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US’ American Eagle teams with Travis Kelce on bold new collaboration

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US’ American Eagle teams with Travis Kelce on bold new collaboration



American Eagle Outfitters, Inc. (NYSE: AEO) announced the American Eagle brand’s launch of AE x Tru Kolors by Travis Kelce, a limited-edition product collaboration with Tru Kolors—Kelce’s sportswear and lifestyle brand built on connection and self-expression. More than a year in the making, AE x Tru Kolors by Travis Kelce merges fashion, sports and culture—pairing the #1 jeans brand for Gen Z with one of the most recognizable faces in football and entertainment.

“I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,” said Travis Kelce. “I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.”

American Eagle launched AE x Tru Kolors, a limited-edition collaboration with Travis Kelce’s lifestyle brand.
As Creative Director, Kelce guided every detail, from design to fabrics, reflecting his “live to play” philosophy.
The campaign features athletes including Anna Frey, Azzi Fudd and Suni Lee.
The collection blends fashion, sports and culture, embodying confidence, authenticity and self-expression.

As Creative Director, Kelce and his team were involved in every step of the process alongside the AE team. Reflecting the way he lives–full of intention and true to his core philosophy of “live to play,” Kelce took a hands-on approach from design inspiration to fabric, color palette, sample selection, silhouette refinement and graphic creation. Every detail and product in this collection underscores AE and Kelce’s shared passion for creating pieces that exude confidence while feeling personal, purposeful and versatile.

“American Eagle and Travis Kelce were destined to collaborate. An iconic brand teaming up with one of the greatest athletes of our generation – that’s what I call a win,” said Jennifer Foyle, President and Executive Creative Director – American Eagle Outfitters. “AE and Tru Kolors are rooted in optimism, self expression and confidence–and we share a passion for empowering everyone to feel like their true self when wearing our products. Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.”

Admired for inspiring others through their ability to dream and live life to play, Kelce tapped friends and fellow athletes, including rising tennis star Anna Frey, elite basketball guard Azzi Fudd, quarterback Drew Allar, the nation’s No. 1 wide receiver recruit Jeremiah Smith, top basketball prospect Kiyan Anthony, and gold medalist and world-class gymnast Suni Lee, to star in the campaign. They each bring their true selves to everything they do and embody the “live to play” mindset.

Collection Highlights

Launching in two drops on August 27 and September 24, the collection features more than 90 pieces priced between $14.95 and $179.95. Products evoke Travis’ unique style, delivering an elevated take on everyday essentials and transforming classic silhouettes into bold statements of confidence and individuality. Favorites include:

  • Heavyweight, vintage-inspired tees
  • Reimagined varsity jackets, cricket sweaters, rugby polos and utility cargos
  • Soft chenille pieces and cashmere sets
  • Bespoke Graphics reflective of the world of AE x Tru Kolors by Travis Kelce

The AE x Tru Kolors by Travis Kelce campaign will debut to consumers across the globe through an impressive rollout of high impact placements across all social platforms, OOH including the Chiefs hometown of Kansas City, a partnership with top NFL news podcast, The Ringer, extensive cTV ads featuring the campaign and takeovers within fantasy sports content.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Sri Lanka’s garment exports rise 9% to $2.85 bn in Jan-Jul 2025

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Sri Lanka’s garment exports rise 9% to .85 bn in Jan-Jul 2025



During the first seven months of ****, textile exports eased by *.* per cent to $***.* million. Over the same period, exports of other manufactured textile articles increased by ** per cent, totalling $** million, as reported in the Central Bank**;s publication External Sector Performance – July ****.

Combined exports of textiles, garments, and other manufactured textile articles accounted for **.** per cent of all industrial exports from Sri Lanka during the seven-month period. Total textile product exports amounted to $*,***.* million between January and July ****, while the country’s overall industrial exports were valued at $*,***.* million for the same period.



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Italy’s Brunello Cucinelli posts €684.1 mn H1 revenue, profit up 16%

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Italy’s Brunello Cucinelli posts €684.1 mn H1 revenue, profit up 16%



Italian luxury fashion house Brunello Cucinelli closed the first half (H1) of 2025 ended June 30, 2025, with double-digit growth in revenue and profit. The revenues rose 10.2 per cent year-over-year (YoY) to €684.1 million (~$800.4 million), and 10.7 per cent at constant exchange rates, while EBIT increased 8.8 per cent to €113.8 million, with a margin of 16.6 per cent.

The net profit surged 16 per cent to €76.7 million (~$89.7 million), representing 11.2 per cent of sales, and the operating income amounted to €113.8 million (~$133.1 million), with a margin of 16.6 per cent.

