Fashion
Uma Thurman, PinkPantheress, Isamaya Ffrench help Zalando inspire shoppers in new campaign and edit
Published
September 1, 2025
Zalando has launched its new AW25 campaign and a new beauty Insider’s Edit, both designed to focus on personalising looks for any individual.
The campaign sees actress Uma Thurman and recording artist PinkPantheress starring as the e-tailer “reimagines the question ‘What Do I Wear?’ as an invitation to confidently explore personal style”.
It “playfully explores inspiration through lookalikes — celebrating how creativity can be sparked by everything and everyone”.
It’s got “curated looks, cinematic storytelling”, and integration via Zalando’s new Boards feature that’s now live across all markets (Boards looks at specific topics or lifestyle themes and inspires people to adapt them to their own lives). The company said the campaign highlights “personalised inspiration tools and empowers customers to experiment and express their style free from expectations”.
Set against the vibrant backdrop of a farmers’ market, it sees Thurman moving through stalls of fresh produce and vintage finds, as “she encounters surprising reflections of herself, celebrating the idea that inspiration comes from everywhere and everyone. Each outfit inspires her to try something new this season as she saves them to her Zalando app”.
Meanwhile, PinkPantheress “brings her signature style and spontaneity, echoing the campaign’s celebration of identity, experimentation, and self-confidence”.
As mentioned, underlying all this is a big focus on Zalando’s personalised inspiration tools, as well as emphasising the breadth of its product offer by integrating other key lifestyle categories on Zalando such as Kids & Family and Beauty, with dedicated campaign visuals, featured products and inclusion in Boards.
It worked with creative agency Wieden+Kennedy Amsterdam to conceptualise and produce the campaign. Curated by stylist Pau Avia, photographed by Lukas Wassmann, and brought to life in film by directing duo Bradley & Pablo, “the campaign blends high-fashion energy with cinematic storytelling and humour”.
At the same time, the personalisation theme continues as Isamaya Ffrench, the celebrity make-up artist and brand founder, features in Zalando’s second Insider’s Edit – an expert-led beauty series providing customers with educational content and advice.
She shares her top picks from Zalando in a make-up tutorial combining three of her looks: Charli XCX’s Met Gala smoky eye, Gabriette’s sharp contoured base and Julia Fox’s viral dark lip.
Alongside the tutorial, Ffrench shares expert product recommendations from beauty brands available at Zalando.
The products can also be discovered on a brand-new inspirational make-up Board.
This Edit marks the second of the series, encouraging customers to experiment with different aesthetics. Earlier this year Zalando launched the first Insider’s Edit with skin specialist Sophie Carbonari, offering an insight into her personal skincare routine.
Copyright © 2025 FashionNetwork.com All rights reserved.
Published
October 18, 2025
Recognised as a protected geographical indication in France, Dentelle de Calais-Caudry says it has begun the process of becoming a European geographical indication to better protect its identity against low-grade counterfeits.
From December 1, the European Union will introduce a simplified procedure under Regulation 2024/1143, which now governs geographical indications and protected designations of origin across its Member States.
Crucially, Europe is now extending a protection regime to artisanal, manufactured, and industrial products, which was previously reserved for agricultural produce, foodstuffs, and spirits.
“The Dentelliers de Calais-Caudry have already applied to the INPI, which is responsible for forwarding their application to the EUIPO (European Union Intellectual Property Office), so that their geographical indication can be recognised throughout the European Union”, say the Calais and Caudry lacemakers.
Dentelle de Calais-Caudry became a regulated geographical indication in France at the beginning of 2024. It took the local industry’s representatives five years to achieve this goal, which aims to distinguish and protect know-how that is more than two centuries old, and relies on the use of imposing, complex Leavers looms, which lend their name to the lace they produce. In 1958, the “Dentelle de Calais” label was launched, and in 2015 it became “Dentelle de Calais-Caudry”, to include manufacturers from the Caudry area.
“Regularly confronted with very poor-quality counterfeits that damage their image and sales, the lacemakers of Calais-Caudry will, by obtaining this European geographical indication, benefit from legal protection across the 27 countries of the Union”, says the label, which hopes that “this guarantee of authenticity and quality, which will reassure all designers, stylists and lovers of Calais-Caudry lace, will help safeguard this know-how, these ‘passion’ trades, and accelerate international development.”
Today, Calais-Caudry lace is produced in Calais by Codentel, Cosetex, Noyon (Darquer), and Sophie Hallette / Riechers Marescot, which also operates in Caudry. The town is also home to Beauvillain Davoine, Darquer & Méry, Dentelles André Laude, Dentelles MC, Jean Bracq, and Solstiss.
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Copyright © 2025 FashionNetwork.com All rights reserved.
The new directive aims to cut waste, reduce environmental damage, and strengthen the EU’s economic resilience by driving sustainable innovation and decreasing reliance on raw materials. It aligns with the EU’s Competitiveness Compass and Strategic Agenda for 2024–29, European Commission said in a press release.
The European Union’s revised Waste Framework Directive came into effect yesterday, establishing unified rules for EPR in textiles and setting binding targets to reduce food waste.
Aimed at cutting waste and boosting circularity, it requires Member States to set up EPR schemes, reduce food waste by up to 30 per cent by 2030, and promote eco-modulated fees, and sustainable design.
The EU’s textile and clothing industry remains an economic powerhouse, generating €170 billion (~$198.9 billion) in 2023 and employing 1.3 million people across nearly 197,000 companies. Yet, it is also one of the most resource-intensive sectors, ranking third in water and land use impact and fifth in raw material use and greenhouse gas emissions. In 2019 alone, the EU generated 12.6 million tonnes of textile waste, with only one-fifth separately collected for reuse or recycling.
To address these challenges, the revised directive introduces two major sets of measures to promote circularity and competitiveness:
- Under mandatory EPR schemes, each Member State must establish a system requiring producers of textiles and footwear to pay fees for every product placed on the market. These funds will finance collection, reuse, recycling, and disposal operations. The fees will also support consumer awareness campaigns and R&D in sustainable design and waste prevention. EPR fees will vary according to sustainability criteria under the Eco-design for Sustainable Products Regulation (ESPR)—a principle known as eco-modulation. Producers will pay less for durable, recyclable, and eco-friendly products, incentivising circular design.
- The directive also sets new rules for managing used textiles, ensuring that all separately collected textiles are classified as waste to prevent false reuse labelling and illegal exports. Unsorted textile waste will fall under the Waste Shipment Regulation.
Member States have 20 months to transpose the directive into national law and 30 months to set up their textile and footwear EPR schemes. Competent authorities must be designated by January 17, 2026, and updated food waste prevention plans finalised by October 17, 2027.
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