Fashion
US’ American Eagle teams with Travis Kelce on bold new collaboration
“I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,” said Travis Kelce. “I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.”
American Eagle launched AE x Tru Kolors, a limited-edition collaboration with Travis Kelce’s lifestyle brand.
As Creative Director, Kelce guided every detail, from design to fabrics, reflecting his “live to play” philosophy.
The campaign features athletes including Anna Frey, Azzi Fudd and Suni Lee.
The collection blends fashion, sports and culture, embodying confidence, authenticity and self-expression.
As Creative Director, Kelce and his team were involved in every step of the process alongside the AE team. Reflecting the way he lives–full of intention and true to his core philosophy of “live to play,” Kelce took a hands-on approach from design inspiration to fabric, color palette, sample selection, silhouette refinement and graphic creation. Every detail and product in this collection underscores AE and Kelce’s shared passion for creating pieces that exude confidence while feeling personal, purposeful and versatile.
“American Eagle and Travis Kelce were destined to collaborate. An iconic brand teaming up with one of the greatest athletes of our generation – that’s what I call a win,” said Jennifer Foyle, President and Executive Creative Director – American Eagle Outfitters. “AE and Tru Kolors are rooted in optimism, self expression and confidence–and we share a passion for empowering everyone to feel like their true self when wearing our products. Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.”
Admired for inspiring others through their ability to dream and live life to play, Kelce tapped friends and fellow athletes, including rising tennis star Anna Frey, elite basketball guard Azzi Fudd, quarterback Drew Allar, the nation’s No. 1 wide receiver recruit Jeremiah Smith, top basketball prospect Kiyan Anthony, and gold medalist and world-class gymnast Suni Lee, to star in the campaign. They each bring their true selves to everything they do and embody the “live to play” mindset.
Collection Highlights
Launching in two drops on August 27 and September 24, the collection features more than 90 pieces priced between $14.95 and $179.95. Products evoke Travis’ unique style, delivering an elevated take on everyday essentials and transforming classic silhouettes into bold statements of confidence and individuality. Favorites include:
- Heavyweight, vintage-inspired tees
- Reimagined varsity jackets, cricket sweaters, rugby polos and utility cargos
- Soft chenille pieces and cashmere sets
- Bespoke Graphics reflective of the world of AE x Tru Kolors by Travis Kelce
The AE x Tru Kolors by Travis Kelce campaign will debut to consumers across the globe through an impressive rollout of high impact placements across all social platforms, OOH including the Chiefs hometown of Kansas City, a partnership with top NFL news podcast, The Ringer, extensive cTV ads featuring the campaign and takeovers within fantasy sports content.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Global growth is projected to remain broadly steady over the next two years, easing to 2.6 per cent in 2026 before rising to 2.7 per cent in 2027, an upward revision from the June forecast.
World economy is proving more resilient than anticipated despite persistent trade tensions and policy uncertainty, the World Bank said.
Global growth is projected to stay broadly steady over the next two years, easing to 2.6 per cent in 2026 before rising to 2.7 per cent in 2027.
Global inflation is projected to edge down to 2.6 per cent in 2026, reflecting softer labour markets and lower energy prices.
The resilience reflects better-than-expected growth, especially in the United States, which accounts for about two-thirds of the upward revision to the forecast in 2026.
Even so, if these forecasts hold, the 2020s are on track to be the weakest decade for global growth since the 1960s.
The sluggish pace is widening the gap in living standards across the world, the report says.
In 2025, growth was supported by a surge in trade ahead of policy changes and swift readjustments in global supply chains. These boosts are expected to fade in 2026 as trade and domestic demand soften.
However, the easing global financial conditions and fiscal expansion in several large economies should help cushion the slowdown, a World Bank release said citing the report.
Global inflation is projected to edge down to 2.6 per cent in 2026, reflecting softer labour markets and lower energy prices.
Growth is expected to pick up in 2027 as trade flows adjust and policy uncertainty diminishes.
In 2026, growth in developing economies is expected to slow to 4 per cent from 4.2 per cent in 2025 before edging up to 4.1 per cent in 2027 as trade tensions ease, commodity prices stabilise, financial conditions improve and investment flows strengthen.
