Business
Under mounting toy pressures, Hasbro has a secret sauce that Mattel hasn’t matched
The gap is widening between rival toy makers Hasbro and Mattel — thanks in part to a 30-year-old trading card game.
The toy giants have flip-flopped dominance in the space for decades, jockeying for the most coveted master licenses to put new fan favorites — Disney princesses and “Star Wars” characters among them — on store shelves. But as the industry recovers from a period of declining sales, Hasbro is the one winning over Wall Street.
For the fiscal year 2025, Hasbro reported revenue gains of 14%, reaching $4.7 billion, while Mattel saw its net sales drop 1% to $5.3 billion.
Though Mattel’s revenue is larger than Hasbro’s, its growth has been stagnating, according to Eric Handler, managing director and senior research analyst at Roth Capital Partners.
“[Mattel’s] revenue has been in a very tight range for five years now, and 2026, on an organic basis, is the same,” he told CNBC.
Mattel shares are down more than 20% in the last 12 months, trading at around $17. Meanwhile, Hasbro’s stock is up roughly 46% over the same period, with shares trading at around $100.
Of course, Hasbro’s journey post-pandemic has not been without its own headwinds. The company’s revenue took a hit when it divested its film and TV business, eOne. Also, its entertainment segment, which includes film and TV licenses, was deeply impacted by Hollywood’s dual labor strikes in 2023.
“Despite market volatility and a shifting consumer environment, we returned this company to growth in a meaningful way,” Hasbro CEO Chris Cocks told investors during an earnings call earlier this month.
Throughout these changes, one key piece of Hasbro’s business has been steadily growing — Wizards of the Coast.
A dash of Magic
The Hasbro division includes Dungeons & Dragons, Magic: The Gathering and the company’s portfolio of digital and video games.
In 2025, Wizards’ revenue grew 45% to $2.1 billion, fueled by sales of sets tied to Magic’s Universe Beyond and smaller, limited-edition Secret Lair packs — some that sell for close to $200.
While the segment accounts for less than half of the company’s revenue, it represents 88% of its adjusted profits.
Magic: The Gathering playing cards form a light fixture at the Wizards of the Coast headquarters in Renton, Washington, Sept. 11, 2025. With traditional toy and game sales lagging, Hasbro has found a growth engine in role-playing games such as Dungeons and Dragons, trading card games like Magic: The Gathering and a growing portfolio of digital and video games.
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The strategic trading card game Magic, which was created in 1993, typically features two players going head-to-head using custom decks of collectible cards to cast spells, unleash creatures or use artifacts to defeat their opponent.
In the last five years, Hasbro has expanded beyond the lore of the initial game to launch card sets based on intellectual property from third parties, including “Avatar: The Last Airbender,” Marvel’s “Spider-Man” and “Lord of the Rings.”
These sets are not only popular with long-standing Magic fans, but act as a gateway for consumers from other fanbases into the world of Magic. In mid-2025, Hasbro released a “Final Fantasy” set that became the fastest-selling expansion pack in Magic: The Gathering history, generating $200 million in sales in a single day.
“They have done a fantastic job of widening the funnel in the last couple years, and it’s become a multigenerational type of product,” Handler said. “The player base is growing. It’s a sticky player base that is showing eagerness with new products and new ways to play.”
Through the end of 2025, more than 1 million unique players participated in organized play — meaning sanctioned tournaments — according to Cocks. That’s a 22% year-over-year increase, he said.
Additionally, the number of game stores that host events, called the Wizards Play Network, has grown to more than 10,000, a 20% increase from 2024.
“Taken together, this reinforces our confidence in Magic’s long-term growth,” Cocks said on the company’s earnings call. “We are building a system of play with multiple entry points, product types, and engagement paths, and that system is positioned to continue driving growth into 2026 and beyond.”
In 2026, Hasbro plans to launch new Magic sets based on “The Hobbit,” “Teenage Mutant Ninja Turtles” and “Star Trek.”
The company has forecast mid-single-digit growth for its Wizards business in 2026, but Keegan Cox, associate vice president and research analyst at D.A. Davidson, in a research note published shortly after the company’s earnings, called that estimate “conservative.”
The digital frontier
Hasbro’s Wizards unit also includes the digital and licensed gaming space, which saw revenues jump 6% in 2025, fueled by the success of “Monopoly Go!”
Cocks has previously noted that modern consumers and modern play is increasingly moving into online forums, and the company has launched new games and an in-person video game studio in Montreal to boost play.
While Hasbro’s digital gaming division is growing, Mattel is just getting its own digital unit off the ground.
