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Trump tariffs: Swiss companies target alternative export markets

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Trump tariffs: Swiss companies target alternative export markets


Imogen FoulkesBern, Switzerland

AFP via Getty Images A gloomy looking Karin Keller-Sutter, with economy minister Guy Parmelin, leave the US Department of State after talks in August.AFP via Getty Images

So far President Karin Keller-Sutter has failed to reduce US tariffs on Swiss goods

President Trump’s tariffs have caused shock worldwide, with governments scrambling to find a deal to placate him. Some have managed: the UK got in first, with a sweet deal of just 10%, the European Union crept in behind with 15%.

Still more than they were paying before Mr Trump’s “liberation day”, but less than they had feared.

Spare a thought then for Switzerland, which has been hit with punitive tariffs of 39%, and has so far been unable to persuade the US president to relent. Switzerland is not in the EU, so it can’t benefit from the deal struck by Brussels.

But Switzerland is regularly ranked as the world’s most competitive and innovative economy. It is also one of the biggest investors in the US, creating, Swiss business leaders say, 400,000 jobs. That’s why they find the US strategy not only outrageous, but inexplicable.

“Thirty nine percent tariffs: I was just shocked,” says Jan Atteslander, director of international relations for the Swiss business federation Economiesuisse.

“This is unjustified, you can’t explain why they are so high.”

Getty Images Bars of Swiss chocolate on a shop shelf.Getty Images

Around 17% of Swiss exports go to the US

Since the tariffs (the highest in Europe and the fourth-highest worldwide) were announced on 1 August, the Swiss government has been desperately trying to renegotiate with Washington, to no avail. The US president, it seems, has moved on to other matters.

Around 17% of all Swiss exports go to the US, a market Switzerland cannot afford to lose overnight. Now that the tariffs have come into effect, the once muscular Swiss economy is suffering. Economic growth is shrinking, and job losses in key industries appear inevitable.

Switzerland’s most lucrative exports to the US are pharmaceuticals. Ironically, they are not affected by the 39% tariffs, but might be subject to the 100% tariff on imported medicines that Trump recently threatened. That would be another huge blow.

Another big Swiss exporter to the US is Switzerland’s world-leading medical technology industry.

“It’s precision mechanics, it has its roots in the watchmaking industry,” explains Adrian Hunn, who is managing director of Swiss Medtech, the trade body representing the industry.

MPS An MPS worker with short hair looks into a microscopeMPS

The US is an important market for precision instrument firms like MPS

The town of Biel, the historic home of Swiss watchmaking, and now the site of medical technology companies, demonstrates why there may be no winners, but only losers, from Washington’s tariff policy.

The company MPS (short for micro precision systems), produces medical instruments from aortic valve replacements to the tiniest of surgical drills, used in hip or knee replacements. Just the kind of things a wealthy country with an ageing, and increasingly overweight population – like the US – needs.

So precise is the production process, that even the machines used to produce the devices are made and specially calibrated locally.

“It’s a very integrated way of working,” explains MPS’s CEO Gilles Robert.

“Measuring equipment, milling tools, cutting liquids. That’s why we call it an ecosystem that we have here in Switzerland.”

Mr Robert’s proudest product is the engine for the world’s only medically-registered artificial heart.

Just 120 of them have been transplanted worldwide. “It’s a pump that will pulse in both sides, to create beating in both chambers, and allow people currently waiting for a transplant, people with terminal heart deficiencies, to keep on living.”

Technology like this is very different from the car industry, where, often, the brakes are made in one country, the windscreen wipers or door handles in another, and everything is assembled in a third.

That’s why Mr Robert is not convinced that Trump’s stated strategy of moving production to the US could work.

“It would be extremely challenging if not impossible to separate the components from the actual product assembly,” he says. “And I think those types of skills would be extremely hard to find in the US.”

MPS In a white lab coat, Gilles Robert speaks to a colleague who is holding an electrical device.MPS

It would be “extremely challenging” to move production to the US, says Gilles Robert

Trump has said the countries hit with tariffs will “eat them”. So can MPS absorb the 39%?

“They had the best price before the new tariffs came into effect,” says Mr Robert.

“We don’t have the leeway to give a discount to our customers, because the margins are already as low as they can be.”

Instead, says Adrian Hunn of SwissMedTech, “Medical devices will get more expensive for US patients.”

And he adds, probably for US taxpayers as well. “Costs for hospitals and healthcare systems in the US in many cases are funded by public reimbursement programmes, and this means taxpayers bear the burden.”

