Fashion
US’ American Eagle teams with Travis Kelce on bold new collaboration

“I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,” said Travis Kelce. “I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.”
American Eagle launched AE x Tru Kolors, a limited-edition collaboration with Travis Kelce’s lifestyle brand.
As Creative Director, Kelce guided every detail, from design to fabrics, reflecting his “live to play” philosophy.
The campaign features athletes including Anna Frey, Azzi Fudd and Suni Lee.
The collection blends fashion, sports and culture, embodying confidence, authenticity and self-expression.
As Creative Director, Kelce and his team were involved in every step of the process alongside the AE team. Reflecting the way he lives–full of intention and true to his core philosophy of “live to play,” Kelce took a hands-on approach from design inspiration to fabric, color palette, sample selection, silhouette refinement and graphic creation. Every detail and product in this collection underscores AE and Kelce’s shared passion for creating pieces that exude confidence while feeling personal, purposeful and versatile.
“American Eagle and Travis Kelce were destined to collaborate. An iconic brand teaming up with one of the greatest athletes of our generation – that’s what I call a win,” said Jennifer Foyle, President and Executive Creative Director – American Eagle Outfitters. “AE and Tru Kolors are rooted in optimism, self expression and confidence–and we share a passion for empowering everyone to feel like their true self when wearing our products. Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.”
Admired for inspiring others through their ability to dream and live life to play, Kelce tapped friends and fellow athletes, including rising tennis star Anna Frey, elite basketball guard Azzi Fudd, quarterback Drew Allar, the nation’s No. 1 wide receiver recruit Jeremiah Smith, top basketball prospect Kiyan Anthony, and gold medalist and world-class gymnast Suni Lee, to star in the campaign. They each bring their true selves to everything they do and embody the “live to play” mindset.
Collection Highlights
Launching in two drops on August 27 and September 24, the collection features more than 90 pieces priced between $14.95 and $179.95. Products evoke Travis’ unique style, delivering an elevated take on everyday essentials and transforming classic silhouettes into bold statements of confidence and individuality. Favorites include:
- Heavyweight, vintage-inspired tees
- Reimagined varsity jackets, cricket sweaters, rugby polos and utility cargos
- Soft chenille pieces and cashmere sets
- Bespoke Graphics reflective of the world of AE x Tru Kolors by Travis Kelce
The AE x Tru Kolors by Travis Kelce campaign will debut to consumers across the globe through an impressive rollout of high impact placements across all social platforms, OOH including the Chiefs hometown of Kansas City, a partnership with top NFL news podcast, The Ringer, extensive cTV ads featuring the campaign and takeovers within fantasy sports content.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
UK production output drops 0.3% QoQ during quarter to Aug 2025: ONS

The largest negative contributor to the three-monthly fall in August came from electricity and gas (down by 2.6 per cent QoQ), while manufacturing remained flat.
UK production output was estimated to have decreased by 0.3 per cent quarter on quarter (QoQ) during the quarter to August.
The largest negative contributor to the three-monthly fall came from electricity and gas, while manufacturing remained flat.
Monthly production output was estimated to have increased by 0.4 per cent in the month, partly due to increases in manufacturing output.
Monthly production output was estimated to have increased by 0.4 per cent in the month. This followed a decline in July 2025 (down by 0.4 per cent month on month) and a rise in June 2025 (up by 0.9 per cent), an ONS release said.
The rise in monthly production output in August resulted partly from increases in manufacturing (up by 0.7 per cent). Eight of the 13 manufacturing sub-sectors saw a monthly increase.
Fibre2Fashion News Desk (DS)
Fashion
New EU strategy proposed to shape global clean, resilient transition

The new EU global climate and energy vision adds an external dimension to the Clean Industrial Deal and sets a new strategy to strengthen existing partnerships and forging new, mutually beneficial ones, an official release said.
A new strategy for securing Europe’s place in global markets was recently proposed by using diplomacy to protect core EU interests, promoting standards for a fair transition and addressing new security threats and challenges.
The vision proposes to ramp up the EU’s clean technology manufacturing capacity to reach 15 per cent of the global technology market, while improving its industrial competitiveness.
Launched in February 2025, the EU’s Clean Industrial Deal is a strategy to boost European industrial competitiveness and decarbonisation by lowering energy costs, accelerating clean technology, supporting circularity and developing skills.
As a market still dependent on fossil energy imports, renewables will remain at the heart of the EU’s clean transition. Almost half of EU electricity was generated by renewables in 2024. This significantly increases the EU’s energy independence and security. The EU has also seen an increase of 111% in the share of clean energy investments since 2015.
The vision proposes to ramp up the EU’s clean technology manufacturing capacity to reach 15 per cent of the global technology market, while improving its industrial competitiveness, in line with the Clean Industrial Deal.
The vision also reaffirms the EU’s commitment to a rules-based international order.
The EU will continue driving robust international climate policies. This includes stronger action to address the nexus between climate change, environmental degradation, and security and resilience by engaging at multilateral (UN and NATO) and bilateral levels.
It will implement the actions set out in the 2023 Joint Communication on the Climate-Security Nexus and continue combatting information manipulation and disinformation on climate change, the release noted.
The new vision presents a series of strategic actions for global energy and climate engagement to drive the clean transition, competitiveness and clean technologies and investments.
These include injecting political momentum by encouraging multilateral and bilateral fora and initiatives to deliver on the Paris Agreement and Global Stocktake commitments; boosting EU clean tech businesses internationally and enabling climate resilient investments by organising business fora, setting up an EU external Clean Transition Business Council, scaling up investments and establishing business models for climate adaptation; and supporting and connecting European businesses with global investments by making full use of the Global Gateway Investment Hub to assist joint investments projects outside the EU.
These also include expanding networks of mutually beneficial partnerships for global and resilient clean value chains and reforming global financial institutions for the clean and resilient transition and stepping up EU’s climate security work.
Fibre2Fashion News Desk (DS)
Fashion
New US port-fee regime targeting China fails to achieve targets: AAFA

The stated objective of this new port-fee-regime is to address unfair practices that led to China’s dominance in global shipbuilding and strengthen the US shipbuilding industry. China produced 53 per cent of the world’s ships in 2024.
As the US unveiled a new port fee regime targeting China, AAFA said these fees “fail to achieve their stated objectives”.
These fees are set to rise each April, raising the risk that the costs will turn too high for some carriers and begin to be passed along to shippers.
Carriers have deployed non-Chinese-built ships on US routes, while continuing to expand orders at Chinese shipyards, it noted.
These fees are set to increase each April, raising the risk that the costs will become too high for some carriers to absorb and begin to be passed along to shippers, AAFA noted.
“Rather than reducing reliance on Chinese shipbuilding, carriers have simply reshuffled their fleets by deploying non-Chinese-built ships on US routes, while continuing to expand orders at Chinese shipyards. China’s global market share in shipbuilding continues to rise, climbing above 65 per cent in June and reaching 84 per cent in August,” said AAFA executive vice president Nate Herman said in a release.
“At the same time, Chinese carriers are shifting calls from US ports to Canada and Mexico to maintain North American service while avoiding the fees. This diverts business away from US ports and reduces work opportunities for American longshoremen,” he added.
“We urge the Trump administration to reconsider this policy. Instead of imposing punitive port fees that create inefficiencies and divert business away from US ports, the focus should be on creating strong domestic incentives and providing sustained support to revitalise American shipbuilding,” said AAFA trade and transportation specialist Audrey Clark.
Fibre2Fashion News Desk (DS)
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