Earlier this month, Mattel announced it would buy out partner NetEase from its 50% stake in their Mattel163 joint venture, taking full ownership of the business. Mattel163 develops digital games based on the toy company’s brands and since 2018 has launched four digital games: Uno, Uno Wonder, Phase 10 and Skip-Bo.
“In our view, [Mattel] is in the early stages of an investment similar to Hasbro’s investment in gaming over 7 years ago,” D.A. Davidson’s Cox wrote. “While we do not think [Mattel] will be chasing to compete with Hasbro … we do believe [Mattel] can make successful mobile games tied to their IP and should add to profit margins over time.”
An industry in flux
Mattel’s push into digital comes as two of its flagship brands struggle to make sales.
“Barbie’s been on a meaningful decline, as has Fisher-Price,” Handler noted. “That’s sort of been negating a lot of the good news that’s been happening with Hot Wheels.”
The vehicles division saw gross billings jump 11% in 2025, while the dolls segment fell 7% and the infant, toddler and preschool space slipped 17%.
That segment for the youngest consumers has been in decline for over a decade, the result of shrinking population growth and the fact that children are being introduced to electronics earlier in their development. Shifting play habits have meant toy makers have to adapt, and fast.
But there’s hope for Mattel and the toy industry as a whole. In 2025, total annual dollar sales were up 6% in the U.S., according to data from Circana. And, perhaps more importantly, the number of units sold increased 3%, quelling fears that price-conscious consumers are pulling back on toy purchases.
“Unit sales being up, I think, is the most important metric we can look at,” said James Zahn, senior editor of The Toy Insider and The Toy Book. “If unit sales were down, that’s when you know people are really buying less, and that didn’t happen.”
Mattel and Hasbro, alongside other toy companies, are also expected to get a boost from a robust theatrical calendar this year.
Mattel has two of its own brands being represented at the box office with “Masters of the Universe” coming in June and “Matchbox” arriving in October. While Mattel won’t see a major bump from ticket sales, its toy sales could get a boost. After all, the 2023 release of “Barbie” helped fuel a 16% increase in gross billings of the doll in the quarter after it hit cinemas.
Mattel also holds the master toy licenses for “Toy Story” and Disney princesses, meaning it’ll handle the bulk of the product for “Toy Story 5” and the live-action “Moana.”
Hasbro will have toy lines for “The Mandalorian and Grogu,” “Spider-Man: Brand New Day” and “Avengers: Doomsday.”
Together, Mattel and Hasbro have also collaborated on the much anticipated product line for Netflix’s hit animated film “KPop Demon Hunters,” promising dolls, foam roleplay items, games and plush items.
“‘KPop Demon Hunters’ is gonna do big business for both Hasbro and Mattel,” Zahn said.
Business
Mortgage lenders expect property market boost – but credit wobbles are emerging
Loan default rates are rising, but the true impact on households is yet to come as consumers brace for price rises due to the Iran war, experts have warned.
The latest Credit Conditions Survey from the Bank of England, which measures demand for new borrowing, shows defaults on loans from January to March have risen to 6.2 per cent.
In the previous quarter, there were hardly any defaults on mortgage debt, say lenders. The figures suggest consumers were already feeling the squeeze even before the Iran war, as the economy flatlined.
Karim Haji, Global and UK Head of Financial Services at accountancy firm KPMG, said: “Rising default rates show that underlying pressure is building. The impact of the prolonged conflict on fuel prices is adding new pressure on household finances, and the full impact of higher costs and mortgage rates is still feeding through.”
But the mortgage and property market is still expected to see rising demand in the coming months, experts say.
For secured lending defaults, which include mortgages, the Bank recorded 6.2 per cent in the first quarter of 2026, the highest since the last three months of 2024 (7.8 per cent), when the UK had seen multiple hikes in interest rates. The data for the first three months of 2026 marked a reversal from the fall in defaults reported in the last six months of 2025.
For unsecured lending defaults, such as credit cards, the Bank reported a fourth consecutive quarter of rising defaults (18.6 per cent in the first quarter of 2026). This was the highest figure since the last quarter of 2023 (25.7 per cent).
According to the Bank, demand for home loans and other debt remained high in the run-up to the Iran war, as borrowing costs fell.
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Lenders had expected demand to keep growing as interest rates came down, but that may now have changed as borrowers become less optimistic, or have to refinance mortgages at higher rates as fixed-rate deals came to a close.
