimir Lukic, global leader of BCG’s Technology and Digital Advantage, said: “AI agents will truly be something that will unlock organisations and deliver a return on investment within 2026.”

Sylvain Duranton, head of BCG X, said the research highlights differences in CEOs’ AI confidence in different regions. BCG reported that UK businesses are less likely than global peers to make large-scale investments in AI in 2026.

The study found that only 24% of UK companies plan to invest more than $50m in AI, compared with much higher shares in countries leading the AI race, such as Greater China (68%), Japan (53%), the European Union (38%) and the Middle East (41%). BCG also reported that British CEOs are the most sceptical of AI’s potential return on investment and less involved in decision-making on AI.

Discussing the regional differences, Duranton said: “CEOs in the East, in India, in China, in Japan, the Middle East and Africa tend to be highly confident that AI is going to be a positive return on investment move. In the global West – Europe, the US and the UK – there’s a bit more caution.”

In his experience, many Asian companies have huge confidence and boldness in moving forward with AI. However, many European and US firms operate in a different way. “There’s some more skepticism in their workforce,” said Duranton. “There potentially is some more regulation that they deal with.”

Firms leading the way with AI deployments, which BCG categorise as “trailblazers”, tend to focus heavily on upskilling the workforce. Jessica Apotheker, chief marketing officer and managing director at BCG, said: “Trailblazers are putting 60% of their AI budget behind upskilling and retraining their workforce. So, they’re really wanting to go deep in the organisation, changing the way people work, putting people behind this new technology.”

BCG reported that in these organisations, 70% of the workforce has been upskilled or reskilled on AI.



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