Brunello Cucinelli has closed H1 2025 with revenues up 10.2 per cent to €684.1 million (~$800.4 million).
EBIT was up 8.8 per cent to €113.8 million (~$133.1 million), and net profit rose 16 per cent to €76.7 million (~$89.7 million).
Growth was broad-based across regions and channels.
The company expects revenue growth of around 10 per cent in both 2025 and 2026.

Region-wise, Europe saw an increase of 10 per cent YoY to €243.2 million, Americas sales went up 8.7 per cent to €245.3 million, and Asia led the revenue with a 12.5 per cent rise to €195.7 million. Retail revenues advanced 10.3 per cent to €435.8 million, while wholesale sales gained 10.1 per cent to €248.3 million.

The company accelerated its 2024–2026 investment plan, completing key projects a year ahead of schedule, including the doubling of its Solomeo factory. Total investments reached €63.5 million versus €44.8 million last year, Brunello Cucinelli said in a press release.

Payroll costs rose 11 per cent to €125.6 million as the workforce expanded to 3,283 employees, driven by increased artisanal and boutique staff. Despite higher lease and depreciation costs, the company maintained a solid financial structure, with net debt at €197.2 million, reflecting both investments and €68.8 million in dividends paid.

“We have closed the first half of 2025 with excellent results both in terms of revenue and profit, achieving the sound and gracious growth that we greatly value. Our aim has been to dignify manual work, conducting business with full respect for the moral and economic dignity of the human being,” said Brunello Cucinelli, executive chairman and creative director of the company.

“The Fall–Winter sales season has indeed begun very well, as has the order intake for Men’s and Women’s collections for the forthcoming Spring–Summer 2026. All of this, together with the pleasant atmosphere surrounding our brand, enables us to work with peace of mind and to envisage closing 2025 with healthy growth in revenue of around 10 per cent, accompanied by sound profits, and to look ahead to 2026 with the expectation of similarly balanced growth, again in the region of 10 per cent,” added Cucinelli.

The brand also highlighted its global presence with boutique expansions, including new locations on Sloane Street in London and in Vienna, and exclusive events at Harrods and Gstaad, reinforcing its premium positioning, added the release.

Brunello Cucinelli expects to close 2025 with revenue growth of around 10 per cent, supported by strong sales trends in July and August and a successful Fall–Winter 2025 launch. Upcoming showcases in Japan and Korea are set to further consolidate global reach. The Spring–Summer 2026 campaign has been well received—men’s collections completed with strong orders, while women’s are still being collected but with highly favourable feedback. Management anticipates similar balanced growth of around 10 per cent in 2026, with healthy profitability.

Fibre2Fashion News Desk (SG)



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US Upland cotton sales up 36%, Pima down this week: USDA

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US Upland cotton sales up 36%, Pima down this week: USDA



Net sales of Upland cotton in the US totalled 245,000 running bales (RB), each weighing 226.8 kg (500 pounds), for the 2025–26 marketing year during the week ending August 28, 2025. This was 36 per cent higher than the previous week’s 179,300 bales.

According to the US Department of Agriculture’s (USDA) weekly export sales report, sales were mainly to Vietnam (109,700 RB, including 4,300 RB switched from Nicaragua, 1,300 RB switched from Thailand, and a decrease of 100 RB), India (53,800 RB), China (35,200 RB), Bangladesh (31,900 RB), and Mexico (6,900 RB), partly offset by reductions for Nicaragua (4,300 RB).

US net sales of Upland cotton rose 36 per cent week-on-week to 245,000 running bales (RB) for 2025–26 during the week ending August 28, 2025, led by Vietnam, India, China, Bangladesh and Mexico, according to USDA.
Export shipments totalled 154,700 RB, mainly to Vietnam.
Pima cotton sales fell to 1,600 RB from 3,900 RB, while shipments reached 4,400 RB, with India the top destination.

Export shipments of Upland cotton totalled 154,700 RB, primarily destined for Vietnam (82,800 RB), Pakistan (17,500 RB), Mexico (11,000 RB), Honduras (6,600 RB), and India (6,300 RB).

Net sales of Pima cotton amounted to 1,600 RB for 2025–26, down from 3,900 RB the previous week. The main buyers were India (1,100 RB), Peru (400 RB), and Indonesia (100 RB), partly offset by reductions for Switzerland (200 RB).

Export shipments of Pima totalled 4,400 RB, mainly to India (2,500 RB), Egypt (700 RB), Peru (500 RB), Indonesia (300 RB), and Slovenia (100 RB).

Fibre2Fashion News Desk (KUL)



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