Mr Haji added: “Stable demand for unsecured lending shows households turning to credit to manage their increasing day-to-day spend. While some borrowers are still able to access credit, others are beginning to struggle with repayments, pointing to possible early stages of credit deterioration.”
Bond yields, the amount the government pays in interest on its borrowing, which link to mortgage prices, have eased this week following the announcement of a ceasefire.
Aside from credit wobbles, the Bank of England’s Credit Conditions Survey finds that lenders expect mortgage demand to increase over the coming months.

Damien Burke, Head of Regulatory Practice at consultancy Broadstone, said: “The latest Credit Conditions Survey suggests a cautiously improving outlook for the mortgage market at the start of the year, with lenders expecting demand to pick up in the coming months, particularly for house purchases and remortgaging. This reflects a degree of pent-up demand as home buyers awaited lower interest rates and a more certain fiscal landscape.”
But the survey was done just as the Middle East conflict began. The longer it continues, the worse the blow to borrower and lenders, brokers warn.
Raj Abrol, CEO of risk platform Galytix, said: “What started as a conflict in the Middle East is now showing up in borrowing costs right across the economy. Mortgage rates have jumped from 4.8 per cent to over 5.5 per cent — that’s an extra £1,000 a year on a typical £200,000 mortgage. The ongoing turmoil of the Iran crisis has spooked many of the big banks, leading to a surge in mortgage rates and increased pressure on homeowners. Against this complex backdrop, a rise in defaults could well continue for many months as inflation persists and cost-of-living crisis worsens. The longer this uncertainty continues, lenders will continue to remain risk-averse, making access to credit a bigger challenge for consumers.”
For companies, the cost of short-term borrowing has also jumped. When credit gets more expensive, it hurts businesses’ funding for payroll, small and medium-sized businesses refinance, and consumers whose credit cards and car loans quietly reset higher. With a million fixed-rate mortgage deals expiring by September and inflation heading towards 3.5 per cent, the longer this goes on, the more defaults move from a slow creep to something banks have to take seriously, risk experts warn.
Mr Burke adds: “The fall-out from the Ukraine conflict on inflation and mortgage rates remains fresh in the minds of households, and even short-term disruption to supply chains can have a long-term impact on the cost of goods. This further amplifies the need for understanding consumers’ individual affordability when assessing for credit products.”
Business
Iran war doubles Russia’s main oil revenue to $9bn in April, show calculations – SUCH TV
Russia will see revenue from its biggest single oil tax double to $9 billion in April due to the oil and gas crisis triggered by the US and Israeli attack on Iran, Reuters calculations showed on Thursday.
The Reuters calculation is some of the first concrete evidence of a windfall for Russia, the world’s second-largest oil exporter, from the Iran war, which oil traders say has triggered the most serious energy crisis in recent history.
Iran effectively shut the Strait of Hormuz — a route for about a fifth of global oil and LNG flows — after US and Israeli airstrikes on Iran at the end of February, sending Brent futures shooting well past $100 per barrel.
Russia’s main revenue from its vast oil and gas industry is based on production. Export duty on crude oil has been nullified from the start of 2024 as part of the so-called wider tax manoeuvre, a years-long tax reform of the industry.
According to Reuters calculations based on preliminary production data and oil prices, Russia’s mineral extraction tax on oil output will increase in April to around ₽700 billion ($9 billion) from ₽327 billion in March. The revenue is up by some 10% from April last year.
For the whole of 2026, Russia has budgeted for ₽7.9 trillion from the mineral extraction tax.
Russian energy in demand
The average price of Russia’s Urals crude, used for taxation, jumped to $77 per barrel in March, its highest since October 2023, according to economy ministry data.
That was up 73% from February’s $44.59 per barrel and above the level of $59 assumed in this year’s state budget.
The Kremlin said on Tuesday there were a huge number of requests for Russian energy from a range of different places amid a grave global energy crisis that was shaking the foundations of the oil and gas markets.
Still, there are limits on the windfall for Russia, and economists inside Russia have repeatedly cautioned that 2026 could be a tough year.
Russia ran a budget deficit of ₽4.58 trillion, or 1.9% of gross domestic product, in January-March 2026, the finance ministry said on Wednesday.
And Ukraine’s attacks on Russian energy infrastructure, with an aim to cripple Moscow’s finances, have also contributed to lower earnings and threaten oil production cuts.
The size of the windfall for Russia will ultimately depend on how long the Iran crisis lasts.
Business
Lidl begins building its first pub at site in Dundonald, Northern Ireland
The development is an unusual consequence of Northern Ireland’s strict licensing laws.
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