Fashion
UK shoppers increasingly lack self-trust in making secure online purchases – Revolut study
Published
November 27, 2025
On the eve of Black Friday, fewer Britons are now trusting in their own ability to spot a fake website or a scam offer, with many already paying the price, new research shows.
That growing lack of self-trust shows through with only 17% feeling ‘very confident’ in their ability to spot fake websites or scam offers online or on social media. And that confidence drops sharply among certain groups with just 12% of women saying they’re ‘very confident’ compared with 22% of men, according to global fintech firm Revolut.
Millennials are the most confident generation (30%), followed by Gen Z (22%), then Gen X (13%). At the other end of the scale, just 10% of Boomers say they’re not confident at all in spotting a scam online, leaving them at most risk of being scammed.
However, confidence doesn’t always mean protection. Despite Millennials being the most confident generation, 20% have lost money to scammers while shopping online with the majority losing between £100-£250 (23%) and 7% losing over £1,000.
Millennials are the most likely to do their shopping on social media, with 10% planning to do the majority of their Black Friday shopping on Instagram, TikTok Shop or Facebook, more than any other generation, including Gen Z (6%).
More broadly, most victims lost between £50 and £100 (30%) to fake sites and shopping scams, while 4% lost over £1,000, with men twice as likely as women to suffer high-value losses (6% vs 3%).
Woody Malouf, Head of Financial Crime at Revolut said: “The data shows that while [Britons] are becoming more aware of scams, confidence lags behind. As shopping increasingly moves to social media platforms, fraudsters are getting smarter at mimicking trusted brands. The best defence is caution, if it’s too good to be true, it often is and always shop from reliable websites with good reviews.”
He added: “While the data does reveal that [consumers] are starting to become more diligent when shopping online including shopping from trusted websites or apps (66%) avoiding clicking on links in e-mails or social media ads (60%) checking the website URL (39%), it’s clear there’s still a disconnect and Britons are still losing to ever increasing sophisticated scams. Shockingly, 4% take absolutely no precautions at all when shopping online.”
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Fashion
European Commission, Switzerland sign broad package of agreements
The package establishes a modern framework for both sides, enabling frictionless access to a market of 460 million consumers in key sectors, delivering economic benefits to both parties.
European Commission President Ursula von der Leyen and Swiss President Guy Parmelin yesterday signed a broad package of agreements aimed at deepening and expanding EU-Switzerland ties.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides.
By aligning standards and rules in closely integrated areas, it will provide legal certainty, simplify trade in goods like medical devices and food products, and ease cross-border supply for businesses on both sides of the border.
Additionally, it will ensure more consistent rules for individuals who live, work or study across the EU-Swiss border. Switzerland will contribute to the development of legislation in the areas covered by the package and will have the opportunity to influence these rules as they are being designed.
“By modernising and deepening our ties across key sectors, from trade and transport to health and energy—we are strengthening legal certainty, fostering innovation and creating new opportunities for our citizens and businesses,” von der Leyen said in a release from the Commission.
The package includes updates to four already existing agreements, which already give Switzerland access to the EU internal market, regarding air transport, land transport, the free movement of persons and mutual recognition of conformity assessment.
New agreements on food safety, electricity, health and Switzerland’s participation in the EU Agency for the Space Programme were signed. A new agreement introduced a permanent and fair financial contribution by Switzerland to economic and social cohesion within the EU.
Apart from a protocol on parliamentary cooperation, the package includes also a joint declaration on the establishment of a high-level dialogue on the broad bilateral package.
Fibre2Fashion News Desk (DS)
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