Perhaps even more worrying for patients, since some high precision medical devices are made only in Switzerland, is the possibility that Swiss companies will stop exporting to the US altogether.

“These are companies that have very good products,” says Jan Atteslander of Economiesuisse. “And they have told us, we just stopped delivering, sorry guys.”

Mr Atteslander and Mr Hunn agree with the Swiss government’s strategy of not retaliating to the US tariffs. Switzerland’s David, the thinking goes, cannot realistically take on America’s Goliath.

But the Swiss are actively chasing other markets. A trade deal with India – “the fastest growing economy on the planet, 1.4 billion potential consumers,” Mr Atteslander points out – came into force on 1 October.

An agreement with South American trade block Mercosur has also just been concluded, Switzerland’s longstanding trade deal with China is being upgraded, and free trade with the EU, the market for 50% of all Swiss export, remains intact.

So although the US tariffs are already damaging the Swiss economy, and some still cling to hope that Trump may change his mind, there is also a quiet confidence that Switzerland will, if it has to, weather this storm.

“To be a successful export nation, you have to have resilience in your DNA,” says Mr Atteslander.

The more long-term damage may be to the traditionally good business relations between the two countries. In Switzerland, there is a real feeling of hurt. The US wasn’t just an important market: the Swiss loved doing business there.

Many thought they had found entrepreneurial soulmates, more oriented to the free market than their more regulated partners in the EU. Now, both Adrian Hunn of SwissMedTech and Gilles Robert of MPS have abandoned that notion – for now at least.

“I lived six years in the US, so I was very close,” says Mr Hunn.

“I have a lot of friends there. So, this, it didn’t change my view of America, but it did change my view, you know, of how the current administration in the US is acting globally, and treating allies.”

“I studied a year in the US,” says Mr Robert.

“It had an impact on me, on my way of looking at the world. How you can take risks, be an entrepreneur, and be positive about the future.”

But, he adds hopefully: “Even though I’m sad about this situation, we will overcome, we’ll find solutions, and I’m sure in the end reason will prevail.”

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Beyond oil: How US-Iran war & Middle East crisis may hit India’s economy – sector-wise impact explained – The Times of India

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Beyond oil: How US-Iran war & Middle East crisis may hit India’s economy – sector-wise impact explained – The Times of India


Petroleum is the most immediate area of exposure. In 2025, India sourced roughly $70 billion crude oil and petroleum products from West Asia. (AI image)

Beyond oil, the Middle East crisis has other implications for the Indian economy, especially if the US-Israel-Iran war continues for a long duration leading to major supply disruptions. In recent days, a series of missile and drone attacks have struck multiple energy and logistics installations across the Gulf region. These incidents have heightened concerns that shipments of oil and gas moving through the Strait of Hormuz – a vital artery for global energy trade – could face disruption.Between March 1 and March 3, important facilities in Saudi Arabia, Qatar, the United Arab Emirates and Oman came under attack. The situation has fueled concerns that the conflict could trigger a wider shock to global energy supplies.But beyond oil, it’s important to note that West Asia plays an important role in supplying India with essential commodities. In 2025, India’s imports from the region of approximately $98.7 billion included critical resources such as energy, fertilisers and industrial inputs.

1. Oil: Immediate risk

Petroleum is the most immediate area of exposure. In 2025, India sourced roughly $70 billion crude oil and petroleum products from West Asia.“Crude oil feeds India’s refineries, which produce petrol, diesel, aviation fuel and petrochemical feedstocks used across the economy. India has about 30 days of stocks, any prolonged disruption in shipments could quickly push up fuel prices, raising transport and logistics costs and feeding into inflation. Farmers would also feel the pressure through higher diesel prices for irrigation pumps and tractors,” says Ajay Srivastava, founder of Global Trade Research Initiative (GTRI).Also Read | Russian crude to rescue! Ships carrying Russia’s oil head to India amid Middle East supply shock: Report

2. LNG Supplies

Supplies of natural gas are also exposed to potential disruptions. In 2025, India sourced liquefied natural gas or LNG worth $9.2 billion from West Asia, which is around 68.4% of its total LNG imports. LNG is also a key input for fertilizer manufacturing units, gas-fired power plants and city gas distribution systems that provide compressed natural gas (CNG) for vehicles and piped gas for household cooking.Signs of this vulnerability have already emerged. Qatar’s Petronet LNG halted LNG deliveries to GAIL starting March 4, 2026 due to restrictions affecting vessel movement.

3. Risks to LPG

Liquefied petroleum gas (LPG) imports from West Asia were $13.9 billion in 2025, making up 46.9 % of India’s total LPG purchases. LPG continues to serve as the main cooking fuel for millions of households. With reserves covering only about two weeks of consumption, any interruption in supply could quickly impact the availability of cooking fuel.

