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Turkiye’s apparel exports slide 7% to $9.4 bn in Jan-July 2025

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Turkiye’s apparel exports slide 7% to .4 bn in Jan-July 2025

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Reflo boosts mission to be “serious player” in sports market with first AW25 drop

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Reflo boosts mission to be “serious player” in sports market with first AW25 drop


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September 2, 2025

Sustainable performancewear brand Reflo’s on a mission  to “change the sportswear game for good”.  And that begins with the first drop of its autumn/winter 2025 collection, built around a single theme: Energy

“Not just the energy athletes put into their sport, but the energy of nature and the constant drive to push forward”, Reflo said in its mission statement.

The brand is part-owned by football star Harry Kane and is fresh from global partnerships in golf (The Open),
football (Luton Town, Forest Green Rovers) and motorsport (Formula E and Formula 1 teams).

As for that AW25 collection, to be released in three drops, the first, ‘Rooted Energy’, “celebrates energy at its source”. Inspired by the “steady, grounding force of nature”. The drop pairs earthy colour palettes with advanced performance fabrics.

Hero products include garments built with Reflo’s new performance-based Eco 3D Jacquard, “independently tested to deliver verified performance benefits” such as UPF 50+ sun protection, advanced moisture-wicking and breathability.

Designed with “modularity” in mind, AW25 introduces multifunctional pieces that transition seamlessly between activity and everyday wear, “showcasing Reflo’s expansion into a true multi-sport performancewear brand”.

The complete collection “tells a story of grounded routine, inner resilience and limitless ambition, designed for everyday athletes across Reflo’s key sports of golf, padel and training”.

It said every piece is made from recycled materials while a growing share of the AW25 collection is now “Reloop-ready”, so garments can be fully recycled. 

And with each product sold, Reflo continues its commitment to plant trees and recycle plastic bottles, “ensuring every purchase makes a positive impact”.

Rory MacFadyen, co-founder and CMO of Reflo, said: “AW25 isn’t just a collection, it’s a statement of intent. We’ve grown from being the sustainable alternative to building a clear path towards the top tier of performance sportswear. 

“Rooted Energy is just the beginning. It’s about multifunctional, modular pieces that prove technical innovation, bold storytelling and circular design can co-exist at the highest level. This is where the future of sportswear is heading, and Reflo is leading the way.”
 

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H&M to launch collaboration with Mexican designer Lorena Saravia

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H&M to launch collaboration with Mexican designer Lorena Saravia



On October 16, H&M will launch its latest collaboration with the celebrated Mexican fashion designer Lorena Saravia. The collection showcases the designer’s signature sensibility, characterised by an empowering, contemporary spirit and a deep connection to her heritage. Available in select stores and online at hm.com on October 16, 2025.

“When I began my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut, and contemporary style for the modern woman. Mexico is often seen as a macho society, but women have always been a formidable force. My hope is that every woman who wears my designs feels inspired and empowered,” says Lorena Saravia.

Explored through the lens of her personal and cultural heritage, Lorena Saravia crafts a highly versatile wardrobe, including some of her most covetable signature styles. The 29-piece collection balances the strength of structured silhouettes, such as Lorena’s best-selling denim jacket and denim chaps, with sensual evening styles, including draped blouses and backless gowns. Urban and versatile, an undeniable tribute to Mexico plays out in the workwear fabrics, craft-like details, and cowboy boots – not to mention a colour palette awash in poetic desert hues.

H&M will launch a 29-piece collaboration with Mexican designer Lorena Saravia on October 16, 2025.
Inspired by her heritage and modern femininity, the collection blends structured denim and sensual eveningwear with desert hues, cowboy boots, and craft-like details.
Accessories draw from family heirlooms, creating a versatile, empowering wardrobe that honours Mexico’s culture with contemporary elegance.

“What I admire most about Lorena is how she masterfully draws from her heritage and Mexican craftsmanship to create something fresh, original, and truly her own. Overall, there is a beautiful connection to the land, blended with contemporary elegance,” says Ann-Sofie Johansson, creative advisor at H&M.

Accessories layer the collection with stories and character. Lorena’s grandmother’s lion earrings served as the model for the earrings and buttons, while the brown suede cowboy boots, broad-brimmed hat and decorative belt add unmistakable flair.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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IED announces €1.5 million in new scholarships for 250 students

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IED announces €1.5 million in new scholarships for 250 students


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Nazia BIBI KEENOO

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September 2, 2025

The European Institute of Design (IED) has expanded its scholarship program with a last-minute initiative that offers 250 students a grant covering 50% of first-year tuition for three-year courses. Candidates must apply by September 22. This new €1.5 million investment complements the €3 million already distributed through IED’s regular scholarship cycles earlier this year.

Francesco Gori, CEO of IED Group

“Italy has the highest percentage of non-graduates in Europe — 40%, compared to the 20–25% average in other countries. We’ve seen that countries with fewer graduates often experience slower growth,” said Francesco Gori, CEO of the IED Group, during the project’s press presentation. “Over the past ten years, about one million Italians aged 18 to 20 have gone abroad — mostly to study — and many haven’t returned. With this initiative, we aim to provide more young people with the opportunity to stay and study in Italy. IED offers a wide range of English-language courses, and 70% of our students are international. In recent years, we’ve also seen more Italian students showing interest in studying in English.”

The scholarships apply to IED campuses in Milan, Rome, Turin, Florence, Cagliari, and the Aldo Galli Academy in Como. They are open to both Italian and international students who wish to pursue programs in Design, Fashion, Visual Arts, Communication, and the new Cinema course launching in October.

The jury, composed of course directors and faculty, will award scholarships based on the order of application submission. Each candidate must also complete an admissions interview that evaluates their motivation and readiness to engage in a hands-on academic program with mandatory workshop hours.

Riccardo Balbo, IED Group Chief Academic Officer
Riccardo Balbo, IED Group Chief Academic Officer

“Beyond increasing the country’s graduate rate, our mission is to help students build skills like lateral thinking and soft skills — essential today even in fields outside traditional creativity, such as consulting, finance, law, and engineering,” said Riccardo Balbo, Chief Academic Officer of the IED Group.

In addition to its campuses in Italy, IED operates in Spain — with locations in Barcelona, Bilbao, and Madrid — and in Brazil, with sites in Rio de Janeiro and São Paulo. Each year, IED educates around 10,000 students from 103 countries, reinforcing its position as an international hub for creative education.

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