Growth is projected to be higher in low-income countries, reaching an average of 5.6 per cent over 2026-27, buoyed by firming domestic demand, recovering exports and moderating inflation.
However, this will not be sufficient to narrow the income gap between developing and advanced economies.
Per capita income growth in developing economies is projected to be 3 per cent in 2026—about a percentage point below its 2000-2019 average.
At this pace, per capita income in developing economies is expected to be only 12 per cent of the level in advanced economies.
These trends could intensify the job-creation challenge confronting developing economies, where 1.2 billion young people will reach working age over the next decade, according to the World Bank.
Fibre2Fashion (DS)
The Confederation of Indian Textile Industry (CITI) expects the upcoming Budget to futureproof India’s textile and apparel sector through measures that will make the arena more resilient, innovative, and globally competitive.
CITI has urged the Union Budget to futureproof India’s textile and apparel sector through reforms on raw material pricing, competitiveness, sustainability and trade facilitation.
Seeking duty-free cotton, technology and green schemes, and export support, CITI said that high US tariffs threaten jobs in a sector vital to GDP, exports and livelihoods.
“Our optimism that the forthcoming Union Budget will significantly move the needle on policy and regulatory reforms is bolstered by the government’s steadfast commitment to the growth and development of India’s textile and apparel sector,” CITI chairman Ashwin Chandran said.
“The Budget enabling the creation of a stronger growth ecosystem for the Indian textile and apparel sector can also have a positive ripple effect on the Viksit Bharat (developed India) goal,” Chandran added.
India’s textile and apparel sector is the second-largest provider of jobs and livelihoods in the country. It is also a significant contributor to the country’s GDP and exports.
Some of the specific measures that the Confederation of Indian Textile Industry (CITI) would like to see in the coming Budget are:
1. Raw material and price stability-related:
- Removal of import duty on all varieties of cotton fibre.
- Change in MSP formula for cotton to align with international benchmark prices.
- Launch of a Cotton Price Stabilisation Fund.
- Ensure availability of man-made fibres (MMF) at globally competitive prices.
2. Competitiveness, technology, and sustainability-related:
- Launch of a Green Technology Scheme to support MSMEs’ transition to clean energy and sustainable practices.
- Launch of an alternative scheme to the erstwhile Technology Upgradation Fund Scheme.
- Launch of a scheme to promote indigenous textile machinery manufacturing.
- Address high power costs and industrial cross-subsidies.
- Establishment of a National Textile Fund.
3. Trade Facilitation-related
- Extension of RBI’s Trade Relief Measures to cover the entire textile value chain.
- Increase in Basic Customs Duty on all types of knitted fabric to curb imports at unviable prices.
- Reintroduction of the MEIS Scheme.
- Extension of the facility of Duty-free Import of specified items/goods to exporters of made-ups.
“Combined, these measures could increase the resilience of India’s textile and apparel sector and help it become a more powerful force globally, while also contributing towards realising the national target of creating a $350 billion textile and apparel industry in India by 2030,” Chandran said.
India’s textile and apparel sector has been hit hard by the 50 per cent US tariff on Indian goods, effective August 27, 2025. The steep US tariff has adversely affected numerous Indian textile and apparel companies, thereby increasing the risk that millions of people working in this sector may lose their jobs and livelihoods.
The US is the single-largest market for India’s textile and apparel exports, contributing almost 28 per cent to the total revenue of the country’s textile and apparel exporters. India’s exports of textile and apparel products to the US were valued at nearly $11 billion in the fiscal year 2024-25.
“India’s textile and apparel exporters have stepped up their diversification efforts, but it is tough to quickly make up for potential business losses in the US. Also, while existing and upcoming FTAs would create new opportunities for India’s textile and apparel sector, these benefits will require time to materialise,” Chandran said.
Fibre2Fashion News Desk (HU)
World growth to ease to 2.6% in 2026, rise to 2.7% in 2027: World Bank
Hilary Duff excites fans as she revives hit songs during London gig: Watch
Budget should strengthen India’s textile & apparel industry: CITI
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