4. Exposure in Fertiliser Supplies

India’s agricultural sector could also feel the impact through fertiliser imports, says GTRI in its report. In 2025, fertiliser purchases from West Asia stood at $3.7 billion. Any disruption in supplies during the crop cycle could lead to reduced fertilizer availability, increase the government’s subsidy burden and eventually push up food prices.Also Read | India’s energy security exposure to Middle East: How much oil, LPG, LNG reserves do we have?

5. Diamond Trade and Exports

India’s diamond export sector is also closely tied to supplies from the Gulf. Diamonds of around $6.8 billion were imported from the Middle East in 2025, which is 40.6% of its total imports of these stones. Rough diamonds are in turn processed in India’s cutting and polishing centres, especially in Gujarat’s Surat, before being exported to international markets as polished gems. Any interruption in the flow of raw diamonds could slow manufacturing activity and have an impact on employment within the jewellery industry.

6. Industrial Raw Material Supplies

A number of industrial inputs sourced from the Gulf are also crucial for India’s manufacturing sector. India bought polyethylene polymers of around $1.2 billion from West Asia in 2025. Polyethylene is widely used in products such as packaging materials, plastic piping, storage containers, consumer goods and agricultural films used in irrigation systems.

7. Construction-Related Materials

India’s construction industry also relies heavily on mineral imports from the region. In 2025, the country imported limestone worth $483 million from West Asia. Limestone is a key ingredient in cement production, and hence any shortage could raise the cost of cement, thereby possibly slowing infrastructure development.

8. Metals Supply Chains

Supply links with West Asia also extend to the metals sector. India imported direct reduced iron of around $190 million from the Middle East region in 2025. Additionally, the country sourced copper wire worth $869 million from West Asia. Copper wire is widely used in power transmission networks, electrical machinery and renewable energy infrastructure.As GTRI notes: Together, these figures highlight how closely India’s economy is tied to West Asian supply chains. “If disruptions to shipping through the Strait of Hormuz continue beyond a week, the effects could quickly spread from energy markets to fertiliser supplies, manufacturing inputs, construction materials and export industries such as diamonds. What begins as a regional conflict could rapidly evolve into a broader supply shock for the Indian economy,” the GTRI report concludes.



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Aviva flags potential for Iran conflict to send claims costs rising

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Aviva flags potential for Iran conflict to send claims costs rising



The boss of insurer Aviva has cautioned that a lengthy conflict in the Middle East could send the cost of vehicle parts and repairs surging in an echo of the aftermath seen after Russia’s invasion of Ukraine.

Chief executive Amanda Blanc said the group has seen limited claims so far relating to the US-Israel war with Iran, but flagged the potential for claims costs to jump if supply chains are badly disrupted for a long time.

She said: “We have a good case study on this in terms of the Ukraine situation back in 2022 and the impact on the supply chain, which had an inflationary impact on vehicle parts and replacement vehicles.

“Obviously, if this goes on for a prolonged period of time, we would expect that this could have some impact, but to speak about this from an Aviva perspective, we are very well placed to manage that with our supply chain and our owned garage network.”

Ms Blanc added: “We will take action as necessary to make sure we look after our customers and price accordingly for any new inflationary impact.”

She said there had been “very limited” travel claims so far.

Ms Blanc added: “We have had calls from customers asking about whether they should travel and those sorts of things, and we are pointing them to the Foreign Office guidance on that.”

Full-year results from Aviva on Thursday showed annual earnings leaped 25% higher, while the firm also announced it was resuming share buybacks as it continues to benefit from its £3.7 billion takeover of Direct Line.

The group unveiled an earnings haul of £2.2 billion for 2025, up from £1.8 billion in 2024, including a £174 million contribution from Direct Line, helping the group hit its financial targets a year early.

Aviva unveiled a £350 million share buyback after putting these on hold due to the Direct Line deal, which completed last year.

Ms Blanc cheered an “outstanding performance”.

She said: “We have transformed Aviva over the last five years and whilst we have made significant progress, there is so much more to come.”

Artificial intelligence (AI) is also a big area of focus for the firm, according to Ms Blanc.

“We have clear strengths in artificial intelligence which are creating major opportunities to transform claims, underwriting and customer experience,” she said.



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Isle of Man electricity, water and sewage prices set to rise

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Isle of Man electricity, water and sewage prices set to rise



Electricity prices on the Isle of Man will rise by 1.5%, while water and sewage goes up by 2.9%.



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