Fashion
Topshop & THG Studios launch world-first AI shoppable catwalk
THG Studios and British fashion brand Topshop have announced a landmark partnership to stage the world’s first AI-driven immersive, shoppable catwalk, certified by the World Record Certification Agency.
THG Studios and Topshop will host the world’s first AI-driven immersive, shoppable catwalk on February 26, 2026 in Manchester.
Supported by PayPal and Google Cloud, the ‘Runway to the Future’ merges physical and digital experiences, featuring instantly shoppable looks.
Timed between London Fashion Week and the BRIT Awards, the event brings together leaders in fashion, retail, tech and culture.
The ‘Runway to the Future’ event will take place on February 26, 2026, at THG Studios’ state-of-the-art Manchester facility, supported by headline sponsor PayPal and technology partner Google Cloud.
Strategically positioned between London Fashion Week and the BRIT Awards, the show aims to establish a new global benchmark for fashion experiences while spotlighting the North West’s growing role in the UK creative economy. Topshop has been confirmed as the fashion house leading the production, underscoring its renewed momentum in British fashion, THG Ingenuity said in a release.
“The world’s first AI-driven immersive, shoppable catwalk is more than a runway, it’s a reimagining of fashion’s future, where creativity meets technology and culture. We’re excited to be part of a movement that’s redefining how fashion is experienced, shared and shopped, and to be leading this new era from the heart of Manchester,” Moses Rashid, global marketing director, Topshop & Topman, said.
Designed as an interactive journey, the runway merges physical and digital environments through Google Cloud’s immersive and shoppable technology. Attendees will move through a series of futuristic zones showcasing AI-generated models, real-time fulfilment innovations and instantly shoppable looks, turning every moment into a point of discovery and engagement.
Curated for an exclusive guest list of top creators, industry leaders and cultural influencers, the event aims to spark new dialogue at the intersection of retail, technology and creativity. THG Studios plans to reveal additional partners in the coming months, positioning ‘Runway to the Future’ as a must-attend moment on the global fashion calendar.
“In collaboration with a global leader in digital payments PayPal, we are creating a new global benchmark for fashion experiences, fusing physical and digital to build connections that matter. The future of fashion is being designed right here in Manchester, and this event is a testament to the creative and technological power of the North, proving that innovation is thriving outside traditional capitals,” Hannah Pym, chief brand and marketing officer, THG Ingenuity, added.
Fibre2Fashion News Desk (HU)
At the sectoral level, RMG industry workers earn 19-22 per cent higher wage, reflecting stronger compliance regimes, formalised structures and higher skill intensity, the study by the Bangladesh Institute of Development Studies (BIDS) showed.
The findings of the study, conducted on 3,005 workers across 20 industries in three districts surrounding Dhaka, were recently shared at the Annual BIDS Conference on Development in Dhaka.
Readymade garment workers in Bangladesh who are part of trade unions earn 10 per cent higher gross wages than non-unionised RMG and non-RMG workers, a study by the Bangladesh Institute of Development Studies (BIDS) has revealed.
Meanwhile, climate change is affecting production in garment factories in Bangladesh as rising temperatures reduce worker productivity, another BIDS study found.
BIDS research director Mahmudul Hasan said empirical results show an overall unionisation rate of 11.35 per cent, according to domestic media reports.
While part of this differential is attributed to greater experience and tenure among union members, the wage premium remains positive and statistically significant even after controlling for these factors, he was cited as saying by domestic media reports.
Meanwhile, climate change is affecting production in garment factories in Bangladesh as rising temperatures reduce worker productivity, another BIDS study found.
BIDS research associate Kazi Zubair Hossain said annual productivity growth in the garment sector reached 4.19 per cent between 2014 and 2023 due to technological improvements.
The study noted that climate refugees are increasingly taking up jobs in the garment sector. As their numbers rise, more may enter the workforce, which “may have negative impacts on wages”.
The study said climate pressures could heighten gender-based violence and harassment as productivity falls and socio-economic vulnerability increases.
Pressures to cut emissions may support environmental improvements in factories, although the shift to green energy in Bangladesh remains slow, it added.
Fibre2Fashion News Desk (DS)
Published
December 11, 2025
Tommy Hilfiger has announced the appointment of Sergio Pérez as its new global menswear ambassador, reinforcing its long-standing relationship with Formula 1 and its standing at the intersection of sport, style and contemporary culture.
The announcement comes in the run-up to the 2026 season, when the Mexican driver will return to the grid with the Cadillac Formula 1 team, with Tommy Hilfiger as the team’s official kit partner.
“We have long championed drivers’ freedom to express themselves through style and, as Formula 1 continues to embrace fashion and entertainment, its stars have become truly global figures,” said Tommy Hilfiger.
He added that Pérez, an icon in Mexico and an international fan favourite, is a figure capable of inspiring new generations with his talent, confidence and personality.
From Pérez’s perspective, the collaboration also reflects the paddock’s cultural evolution.
“Tommy brought style to the paddock and gave drivers the confidence to show who they are away from the track. He has always been at the centre of the action,” Pérez said.
He explained that returning to competition with the brand marks a new chapter he embraces with enthusiasm and commitment, aligned with his preparations for the next sporting cycle.
The partnership encompasses menswear collections, fan merchandise inspired by the world of racing, timepieces, and participation in the brand’s campaigns and events.
Tommy Hilfiger adds Pérez to its line-up of athletes with global cultural impact, at a time when Formula 1 is extending its influence into image, consumer culture and fashion.
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By
Reuters
Published
December 11, 2025
Italian luxury group Brunello Cucinelli on Wednesday raised its revenue growth forecast for the current year, with it now expecting an increase of between 11% and 12% at constant exchange rates, while confirming its outlook for a 10% rise in 2026.
In October the company had forecast revenues would increase by around 10% in both 2025 and 2026.
Fourth-quarter sales are expected to post double-digit growth at constant exchange rates, in line with the third quarter’s trend, which saw a 12.5% increase, the group said.
© Thomson Reuters 2025 All rights reserved.
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