Fashion
US’ American Eagle teams with Travis Kelce on bold new collaboration
“I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,” said Travis Kelce. “I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.”
American Eagle launched AE x Tru Kolors, a limited-edition collaboration with Travis Kelce’s lifestyle brand.
As Creative Director, Kelce guided every detail, from design to fabrics, reflecting his “live to play” philosophy.
The campaign features athletes including Anna Frey, Azzi Fudd and Suni Lee.
The collection blends fashion, sports and culture, embodying confidence, authenticity and self-expression.
As Creative Director, Kelce and his team were involved in every step of the process alongside the AE team. Reflecting the way he lives–full of intention and true to his core philosophy of “live to play,” Kelce took a hands-on approach from design inspiration to fabric, color palette, sample selection, silhouette refinement and graphic creation. Every detail and product in this collection underscores AE and Kelce’s shared passion for creating pieces that exude confidence while feeling personal, purposeful and versatile.
“American Eagle and Travis Kelce were destined to collaborate. An iconic brand teaming up with one of the greatest athletes of our generation – that’s what I call a win,” said Jennifer Foyle, President and Executive Creative Director – American Eagle Outfitters. “AE and Tru Kolors are rooted in optimism, self expression and confidence–and we share a passion for empowering everyone to feel like their true self when wearing our products. Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.”
Admired for inspiring others through their ability to dream and live life to play, Kelce tapped friends and fellow athletes, including rising tennis star Anna Frey, elite basketball guard Azzi Fudd, quarterback Drew Allar, the nation’s No. 1 wide receiver recruit Jeremiah Smith, top basketball prospect Kiyan Anthony, and gold medalist and world-class gymnast Suni Lee, to star in the campaign. They each bring their true selves to everything they do and embody the “live to play” mindset.
Collection Highlights
Launching in two drops on August 27 and September 24, the collection features more than 90 pieces priced between $14.95 and $179.95. Products evoke Travis’ unique style, delivering an elevated take on everyday essentials and transforming classic silhouettes into bold statements of confidence and individuality. Favorites include:
- Heavyweight, vintage-inspired tees
- Reimagined varsity jackets, cricket sweaters, rugby polos and utility cargos
- Soft chenille pieces and cashmere sets
- Bespoke Graphics reflective of the world of AE x Tru Kolors by Travis Kelce
The AE x Tru Kolors by Travis Kelce campaign will debut to consumers across the globe through an impressive rollout of high impact placements across all social platforms, OOH including the Chiefs hometown of Kansas City, a partnership with top NFL news podcast, The Ringer, extensive cTV ads featuring the campaign and takeovers within fantasy sports content.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Published
January 19, 2026
Valentino Garavani, an icon of Italian fashion, founder of his eponymous maison, and widely regarded as one of the greatest designers of all time, died in Rome on January 19, surrounded by his loved ones.
Born in Voghera, Italy on May 11, 1932, he showed remarkable artistic talent from an early age, which led him to study drawing and fashion in Paris, where he worked with couturiers such as Jean Dessès and Guy Laroche.
Upon returning to Italy, he opened his first atelier on Via Condotti in Rome in 1960, supported by his business partner, Giancarlo Giammetti. International success soon followed: his debut show at Florence’s Palazzo Pitti in 1962 marked his breakthrough, establishing him as an undisputed standard-bearer of Italian fashion worldwide. In 1968, the famous “V” logo was introduced, later becoming the emblem of the maison. Equally iconic is his signature red, inspired by a gown he saw at the opera in his youth, which made this shade a defining hallmark of the house.
Valentino Garavani announced his retirement in 2007, at the age of 75, with a final show celebrating his extraordinary career. His legacy is also chronicled in the 2008 documentary directed by Matt Tyrnauer: “Valentino: The Last Emperor.”
Garavani’s lying in state will be held at PM23, Piazza Mignanelli 23 in Rome, on Wednesday and Thursday, January 21 and 22, 2026, from 11:00 to 18:00. The funeral will take place on Friday, January 23, 2026, at 11:00, at the Basilica of Santa Maria degli Angeli e dei Martiri, Piazza della Repubblica 8, Rome.
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Trump last week announced he would impose a new round of higher tariffs on several EU members starting February 1 as the latter did not support US demand to buy Greenland from Denmark.
EU diplomats have agreed to accelerate efforts to dissuade President Donald Trump from imposing tariffs on European allies, while preparing retaliatory measures.
European Council President Antonio Costa consulted members on the Greenland issue and said he would convene an extraordinary meeting of the Council in the coming days.
The bloc is committed to defend itself against any form of coercion, he said.
“NATO has been telling Denmark, for 20 years, that ‘you have to get the Russian threat away from Greenland’,” he wrote on Truth Social. “Unfortunately, Denmark has been unable to do anything about it. Now it is time, and it will be done!!!”
European Council President Antonio Costa consulted member states on the latest tensions over Greenland and issued a statement saying such tariffs would undermine trans-Atlantic relations and are incompatible with the EU-US trade agreement. He reconfirmed the bloc’s strong commitment to defend it against any form of coercion.
Expressing the bloc’s readiness to continue engaging constructively with the United States on all issues of common interest, he said he would convene an extraordinary meeting of the Council in the coming days.
“Europe will not be blackmailed,” Danish Prime Minister Mette Frederiksen said in a statement.
An option being reportedly considered is a package of tariffs on €93 billion worth of US imports that could automatically take effect on February 6 following the expiry of a six-month pause.
Another involves deploying the Anti-Coercion Instrument (ACI), a never-used tool that could restrict access to public tenders, investments or banking activity and limit trade in services, including digital services, where the United States runs a surplus with the bloc.
After speaking to NATO Secretary General Mark Rutte, French President Emmanuel Macron, British Prime Minister Keir Starmer, German Chancellor Friedrich Merz and Italian Prime Minister Giorgia Meloni, European Commission chief Ursula von der Leyen asserted EU commitment to upholding the sovereignty of Greenland and Denmark and posted on X: “We will always protect our strategic economic and security interests”.
“We will face these challenges to our European solidarity with steadiness and resolve,” she said.
“No intimidation or threat will influence us—whether in Ukraine, in Greenland or elsewhere in the world,” Macron wrote on X. “Tariff threats are unacceptable and have no place in this context. Europeans will respond in a united and coordinated manner if they are confirmed,” he wrote.
“We will not allow ourselves to be blackmailed,” said Swedish Prime Minister Ulf Kristersson.
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